Samsung Electronics Co., Ltd. has announced that it will use CES® 2024 to introduce Samsung’s newest kitchen products, applications and features, powered by artificial intelligence (AI) and SmartThings connectivity, enabling an ecosystem that delivers better food and kitchen experiences. Notable products and features in the lineup include the 2024 Bespoke 4-Door Flex Refrigerator with AI Family Hub+ — which is the industry’s first home Internet of Things (IoT) refrigerator launched in 2016 — equipped with the all-new AI Vision Inside feature, the new Anyplace Induction Cooktop and enhancements to the Samsung Food service.

“We are both proud and excited to be showcasing these upgraded AI and connectivity features, which utilise the latest technology to help everyone take their food and kitchen experiences to the next level,” said Moohyung Lee, EVP and Head of the Customer eXperience Team of the Digital Appliances Business at Samsung Electronics. “We are committed to letting users enjoy the many benefits of our innovative food ecosystem across a wide range of devices and features.” 

AI Features That Enable Food Ideas and Intelligence

To enhance the experience in the kitchen, the 2024 Bespoke 4-Door Flex Refrigerator with AI Family Hub+ has been packed with various innovative technologies. One impressive new feature is AI Vision Inside, which uses a smart internal camera that can recognise items being placed in and out of the refrigerator. Also, it is equipped with ‘Vision AI’ technology, which can identify up to 33 different fresh food items based on a predefined set of training data comprising approximately one million food photographs. ^[1] With the food list that is available and editable on the Family Hub+ screen, users can also manually add expiration date information for items that they would like to keep track of, and the refrigerator sends out alerts through its 32” LCD screen for items before reaching that date.

Image of food list generated by AI Vision Inside on Family Hub+

Also, with the assistance of the Fridge Manager feature, which monitors the status of the water filter in the refrigerator and alerts when a replacement is needed, the Family Hub+ screen offers easy, one-click purchase of new water filters from Amazon ^[2].

Appliance screen functionality does not stop there. Samsung’s new Anyplace Induction Cooktop and Slide-in Range are each equipped with a 7” LCD screen, where users can view the recipes that were selected and saved from the Family Hub+ to assist their meal preparation. The new Anyplace Induction also offers improvements in its basic cooking features such as efficient and borderless heating of pots and pans on any part of the cooktop, thanks to Samsung’s induction sheet coil technology. And with Anti-Scratch Glass applied instead of a typical ceramic glass, users won’t have to worry about scratching their induction surface when moving cookware.

What’s more, the Samsung Food application — which can now be accessed on the Family Hub+, the Anyplace Induction Cooktop and the Slide-in Range — brings several upgraded AI features. The ‘Personalise’ feature³ powered by the enhanced Food AI allows users to adapt recipes to reflect their dietary requirements beyond what was previously available — vegan, fusion — to accommodate gluten-free, pescatarian, dairy-free and other diets. Meanwhile, the new ‘Image-to-Recipe’ feature ^[3] with the enhanced Vision AI now recognises meals and multiple food items from photographs and explores dishes that can be made with those ingredients. Lastly, Tailored Meal Plan analyses users’ information by connecting to their Samsung Health profiles ^[4] to create personalised meals based on their health needs.

AI-Powered Connected Appliances and Features for an Enhanced Kitchen Every Day

With the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ as the centrepiece, the food ecosystem is all about how the AI features in these kitchen products and the Samsung Food service connect and support each other, enabling users to have a better relationship with their food throughout the day and delivering a full range of smart, connected kitchen experiences.

Samsung Food also connects with and ties in Samsung Health ^[5] to benefit the lives of users. The service uses the health information from Samsung Health to suggest healthy, appropriate recipes. After that, users can send cooking instructions for these recipes to their various kitchen appliances with just a few key presses. 

Then there is Tap View ^[6], which offers enhanced convenience by allowing users to easily mirror the display of their Galaxy smartphones to the Family Hub+ screen. Furthermore, users can also enjoy YouTube ^[7] applications on the refrigerator screen for more information and entertainment.

