Celebrating Samsung Electronics’ 57th anniversary, this year’s Samsung Week carries the theme “Discover new ways to live smarter”. It shows how Artificial Intelligence (AI)-powered devices can work together to create more connected and intuitive experiences across everyday life.

How can you apply AI in your everyday life?

You can use AI to keep work organised across devices, bring health information into one place, suggest meals, adjust appliance settings and improve entertainment. These everyday AI uses also extend into the AI home, where connected devices work through a shared platform to coordinate or automate routine tasks. Samsung.com brings the connected range and event benefits together.

An AI home is one where AI connects compatible devices, appliances and services through a platform such as SmartThings¹ so they can share information and automate routine tasks.

How does AI make your life easier?

AI can make everyday tasks easier by reducing the need to switch between devices or repeat the same actions. For people balancing meetings, messages and tasks on the move, the Galaxy Z Fold8 Ultra, Galaxy Buds4 Pro and Smart Monitor work together as a flexible productivity setup.

Multi Window² on the Galaxy Z Fold8 Ultra helps users to manage emails, messages to manage emails, messages and schedules at the same time, while Galaxy Buds4 Pro’s Active Noise Cancelling³ helps minimise distractions. Back at the desk, Multi Control⁴ on Smart Monitor allows users to operate multiple Samsung devices with a single keyboard and mouse. It is a connected approach to productivity designed to keep work moving, whether users are commuting, working remotely or settling in at their desk.

Find more info about Samsung Galaxy AI, read our dedicated guide.

AI for health and fitness

Samsung’s AI-powered ecosystem also brings greater insight to health and fitness. The Galaxy Watch Ultra, Galaxy S26 Ultra and Galaxy Buds4 Pro combine detailed workout tracking, personal health insights and immersive audio to help users better understand their performance.

With Trail Run⁵ on Galaxy Watch Ultra, runners can access real-time information such as elevation and cumulative ascent and descent, while Samsung Health brings key metrics such as heart rate, calories burned and workout duration together in one place. The result is a more informed approach to training, helping users understand their bodies and make smarter decisions about their health and fitness⁶.

Everyday uses of AI in the kitchen

In the kitchen, AI can simplify the journey from ingredients to a finished dish. Samsung’s Bespoke AI Refrigerator, Bespoke Oven and Galaxy Z Fold8 connect food management, cooking controls and content creation.

AI Vision Inside⁷ on the Bespoke AI Refrigerator identifies ingredients and suggests recipes based on what is available, while Smart Control⁸ allows users to preheat the Bespoke AI Oven remotely. Once cooking begins, AI Pro Cooking⁹ can identify ingredients, adjust cooking settings and monitor progress, giving users more freedom to step away when needed.

And when the dish is ready, the Galaxy Z Fold8’s Dual Recording makes it easy to capture both the cooking process and the finished creation, turning an everyday meal into something worth sharing.

AI home automation can also support entertainment through to domestic chores

AI home automation can support downtime and household tasks with less input. Samsung’s AI TV guide shows how connected entertainment can make movie nights and gaming more immersive.

Micro RGB combines AI-powered colour optimisation with Glare Free^TM10 technology to deliver vivid, detailed visuals, while AI Gaming Optimiser¹¹ adjusts picture settings according to the content and game genre. Paired with the Q-Series 11.1.4ch Soundbar, which features Game Pro mode, the experience extends beyond the screen with room-filling cinematic sound.

Meanwhile, the Bespoke AI Laundry Combo works in the background, using AI OptiWash¹² to detect load characteristics and select appropriate wash settings before automatically opening its door at the end of a cycle to help air out moisture.

Samsung Week 2026 offers and rewards

Samsung Week is not only about discovering what Samsung technology can do. From 19 October to 1 November, customers who use Samsung Rewards points towards selected Mobile, Tablet and Buds purchases on Samsung.com will receive a discount matching the value of the points used at checkout, giving them an additional saving¹³.

Customers can also choose from Samsung.com colours, including Galaxy Z Fold8 in Pistachio, Galaxy Z Fold8 Ultra in Green Shadow and Galaxy Z Flip8 in Mint.

Additional subscription benefits include 60 days of Strava¹⁴ and iFIT¹⁵ with Galaxy Watch9 or Galaxy Watch Ultra, as well as six months of Google AI Pro¹⁶ with the latest Galaxy Z series, Galaxy S26 FE or Galaxy Tab S12.

Personalised recommendations for a connected AI home

Samsung Week’s Personalised Product Recommendation service uses devices registered to a customer’s Samsung Account to suggest compatible additions, including Bespoke AI appliances that connect through SmartThings¹⁷ or Galaxy Watch models that support health and fitness goals through Samsung Health.

“Samsung Week is about showing consumers that the value of AI is not limited to what a single device can do. It is about how our products work together to make everyday experiences more intuitive, connected and rewarding. Samsung.com brings that ecosystem together while giving customers access to benefits, colours and personalised recommendations. With Samsung Week 2026, we are inviting consumers to look beyond the next technology purchase and discover how a connected ecosystem can create new ways to live smarter,” says Kgomotso Mannya, Chief Marketing Officer at Samsung South Africa.

For full details on Samsung Week 2026 and available offers, visit Samsung.com/za.

1. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
2. Certain applications may not support Multi Window. ︎
3. The earbuds automatically recognize the user’s voice, boosting the ambient sound to enhance conversation clarity when it begins and increasing Active Noise Cancellation (ANC) to block out background noise when the conversation ends. ︎
4. Multi Control requires updated Galaxy phones and tablets with One UI 5.1.1 or above and Galaxy Book series devices released in 2021 or later with Samsung Settings v1.5 (Intel) or Samsung Settings v3.3 (ARM). ︎
5. Trail running is available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra 2. ︎
6. Heart software functions are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease. ︎
7. A WiFi connection and a Samsung account required. Actual UI and contents may vary. ︎
8. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
9. AI based features are available on certain appliances, and based on our deep learning model, which is trained using a predefined. A WiFi connection and a Samsung account required. You must use a same log in account between the devices. Actual UI and content. ︎
10. UL Verified. Glare Free: Reflection Glare UGR <10 Discomfort Glare UGR <22 Disability Glare UGR <34 ︎
11. Your soundbar automatically adjusts the audio when it detects a console connected to your Samsung TV, then activated Gaming Pro mode. Game console sold separately. Compatible devices may vary. ︎
12.  Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together. ︎
13. Terms and Conditions Apply. ︎
14. Free 60-day Strava subscription trial promotion is available worldwide, excluding Belarus, China, Cuba, Iran, North Korea, Russia, Syria, sanctioned parts of Ukraine and South Korea. Terms and Conditions Apply. ︎
15. Terms and Conditions Apply ︎
16. Terms and Conditions Apply. Redeem via Google. ︎
17. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎

Samsung Electronics Co., Ltd. has announced that it will unveil its latest kitchen appliances line-up at CES 2026, including the latest iterations of its Bespoke AI refrigerator, over-the-range (OTR) microwave, and slide-in range at CES 2026. Alongside refreshed designs across the line-up, the company will highlight meaningful improvements to vision-based Artificial Intelligence (AI) functionality enhanced with Google Gemini and Google Cloud, showing how these innovations simplify everyday tasks and elevate the overall kitchen experience.

“In pioneering the application of vision-based AI technology, Samsung has led innovation in the kitchen appliance market,” said Jeong Seung Moon, Executive Vice President and Head of R&D Team for Digital Appliances (DA) Business at Samsung Electronics. “Samsung will reach a new level of innovation through this collaboration with Google Cloud and will utilise these ongoing initiatives to continue to deliver better consumer experiences in the upcoming year.”

Introducing Samsung’s Latest AI Vision–Equipped Refrigerator

At CES, Samsung will present a new Bespoke AI Refrigerator Family Hub, equipped with the upgraded AI Vision. The feature’s key upgrade is its functions built with Google Gemini, which marks the first time that it is being integrated into a refrigerator.

Previously, it could recognise up to 37 types of fresh food and 50 types of pre-registered processed food on-device.^[1] The latest version ready to be unveiled at CES is built to unlock its existing limitations to recognise more food items, offering a comprehensive and flexible experience.

It is planned to even recognise processed foods without separate registration, automatically registering their names to increase convenience. Additionally, Samsung aims to make it detect user-labeled items, foods stored in personal containers can be added to the food list.

With ingredients being identified more accurately, managing the grocery list becomes clearer and easier than before, broadening people’s food-related experiences. At CES, Samsung plans to showcase the enhanced capabilities and new use cases of AI Vision, demonstrating the future of a truly personalised AI kitchen.

Enhanced Wine Management With the New Samsung Bespoke AI Wine Cellar

Samsung will exhibit the new Bespoke AI Wine Cellar, designed to incorporate an AI Vision built with Google Gemini similar to that of the Bespoke AI Refrigerator.^[2]

When users store or remove wine bottles from the wine cellar, a camera positioned at the top of the unit will recognise the labels and tracks bottles, updating the SmartThings AI Wine Manager^[3] accordingly. The system will also be able to distinguish the specific shelf and compartment where each bottle is placed, allowing users to easily check locations without searching manually. Through the AI Wine Manager, users will be able to look up wine information more conveniently and receive suggestions on pairings based on the type of wine in their inventory, making wine curation more intuitive and personalised.

Unified Kitchen Aesthetic With an Upgraded Stainless Look  

Samsung is also introducing a line-up of French Door refrigerators, slide-in ranges and new OTR microwave models, offering consumers an updated aesthetic and a cohesive stainless-look option for creating a unified kitchen design.

The new Bespoke AI 3-Door French Door refrigerator features a zero clearance fit, which can be installed with side gaps of approximately 4mm.^[4] Additionally, its door depth has been reduced by 50mm compared to the conventional 3-Door model,^[5] enabling full access to drawers and food items with the doors wide open.^[6] The AutoView, a transparent door, allows users to easily check items stored in the fridge.

The upgraded slide-in range features a completely refreshed design with a stainless-look finish across the control panel, knobs and door. It adopts a new bar handle style, along with a Precision Knob that provides enhanced safety.

Samsung will unveil two different types of OTR microwaves: the Air-Fry OTR and the DualVent OTR. The most significant change comes from the revised hood structure of the DualVent model. Typically, the depth of a cooktop on the range extends farther than that of an OTR, making it difficult for the hood to capture smoke from the front burners. Samsung’s new dual vent system addresses this by adding a front ventilation wing in addition to the bottom ventilation, significantly improving the capture rate compared to the previous model.

Visitors at Samsung’s booth at CES 2026 will be the first to see these new innovations. Learn more about Samsung’s CES activities here.

^[1] As of April 2025, AI Vision can recognize 37 food items like fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

^[2] The recognition functionality is only available for shelves with withdrawal capability. For wine input and output, the label must be exposed to the top camera for proper recognition. Additionally, the multi-pantry drawer provides food storage functionality, and information about the food items stored in these drawers is provided as a separate image.

^[3] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account.

^[4] Minimum required installation space for a custom built-in setup: [Width] 916 mm or more (Ensure a minimum gap of 4 mm on the left/right sides), [Height] 1798 mm or more (Ensure a minimum gap of 20 mm at the top).

^[5] Compared to our conventional model without zero clearance fit feature (RF32CG5400**)

^[6] The refrigerator door can be open up to 108°, but it depends on the installation environment.