From the way we use our rooms to the materials we use in our interior design, so many things have changed inside our homes – except our appliances.

At Samsung, we believe that now is the time for our appliances to change. Appliances must be designed beautifully to satisfy the tastes of our trendy, discerning customers; they must have flexible features so that they can be fit to each user’s unique lifestyle needs; they must be connected, not just for connectivity’s sake, but to truly streamline and enrich the home management experience.

And of course, all of these innovations must be pursued with sustainability in mind. For home appliances, that means creating durable products with longer lifespans to reduce needless waste and developing new technologies that help consumers reduce consumption of water and energy without sacrificing performance.

This is our vision for appliances in the Bespoke Home.

Designed for You

The Bespoke Home begins with Samsung’s flagship Bespoke refrigerators, which will be expanding across global markets in 2021. This line offers personalised design, with interchangeable panels available in many colours and finishes.

The response so far to Bespoke refrigerators has been tremendous. Early adopters love that Bespoke comes in an array of changeable colours and materials that fit any interior décor. The fridges also have a sleek, flat-front design that gives them a built-in appearance.

In the U.S. this year, we are introducing the Bespoke in an all-new model, the 4-Door Flex, as well as in the 1-Door Column and the Bottom-Mount Freezer (BMF) types. With glass and steel finishes, there are eight colour options. We will also be expanding our Bespoke line-up across Europe in the 1-Door and BMF models, with plans to launch in additional markets in the second half of 2021.

This year, we are also excited to introduce new and exclusive collections of our Bespoke refrigerators in collaboration with leading designers, which we plan to further discuss at our upcoming event.

But we are not stopping with the kitchen. The customisable Bespoke design philosophy is coming to appliances throughout the home – giving you more freedom to decide what your appliances will look like.

Flexible for You

An important aspect of the Bespoke refrigerator is flexibility. It has a modular design that allows you to pick and choose the size and style of the unit, as well as flexible temperature controls for different compartments that let you control how you store your food.

For the Bespoke Home, we’ve taken this central idea of flexibility and applied it to other appliances.

We know that the same chores, be it vacuuming or airing out the house or doing laundry, do not mean the same thing in every household. This is why in our Bespoke Home vision; appliances have features that can be adjusted as your household needs change. Whether you are welcoming new members into your family, taking on a home improvement project to change out your floors or getting serious about cooking at home, we want your appliance experiences to evolve to fit your needs.

Connected for You

The Bespoke Home also includes seamless connectivity powered by IoT services, AI and automation to create customized and holistic home solutions that bring appliances together. Samsung’s SmartThings services streamline housework to let you focus on the activities you enjoy and to help you get more out of everyday home experiences.

Samsung is the only brand that can bring these fundamental changes to your home seamlessly. With our dual leadership in hardware and software and an expansive range of devices compatible with SmartThings, the possibilities for a connected home are endless. Connecting your appliances to SmartThings is set to help your appliances cater to your own personal lifestyle, habits and preferences. Whether you want to find a recipe that works perfectly with your Samsung oven or you’re looking for the right wash cycle for a delicate garment, SmartThings will have you covered.

The services you will see at Bespoke Home 2021 are going to offer a glimpse into the future. The smart home is about more than being able to remotely turn your machines on or change their settings: we are creating services for a home that truly knows you and is customised to your interests and needs.

A New Vision for the Home

We are excited to show you the modern designs, flexible features and smart connectivity that will make up our Bespoke Home vision on May 11. We will be showcasing our existing products that have been evolved with new features and functionalities, as well as presenting some completely new products and services. In addition, we are excited to share with you our sustainability vision and goals. The world has changed so much over the past year, and it is time for our appliances to catch up. We look forward to seeing you at Bespoke Home 2021.

“We are delighted to announce the launch of the BESPOKE line-up, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs,” said Mike Van Lier, Consumer Electronics Director at Samsung South Africa. “As families spend more time at home and in the heart of the home – the kitchen, they’re investing in home appliances they can personalise, which is exactly what our new BESPOKE 4-Door Flex offers.”

Your space. Your style.

The BESPOKE 4-Door Flex includes customisable colours and versatile configurations. This awe-inspiring appliance comes in 10 original colours in South Africa, providing a generous number of combinations to choose from. It includes Samsung’s trademark large capacity, flexible convenience and powerful cooling performance, along with the option to choose the colour and finish of the four front panels to match every décor style. Whether your preferred colour palette is minimalist or cosy, there’s a BESPOKE colour for you. Whichever style you select for your BESPOKE 4-Door Flex, you are guaranteed a premium touch to your home thanks to the refrigerator’s flat doors and seamless design. The BESPOKE 4-Door Flex refrigerator, will be available from 6 August 2021 with additional options to the BESPOKE line-up to be introduced later in 2021.

The BESPOKE refrigerator range comes in a choice of changeable colour panels. This includes Glam Glass which gives a feeling of brightness that lights up space and Satin Glass, which gives a feeling of comfort with soft and delicate glass. The Bespoke refrigerator is not just a home appliance – it is as aesthetically customisable as a piece of furniture and as functional in your kitchen as the food products it stores. From its variable panels to its flexible storage and dispenser options, the Bespoke 4-Door Flex has been designed to fit your lifestyle, just as every BESPOKE item should be.

Stocked with top features

With BESPOKE you don’t have to sacrifice function for form. It offers Samsung’s trademark large capacity, convenience, and powerful cooling performance. BESPOKE refrigerators have high-performance features for all your beverage and food needs. These includes:

FlexZone Technology

The Bespoke refrigerator offers more customised food management options than ever before, whatever your needs might be. The refrigerator features a FlexZone in its lower right compartment that allows you to switch between refrigerator and freezer modes as you require. The FlexZone now includes five different convertible modes to keep your food at optimal temperatures, including the brand-new “Fruits & Veggies” mode.

Beverage Centre

You can enjoy and quick and easy access to refreshingly cold and flavoured water with the innovative BESPOKE design.

2 Step Foldable Shelf

Slide & Fold Shelves are super flexible, letting you fold, raise, lower or remove them to create the best fit for your groceries.

And with load shedding being a reality in South Africa, when the electricity is switched on again, voltage spikes can damage fridges. Samsung’s Digital inverter motor can protect your BESPOKE against such occurrences with Volt control. That’s amazing peace of mind. You can also control and monitor your BESPOKE Refrigerator with Smart things App which has numerous benefits, such as, receiving notifications about your fridge‘s door left open, or monitor the energy consumption of your fridge. This means you can effortlessly turn your home into a Smart home.

For more info on the BESPOKE 4-Door Flex refrigerator, visit:

https://www.samsung.com/za/

https://www.samsung.com/za/refrigerators/bespoke