Image of kitchen with Bespoke 4-Door Flex Refrigerator with AI Family Hub+

All these advancements build toward Samsung’s greater goal of expanding its seamlessly connected, AI-based food ecosystem with the key focus of providing users with superior kitchen experiences that require less effort.

Availability

Users can visit the Samsung booth at CES® 2024 to experience the enhanced AI and connectivity of the innovative food ecosystem.

^[1] Does not mean all services available on the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ are AI or generate information or outcome using AI. The services/features that use deep learning models are limited to 1) AI Vision Inside and 2) Bixby features.

^[2] Service provided in U.S. only.

^[3] Part of the services of Samsung Food+ paid subscription that requires Samsung account.

^[4] Service available with user’s consent.

^[5] Will be available after 1Q 2024. Applicable models only.

^[6] Will be available after 2Q 2024. Applicable models only.

^[7] Will be available after 2Q 2024 via software update.

JOHANNESBURG, South Africa – 29 November 2021 – The Samsung Bespoke Home Challenge has kicked off at the Design Quarter in Johannesburg, featuring four influencers, four spaces and one week to create a one-of-kind living space.

The Samsung Bespoke Home Challenge participants include; Naqiyah Mayat, Shelley Mokoena, Cassandra Twala and our Decorex competition entrant, Mary-Anne Gwayanya. All the challengers will be able to add their own personal style using an allocated budget to enhance and complete their spaces. Celebrated Interior Designer, Donald Nxumalo will be the influencer mentor and judge keeping an eye on the design progress, which includes the creative use of Bespoke colours in the various living spaces. When completed, there will be a big reveal, where the public can vote for their favourite space.

Samsung has also announced that Versus Paint, Consentino Top Carpets and Floors, Le Creuset, SHF, Decorex Africa, and Design Quarter have joined the Samsung Bespoke Home Challenge, to inspire the contestant’s creativity and spark new ideas. South Africans can look forward to enjoying an integrated living space design challenge like no other.

Since launching the Bespoke Refrigerator globally, Samsung has gone to great lengths to offer consumers opportunities to experience Bespoke and get to know the refrigerator’s customisation-first philosophy. These efforts include hosting a variety of online and offline events that illustrate Bespoke’s true value. This is South Africa’s first Bespoke design campaign – which will showcase a stunning design-focused brand showroom at Design Quarter.

The showroom will bring the Bespoke philosophy to life, decorated to demonstrate how the Bespoke Refrigerator can blend into a variety of spaces and lifestyles. Voting for your favourite space is now opened until midnight 9th January, 2022 and the showroom at Design Quarter will remain opened to the public until the 15th January, 2022.

How to Vote:

• Visit our Bespoke Home showroom at Design Quarter, and vote for your favourite space to stand a chance to win Samsung and Design Quarter vouchers; or
• Visit the Samsung Bespoke Refrigerator and complete online form to vote and stand a chance to win Samsung and Design Quarter vouchers.

The Samsung Bespoke Home Challenge, which includes JoAnn Strauss as a Bespoke Host, can be viewed at Design Quarter and online on www.samsung.com/za/ Ts & Cs apply.

Follow us and engage on:

@SamsungSA #MySamsungBespokeChallenge #BespokeFridge

JOHANNESBURG, South Africa – 11 November 2021 – In a class of its own, the Samsung Bespoke Refrigerator range brings a kaleidoscope of colour, innovation, and unparalleled customisation to life. This November the exciting Samsung Bespoke Challenge will take this exceptional range into an exciting new competition. Featuring three influencers, three spaces and two weeks to create a one-of-kind living space, South Africans can look forward to experiencing an integrated living space design challenge like no other.

