Samsung Electronics Co., Ltd. has announced that it will unveil a new vacuum cleaner lineup with advanced artificial intelligence (AI) at CES® 2024. The Bespoke Jet Bot Combo, a vacuum and mop robot cleaner, will bring enhanced AI features and steam cleaning to realise an easier cleaning experience for users.

“I am thrilled to introduce our innovative vacuum cleaner lineup for 2024, the Bespoke Jet Bot Combo, which leverages our latest AI technology to meaningfully improve its usability,” said Moohyung Lee, EVP and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “With powerful cleaning as a baseline, the new robot cleaner moves the consumer cleaning experience forward through innovative features. We firmly believe it will make cleaning more enjoyable for our customers.”

Bespoke Jet Bot Combo^[1] Brings a Bevy of Advanced, AI-Based Features^[2] for a Cleaner Home

The Bespoke Jet Bot Combo is an AI-applied vacuum and mop robot cleaner that improves the user experience both during and after cleaning. The upgraded AI Object Recognition applied to the Bespoke Jet Bot Combo evolves from the technology previously introduced in the Bespoke Jet Bot AI+. It expands the number of objects it can distinguish, enabling more precise driving thanks to 3D sensor applied.

The most notable improvement is that AI Object Recognition can also recognise space and stains to provide users with better cleaning experiences. It determines and categorises mapped areas like a living room and a kitchen, and automatically suggests setting up “no-go zones” such as the bathroom, the veranda or the entrance, to ensure the robot vacuum avoid designated areas. Meanwhile, when the Bespoke Jet Bot Combo detects a stain, it goes back to the clean station to heat the mop pads with high-temperature steam and water and then returns to the area. With powerful spinning mops at 170 RPM, it can actively scrub off even hardened stains. These result in highly effective autonomous cleaning that reduces user intervention in a variety of environments.

Additionally, the model can even sense the floor type to provide enhanced cleaning, using a feature called AI Floor Detect. It distinguishes between hard floors and carpeting, and then automatically boosts its suction power which is appropriate even to vacuum up deep-lying dust in carpets. Furthermore, it helps prevent users’ carpets from getting wet and being contaminated by dirty mop pads. When the Bespoke Jet Bot Combo detects a carpet, it determines whether to lift up the mop pads or to detach them at the clean station to provide the improved anti-cross contamination solution.

The Bespoke Jet Bot Combo fully cares until the last minute of the cleaning experience. The clean station supplies a 3-step Total Cleaning System for mop pads, which includes auto wash, steam cleaning and auto dry with hot air. After it washes the mops with hot water heated by high-temperature steam, it then sprays steam on them to prevent odors, enabling more hygienic maintenance.

Availability

For firsthand experiences of the Bespoke Jet Bot Combo, attendees of CES® 2024 can visit the Samsung booth. It is currently in development and the features described above are subject to change.

For more information visit: https://news.samsung.com/za/ces-2024

^[1] Currently in development and subject to change

^[2] Based on our deep learning model trained using predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

Samsung Electronics Co., Ltd. recently announced the global launch of the Samsung Bespoke Jet AI, the company’s most powerful cordless stick vacuum yet with up to 280W^[1] of suction power, a self-emptying enhanced All-in-One Clean Station and artificial intelligence (AI)-based functionality. Preorders have already started for the Bespoke Jet AI, which is available globally from June in markets including Australia, Europe,^[2] and the United States of America, will be available in South Africa later this year.

Featuring a 250W and 280W model,^[3] the Bespoke Jet AI is available in two timeless Bespoke colours: Satin Black and Satin Greige.^[4]

“The Bespoke Jet AI is designed for every lifestyle, thanks to its world-class suction power and AI-based cleaning services capable of automatically optimising to each environment,” said Junwha Lee, Executive Vice

President and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “With the Bespoke Jet AI, Samsung is delivering an intelligent cordless stick vacuum that empowers users to undertake their lifestyles in premium fashion.”

Samsung’s Most Powerful and Longest-Running Cordless Stick Vacuum Yet

The Bespoke Jet AI features the powerful HexaJet Motor which, with up to 280W of suction power and a maximum consumption power of 730W, makes it Samsung’s most powerful vacuum motor to date. This ultra-lightweight motor, weighing in at only 150g, provides a comfortable cleaning experience while still providing a 25% increase in suction power compared to the previous model^[5], as well as a motor efficiency of 52%.

