The IFA Innovation Awards are a new global programme debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organised by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as one of the leading global stages for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognised with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a seven (7)-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, with the wash cycle being 20% more efficient than the A-grade standard,^[1] as well as advanced heat pump drying technology that reduces drying time by up to 60%^[2] and energy consumption by up to 75%.^[3]

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces – The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector – The Premiere5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces^[4]. Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech & Portability

The Freestyle+ is the world’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — one of Samsung’s first AI chipsets built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust colour for wall tone – enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users to Create Content & Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences.

As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go. With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionality for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimised Galaxy AI for larger screens, maximising the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honourees

• Bespoke AI Washer – precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,^[5] the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%^[6] Bespoke AI Washer, revealed at IFA 2024.
• Bespoke AI Jet Ultra – featuring a suction power of 400W^[7] while reducing overall weight, it is one of the world’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet-Ultra recognises floor types such as wood, carpet and mats, as well as room structures like corners and walls.
• Bespoke AI Dishwasher – equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analysing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.
• Bespoke AI Refrigerator with Hybrid Cooling – utilises two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognise up to 37 fresh food items and 50 processed foods.^[8] Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.^[9]
• Bespoke AI WindFree – creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyses user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. It also combines comfort and energy savings through its Comfort Drying feature, which precisely controls humidity and temperature. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.^[10]
• Micro RGB – the pioneering display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-colour local dimming. It also achieves 100% of the BT.2020 colour gamut and has earned VDE certification for its Micro RGB precision colour.
• Odyssey 3D – immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects^[11] — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.
• Spatial Display – creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.
• Galaxy S25 FE – a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.
• Galaxy Z Flip7 – comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalised information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.
• Buds3 FE – brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC^[12] reduces ambient noise, creating a more immersive listening experience and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

^[1] Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

^[2] Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.

^[3]Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle.  Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents

^[4] Visuals may vary based on the condition of the room.

^[5] Based on Samsung internal testing. 9kg model energy consumption is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.

^[6] Based on Samsung internal testing. Applicable WF90F series models are 55% more efficient than an energy efficiency class limit requirement under Regulation (EU) No 2019/2014.

^[7] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognized as the most powerful in the world as of the release date of the press release.

^[8] As of April 2025, AI Vision Inside can recognize 37 food items, such as fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

^[9] A Wi-Fi connection and Samsung account are required.

^[10] A Wi-Fi connection and Samsung account are required.

^[11] 3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.

^[12] Active Noise Canceling (ANC)

Samsung launches the Bespoke AI Laundry Combo to the South African Market. This washing machine is redefining laundry with AI Technology. The Bespoke AI Laundry Combo features advanced technology that learns and adapts to users’ laundry habits, providing personalised washing and drying cycles for optimal results. With its intuitive interface and smart connectivity, users can easily control and monitor their laundry from anywhere using the SmartThings app.

Elevating the Laundry Experience at Home With AI

The Bespoke AI Laundry Combo is designed to increase space without compromising functionality. This all-in-one combo seamlessly integrates a washer and dryer into a single unit, providing a space-saving and efficient laundry solution with broad functionality. It performs as effectively as two separate machines while conserving valuable space, and more importantly eliminates the need to transfer laundry between a washing machine and a dryer after the wash cycle finishes.

For users, this means they don’t have to keep checking the wash cycle’s progress in the attempt to prevent unpleasant odours and can use their time more flexibly. A key feature of the Bespoke AI Laundry Combo is the AI Wash & Dry,^[1] which sets a new standard for laundry efficiency. This advanced system uses a range of sensors to optimise both washing and drying for each load, freeing users from having to determine the optimal settings for each cycle.

Upon sensing the weight of the laundry, it dispenses the right amount of water and detergent. It also detects the fabric and monitors the level of soiling during the cycle, adjusting wash time and detergent use accordingly. After the wash cycle, the technology optimises the drying process based on the weight and fabric ^[2] – ensuring excellent cleaning and drying results. With AI Wash & Dry, users benefit from a thorough, more efficient^[3] and personalised laundry experience.

Seamless, Efficient User Experiences

The Bespoke AI Laundry Combo offers an enhanced user experience with the AI Home,^[4]  an intuitive 7” wide LCD display that serves as a central control hub for laundry, and moreover the entire home. The wide display delivers substantial information about the laundry including cycle details, remaining amount of detergent and energy consumption. When showing cycles, the combo uses machine learning to remember user habits and recommend cycles^[5] based on periodic and seasonal needs.^[6]

When the cycle is finished, it provides an energy and water consumption report that can be viewed on the 7-inch LCD display or the SmartThings App.^[7] Additionally, users have clear view of the 3D Map View, which shows all connected appliances within the home and enables users to seamlessly monitor and control them.

With Bespoke AI Laundry Combo you can now enjoy the updated Bixby^[8] which comes with better understanding capabilities allowing for more responsive interaction than before. Through AI, Bixby can understand complicated and casual conversations – allowing users to give multi-intended, complex commands.^[9]

Upon using the Bespoke AI Laundry Combo, users can ask “What’s the weather like?” and then say: “Start the wash cycle and lower the living room temperature,” and have their requests finished in one sequence. Bixby provides support for Device Q&A as well, assisting users when they have questions about certain features on their appliances. When an error is displayed on the LCD display, users can ask directly what this means – instead of having to look through the user manual or search on their phones.

Lastly, an exclusive offer for customers who purchase the Bespoke AI Laundry Combo in South Africa. For a limited time, customers can redeem a Galaxy Watch Ultra worth R9 999 when they buy the innovative all-in-one laundry solution. The Bespoke AI Laundry Combo offers seamless ease of use between the appliance and other Samsung devices. With the Samsung SmartThings app, users can control and monitor their laundry from anywhere, and now, with the Galaxy Watch Ultra, they can take their laundry experience to the next level. Users can naturally say: ‘Open the washing machine door’ to the watch and then get a prompt response and see the action carried out.

Availability

The Bespoke AI Laundry Combo is available here: https://www.samsung.com/za/washers-and-dryers/washer-dryer-combo/wd8000dk-combo-all-in-one-combo-super-speed-18kg-gray-wd18db8995bzfa/. For more information on Samsung refrigerators and other home appliances, please visit www.samsung.com/za.

^[1]Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.
^[2]To prevent wear, wash like fabrics together.
^[3] Based on AI-based algorithm and internal testing using the AI Wash & Dry cycle on an IEC 8lb load. A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use.
^[4] Does not mean all services available on the AI Home are AI or generate information or outcome using AI. AI Smart Dial, AI Wash & Dry, Voice enabled with Bixby accessible through the AI Home utilise AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
^[5] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App. Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.
^[6] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.
^[7] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
^[8]Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognises selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. Users must agree to the update to use this function.
^[9] This function may produce inaccurate results and will be updated periodically to improve accuracy.