The Samsung Bespoke Refrigerator Challenge kicks off on 11 November at the Design Quarter in Johannesburg, where an exhibition will be set up with well-known influencers, who will go on a unique design journey, creating kitchen/living spaces that reflect Samsung’s vision for customised and connected homes. This includes Naqiyah Mayat, Shelley Mokoena and Cassandra Twala, who will be joined by celebrated Interior Designer, Donald Nxumalo as a commentator keeping an eye on the influencers’ design progress.

“I am thrilled to be a part of the Samsung Bespoke Challenge as a mentor. I look forward to being a part of moving South African design talent forward, as well as the possibility of inspiring innovative thinking in the contestants, and those watching the challenge unfold,” says, Donald Nxumalo, Interior Designer.

The influencers will need to complete the Bespoke Home Challenge:

• Design the kitchen/living space with the Bespoke Colours.
• The third week is all about the big reveal, where the spaces will be opened to the public to vote for their favourite space.

@cassandratwala

The challenge is inspired by a time when our homes have become multifunctional. Living rooms are now doubling as gyms, movie theatres, and versatile offices. From the way we use our rooms to the materials we use in our interior design, so many things have changed inside our homes. Samsung has vision for a new kind of home – a Bespoke Home – in which appliances are beautifully designed, flexible to fit every lifestyle, and seamlessly connected for maximum convenience. The recent launch of the Samsung Bespoke 4-Door Refrigerator is a captivating example of this. What sets this refrigerator apart from every other appliance is that it has a customisable and interchangeable front panel design, modularity that allows you to choose and add the optimal storage configurations to suit your needs, and a sleek, modern look that fits seamlessly into any kitchen. This refrigerator will be one of the innovations the influencers can use to bring their vision to life.

@naqiyah_mayat

“Design Quarter celebrates all aspects of design and craftsmanship. The Samsung Bespoke Challenge adds to our unconventional shopping experience, not available at any other mall in Joburg. This partnership is important to us, to remind Joburg of our design and lifestyle focused offering, ahead of extensive renovations and repositioning in 2022,” says, Wesley Scott, marketing Manager at Design Quarter.

@shelleymokoena

The Samsung Bespoke Challenge, which includes Jo-Ann Strauss as MC can be viewed at Design Quarter and online. The winner will be announced virtually, and we’ll soon see who will walk away with Samsung Home products and partner prizes.

Follow us and engage on:

@SamsungSA and tag #MySamsungBespokeChallenge and #BespokeFridge

JOHANNESBURG, South Africa – 27 August 2021 –

Samsung launched its much-anticipated BESPOKE refrigerator today, at the Decorex Trade Function and Industry Talks today in Paarden Eiland, Cape Town. The designer BESPOKE concept took centre stage at the gathering of key industry players, exploring the themes of contemporary product design and global interior trends.

The event included a talk by Anita Bloom, Creative Director: Lifestyle, Design & Retail Portfolio Decorex Africa, who discussed current kitchen trends, including the enhanced desire for customised design and the growing importance consumers place on technology in their homes. Mark Mackay, Home Appliances Product Lead at Samsung South Africa introduced the BESPOKE to the audience, highlighting the incomparable category the revolutionary appliance exists in.

With this design, Samsung has placed personal tastes at the centre-point where practicality and convenience used to be, as you can now select the Samsung BESPOKE refrigerator that best matches your preferences, and even transform the set-up, as your life and needs change over time. You can now elevate your space, your way, with a customisable design, so you can choose your favourite finish, colour or material based on your individual design tastes.

“Now, instead of choosing from countless generic refrigerators, you can express the characteristics of your unique lifestyle. This is why Samsung ingeniously instilled two ideas into the refrigerator design; ‘Customisation’ that adheres to any disposition and ‘Combination’ that lets you add or take out, based on your needs, said Mackay.

The BESPOKE Refrigerator was designed in a direct response to what consumers are now asking for. Samsung has created a refrigerator that is no longer limited to white and grey colours. You can choose the colour that matches the tone of your kitchen as if choosing paint from a colour palette and create harmony within space with materials like sturdy metal and smooth glass. In South Africa, the BESPOKE 4-Door Flex includes 10 colour selections as well as Glam Glass, which gives a feeling of brightness that lights up space and Satin Glass, which gives a sense of comfort with soft and delicate glass.

