Few moments bring South Africans together quite like rugby. From neighbourhood braais and packed living rooms to friends and family following every tackle wherever they are, the rugby season has a unique way of turning ordinary weekends into memorable shared experiences.

This rugby season, Samsung is helping fans elevate match day at home with its Blue Tag Sale, featuring exceptional offers across selected Mobile, Home Entertainment, Monitor and Home Appliance products.

Whether it’s watching every line break unfold on a supersized screen, hearing the roar of the crowd through powerful sound or keeping up with the conversation across connected Galaxy devices, Samsung technology is designed to bring supporters closer to every moment of the action.

Bring the Stadium Atmosphere Home

For supporters looking to upgrade their match-day experience, Samsung’s range of Vision AI TVs combines great picture quality with smart viewing technology¹, bringing everything from the intensity on players’ faces to the movement across the pitch into vivid focus. Paired with a Samsung Soundbar, the experience becomes even more immersive, delivering rich, room-filling audio that brings the whistles, anthems and roar of the crowd into the heart of the home.

The right technology can transform how fans experience the game. Larger screens bring greater detail to every try, tackle and replay, while powerful sound helps recreate the energy and atmosphere of being closer to the stadium.

Stay Connected to Every Moment

Match day is about more than the 80 minutes on the field. Samsung’s connected ecosystem helps fans stay part of the experience before, during and after the game. Supporters can catch pre-match analysis on a Galaxy Tab, keep an eye on match-day content from the Bespoke AI Family Hub while preparing snacks in the kitchen, settle in front of a Samsung Vision AI TV for kick-off, and capture and share their favourite reactions and celebrations on a Galaxy smartphone.

With Samsung’s connected ecosystem working seamlessly across devices, fans can spend less time thinking about the technology and more time enjoying the game and the people they share it with.

More Ways to Upgrade with Samsung’s Blue Tag Sale

As part of Blue Tag Sale, consumers can enjoy savings across selected Samsung products spanning Mobile, TVs and Home Entertainment, Monitors and Home Appliances, providing an opportunity to upgrade the technology they use not only on match day, but every day.

Home Entertainment & Monitors

• 98″ QLED Q7F 4K Samsung Vision AI Smart TV (QA98Q7FAAUXXA) – From R49,999*²
• 75” Mini LED M70H 4K Samsung Vision AI Smart TV 2026 (UA75M70HAUXXA) – Now R13,999*
• Q-series Soundbar HW-Q930H 9.1.4ch Subwoofer & Rear Speaker (2026) (HW-Q930H/XA) – Now R14,999*, save R2,000
• 55” Mini LED M80H 4K Samsung Vision AI Smart TV 2026 (UA55M80HAUXXA) – Now R8,999*
• B-Series Soundbar HW- B650F 3.1 ch Subwoofer (HW-B650F/XA) – Now R3499*, save R500
• 49″ Odyssey OLED G9 G93SD DQHD 240Hz Gaming Monitor (LS49DG932SAXXA) – Now R28,499*, save R11,500
• 27″ Odyssey OLED G5 G50SF QHD 180Hz Gaming Monitor (LS27FG500SUXEN) – Now R8,999*, save R3,000

Whether preparing for the next big fixture, upgrading the family entertainment setup or bringing more connected technology into the home, Samsung’s Blue Tag Sale gives consumers more ways to make every moment count.

Home Appliances

• Built in Oven Dual Cook Flex Steam Multi-Function 76L (NV7B5775XAK/FA) – Now R18,499*, save R3,500
• Bespoke AI 4-Door French Door Refrigerator 630L (RF29BB8600MTFA) – Now R47,999*, save R7,000, plus receive a free Galaxy A37 5G 256GB valued at R9,000
•  Top Load Washer with BubbleStorm 27Kg (WA27B8375GV/FA) – Now R15 499*, save R3,500, plus receive a free Galaxy A07 (64GB) valued at R3 000.
• AI Front Load with Eco bubble 11Kg (WW11CGP44DSBFA) – Now R10,999*, save R3,000, plus receive a free Galaxy Tab A11 Wi-Fi valued at R3,499

Mobile eXperience

• Galaxy A07 (64GB) – Now R2,199*, save R800
• Galaxy S25 FE – Now R9,999*, save R4,000
• Galaxy Tab S10 Lite 5G – Now R8,499*, save R1,500
• Galaxy Watch8 44mm Bluetooth – Now R4,999*, save R1,500
• Buds 3FE – Now R2,099*, save R600
• Log in to Samsung online store or Samsung Shop App for even more savings

Mobile eXperience Offers valid until 6 September 2026

The Samsung Blue Tag Sale runs from 17 August to 27 September 2026, while stocks last, T&C’s Apply. For more information and to explore participating products and offers, visit https://www.samsung.com/za/offer/blue-tag-sale/

1. Samsung account and internet connection is required to us AI features. ︎
2. Terms and Conditions Apply. ︎

* Recommended retail prices. Offers are available on selected products and may vary by participating retailer. While stocks last.