In order to allow users to clean for longer without stopping to charge, the Bespoke Jet AI offers up to 100 minutes of usage, the longest single battery runtime of any Samsung cordless stick vacuum. Its 4,500mAh battery features 80% more capacity than the previous model and has been optimised to retain 70% of its performance for up to 500 cycles.^[6]

The Bespoke Jet AI also features a selection of brushes and other accessories. The Active Dual Brush offers efficient cleaning on all types of floors and built-in LED lighting to highlight dust in dark spots, while the Slim LED Brush+ features a highly maneuverable design as well as LED lighting in order to effectively clean trickier areas. For more convenient storage of the device and its brushes, the Accessory Cradle allows users to store their device wherever they want.

AI-Based Cleaning for an Exceptional Intelligent Cleaning Experience

With its all-new AI mode that harnesses Samsung’s AI Optimum Tech, the Bespoke Jet AI provides a more effective cleaning experience while catering to a diverse range of environments. The Bespoke Jet AI is the first cordless stick vacuum cleaner to feature an AI verification from UL Solutions, a leading independent safety science organisation. Its AI Cleaning Mode allows it to determine floor type in order to provide both optimised cleaning and maximum battery efficiency.

With AI Cleaning Mode, the Bespoke Jet AI will first detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. This data will then be analysed in order to classify the floor type it is placed on, and the resulting algorithm will be automatically applied in order to provide the optimal suction power and brushroll speed.^[7]

The Bespoke Jet AI’s AI Cleaning Mode is capable of reducing battery consumption by up to 14% and can boost maneuverability by up to 6% when used with the Active Dual Brush. When used with the Slim LED Brush+, battery consumption can be reduced by up to 21%, with maneuverability boosted by up to 8%.^[8]

In addition to the Bespoke Jet AI’s AI Cleaning Mode, SmartThings and Smart Wi-Fi connectivity let users customise their vacuum and its functions while maintaining peak performance through the smart self-diagnosis function, providing more effective cleaning experiences.

More Hygienic Experiences With An Upgraded All-in-One Clean Station

The Bespoke Jet AI’s upgraded All-in-One Clean Station harnesses Air Pulse technology to automatically empty the dustbin for quicker and more hygienic cleaning. When the dustbin is being emptied, the All-in-One Clean Station’s Air Spin Edge technology spins the Spinning Cyclone at a blade rate of up to 1,000 RPM to drain waste, including any remaining hair that may be stuck in the dustbin’s grille.

The enhanced All-in-One Clean Station can automatically shut its cover after every disposal and offers more powerful dust management performance with a 99.999% Multi-layered Filtration System for trapping fine dust and an improved hair removal rate of 99%^[9] for more efficient dustbin emptying.

The launch of the Bespoke Jet AI signifies Samsung’s focus on growing its presence within the global stick vacuum market by providing consumers with more solutions that combine premium design with convenient usability.

To learn more about how the Bespoke Jet AI provides users with smart, strong and thorough cleaning experiences powered by the increased device run time, easy maneuverability and hygienic dustbin emptying experiences they need, please visit https://samsung.com/za.

^[1] Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorised tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.

^[2] Bespoke Jet AI will be available from June in the following EU markets: France, Germany, Italy, Poland, Sweden, the Netherlands, U.K.

^[3] Bespoke Jet AI 280 model will be available in Australia, Europe, and the U.S. Bespoke Jet AI 250 model will be available only in South Africa and Australia.

^[4] Satin Black color model will be available globally, and Satin Greige color model with 250 W will be available in South Africa, Australia and the U.S.(Amazon)

^[5] Compared to 210W suction power of Bespoke Jet

^[6] Maintains 70% capacity after 500 cycles of use, based on the battery package capacity (4500mA). 1 cycle: Full discharge after being full charged (100% ~ 0%). Results may vary depending on usage. Based on internal testing.

^[7] Brushroll speed adjustment only applicable to the Jet Dual

^[8] Based on internal testing when using the Active Dual Brush, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 CL. 7.3.9 standard. Results may vary depending on the actual usage conditions. The effect may differ when using the Slim LED Brush+.

^[9] Based on internal testing. The hair removal rate is measured by comparing the weight of the dustbin before and after sucking in hair until it reaches the Max Line and being emptied using the Clean Station. Results may vary depending on the actual usage conditions.

