Samsung Electronics Co., Ltd. has announced that it is showcasing two new Bespoke AI Washer models during Innovation For All (IFA) 2026¹: a 10 kg model designed to deliver A-70% energy efficiency² and a 13kg large-capacity model engineered to fit within a standard 600mm depth.

As the official main sponsor of the IFA Creator Hub, Samsung is showcasing its latest innovations at Humboldt Carré in Berlin, Germany from 02 – 06 Sept. The new Bespoke AI Washers is among the products on display, highlighting Samsung’s latest advances in technology. The two new models combine improved energy efficiency and greater capacity with space-efficient design and AI-powered fabric care to help consumers manage laundry more efficiently and conveniently.

“At Samsung, we are continually challenging the traditional trade-offs between energy efficiency, capacity and convenience,” said VP and Head of the Customer Experience Team of the Digital Appliances (DA) Business at Samsung Electronics. “During IFA 2026, we’re demonstrating how innovation can help consumers reduce energy consumption, handle larger loads and enjoy a more intelligent and convenient laundry experience.”

Larger 10 kg Bespoke AI Washer Brings New Efficiency Milestone

The Bespoke AI Washer with A-70% energy efficiency marks a new step forward for Samsung, following the A-55% Bespoke AI Washer introduced at IFA 2024 and the A-65% model showcased at IFA 2025. The new washer will be designed to consume up to 70% less energy than the minimum energy efficiency requirement for a Class A rating in Europe, while increasing washing capacity from 9kg³ to 10kg.

By improving capacity and energy efficiency simultaneously, the new model builds on the company’s continued research into overcoming the traditional compromise between washing larger loads and reducing energy consumption. Samsung has achieved these gains through engineering improvements across key areas, including motor efficiency, thermal management and wash-cycle design. Together, these technologies reduce electricity consumption while maintaining effective cleaning performance and everyday usability.

13kg Bespoke AI Washer Offers Increased Capacity with Standard-Depth Footprint

Samsung will also showcase the new Bespoke AI Washer with large capacity, which brings a 13kg washing capacity to a standard design depth of 600mm. Using SpaceMax technology, which creates more space inside to enhance the mechanical design and incorporate a larger drum without increasing the external dimensions, the washer increases internal volume while maintaining a compact 24-inch form factor.

This space-efficient design allows users to wash larger loads, bedding and bulkier items — while helping the appliance fit within common European kitchen, utility-room and furniture configurations. The washer also incorporates Samsung’s mono-body design, creating a unified form designed to blend naturally into a wide range of interiors.

A slim front frame reinforces its streamlined silhouette, while refined colours, materials and finishes contribute to a clean, understated appearance. At the centre of the interface is a large touch display visually integrated with the detergent compartment. From this display, users can intuitively access cycle controls, connected features and personalised laundry services through SmartThings.⁴

Auto Open Door Helps Keep the Washer Interior Fresh

For added convenience, both washers feature Auto Open Door⁵. Once a wash cycle is complete, the washer door opens gradually to help release residual moisture from inside the drum. By automatically ventilating the interior after a cycle, Auto Open Door helps keep the washer interior fresh between cycles.

Together, the new A-70% and 13kg Bespoke AI Washers reflect Samsung’s continued effort to challenge traditional laundry trade-offs. They deliver great capacity with lower energy consumption, making everyday laundry more intelligent and convenient.

*This article contains products and features currently in development. The plans, product claims, timelines, and specifications described are subject to change without notice. Their future availability is not guaranteed.

1. The Bespoke AI Washer models shown at IFA 2026 are development-stage display models. Specifications are subject to change, and commercial availability to be determined. ︎
2. Based on Samsung internal testing.  The energy consumption of this Bespoke AI Washer [WF90*/24 (10kg)] achieves an EEI of 15.5 (15.3 kWh / 100 cycles), which is up to 70.2% more energy efficient compared to the minimum threshold for Class A (EEI 52 for 10kg models) under Regulation (EU) No 2019/2014. Final testing to be conducted prior to EPREL registration. Results may vary depending on the usage environment. Energy ratings tested with the Eco 40–60 program. ︎
3. Compared to the previous model WF90H09C4S with A-65% energy efficiency and 9kg washing capacity, ︎
4. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required ︎
5. Products and models equipped with the feature may vary by market. ︎

*Availability may vary per region, country or carrier.

