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		<title>Bespoke Airdresser &#8211; Samsung Newsroom South Africa</title>
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            <title>Bespoke Airdresser &#8211; Samsung Newsroom South Africa</title>
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        <currentYear>2022</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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					<item>
				<title>Jo-Anne Strauss Adds the Samsung AirDresser,  a New Crowning Glory to Her Stylish Home</title>
				<link>https://news.samsung.com/za/jo-anne-strauss-adds-the-samsung-airdresser-a-new-crowning-glory-to-her-stylish-home?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 31 Mar 2022 12:51:21 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[@SamsungSA]]></category>
		<category><![CDATA[AirDresser]]></category>
		<category><![CDATA[Bespoke Airdresser]]></category>
                <guid isPermaLink="false">https://bit.ly/38kIeEJ</guid>
									<description><![CDATA[As an accomplished public speaker, businesswoman and inspiring former beauty queen, Jo-Anne Strauss knows the importance of creating and maintaining a]]></description>
																<content:encoded><![CDATA[<p>As an accomplished public speaker, businesswoman and inspiring former beauty queen, Jo-Anne Strauss knows the importance of creating and maintaining a fashion-forward look. This is why the Samsung Airdresser has become an appliance that has grabbed her attention. As she says on an Instagram Post, “Those who know me, know how much I love my wardrobe, but sometimes keeping my special clothing items fresh and clean can be time consuming.” This is why she turned to the Samsung Airdresser, which she says eliminates “the trouble of having to take your clothes to the dry cleaner in a convenient, smart and energy efficient way &#8211; by giving your garments the power of everyday sanitisation.” With the Airdresser you can refresh and purify your wardrobe in as little as 20 minutes or thoroughly steam sanitise from the comfort of your home.</p>
<p>&nbsp;</p>
<p>As Jo-Anne demonstrates the Airdresser users a powerful Jet Air system, which infuses high temperature steam into your clothes to eliminate up to 99.9% viruses1. Another major advantage for Jo-Anne and everyone who chooses this incredible in-home clothing care appliance, is the AI Dry technology, which uses a humidity sensor to dry clothes quickly and gently. It also works seamlessly with the SmartThings2 mobile app for smart control, harnessing the power of sophisticated A.I Pattern, which reorders your wash programs and places them in order of most frequently used, for quick and easy access. These features all combine to ensure the spotlight on Jo-Anne highlights nothing but perfection.</p>
<p>&nbsp;</p>
<p>The AirDresser, which resembles a stylish, contemporary wardrobe that fits seamlessly into any home, is available in the sublime Crystal Mirror colour, and as it is fitted with a water tank, so there is no need for it to be plumbed in. The Samsung AirDresser is available for a recommended retail price3 of R32 999. Find out more here.</p>
<p>&nbsp;</p>
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<p><strong>Jo-Ann Strauss:</strong></p>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/CaUrQ4pIqEx/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Lungile Thabethe (@lungilethabethe)</a></p>
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<p><script async src="//www.instagram.com/embed.js"></script></p>
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<p>&nbsp;</p>
<p><span style="font-size: small;"><sup><em><sup>1</sup></em><em>1 Based on testing by Intertek. 1) Eliminates 99.9% of viruses, including Influenza B, Norovirus, Rhinovirus, Hepatitis A, Rotavirus and enterovirus. 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. 3) kills 100% of house dust mites<br />
2Stores user data, preferences and usage patterns to suggest the most useful options.<br />
3Price may vary per retailer<br />
.</em></sup></span></p>
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				<title>Lungile Thabethe Styles Out in Style with the Samsung AirDresser</title>
				<link>https://news.samsung.com/za/lungile-thabethe-styles-out-in-style-with-the-samsung-airdresser?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 16 Mar 2022 07:35:43 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[AirDresser JetSteam]]></category>
		<category><![CDATA[Bespoke Airdresser]]></category>
                <guid isPermaLink="false">https://bit.ly/3KOaOfr</guid>
									<description><![CDATA[  JOHANNESBURG, South Africa – 16 March 2022. Renowned for consistently seeking out ways to innovate appliances to better fit consumer needs and preferences,]]></description>
																<content:encoded><![CDATA[<p><strong> </strong></p>
<p><strong>JOHANNESBURG, South Africa – 16 March 2022.</strong> Renowned for consistently seeking out ways to innovate appliances to better fit consumer needs and preferences, Samsung caught the designer-eye of Lungile Thabete with The AirDresser. The dynamic founder of Glaze Home Décor and creative maverick, proudly introduced her many followers on <a href="https://www.instagram.com/reel/CZ1dUg6jbee/?utm_medium=copy_link">Instagram</a> to the appliance that added an instant upgrade to her already stylish home.</p>