Samsung has ensured that the BESPOKE Refrigerator delivers on features that resonates with consumers.  It is a one-of-a-kind appliance that is as aesthetically customisable as a piece of furniture and as functional in your kitchen as the food products it stores. BESPOKE includes customised food management options such as a FlexZone that allows you to switch between 5 different temperature modes as you require.  You can also enjoy quick and easy access to refreshingly cold and flavoured water. The fridge’s Autofill Water Pitcher is automatically filled with purified water when you place it inside the fridge. Its 1.4 L capacity means you always have plenty of filtered and chilled or flavoured water that’s ready to be served.

Importantly, with load shedding a reality for South Africa, it includes Samsung’s renowned Digital inverter motor that can protect this incredible appliance from damage. From its variable panels to its flexible storage and dispenser options, the BESPOKE 4-Door Flex, has been designed to seamlessly fit your lifestyle.

The BESPOKE line-up has been launched with the Bespoke 4-Door Flex. South Africans who choose to be the first to embrace Bespoke can receive a^* R10 000 in store voucher and the peace of mind and convenience of Samsung’s renowned Signature Service to the value of over R3000, which includes delivery and installation.

Click here, for more information on how to purchase and enjoy the Samsung BESPOKE 4-Door Flex

*Terms and conditions apply. This introductory offer is available to the first 20 customers and valid until Aug 31 2021

JOHANNESBURG, South Africa – 20 August 2021 – The way South Africans choose and even use a refrigerator has now undergone a breath-taking and bold transition. The world of BESPOKE opens up new possibilities, as you can now select the Samsung BESPOKE refrigerator that best matches your preferences, and even transform the design, as your life and needs change over time. In August, you can elevate your space, your way, with BESPOKE, which has a customisable design, so you can choose your favourite finish, colour or material based on your individual design tastes.

Samsung has announced that the awe-inspiring new line-up will be launched with the BESPOKE 4-Door Flex. Those who are the first to embrace this premium technology will also receive a R10 000 Samsung e-store voucher or a R10 000 store voucher if bought at participating retailers¹. Just make sure you buy your Bespoke Refrigerator between 6 and 20 August 2021 to get this amazing launch offer².

What sets the BESPOKE fridge apart from every other appliance you’ve ever had

Now, instead of choosing from countless generic refrigerators, you can express the characteristics of your lifestyle and be invigorated by the appeal of a taste-driven life. The BESPOKE refrigerator breathes life into the unique preferences and sentimentalities of each person’s day-to-day activities in the kitchen. Personal tastes are now at the centre-point where practicality and convenience used to be. This is why Samsung ingeniously instilled two ideas into the refrigerator design; ‘Customisation’ that adheres to any disposition and ‘Combination’ that lets you add or take out based on your needs. The result is the Samsung BESPOKE refrigerator.

The range comes in a choice of changeable colour panels and configurations. Now, the refrigerator is no longer limited to white and grey colours. You can choose the colour that matches the tone of your kitchen as if choosing paint from a colour palette and create harmony within space with materials like sturdy metal and smooth glass. The BESPOKE 4-Door Flex includes 10 colour selections as well as Glam Glass, which gives a feeling of brightness that lights up space and Satin Glass, which gives a sense of comfort with soft and delicate glass.

Ultimately, it is as aesthetically customisable as a piece of furniture and as functional in your kitchen as the food products it stores. From its variable panels to its flexible storage and dispenser options, the BESPOKE 4-Door Flex, which will be ready for purchase now, has been designed to fit your lifestyle, just as every BESPOKE item will be.

When you choose a BESPOKE refrigerator you’ll experience the intersection of form and function with innovation such as:

FlexZone Technology

The BESPOKE refrigerator offers more customised food management options. For example, it features a FlexZone that allows you to switch between 5 different temperature modes as you require.

