Summer days mean more time outdoors, hiking or playing sports, resulting in more laundry to do. Households now find themselves running their washing machines more frequently, they need to find smarter ways to save both time and money. Samsung’s AI-powered Bespoke washing machines are designed to meet seasonal demands – delivering advanced technology that makes laundry effortless, efficient, and more sustainable.

Smarter Laundry for a Busy Season

Samsung’s Bespoke AI washing machines are built to reduce the hassle in doing bigger loads with tougher fabrics. Equipped with intelligent features that optimise detergent, water, and power use, they take the guesswork out of laundry. That means great results, even when laundry piles up during summer.

Key Features for Energy-Savvy Households:

• AI Wash^[1] + AI Energy Mode: Automatically uses just the right amount of water and power for each load, minimising waste and cutting down on utility bills^[2]
• QuickDrive Technology: Reduces washing time by up to 50% while using less energy^[3] – perfect for families who want efficiency without compromise.
• All-in-one combo: Seamlessly integrates a washer and dryer in one appliance, adjusting detergent, water, and drying settings to suit fabric type and load size – ideal for mixed summer loads like delicate linens, swimwear, and bulky towels.
• Super Speed Cycle: Washes a full load in just 39 minutes^[4], saving time and electricity – suitable for last-minute outfit changes or quick turnarounds between summer outings^[5]

Gentle on Fabrics, and the Planet

Summer fabrics, from lightweight linens to moisture-wicking sportswear, require delicate care. Samsung’s AI-powered wash cycles adjust automatically to protect each garment while still being thoroughly cleaned.

This summer, laundry doesn’t have to mean a higher electricity bill or wasted resources. With Samsung’s Bespoke AI washing machines, households can enjoy fabric-friendly care, powerful cleaning, and smart savings, all while reducing their environmental footprint. There’s a good balance of performance, efficiency, and sustainability for the season ahead.

^[1] Based on an AI-created algorithm. Actual results may vary depending on individual use.

^[2] Tested on WW11BB944AGBS2 by Samsung Internal Lab. Cotton cycle, 5kg weight at 40 degrees Celsius. Results may vary depending on clothes and environment

^[3] Tested in accordance with IEC 60456-2010 / Cotton (40℃, Half load) with Quick drive. vs. Individual results may vary

^[4] Based on using Super Speed at the default settings with a 5kg load.

^[5] Individual results may vary based on actual load contents.