Relatability is fully embedded in popular culture right now, politically, economically and even ecologically. People seek out upbeat, relatable content for self-care, to simply regulate their mood. Brands can also tap into this feel-good factor via the storytelling content. Gen Z’s love to consume video content and it can be an effective, authentic way to market product lifestyle fit.

With this in mind the Africa Future Generation Lab debuted the Gen Z brand short film. Telling a story of connection, where Samsung products naturally enable friends & family to connect with the people and places that they love and express themselves however they feel necessary. Coupled with hints of heritage and celebration as an overarching theme, South Africans get to visualise the role Samsung products play in their everyday lives as they say goodbye to winter and welcome the new season.

The film features an array of Samsung products, including:

• The Galaxy Flip 5
• The Freestyle and it’s battery base
• The SoundTower
• Bespoke JetVac, Fridge and Microwave oven.

Watch here:

Bespoke Life 2023 will showcase Samsung’s commitment to transforming customers’ lives through sustainability, connectivity and design, delivering streamlined convenience and sustainable innovations that enrich customers’ daily routines.

Be sure to tune in to the global livestream to learn more. Bespoke Life 2023 will be streamed live on Samsung Newsroom, Samsung.com and Samsung’s official YouTube channel on June 7 at 10:00 EDT (16:00 CEST, 23:00 KST).

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Updated on March 28 2023 : 10% Recycled PBT (Polybutylene Terephthalate), which is sourced from discarded PET bottles has been used in case front part of Galaxy S23 Ultra

JOHANNESBURG, South Africa – 5 January 2023 – Samsung Electronics, a global leader in technology, announced today that 46 of its new products and service innovations have received CES^® 2023 Innovation Award honors, including three Best of Innovation Honorees from the Consumer Technology Association (CTA)^®. The annual program honors outstanding design and engineering across a multitude of consumer technology product categories.

Samsung was honored across multiple categories, reinforcing the company’s commitment to providing a seamlessly connected, customizable experience for consumers while contributing to an eco-conscious world. With sustainability at the heart of all that Samsung does, consumers were encouraged to join with the company as they make everyday changes, having a meaningful impact on the environment. Bold new ideas were brought to life, including investment in sustainable materials, increased energy efficiency in products and responsible recycling, as well as refurbished and repairable devices, while lowering the company’s carbon footprint by using 100% renewable energy in all facilities in the U.S., Europe and China.

Samsung products were distinguished as Innovation Awards Honorees in Digital Imaging/Photography, Mobile Devices & Accessories, Gaming, Digital Health, Wearable Technologies and Video Displays, Home AV Components & Accessories and Software & Mobile Apps categories. Several of these honorees incorporate eco-conscious features, including the Galaxy Z Flip4 and Galaxy Z Fold4, which are both made with repurposed fishing nets and include 100% recycled paper for flagship product packaging. The company received recognition as prestigious Best of Innovation Honoree in Computer Peripherals & Accessories, Video Displays and Cybersecurity & Personal Privacy categories.

The Innovation Awards are sponsored by CTA, the host and organizer of CES — recognized worldwide as the global stage for innovation and the most influential tech event in the world. CES 2023 will take place from January 5 to 8 in Las Vegas, Nevada with a deeper focus on sustainability.

Highlighted Best of Innovation Honoree:

Samsung S3B512C Security Chip — As a Best of Innovation Honoree in the Cybersecurity & Personal Privacy category, Samsung’s S3B512C biometric card solution integrates a fingerprint sensor, Security Element (SE) and Secure Processor (SP) on a single chip, as well as enhanced security features made possible by Samsung’s proprietary fingerprint authentication algorithm and anti-spoofing technology. It is the cybersecurity industry’s first all-in-one security chip that reads biometric information through a fingerprint sensor, stores and authenticates encrypted data in a tamper-proof way and processes data securely.

Highlighted Innovation Awards Honorees:

Galaxy Z Flip4, Galaxy Z Flip4 Bespoke Edition — As the ultimate foldable smartphone for self-expression, the Galaxy Z Flip4 is packed with innovative camera upgrades, a larger battery and even more opportunities for customization than its predecessor. Galaxy Z Flip4 and Z Flip4 Bespoke Edition were recognized in the Digital Imaging/Photography and Mobile Devices & Accessories categories. Z Flip4’s form factor enables unique camera functionality like FlexCam that allows you to shoot hands-free photos and videos directly on your favorite social networking apps. It also allows you to take a photo from the Cover Screen without even opening your phone using Quick Shot. The Z Flip4 Bespoke Edition offers another level of customization with glass colors and frame options that provide 75 unique combinations.