Beverage Centre

You can now enjoy and quick and easy access to refreshingly cold and flavoured water. The fridge’s Autofill Water Pitcher is automatically filled with purified water when you place it inside the fridge. Its 1.4 L capacity means you always have plenty of filtered and chilled or flavoured water that’s ready to be served.

Digital Inverter for surge protection

With load shedding a reality in South Africa, when the electricity is switched on again, voltage spikes can damage fridges. Samsung’s Digital inverter motor can protect your BESPOKE against such occurrences with Volt control, and it comes with a 10-year warranty.

For more information on how to purchase the extraordinary Samsung BESPOKE 4-Door Flex and how to redeem your R10 000 voucher, click here

¹Voucher available to first 20 customers. Signature Service includes free delivery and installation. Terms

and conditions apply.

²The participant will have from 06 August 2021 (00h00) to 20 November 2021 (23h59) to redeem the Offer via the retailer they bought from, or from the Samsung e-store (“Redemption Period”).  

From the way we use our rooms to the materials we use in our interior design, so many things have changed inside our homes – except our appliances.

At Samsung, we believe that now is the time for our appliances to change. Appliances must be designed beautifully to satisfy the tastes of our trendy, discerning customers; they must have flexible features so that they can be fit to each user’s unique lifestyle needs; they must be connected, not just for connectivity’s sake, but to truly streamline and enrich the home management experience.

And of course, all of these innovations must be pursued with sustainability in mind. For home appliances, that means creating durable products with longer lifespans to reduce needless waste and developing new technologies that help consumers reduce consumption of water and energy without sacrificing performance.

This is our vision for appliances in the Bespoke Home.

Designed for You

The Bespoke Home begins with Samsung’s flagship Bespoke refrigerators, which will be expanding across global markets in 2021. This line offers personalised design, with interchangeable panels available in many colours and finishes.

The response so far to Bespoke refrigerators has been tremendous. Early adopters love that Bespoke comes in an array of changeable colours and materials that fit any interior décor. The fridges also have a sleek, flat-front design that gives them a built-in appearance.

In the U.S. this year, we are introducing the Bespoke in an all-new model, the 4-Door Flex, as well as in the 1-Door Column and the Bottom-Mount Freezer (BMF) types. With glass and steel finishes, there are eight colour options. We will also be expanding our Bespoke line-up across Europe in the 1-Door and BMF models, with plans to launch in additional markets in the second half of 2021.

This year, we are also excited to introduce new and exclusive collections of our Bespoke refrigerators in collaboration with leading designers, which we plan to further discuss at our upcoming event.

But we are not stopping with the kitchen. The customisable Bespoke design philosophy is coming to appliances throughout the home – giving you more freedom to decide what your appliances will look like.

Flexible for You

An important aspect of the Bespoke refrigerator is flexibility. It has a modular design that allows you to pick and choose the size and style of the unit, as well as flexible temperature controls for different compartments that let you control how you store your food.

For the Bespoke Home, we’ve taken this central idea of flexibility and applied it to other appliances.

We know that the same chores, be it vacuuming or airing out the house or doing laundry, do not mean the same thing in every household. This is why in our Bespoke Home vision; appliances have features that can be adjusted as your household needs change. Whether you are welcoming new members into your family, taking on a home improvement project to change out your floors or getting serious about cooking at home, we want your appliance experiences to evolve to fit your needs.

Connected for You

The Bespoke Home also includes seamless connectivity powered by IoT services, AI and automation to create customized and holistic home solutions that bring appliances together. Samsung’s SmartThings services streamline housework to let you focus on the activities you enjoy and to help you get more out of everyday home experiences.