This festive season, the “Summer Is On Us” promotion is adding value to loyal Samsung customers by bundling purchases of quality entertainment TVs and household appliances with one or two complimentary gifts such as Galaxy devices (tablets, watches, earbuds) and/or soundbars – valued at up-to R52, 000^[1].

Running until 25 January 2026, customers can elevate their home entertainment this summer and enjoy a complimentary Galaxy device and/or sound bar when upgrading to any of the qualifying home appliances and/or a big screen TV. Samsung’s lifestyle TVs blend art and technology stylishly – into user’s living spaces.

Great for home cinema buffs, streaming families and even those who love beautiful spaces – Samsung products are able to create harmony with the customer’s interior decor. Samsung’s “Summer Is On Us” promotion is bringing entertainment and Galaxy innovation together. You can now create a seamlessly connected smart home and lifestyle experience. Below are the free gifts^[2] that you can receive with your purchases:

• 65-inch QN900F 8K Neo QLED Mini LED Vision AI TV 2025 (R59, 999*) – Receive a Free Galaxy Tab S10 FE Wi-Fi plus a Q-Series Soundbar valued at R29, 999*. This innovative TV comes packed with key features that include 8K AI Upscaling, Glare-Free^[3], Metal Frame Design and Quantum Mini-LED Pro.
• 83-inch S90F 4K OLED Samsung Vision AI TV 2025 (R99, 999*) – Receive a Free Galaxy Tab S11 Ultra plus a Q-Series Soundbar valued at R51, 999*. At a glance, this AI-enabled TV comes with key features that include NQ4 AI Gen3 Processor, Glare-Free^[4], OLED HDR Pro and Ultimate Gaming Pack.
• 85-inch LS03F 4K The Frame Samsung Vision AI TV 2025 (R49, 999*) – Receive a Free Galaxy A36 Tab valued at R8, 999*. Its ground-breaking features include a Modern Frame Design, Art Mode, Artful Picture Quality with QLED and Samsung Vision AI.
• Bottom Freezer with Water Dispenser & All Round Cooling, Black, 459L, RB50DG632EB1FA (R15, 999*) with SpaceMax Technology – Receive a Free Galaxy A16 5G valued at R3, 299*.
• Bespoke AI 12KG Front Loader, with Eco bubble, AI Wash & AI Energy Mode (R14, 999*) – Receive a Free Galaxy A16 5G valued at R3, 299*.
• Bespoke AI 20KG Front Loader, with All in One Control and AI Energy Mode – Smart Energy Savings (R23, 999*) – Receive a Free Galaxy A26 valued at R4, 999*.

This seasonal promotion is designed for those that are looking to take advantage of the premium experience. Visit any of the participating retailers including Hirsch’s, ISER Independent stores, Takealot, Makro, Game, HiFi Corp, Incredible Connection, Russells, Bradlows, House & Home, Builders warehouse as well as Samsung online and Samsung stores now to redeem these bundle offers.

And, for more information and offers, visit https://samsung.com/za/offer/get-more-this-summer/

^[1] Terms and Conditions apply.

^[2] Redemption T&Cs apply.

^[3] The Glare-Free performance has been verified by UL Solutions, a global certification organization. The verification certifies glare-free performance by evaluating the product against the Unified Glare Rating (UGR) test standards set by the International Commission on Illumination (CIE) (Reflected glare UGR ≤ 10, discomfort glare UGR ≤ 22, disability glare UGR ≤ 34).

^[4] The Glare-Free performance has been verified by UL Solutions, a global certification organization. The verification certifies glare-free performance by evaluating the product against the Unified Glare Rating (UGR) test standards set by the International Commission on Illumination (CIE) (Reflected glare UGR ≤ 10, discomfort glare UGR ≤ 22, disability glare UGR ≤ 34).

* Recommended Resale Price. Prices vary per retailer.