Galaxy Z Fold4 — Honored in the Digital Imaging/Photography, Mobile Devices & Accessories and Gaming categories, the Galaxy Z Fold4’s top-of-the-line performance, upgraded camera and groundbreaking design make it the productivity powerhouse of our next generation of foldable smartphones. The Z Fold4 delivers unparalleled experiences for powerful gaming and increased productivity thanks to its 7.6-inch Main Display and Android 12L features.

Galaxy Watch5, Galaxy Watch5 Pro — Both Galaxy Watch5 and Galaxy Watch5 Pro were recognized in the Digital Health and Wearable Technology categories for their advanced health tracking, increased durability and charging capabilities, making it Samsung’s most feature-packed watch yet. Galaxy Watch5 Pro is designed for adventure and a heavy-duty lifestyle with upgraded GPS-based features, the longest battery in a Galaxy Watch and expansive Super AMOLED display protected by an enhanced Sapphire Crystal. With the groundbreaking BioActive Sensor, the Galaxy Watch5 series empower users with the most complete picture of their health-related insights yet.

Samsung Wallet — With its reputation as an all-in-one, go-everywhere app, Samsung Wallet was recognized in the Software & Mobile Apps category. It combines Samsung Pass, Samsung Pay and more to provide Galaxy users a new and simple way to keep all their digital essentials in one place — from bank cards and digital keys to travel passes, driver’s licenses and student IDs. With the integration of platforms, such as SmartThings and Samsung Knox, the program offers a secure and refined interface and one-swipe access to your important digital items and information.

Bespoke AI Laundry — Samsung’s Bespoke AI Laundry products were recognized for its innovative design and integrated AI technologies. Bespoke AI Washer with AI OptiWash was recognized in the Smart Home category, and Bespoke AI Dryer with AI Optimal Dry was recognized in the Home Appliance category. Bespoke AI Washer automatically identifies fabric types and dirt levels, optimizing its performance accordingly while cycles themselves can be controlled with Samsung’s SmartThings app. Bespoke AI Dryer uses sensors and algorithms to measure the moisture content of clothes, adjusting drying time and temperature to seamlessly optimize drying cycles. The Bespoke AI Laundry pair responds to frequent washing habits for a highly personalized experience, and the laundry pair has a range of color choices to help inspire more ways to customize home laundry spaces.

SmartThings Energy — Recognized in the Software & Mobile Apps category, Samsung’s SmartThings Energy app provides an effortless solution for consumers to reduce home energy consumption. In addition to tracking energy usage, SmartThings Energy offers actionable insights and recommendations based on the devices connected to the platform and usage pattern.

Samsung 990 PRO with Heatsink SSD 2TB — As an Innovation Awards Honoree in the Computer Peripherals & Accessories category, the Samsung 990 PRO with Heatsink SSD 2TB is the company’s fastest PCIe 4.0 solid state drive (SSD) with superior power efficiency. Designed for gaming consoles or PCs, it delivers lightning-fast speeds for faster loading times. The combination of a heatsink, nickel coating on the controller and Samsung’s Dynamic Thermal Guard maximizes the cooling effects to prevent performance degradation due to overheating. The drive is also equipped with RGB lights to match the style of any setup.

Samsung Automotive NVMe BGA SSD 1TB (AM991) — This breakthrough advancement provides the industry’s highest sequential read speed for automotive storage, as well as an exceptionally large operational capacity for AD/ADAS, cockpit and vehicular infotainment systems. Earning recognition in the In-Vehicle Entertainment & Safety category, it also features the highest sustainable automotive write speed of up to 1150MB/s thanks to Samsung V-NAND technology, a proprietary in-house controller and an exclusive firmware design while functioning safely in even the most in-climate weather (-40’C to 105’C).

Samsung 512GB CXL Memory Expander — Recognized in the Computer Hardware & Components category, Samsung’s 512GB CXL Memory Expander module will be the first memory device that supports the eagerly-awaited CXL 2.0 interface and will come in an EDSFF (E3.S) form factor — especially suitable for next-generation high-capacity enterprise servers and data centers. This new memory module is built with an application-specific integrated circuit (ASIC) CXL controller, using DDR5 DRAM to support maximum bandwidth and capacity and for the first time, enabling memory to scale beyond tens of terabytes with the processing demands of big data and AI/ML workloads.