<p>&nbsp;</p>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/CZ1dUg6jbee/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Lungile Thabethe (@lungilethabethe)</a></p>
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<p><script async src="//www.instagram.com/embed.js"></script></p>
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<p>For Lungile, this intelligent approach to in-home clothing care is a must-have. She describes it as a ‘sleekly designed smart closet that allows you to care for delicate clothing items from the comfort and convenience of your home”. The fact that it doesn’t require any plumbing only enhanced her enthusiastic view of this on-trend innovation.</p>
<p>&nbsp;</p>
<p><img class="wp-image-13801 size-large aligncenter" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/03/0CA3BD60-CC45-4A3B-8566-0B8F14537B15-768x1024.jpg" alt="" width="768" height="1024" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2022/03/0CA3BD60-CC45-4A3B-8566-0B8F14537B15-768x1024.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/03/0CA3BD60-CC45-4A3B-8566-0B8F14537B15-422x563.jpg 422w" sizes="(max-width: 768px) 100vw, 768px" /></p>
<p>&nbsp;</p>
<p>Lungile shared her highlights including the JetSteam capability which allows you to gently care for your clothing, saving you time spent on machine washing, and ensuring your delicate garments are freshened up with a touch of a button. Importantly, it protects you against 99.9% of germs, bacteria and allergens<sup>1</sup>. The AirDresser also removes unwanted smells by deodorising and sanitizing clothes and linen to keep them fresh. Another major plus point for her was the AI Dry technology that uses a humidity sensor to dry clothes quickly and gently. Watch Lungile’s review of the Samsung AirDresser below:</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-13802 size-large" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/03/IMG_6621-768x1024.jpg" alt="" width="768" height="1024" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2022/03/IMG_6621-768x1024.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/03/IMG_6621-422x563.jpg 422w" sizes="(max-width: 768px) 100vw, 768px" /></p>
<p>&nbsp;</p>
<p>To add to the convenience SmartThings<sup>2</sup> Clothing Care works with smart Samsung washers and dryers, as well as this amazing AirDresser so you can sort it all out with ease. The A.I Pattern feature can recommend cycles for your wash based your usage patterns. This innovative method of caring for clothes is made even better with the efficiency and convenience of the SmartThings app on your smartphone. This is another reason why Lungile calls the AirDresser a ‘smart home essential”.</p>
<p>&nbsp;</p>
<p>Available in the awe-inspiring Crystal Mirror colour, the AirDresser resembles a stylish, contemporary wardrobe that fits seamlessly into any home, and as it is fitted with a water tank, there is no need for it to be plumbed in. The Samsung AirDresser is available for a recommended retail price<sup>3</sup> of R32 999. Find out more <a href="https://www.samsung.com/za/washers-and-dryers/airdresser/df9000rm-silver-mirror-df10a9500cg-fa/">here</a>.</p>
<p>&nbsp;</p>
<p><span style="font-size: small;"><sup><em><sup>1</sup></em><em>Removes 99% of odour causing gases (Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning) witnessed by intertek using a Normal course. 4) 99% of harmful substances (Perchloroethylene) witnessed by Intertek using a Normal course.</em></sup></span></p>
<p><span style="font-size: small;"><sup><em><sup>2</sup></em><em>Stores user data, preferences and usage patterns to suggest the most useful options.</em></sup></span></p>
<p><span style="font-size: small;"><sup><em><sup>3</sup></em><em>Price may vary per retailer</em></sup></span></p>
<p>&nbsp;</p>
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				<title>A Quick Guide to Alleviating the Burden of Daily Clothing Care  with Samsung’s New AirDresser</title>
				<link>https://news.samsung.com/za/a-quick-guide-to-alleviating-the-burden-of-daily-clothing-care-with-samsungs-new-airdresser?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 24 Feb 2022 17:05:19 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[AI Control]]></category>
		<category><![CDATA[AI Dry]]></category>
		<category><![CDATA[AirDresser]]></category>
		<category><![CDATA[Bespoke Airdresser]]></category>
		<category><![CDATA[Bespoke Home]]></category>
		<category><![CDATA[Samsung Auto Cycle Link]]></category>
		<category><![CDATA[Samsung BESPOKE]]></category>
		<category><![CDATA[SmartThings Clothing Care]]></category>
                <guid isPermaLink="false">https://bit.ly/3M8KEWm</guid>
									<description><![CDATA[JOHANNESBURG, South Africa – 24 February 2022 – The first thing many of us do upon arriving home is to change out of the clothes we’ve been wearing all day.]]></description>
																<content:encoded><![CDATA[<p><strong>JOHANNESBURG, South Africa – 24 February 2022 –</strong> The first thing many of us do upon arriving home is to change out of the clothes we’ve been wearing all day. While once we might have simply hung those clothes in the wardrobe, growing concern over allergies and pollutants and the special care that is needed for garments that are made out of sensitive materials like cotton, chiffon, wool and leather has made proper clothing care a little trickier. If you find yourself in need of a smarter way to take care of your clothes, then the AirDresser might just be for you.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-13519 aligncenter" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/02/Bespoke-AirDresser-features_main1-768x376.jpg" alt="" width="768" height="376" /></p>
