Samsung Electronics has announced that two series of robot vacuum cleaners, the Bespoke AI Jet Bot Steam^[1] and the Bespoke Jet Bot Combo,^[2]  and Bespoke AI Refrigerators^[3] have received IoT security certification from TÜV Nord, a global certification organisation based in Germany.

This marks the first time Samsung’s digital appliances have received TÜV Nord security certification, further underscoring the company’s leadership in both home appliance technology and data security.

“As the global focus on smart home security intensifies, Samsung continues to deliver robust protection through our Knox security platform,” said Jeong Seung Moon, Executive Vice President and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “This certification validates the strength of our security technologies, and we will continue to enhance differentiated protection to safeguard customer data.”

TÜV Nord is a globally renowned institution, acknowledged as an IECEE-accredited National Certification Body. The certification is based on the ETSI EN 303 645 standard, established by the European Telecommunications Standards Institute (ETSI), which defines security and privacy requirements across the lifecycle of consumer IoT devices — from design and development to distribution and operation. Key criteria include data encryption, authentication and access control, secure software updates, personal data protection and vulnerability management.

The European market is already tightening security requirements with updates to the Radio Equipment Directive (RED) and upcoming implementation of the Cyber Resilience Act (CRA). Against this backdrop, TÜV Nord certification demonstrates Samsung’s readiness to meet evolving international standards and its commitment to protecting users in connected environments.

Samsung has strengthened its home appliances with a wide range of Knox security technologies that safeguard user data through multiple layers of protection. These include the verification of unauthorised firmware modifications when the device is turned on. Additionally, all monitoring video footage and user commands from the robot cleaner are encrypted and only decrypted at their intended destination.^[4]

The certified 2025 Bespoke AI Refrigerators and the Bespoke AI Jet Bot Steam further enhance security capabilities by integrating Knox Matrix and Knox Vault. Knox Matrix enables mutual security checks between devices, ensuring users are promptly alerted in the event of data theft risks. Knox Vault secures sensitive personal information, such as passwords, by processing and storing it on a dedicated hardware subsystem.

The Bespoke AI Jet Bot Steam will be unveiled at IFA 2025 in September. The Bespoke Jet Bot Combo and Bespoke AI Refrigerators already being rolled out in select markets globally.

Availability in country and price on request.

^[1] VR90F*******, VR80F*******, VR70F*******
^[2] VR7MD97****/**, VR7MD96****/**
^[3] RM90F**B***, RF90F**A***, RF90F**E***, RM90F**C**, RM90F**D**, RM90F**E**, RM90F**X*, RF90F**B***, RF**DB99***, RF**DB95***, RF**DG9H***
^[4] Available on Samsung devices running Android 11 or later, and may not work on some devices.         

Samsung Food+ with Vision AI recognises ingredients in photos taken with a mobile phone and adds them to the Food List shared with Family Hub screen

Samsung Electronics Co., Ltd. has announced new features and updates for Samsung Food^[1] — a personalised, AI-powered food and recipe platform — to celebrate its first anniversary, all of which will be showcased at IFA 2024. Since its debut at IFA last year, Samsung Food has garnered over six million users,^[2] becoming an essential tool for meal planning and cooking in the modern home. The platform’s most popular features include Recipe functions, Shopping List, and Meal Planner.

“As people look to get more out of their food — with help from their appliances — we’re thrilled to be upgrading Samsung Food with different types of powerful new functionality,” said Moohyung Lee, EVP and Head of Customer Experience Team for Digital Appliances Business at Samsung Electronics. “Moving forward, with a key focus on user experiences, we will continually enhance the platform with AI and other technologies to support the preparation of meals that are easier, simpler and healthier.”

Samsung Food

Benefit From Customised Food Experiences

Samsung Food is a holistic food platform available on various Samsung devices, including and beyond home appliances. Samsung Food+, the premium subscription service^[3] of Samsung Food, elevates the experience by integrating a health profile and goals, providing personalised meal plans with recipe recommendations. And now, AI is being added to bring differentiated functionality to users around the globe.

Samsung is making food preparation more convenient by rolling out the Vision AI technology for Samsung Food+, which allows users to add items to their Food List by simply snapping a photo of their food items with a smartphone. This functionality means that users owning Bespoke refrigerators with an internal camera that recognises food items that go in and out of the fridge — can now also easily add items with photos to their Food List.

Other benefits of the Samsung Food+ subscription service include automatically adding purchased ingredients to the Food List when users check out at the store or online, and searching for recipes based on the contents of the Food List. Users can also get alerts to help them use the items before the manually set use-by-date, helping reduce food waste.