A typical South African summer means sunshine, braais, poolside parties and endless moments spent with family and friends. But we all know that entertaining comes with the inevitable mountain of dirty dishes. The Samsung Bespoke AI 60 cm Dishwasher with Water Jet Clean & Auto door open or the 14 Place setting Dishwasher is your ultimate summer essential, giving you more time to savour the season and less time scrubbing dishes.

Powerful Cleaning with Water Jet Clean^TM

Summer gatherings could involve sticky marinades, sizzling grilled meats and oven-baked treats. With Water Jet Clean^TM, Samsung’s powerful dual spray arms rotate in opposite directions to blast away even the toughest food residue.

Hygiene Plus for Summer Freshness

The Hygiene Plus function extends the final rinse and increases the water temperature to 75˚C, ensuring deep cleaning and eliminating up to 99.999% of certain bacteria^[1]. It’s peace of mind that your dishes aren’t just clean, but hygienically safe for your family and friends.

Energy Efficient and Eco-Friendly

The Samsung Dishwashers are designed with sustainability in mind, boasting an A+++ energy efficiency label^[2]. Thanks to the innovative All-in-One Sump module, the dishwashers consume as little as 8 litres of water on the eco cycle while delivering incredible performance[3].

FlexLoad for Bigger Summer Crowds

From kids’ playdates to extended family visits, summer often means catering for larger groups. The FlexLoad feature ensures you can fit in dishes, glasses, and cups of all shapes and sizes with ease. With adjustable middle-rack tines that can be repositioned in three settings, you’ll won’t need to cram or split loads unnecessarily.

Smarter Living with SmartThings^[4]

Take convenience up a notch and enjoy connected living with the SmartThings app. Connect your dishwasher to your phone or even your TV to monitor cycles, receive notifications when dishes are ready, and manage your time seamlessly. This feature ensures you stay in control and not miss a single laugh or story outdoors.

Sparkling Results with Auto Door Open

For dry dishes, the Auto Door Open feature automatically opens the door by 10cm at the end of the cycle. This allows steam to escape naturally, protecting your kitchen furniture while ensuring faster, more efficient drying.

With its powerful cleaning, hygienic care, energy saving and smart connectivity, the Samsung Dishwasher is the ultimate summer essential. This season, spend less time at the sink and more time enjoying the company of your loved ones.

^[1] Based on testing by Intertek. Removes 99.999% of certain bacteria, including Escherichia coli, Salmonella enteritidis, Listeria monocytogenes, Staphylococcus aureus, Pseudomonas aeruginosa and Klebsiella pneumonice with the ECO + Hygiene Plus course. Individual results may vary.

^[2] Model code: DW60B*8. Based on the SANS 50242:2018 Ed.2 / SANS 60436:2018 Ed. 1 , SANS 941:2014 and Regulation 1059/2010/EU for European energy labelling, compared to an A++ or lower rated model.

^[3] Only when using the ECO program.

^[4] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The SmartThings App requires Android OS 10↑ with a minimum of 3GB RAM space or iOS 15↑. Supported OS specifications and app screen configuration may change with app updates.

Samsung’s Bespoke Dishwasher was designed to meet the demands of the modern consumer. With energy-efficient performance, intuitive flexibility and a sleek, customisable aesthetic, the Samsung Bespoke Dishwasher is built to blend seamlessly into a wide range of contemporary living spaces.

Style as a Statement: A Dishwasher That Complements Your Design Vision

The Bespoke Dishwasher is more than just an appliance, it’s a design element. With Samsung’scustomisable door panels, homeowners can choose their colour from Black, White, Navy Blue or Beige ^[1]. These finishes reflect their personal style, whether it’s blending seamlessly with their cabinets for a minimalist look or making a bold statement in the kitchen. Better yet, these panels can be swapped out over time, allowing your dishwasher to evolve with your design vision.

Auto Door Open for Sparkling Results

Forget lingering moisture and damp glassware. At the end of each cycle, the Auto Door Open feature gently opens the door by 10cm, allowing steam to escape. The result is faster, more effective drying, and sparkling clean dishes every time, all achieved without sacrificing the integrity of your kitchen furniture ^[2].