<p>&nbsp;</p>
<p>The AirDresser grows to understand your lifestyle, with its powerful AI functions working to make your day-to-day easier so that you can spend your time as you see fit. And for a comprehensive clean, the AirDresser features a dual care system that removes a range of harmful substances from your clothing. It reduces 99.9% of common bacteria and viruses, kills 100% of dust mites<sup>1</sup> and removes 99% of odours from clothes.<sup>2</sup></p>
<p>&nbsp;</p>
<p>The AirDresser’s attractive front panel also makes your AirDresser a sleek, minimalistic addition to your home.</p>
<p>&nbsp;</p>
<p><img class="size-medium wp-image-13596 aligncenter" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/02/Bespoke-AirDresser-features_main2-2.gif" alt="" width="1000" height="552" /></p>
<h3></h3>
<h3></h3>
<h3><strong>Your Smart Clothing Care Assistant</strong></h3>
<p>After arriving home from work, simply hang your clothes in the AirDresser and let the AirDresser do the rest. The AI Control feature helps you save time by showing you recommended settings based on your lifestyle – all you have to do is select the course displayed right on top. The AI Pattern feature personalises the controls displayed on your AirDresser’s front panel based on your habits, including frequently used cycles and settings, and prominently displays your commonly-used settings for easy access.</p>
<h3><strong> </strong></h3>
<h3><strong>Attentive Care for Sensitive Items</strong></h3>
<p>When it comes to items that require specialty maintenance, the AirDresser is equipped to give your garments the precise care they need. Heading to the dry cleaners after a long day can be very tiresome. Fortunately, the AirDresser is there to lighten your load and save you the time and trouble of finding a reliable dry cleaner to care for your sensitive items. Custom Cycle, a feature accessible through the SmartThings application, recommends tailored care routines based on your chosen fabric and garment type. The AirDresser provides customised care for all types of sensitive garments with just a few taps and makes your special items last longer.</p>
<p><img class="alignnone size-medium wp-image-13589" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/02/Bespoke-AirDresser-features_main3-938x563.jpg" alt="" width="938" height="563" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2022/02/Bespoke-AirDresser-features_main3-938x563.jpg 938w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/02/Bespoke-AirDresser-features_main3-768x461.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/02/Bespoke-AirDresser-features_main3.jpg 1000w" sizes="(max-width: 938px) 100vw, 938px" /></p>
<p>&nbsp;</p>
<h3><strong>Free Up Your Schedule</strong></h3>
<p>Reduce the time you spend on housekeeping, and optimise your time management with the Auto Cycle Link and AI Dry features. When taking care of garments made of sensitive materials that may be too delicate for a tumble dryer, you can use the AirDresser for worry-free drying after a wash. The Auto Cycle Link feature recommends the most appropriate drying course once a cleaning cycle ends. Through its connection to your Samsung smart washer, it quickly and intelligently identifies the appropriate drying cycle on your AirDresser according to the wash cycle settings.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-13590" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/02/Bespoke-AirDresser-features_main5-821x563.jpg" alt="" width="821" height="563" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2022/02/Bespoke-AirDresser-features_main5-821x563.jpg 821w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/02/Bespoke-AirDresser-features_main5-768x527.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/02/Bespoke-AirDresser-features_main5.jpg 1000w" sizes="(max-width: 821px) 100vw, 821px" /></p>
<p>&nbsp;</p>
<p>The AirDresser’s AI Dry technology uses a humidity sensor on the inside of the door to enable faster drying too. By continually monitoring the humidity of the clothes in the drum, it intelligently reduces drying time to ensure your laundry is always dried thoroughly in the shortest possible time while not sustaining any damage.</p>
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<p>Find out more about this incredible appliance <a href="https://www.samsung.com/za/washers-and-dryers/airdresser/df9000rm-silver-mirror-df10a9500cg-fa/">here</a>.</p>
<p style="font-size: small; font-style: italic;"><sup>1</sup> As witnessed by Intertek. 1) Eliminates 99.9% of viruses, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus (Porcine Rotavirus) and enterovirus (Porcine enterovirus). 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. 3) kills 100% of house dust mites.<br />
Also based on testing by Korea University, College of Pharmacy. Eliminates 99.9% of viruses, including Influenza A, Coronavirus (Porcine epidemic diarrhea virus [PEDV]), Adenovirus (Infectious canine hepatitis), and Herpes (Infectious Bovine Rhinotracheitis).<br />
<sup>2</sup> Removes 99% of odour causing gases (Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning) witnessed by intertek using a Normal course. 4) 99% of harmful substances (Perchloroethylene) witnessed by Intertek using a Normal course.</p>
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