Samsung Food+ further provides the meal plans based on users’ Food List to support sustainable food practice goals by personalising each plan based on the ingredients in users’ Food Lists, prioritising those nearing use-by-date. And with the new “Search with Your Food List” feature, recipes using the ingredients listed in their Food Lists will show on top of the search results to help users with ideas on what can be made with what they have. Recipe recommendations are also provided based on the Food List. And whatever has been used from the Food List is recommended to be added to the Shopping List. This intelligent approach helps inventory maintenance and reduces food waste while ensuring fresh, tasty meals.

Reach Health Goals With Personalised Meal Plans

Samsung Food now features enhanced tools designed to support users to better maintain their health and to reach wellness goals. The platform provides nutrition-focused meal plans that track and monitor caloric intake within daily meal schedules, whether for recipes or individual food items. It offers “Tailored for You” plans^[4], delivering weekly recipe and snack recommendations based on users’ nutritional needs^[5], chosen diets and previous recipe preferences. The system tracks macronutrient intake within daily meal plans and allows customisable calorie and macronutrient targets for individual health objectives. While Samsung Food users receive three days of recommendations per week, paid and subscribed Samsung Food+ users benefit from a full week of recommendations, with the intelligent platform also factoring in the manually set use-by-dates of ingredients.

Now available in eight languages across 104 countries,^[6] Samsung Food will ensure that all updates are accessible in each of the eight languages and region of availability.

[1] Samsung Food is a mobile application that is downloadable on any smartphone platform. Samsung account log-in is required.

[2] As of July 2024.

[3] $6.99 per month

[4] This feature is provided based on the users’ personal details, profile information, information that the users voluntarily provide about their food, dietary and nutritional preferences, health data and more. Full list of collected information and usage can be found at Privacy Policy (UK) – Samsung Food

[5] Nutrition goals are set and recommended based on research and studies done by various organisations such as The World Health Organisation (WHO), The 2020-2025 American Dietary Guidelines, The U.S. Department of Agriculture (USDA), and Master of Science qualified Registered Nutritionist-Dietitian (RND).

[6] The Samsung Food app supports English (U.S.), English (U.K.), German, Spanish (Spain), Spanish (Mexico), French, Italian and Korean. Supporting languages may be added at a later date.

JOHANNESBURG, South Africa – 5 January 2023 – Samsung Electronics today announced the global launch of the Bespoke Infinite Line Refrigerator in select markets around the world. Having originally launched in Europe, the Bespoke Infinite Line Refrigerator will expand to countries including Mexico, Thailand and Australia by the end of the year.

Samsung’s new premium built-in refrigerator is available with a choice of fridge, freezer or wine cellar models and features a timelessly contemporary modular design that seamlessly blends into any interior. With simple lines, high-quality natural materials and features that maximize convenience and streamline food storage, the Bespoke Infinite Line Refrigerator adds lasting value to consumers’ kitchens.

“Each expansion of the Bespoke lineup introduces the joys of customizing experience to more users,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “Combining high-quality materials with modular designs, the Bespoke Infinite Line Refrigerator reimagines Bespoke customization in a premium fridge, creating the ultimate blend of style and performance.”

A Timeless Design That Elevates Any Kitchen

With a timeless aesthetic that reflects the latest trends, the Bespoke Infinite Line Refrigerator is built to last. Known as Infinite Design, the new aesthetic is distinguished by its seamless look, durable materials, premium finishing and elegant design cues.

As a Bespoke refrigerator, the Bespoke Infinite Line fridge naturally features a modular design made from high-quality materials that can be customized and combined to suit consumers’ changing needs. Infinite Design enhances that versatility by ensuring that the refrigerator will remain stylish no matter how consumers’ lifestyles change. With its simple lines, smooth surface, Timeless Greige finish and elegant gold copper edge frame, the Bespoke Infinite Line Refrigerator looks outstanding in any interior and will not become outdated.

The refrigerator’s exterior is made from premium aluminum that is more dent- and scratch-resistant and allows marks and stains to be easily wiped away. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting — two features that epitomize the refrigerator’s elegant balance of form and function.

Applied to the duct and door, Black Metal Cooling not only creates a sense of depth for a distinctly premium look, but it also helps keep food fresher for longer by quickly compensating for heat loss. The Tunnel Lighting on the frame and shelves enhances the aesthetic while giving users clear views of every corner of their fridge. Not only is the interior striking, but it is also spacious. The fridge and freezer feature a combined capacity of 805 liters, while the wine cellar offers room to store up to 101 bottles.

