A typical South African summer means sunshine, braais, poolside parties and endless moments spent with family and friends. But we all know that entertaining comes with the inevitable mountain of dirty dishes. The Samsung Bespoke AI 60 cm Dishwasher with Water Jet Clean & Auto door open or the 14 Place setting Dishwasher is your ultimate summer essential, giving you more time to savour the season and less time scrubbing dishes.

Powerful Cleaning with Water Jet Clean^TM

Summer gatherings could involve sticky marinades, sizzling grilled meats and oven-baked treats. With Water Jet Clean^TM, Samsung’s powerful dual spray arms rotate in opposite directions to blast away even the toughest food residue.

Hygiene Plus for Summer Freshness

The Hygiene Plus function extends the final rinse and increases the water temperature to 75˚C, ensuring deep cleaning and eliminating up to 99.999% of certain bacteria^[1]. It’s peace of mind that your dishes aren’t just clean, but hygienically safe for your family and friends.

Energy Efficient and Eco-Friendly

The Samsung Dishwashers are designed with sustainability in mind, boasting an A+++ energy efficiency label^[2]. Thanks to the innovative All-in-One Sump module, the dishwashers consume as little as 8 litres of water on the eco cycle while delivering incredible performance[3].

FlexLoad for Bigger Summer Crowds

From kids’ playdates to extended family visits, summer often means catering for larger groups. The FlexLoad feature ensures you can fit in dishes, glasses, and cups of all shapes and sizes with ease. With adjustable middle-rack tines that can be repositioned in three settings, you’ll won’t need to cram or split loads unnecessarily.

Smarter Living with SmartThings^[4]

Take convenience up a notch and enjoy connected living with the SmartThings app. Connect your dishwasher to your phone or even your TV to monitor cycles, receive notifications when dishes are ready, and manage your time seamlessly. This feature ensures you stay in control and not miss a single laugh or story outdoors.

Sparkling Results with Auto Door Open

For dry dishes, the Auto Door Open feature automatically opens the door by 10cm at the end of the cycle. This allows steam to escape naturally, protecting your kitchen furniture while ensuring faster, more efficient drying.

With its powerful cleaning, hygienic care, energy saving and smart connectivity, the Samsung Dishwasher is the ultimate summer essential. This season, spend less time at the sink and more time enjoying the company of your loved ones.

^[1] Based on testing by Intertek. Removes 99.999% of certain bacteria, including Escherichia coli, Salmonella enteritidis, Listeria monocytogenes, Staphylococcus aureus, Pseudomonas aeruginosa and Klebsiella pneumonice with the ECO + Hygiene Plus course. Individual results may vary.

^[2] Model code: DW60B*8. Based on the SANS 50242:2018 Ed.2 / SANS 60436:2018 Ed. 1 , SANS 941:2014 and Regulation 1059/2010/EU for European energy labelling, compared to an A++ or lower rated model.

^[3] Only when using the ECO program.

^[4] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The SmartThings App requires Android OS 10↑ with a minimum of 3GB RAM space or iOS 15↑. Supported OS specifications and app screen configuration may change with app updates.

Samsung South Africa, in partnership with Sunlight, is thrilled to announce the return of Samsung Dish Days^[1], a nationwide promotional campaign designed to make dishwashing more rewarding than ever. From 01 September to 05 October 2025, customers who purchase selected Samsung dishwashers will receive a free Sunlight gift pack, which include dishwashing tablets and liquid.

This exciting campaign celebrates the power of innovation and clean living, offering a special treat to customers who invest in Samsung’s leading dishwashing technology.

When you purchase any of the qualifying Samsung dishwashers at any of the participating retailers during the promotional period, you’ll receive:^[2]

• • 1 x Sunlight Expert Extra Power Auto Dishwashing Tablets 46 Pack
  • 3 x 750ml Sunlight Dishwashing Liquid

The Dish Days promotion is valid while stocks last at these participating retailers; Samsung Online Store, Samsung Stores, Hirsch’s, Makro, Iser, and Takealot.