Samsung 16GB LPDDR5X and 1TB UFS 3.1 Multi-Chip Package — In the first integration of 14nm-based 16GB LPDDR5X DRAM and Samsung’s seventh-generation quad-level cell (QLC) V-NAND 1TB UFS (Universal Flash Storage) 3.1, this uMCP is providing a giant industry-leading leap forward. Honored in the Embedded Technologies category, the integrated UFS-based multichip package is taking the industry toward higher-density, higher-speed and low-power memory for premium smartphones and other leading IT applications.

Samsung ISOCELL HP3 CMOS Image Sensor — As a state-of-the-art mobile sensor with a 1/1.4-inch optical format and 0.56㎛pixel size for slimmer camera designs, the Samsung ISOCELL HP3 was honored in the Digital Imaging/Photography category. It features the smallest pixel technology in mobile cameras for greater design convenience and 200 megapixels that deliver the most detailed images available. The Tetra²pixel technology allows the pixels to operate in a 1.12㎛ or 2.24㎛ size, capturing more light information in low light and taking 8K video with minimal loss in the field of view. Furthermore, using Super QPD technology, the ISOCELL HP3 can detect autofocus information horizontally and vertically.

Samsung W920+RF 6550 Next-gen Enhancement for Wearables — Recognized in the Wearable Technologies category, Samsung’s Exynos W920 System on a Chip (SoC) and Exynos RF 6550 connectivity solution is a next-generation tandem offering that adds a new dimension to wearable devices. The Exynos W920 processor, built on a 5-nanometer (nm) Extreme Ultra-Violet (EUV) process node, includes an LTE modem and provides the performance demanded by next-generation wearable devices with a powerful GPU and dual-core CPU. The companion RF 6550 chip, built on a 28nm process, integrates Wi-Fi, Bluetooth and GNSS connectivity with the utmost reliability into the Exynos W920 design.

Samsung proudly supports Busan’s bid for the World Expo 2030

JOHANNESBURG, South Africa – 5 January 2023 – Samsung Electronics today announced the global launch of the Bespoke Infinite Line Refrigerator in select markets around the world. Having originally launched in Europe, the Bespoke Infinite Line Refrigerator will expand to countries including Mexico, Thailand and Australia by the end of the year.

Samsung’s new premium built-in refrigerator is available with a choice of fridge, freezer or wine cellar models and features a timelessly contemporary modular design that seamlessly blends into any interior. With simple lines, high-quality natural materials and features that maximize convenience and streamline food storage, the Bespoke Infinite Line Refrigerator adds lasting value to consumers’ kitchens.

“Each expansion of the Bespoke lineup introduces the joys of customizing experience to more users,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “Combining high-quality materials with modular designs, the Bespoke Infinite Line Refrigerator reimagines Bespoke customization in a premium fridge, creating the ultimate blend of style and performance.”

A Timeless Design That Elevates Any Kitchen

With a timeless aesthetic that reflects the latest trends, the Bespoke Infinite Line Refrigerator is built to last. Known as Infinite Design, the new aesthetic is distinguished by its seamless look, durable materials, premium finishing and elegant design cues.

As a Bespoke refrigerator, the Bespoke Infinite Line fridge naturally features a modular design made from high-quality materials that can be customized and combined to suit consumers’ changing needs. Infinite Design enhances that versatility by ensuring that the refrigerator will remain stylish no matter how consumers’ lifestyles change. With its simple lines, smooth surface, Timeless Greige finish and elegant gold copper edge frame, the Bespoke Infinite Line Refrigerator looks outstanding in any interior and will not become outdated.

The refrigerator’s exterior is made from premium aluminum that is more dent- and scratch-resistant and allows marks and stains to be easily wiped away. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting — two features that epitomize the refrigerator’s elegant balance of form and function.

Applied to the duct and door, Black Metal Cooling not only creates a sense of depth for a distinctly premium look, but it also helps keep food fresher for longer by quickly compensating for heat loss. The Tunnel Lighting on the frame and shelves enhances the aesthetic while giving users clear views of every corner of their fridge. Not only is the interior striking, but it is also spacious. The fridge and freezer feature a combined capacity of 805 liters, while the wine cellar offers room to store up to 101 bottles.