Raising the Bar for Kitchen Convenience

To offer users an experience that is more in tune with how they use their fridge today, the Bespoke Infinite Line Refrigerator comes packed with features that maximize convenience. Together, these technologies provide instant access to food and refreshments for a truly outstanding user experience.

The new Auto Open Door features a sensor on its side that instantly opens the door with a simple touch. This makes it easy for users to access their fridge even when their hands are full of groceries or sticky from food prep. The door’s built-in sensor means there is no handle to get in the way while its stylishly simple look reflects modern consumers’ demand for clutter-free designs.

The dishwasher-safe, BPA-free AutoFill Pitcher provides easy access to refreshingly cold filtered water anytime. It also features a built-in infuser that allows users to create deliciously flavored beverages by adding any fruits and herbs they like. The Dual Auto Ice Maker, meanwhile, ensures that users always have plenty of ice, offering a choice of either whiskey ball ice or cubed ice.

Flexible Cooling for Optimal Freshness

The Bespoke Infinite Line Refrigerator’s flexible storage options allow users to simultaneously store different foods under optimal conditions, keeping everything inside deliciously fresh.

The Flex Pantry is an independently controlled drawer that can be quickly converted to different preset temperatures to suit users’ daily needs. The two built-in temperature modes are ideal for storing a wide range of high-quality ingredients, from meat and fish to fruits and vegetables, preserving their natural flavors and textures for longer.

The wine cellar’s Triple Temperature Zone brings that same level of optimized freshness to wine storage. With three separate climate zones and precise temperature controls, it allows users to simultaneously store different bottles of wine under optimal conditions, delivering the ultimate in wine preservation. The UV Protect Glass Door has triple-glazed glass with UV ray protection. It safeguards it from changes in the outside temperature, so the internal temperature remains stable and shields it from harmful UV rays.

Seamless SmartThings Integration

The refrigerator’s seamless connectivity makes using it a breeze by simplifying everything from wine storage to managing energy use.

Support for SmartThings Sommelier at Home offers users a richer and more delicious dining experience. Part of the SmartThings app, SmartThings Sommelier at Home takes the guesswork out of storing wine by analyzing wine labels and offering details on optimal storage conditions. When combined with SmartThings Cooking, the service recommends the perfect food to pair with wine, just like a real sommelier.

SmartThings Energy support allows users to easily monitor and manage their refrigerator’s electricity use and offers tips to reduce their carbon footprint and save money. AI Energy Mode takes that efficiency to the next level by analyzing usage patterns and other factors and optimizing settings to save energy.

For more information about the Bespoke Infinite Line Refrigerator, please visit Samsung.com.

Samsung proudly supports Busan’s bid for the World Expo 2030

JOHANNESBURG, South Africa – 11 November 2021 – In a class of its own, the Samsung Bespoke Refrigerator range brings a kaleidoscope of colour, innovation, and unparalleled customisation to life. This November the exciting Samsung Bespoke Challenge will take this exceptional range into an exciting new competition. Featuring three influencers, three spaces and two weeks to create a one-of-kind living space, South Africans can look forward to experiencing an integrated living space design challenge like no other.

The Samsung Bespoke Refrigerator Challenge kicks off on 11 November at the Design Quarter in Johannesburg, where an exhibition will be set up with well-known influencers, who will go on a unique design journey, creating kitchen/living spaces that reflect Samsung’s vision for customised and connected homes. This includes Naqiyah Mayat, Shelley Mokoena and Cassandra Twala, who will be joined by celebrated Interior Designer, Donald Nxumalo as a commentator keeping an eye on the influencers’ design progress.

“I am thrilled to be a part of the Samsung Bespoke Challenge as a mentor. I look forward to being a part of moving South African design talent forward, as well as the possibility of inspiring innovative thinking in the contestants, and those watching the challenge unfold,” says, Donald Nxumalo, Interior Designer.

The influencers will need to complete the Bespoke Home Challenge:

• Design the kitchen/living space with the Bespoke Colours.
• The third week is all about the big reveal, where the spaces will be opened to the public to vote for their favourite space.

@cassandratwala

The challenge is inspired by a time when our homes have become multifunctional. Living rooms are now doubling as gyms, movie theatres, and versatile offices. From the way we use our rooms to the materials we use in our interior design, so many things have changed inside our homes. Samsung has vision for a new kind of home – a Bespoke Home – in which appliances are beautifully designed, flexible to fit every lifestyle, and seamlessly connected for maximum convenience. The recent launch of the Samsung Bespoke 4-Door Refrigerator is a captivating example of this. What sets this refrigerator apart from every other appliance is that it has a customisable and interchangeable front panel design, modularity that allows you to choose and add the optimal storage configurations to suit your needs, and a sleek, modern look that fits seamlessly into any kitchen. This refrigerator will be one of the innovations the influencers can use to bring their vision to life.