Energy Efficient, Eco-Conscious Cleaning

Efficiency is at the heart of the Bespoke Dishwasher, it has a high energy efficiency rating with A+++ energy labels ^[3]. With its innovative All-in-One Sump module, it consumes minimal power and uses just 8 litres of water ^[4] without compromising performance. Its high energy efficiency rating ensures you save on resources while enjoying outstanding cleaning results^[5] , making it a sustainable choice for today’s eco-conscious households.

Efficiency Meets Elegance

Minimise noise in your home. The dishwasher works more smoothly and quietly as it has an Inverter motor. It also has an Extra Silence program that washes a little bit slower, but creates 2 decibels less noise than the ECO program⁵. With ultra-low noise levels of 42db(A) ^[6], it’s perfectly suited for open-plan living spaces, ensuring it works discreetly in the background while life carries on around it. And thanks to SmartThings ^[7] connectivity, you can control and monitor your dishwasher from your smartphone or even receive cycle notifications on your Samsung TV, bringing new levels of convenience to your daily routine.

Space Maximisation: Smarter Interiors, More Flexibility

Fit in various sized dishes, glasses and cups. The middle rack’s tines can be adjusted across 3 settings using a lever and it has a glass holder. A high lower rack with foldable tines at the front helps stabilise the loaded dishes and bowls, while tines at the back fold down fully to accommodate loading bigger items.

The Samsung Bespoke Dishwasher represents the best of both worlds – powerful, efficient cleaning performance and customisable design that fits seamlessly into your home. More than a dishwasher, it’s an extension of your lifestyle, designed to evolve with the way you live. Maximise your space and style with Samsung Bespoke Dishwasher this summer.

Samsung Dish Days ^[8], a promotion run in partnership with Sunlight, is designed to make dishwashing more rewarding than ever by gifting customers who purchase selected Samsung dishwashers with a free Sunlight gift pack which includes dishwashing tablets and liquid ^[9]. Samsung recommends Sunlight ^[10].

^[1] Subject to availability

^[2] Individual results may vary based on actual load contents.

^[3] Based on the SANS 50242:2018 Ed.2 / SANS 60436:2018 Ed. 1, SANS 941:2014 and Regulation 1059/2010/EU for European energy labelling, compared to an A++ or lower rated model. ** Model code: DW60B*8********* Only when using the ECO program.

^[4] 8L water consumption is based on Cotton Eco Cycle.

^[5] Results may vary.

^[6] Noise Level for the DW60BB8*****FA / DW60BG8*****FA models. Extra Silence program: 40dB, ECO program: 42dB. Based on testing conducted in an internal laboratory.

^[7] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The SmartThings App requires Android OS 10↑ with a minimum of 3GB RAM space or iOS 15↑. Supported OS specifications and app screen configuration may change with app updates.

^[8] Promotion ends 5 October 2025.

^[9] Subject to availability and terms and conditions apply.

^[10] In comparison with leading competitors.

Saving water doesn’t have to negatively impact hygiene levels. Being mindful of how you use water and embracing technology will help to drastically reduce daily water consumption. Washing dishes is a great case in point. A study conducted in Germany found that people who washed dishes by hand used on average 49 litres of water, as opposed to dishwashers that used only 13 litres for the same number of dishes. Additionally, the dishes washed in a machine were cleaner than those washed by hand.

Samsung have a range of dishwashers that ensure energy and water consumption is highly efficient. One of the innovations created is WaterWall, which comprises a wall at the bottom of the machine made up of six high-intensity nozzles and a moving bar that deflects the jets upwards and at different angles. This is a complete departure from the conventional rotating spray.

Mike van Lier, Director of Consumer Electronics, Samsung south Africa, says, “Saving both energy and water is essential in today’s world. Water is an incredibly precious resource and we have addressed this in numerous ways by embedding smart technology into our domestic appliances.”

Additional features that are offered by Samsung’s range of dishwashers include the Auto Wash Cycle, which uses a turbidity sensor that identifies when to stop once the water is free from food particles. The Zone Booster allows greater flexibility with two cleaning zones on the lower rack, with water pressure and temperature controls ensuring a perfectly clean load every time. Another feature that adds convenience is the Auto Door Open that opens the door once the rinse and dry process ends, allowing steam to escape, ensuring cleaned dishes don’t emerge streaked.

“Samsung’s research and development centres on creating innovative products that enhance customer’s lives. Our range of dishwashers are all embedded with exceptional technology that assist in saving energy, water and time,” concludes van Lier.