Purchase any of the below qualifying Samsung Dishwashers to be rewarded with the Sunlight hamper:

• Black Stainless 14 Place Setting Dishwasher with a Wide LED Display & 3rd Cutlery tray (DW60M5070FG/FA) R9 999*
• Silver 14 Place Setting Dishwasher with a Wide LED Display & 3rd Cutlery tray (DW60M5070FS/FA) R8 499*
• Bespoke AI 14 Place Setting Silver Dishwasher with WaterJet Clean & Auto door open (DW60BG850FSLFA) R17 499*
• Bespoke AI 14 Place Setting customisable Dishwasher with WaterJet Clean & Auto door open (DW60BB890FAPFA) R20 999*

How to Redeem Your Gift:

• Purchases made at Makro: Customers must collect their Sunlight gift pack in-store before heading to the till point. The gift must be scanned at the same time as the qualifying dishwasher they’re buying.
• All Other Participating Retailers: Customers must send a WhatsApp to 082 073 2801, to register their purchase and redeem their gift^[3]

With Samsung’s powerful dishwashing technology and Sunlight’s trusted cleaning formulas, clean dishes and great value go hand in hand.

Don’t miss out – bring home a Samsung dishwasher and let Dish Days do the rest.

^[1]T&Cs apply

^[2] Redemption T&Cs apply 

^[3] Redemption T&Cs apply

^{*Recommended selling price only. Prices may vary per retailer.}

The IFA Innovation Awards are a new global programme debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organised by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as one of the leading global stages for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognised with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a seven (7)-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, with the wash cycle being 20% more efficient than the A-grade standard,^[1] as well as advanced heat pump drying technology that reduces drying time by up to 60%^[2] and energy consumption by up to 75%.^[3]

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces – The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector – The Premiere5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces^[4]. Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech & Portability

The Freestyle+ is the world’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — one of Samsung’s first AI chipsets built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust colour for wall tone – enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users to Create Content & Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences.

As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go. With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionality for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimised Galaxy AI for larger screens, maximising the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honourees

• Bespoke AI Washer – precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,^[5] the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%^[6] Bespoke AI Washer, revealed at IFA 2024.
• Bespoke AI Jet Ultra – featuring a suction power of 400W^[7] while reducing overall weight, it is one of the world’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet-Ultra recognises floor types such as wood, carpet and mats, as well as room structures like corners and walls.
• Bespoke AI Dishwasher – equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analysing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.
• Bespoke AI Refrigerator with Hybrid Cooling – utilises two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognise up to 37 fresh food items and 50 processed foods.^[8] Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.^[9]
• Bespoke AI WindFree – creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyses user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. It also combines comfort and energy savings through its Comfort Drying feature, which precisely controls humidity and temperature. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.^[10]
• Micro RGB – the pioneering display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-colour local dimming. It also achieves 100% of the BT.2020 colour gamut and has earned VDE certification for its Micro RGB precision colour.
• Odyssey 3D – immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects^[11] — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.
• Spatial Display – creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.
• Galaxy S25 FE – a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.
• Galaxy Z Flip7 – comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalised information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.
• Buds3 FE – brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC^[12] reduces ambient noise, creating a more immersive listening experience and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

^[1] Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

^[2] Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.

^[3]Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle.  Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents

^[4] Visuals may vary based on the condition of the room.

^[5] Based on Samsung internal testing. 9kg model energy consumption is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.

^[6] Based on Samsung internal testing. Applicable WF90F series models are 55% more efficient than an energy efficiency class limit requirement under Regulation (EU) No 2019/2014.

^[7] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognized as the most powerful in the world as of the release date of the press release.

^[8] As of April 2025, AI Vision Inside can recognize 37 food items, such as fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

^[9] A Wi-Fi connection and Samsung account are required.

^[10] A Wi-Fi connection and Samsung account are required.

^[11] 3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.

^[12] Active Noise Canceling (ANC)