@naqiyah_mayat

“Design Quarter celebrates all aspects of design and craftsmanship. The Samsung Bespoke Challenge adds to our unconventional shopping experience, not available at any other mall in Joburg. This partnership is important to us, to remind Joburg of our design and lifestyle focused offering, ahead of extensive renovations and repositioning in 2022,” says, Wesley Scott, marketing Manager at Design Quarter.

@shelleymokoena

The Samsung Bespoke Challenge, which includes Jo-Ann Strauss as MC can be viewed at Design Quarter and online. The winner will be announced virtually, and we’ll soon see who will walk away with Samsung Home products and partner prizes.

Follow us and engage on:

@SamsungSA and tag #MySamsungBespokeChallenge and #BespokeFridge

JOHANNESBURG, South Africa – 13 September 2021 – Season Two of The Taste Master SA is set to serve up exciting new challenges for its contestants. Samsung has announced that they have partnered with the popular culinary show, empowering the contestants with cutting-edge appliances and devices that will give them a delicious upper-hand to impress the judges. The new season premiered on the 10^th of September at 7pm on SABC2.

“In 2021, we are spending more time in our homes and doing more in them – from working to working out. This has led to more and more consumers trying to find ways to pack all aspects of their dynamic lifestyles into their home environments. Samsung’s technology is keeping abreast of this trend by offering smart, stylish ways to establish a home environment that is uniquely designed to match your tastes and needs. Samsung is proud to be a part of a competition that reflects our vision of empowering people to express themselves through technology designed to delight, “says Dudu Mokholo, Chief Marketing Officer at Samsung Africa.

Samsung will be showcasing a range of its latest appliances and devices in The Taste Master kitchen. One innovation that is bound to whet the appetite of the contestants is the newly launched Samsung Gas Cooker. For all those who love creating magic in the kitchen, the new Samsung Gas Cooker turns what could be ordinary into something quite extraordinary. With its multi cooking functions, the Samsung Stainless Steel Gas Cooker adds a touch of class to your kitchen, making it easier to prepare a wide range of dishes, while seamlessly saving on energy costs. The contestants are sure to enjoy the versatility this stylish gas cooker offers, as it is powered by five burners, including a Triple Burner, a Rapid Burner, and a Simmer Burner.

“We are putting SA’s hottest baking talent to the test with a series of challenging tasks in the hopes of becoming the next culinary sensation. The decision to partner with Samsung is therefore a simple one. Samsung is renowned for designing appliances and devices that will elevate the possibilities for creativity as they are created to bring out the best in those who use them”, says Bradley van den Berg, Executive Producer of The Taste Master SA.

Adding a touch of effortless cool and style to the kitchen, South Africans will get their first look at the much-anticipated BESPOKE fridge. It has a customisable design that makes it possible for you to choose your favourite finish, colour or material based on your taste. As you explore the choice of changeable colour panels and configurations that the BESPOKE refrigerator range offers, you’ll feel a sublime sense of pride.

Get ready to find out which contestants can handle the heat in The Taste Master SA this September!

JOHANNESBURG, South Africa – 27 August 2021 –

Samsung launched its much-anticipated BESPOKE refrigerator today, at the Decorex Trade Function and Industry Talks today in Paarden Eiland, Cape Town. The designer BESPOKE concept took centre stage at the gathering of key industry players, exploring the themes of contemporary product design and global interior trends.

The event included a talk by Anita Bloom, Creative Director: Lifestyle, Design & Retail Portfolio Decorex Africa, who discussed current kitchen trends, including the enhanced desire for customised design and the growing importance consumers place on technology in their homes. Mark Mackay, Home Appliances Product Lead at Samsung South Africa introduced the BESPOKE to the audience, highlighting the incomparable category the revolutionary appliance exists in.

With this design, Samsung has placed personal tastes at the centre-point where practicality and convenience used to be, as you can now select the Samsung BESPOKE refrigerator that best matches your preferences, and even transform the set-up, as your life and needs change over time. You can now elevate your space, your way, with a customisable design, so you can choose your favourite finish, colour or material based on your individual design tastes.

“Now, instead of choosing from countless generic refrigerators, you can express the characteristics of your unique lifestyle. This is why Samsung ingeniously instilled two ideas into the refrigerator design; ‘Customisation’ that adheres to any disposition and ‘Combination’ that lets you add or take out, based on your needs, said Mackay.