Samsung is the only brand that can bring these fundamental changes to your home seamlessly. With our dual leadership in hardware and software and an expansive range of devices compatible with SmartThings, the possibilities for a connected home are endless. Connecting your appliances to SmartThings is set to help your appliances cater to your own personal lifestyle, habits and preferences. Whether you want to find a recipe that works perfectly with your Samsung oven or you’re looking for the right wash cycle for a delicate garment, SmartThings will have you covered.

The services you will see at Bespoke Home 2021 are going to offer a glimpse into the future. The smart home is about more than being able to remotely turn your machines on or change their settings: we are creating services for a home that truly knows you and is customised to your interests and needs.

A New Vision for the Home

We are excited to show you the modern designs, flexible features and smart connectivity that will make up our Bespoke Home vision on May 11. We will be showcasing our existing products that have been evolved with new features and functionalities, as well as presenting some completely new products and services. In addition, we are excited to share with you our sustainability vision and goals. The world has changed so much over the past year, and it is time for our appliances to catch up. We look forward to seeing you at Bespoke Home 2021.

“We are delighted to announce the launch of the BESPOKE line-up, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs,” said Mike Van Lier, Consumer Electronics Director at Samsung South Africa. “As families spend more time at home and in the heart of the home – the kitchen, they’re investing in home appliances they can personalise, which is exactly what our new BESPOKE 4-Door Flex offers.”

Your space. Your style.

The BESPOKE 4-Door Flex includes customisable colours and versatile configurations. This awe-inspiring appliance comes in 10 original colours in South Africa, providing a generous number of combinations to choose from. It includes Samsung’s trademark large capacity, flexible convenience and powerful cooling performance, along with the option to choose the colour and finish of the four front panels to match every décor style. Whether your preferred colour palette is minimalist or cosy, there’s a BESPOKE colour for you. Whichever style you select for your BESPOKE 4-Door Flex, you are guaranteed a premium touch to your home thanks to the refrigerator’s flat doors and seamless design. The BESPOKE 4-Door Flex refrigerator, will be available from 6 August 2021 with additional options to the BESPOKE line-up to be introduced later in 2021.

The BESPOKE refrigerator range comes in a choice of changeable colour panels. This includes Glam Glass which gives a feeling of brightness that lights up space and Satin Glass, which gives a feeling of comfort with soft and delicate glass. The Bespoke refrigerator is not just a home appliance – it is as aesthetically customisable as a piece of furniture and as functional in your kitchen as the food products it stores. From its variable panels to its flexible storage and dispenser options, the Bespoke 4-Door Flex has been designed to fit your lifestyle, just as every BESPOKE item should be.

Stocked with top features

With BESPOKE you don’t have to sacrifice function for form. It offers Samsung’s trademark large capacity, convenience, and powerful cooling performance. BESPOKE refrigerators have high-performance features for all your beverage and food needs. These includes:

FlexZone Technology

The Bespoke refrigerator offers more customised food management options than ever before, whatever your needs might be. The refrigerator features a FlexZone in its lower right compartment that allows you to switch between refrigerator and freezer modes as you require. The FlexZone now includes five different convertible modes to keep your food at optimal temperatures, including the brand-new “Fruits & Veggies” mode.

Beverage Centre

You can enjoy and quick and easy access to refreshingly cold and flavoured water with the innovative BESPOKE design.

2 Step Foldable Shelf

Slide & Fold Shelves are super flexible, letting you fold, raise, lower or remove them to create the best fit for your groceries.

And with load shedding being a reality in South Africa, when the electricity is switched on again, voltage spikes can damage fridges. Samsung’s Digital inverter motor can protect your BESPOKE against such occurrences with Volt control. That’s amazing peace of mind. You can also control and monitor your BESPOKE Refrigerator with Smart things App which has numerous benefits, such as, receiving notifications about your fridge‘s door left open, or monitor the energy consumption of your fridge. This means you can effortlessly turn your home into a Smart home.

For more info on the BESPOKE 4-Door Flex refrigerator, visit:

https://www.samsung.com/za/

https://www.samsung.com/za/refrigerators/bespoke