The BESPOKE Refrigerator was designed in a direct response to what consumers are now asking for. Samsung has created a refrigerator that is no longer limited to white and grey colours. You can choose the colour that matches the tone of your kitchen as if choosing paint from a colour palette and create harmony within space with materials like sturdy metal and smooth glass. In South Africa, the BESPOKE 4-Door Flex includes 10 colour selections as well as Glam Glass, which gives a feeling of brightness that lights up space and Satin Glass, which gives a sense of comfort with soft and delicate glass.

Samsung has ensured that the BESPOKE Refrigerator delivers on features that resonates with consumers.  It is a one-of-a-kind appliance that is as aesthetically customisable as a piece of furniture and as functional in your kitchen as the food products it stores. BESPOKE includes customised food management options such as a FlexZone that allows you to switch between 5 different temperature modes as you require.  You can also enjoy quick and easy access to refreshingly cold and flavoured water. The fridge’s Autofill Water Pitcher is automatically filled with purified water when you place it inside the fridge. Its 1.4 L capacity means you always have plenty of filtered and chilled or flavoured water that’s ready to be served.

Importantly, with load shedding a reality for South Africa, it includes Samsung’s renowned Digital inverter motor that can protect this incredible appliance from damage. From its variable panels to its flexible storage and dispenser options, the BESPOKE 4-Door Flex, has been designed to seamlessly fit your lifestyle.

The BESPOKE line-up has been launched with the Bespoke 4-Door Flex. South Africans who choose to be the first to embrace Bespoke can receive a^* R10 000 in store voucher and the peace of mind and convenience of Samsung’s renowned Signature Service to the value of over R3000, which includes delivery and installation.

Click here, for more information on how to purchase and enjoy the Samsung BESPOKE 4-Door Flex

*Terms and conditions apply. This introductory offer is available to the first 20 customers and valid until Aug 31 2021

JOHANNESBURG, South Africa – 31 October 2019 – Samsung announced today that it has maintained the number six rank in Interbrand’s “Best Global Brands 2019” list with a brand value of R901.8 billion ($61.1 billion) – achieving a two percent increase in brand value.

Major factors that played a critical role in Samsung’s growth were:

• Continuous launches of innovative products that suit consumers’ new lifestyle, trends, and needs including the BESPOKE refrigerator, Sero TV, and Galaxy Fold

• Strong growth potential based on future innovation technologies including 5G, AI, IoT and the automotive business

• Global number one position in the semiconductor memory market and technology leadership in the industry

Samsung’s mobile business has kept up with successful launches in the Galaxy series. The company led the industry in the foldable smartphones category by launching Galaxy Fold, and continued its effort in resonating with consumers with Samsung’s brand story “Do What You Can’t”. Its visual display business, a market leader for 13 consecutive years, not only provided new viewing experiences for consumers through QLED 8K and MicroLED displays, but also further reflected consumers’ lifestyles by introducing The Sero, The Frame and The Serif. In digital appliances, Samsung has maintained its premium market leadership position in both refrigerators and washing machines and went on to release innovative new products with differentiated consumer benefits such as BESPOKE.

Spearheading advanced 5G technology, Samsung launched its first 5G smartphone. Its 5G technology also assumes a significant role in making AI and IoT more tangible and realisable. It has also accelerated the autonomous vehicle era with its incomparable speed. Samsung’s semiconductor memory business reinforced its market presence this year by beginning mass production of the industry’s first 12-gigabit (Gb) LPDDR5 mobile DRAM and its sixth-generation V-NAND which features the industry’s first 100+ layer single-stack design. Furthermore, Samsung has been continuously investing in R&D and expanding production facilities in the system semiconductor field. Samsung’s market leadership and investment in innovation also contributed to this year’s successful evaluation. The company’s investments were not limited to in-house R&D, but also included efforts to expand its product ecosystem through strategic partnerships, as well as investment in start-ups that have cultivated new business opportunities in a variety of fields, including the automotive industry.

“We are excited that our constant efforts to provide meaningful innovations that delight consumers and help them live better lives have been well received,” said Cambridge Mokanyana, Chief Marketing Officer at Samsung South Africa. “To further enhance our brand, we will continue to listen and learn from our consumers as well as lead changes in society through innovation, so that we can all thrive together. We are also pleased to be ranked as South Africa’s Favourite Overall Brand, in the Sunday Times Top Brand survey”

Following this year’s announcement of Interbrand’s Best Global Brands, the Best Global Brands summit was held in New York City on October 23.

Samsung Electronics’ Growth in Brand Value