Raising the Bar for Kitchen Convenience

To offer users an experience that is more in tune with how they use their fridge today, the Bespoke Infinite Line Refrigerator comes packed with features that maximize convenience. Together, these technologies provide instant access to food and refreshments for a truly outstanding user experience.

The new Auto Open Door features a sensor on its side that instantly opens the door with a simple touch. This makes it easy for users to access their fridge even when their hands are full of groceries or sticky from food prep. The door’s built-in sensor means there is no handle to get in the way while its stylishly simple look reflects modern consumers’ demand for clutter-free designs.

The dishwasher-safe, BPA-free AutoFill Pitcher provides easy access to refreshingly cold filtered water anytime. It also features a built-in infuser that allows users to create deliciously flavored beverages by adding any fruits and herbs they like. The Dual Auto Ice Maker, meanwhile, ensures that users always have plenty of ice, offering a choice of either whiskey ball ice or cubed ice.

Flexible Cooling for Optimal Freshness

The Bespoke Infinite Line Refrigerator’s flexible storage options allow users to simultaneously store different foods under optimal conditions, keeping everything inside deliciously fresh.

The Flex Pantry is an independently controlled drawer that can be quickly converted to different preset temperatures to suit users’ daily needs. The two built-in temperature modes are ideal for storing a wide range of high-quality ingredients, from meat and fish to fruits and vegetables, preserving their natural flavors and textures for longer.

The wine cellar’s Triple Temperature Zone brings that same level of optimized freshness to wine storage. With three separate climate zones and precise temperature controls, it allows users to simultaneously store different bottles of wine under optimal conditions, delivering the ultimate in wine preservation. The UV Protect Glass Door has triple-glazed glass with UV ray protection. It safeguards it from changes in the outside temperature, so the internal temperature remains stable and shields it from harmful UV rays.

Seamless SmartThings Integration

The refrigerator’s seamless connectivity makes using it a breeze by simplifying everything from wine storage to managing energy use.

Support for SmartThings Sommelier at Home offers users a richer and more delicious dining experience. Part of the SmartThings app, SmartThings Sommelier at Home takes the guesswork out of storing wine by analyzing wine labels and offering details on optimal storage conditions. When combined with SmartThings Cooking, the service recommends the perfect food to pair with wine, just like a real sommelier.

SmartThings Energy support allows users to easily monitor and manage their refrigerator’s electricity use and offers tips to reduce their carbon footprint and save money. AI Energy Mode takes that efficiency to the next level by analyzing usage patterns and other factors and optimizing settings to save energy.

For more information about the Bespoke Infinite Line Refrigerator, please visit Samsung.com.

Samsung proudly supports Busan’s bid for the World Expo 2030

with an exciting new focus on young designers

JOHANNESBURG, South Africa – 06 July 2022 – The Samsung South Africa #MyBespokeChallenge will return on 1 October. The 2022 iteration of the popular design challenge was announced at Decorex in Cape Town. This ultimate home challenge, which captivated South Africans in its launch last year, will once again see four designers compete to conceive and build their own Bespoke Home “Space”. However, for 2022 instead of using influencers as the designers, Samsung has placed a focus on harnessing and testing the unique perspectives of youth.

The entrants will be responsible for designing around a Bespoke colour and creating their own Bespoke space, from a kitchen, living area, study – transforming any home space with the highly-customised BESPOKE Refrigerator range.  What sets a BESPOKE refrigerator apart from every other appliance is that it has a customisable and interchangeable front panel design, modularity that allows you to choose and add the optimal storage configurations to suit your needs, and a sleek, modern look that fits seamlessly into any kitchen.

Samsung will soon announce the selected contestants who will be mentored by influencer and media personality, Jo-Ann Strauss and #MyBespokeChallenge 2021 Winner, Cassandra Twala. Joining them as part of the judging panel in 2022 is Anita Bloom, Creative Director at Decorex Africa with more judges still be unravelled to the public for #MyBespokeChallenge 2022.

Samsung is excited to announce that for this year’s challenge, entries will be open to young up-and-coming designers. The young designers that make it to the final round and take part in the #MyBespokeChallenge will design their own kitchen and living space. The winner this year stands a chance to win R100 000 cash prize and so much more¹. All spaces will be showcased in the Samsung Bespoke store, Design Quarter, for one year after completion. Samsung is looking for enthusiastic, motivated, and hardworking designers to participate in the #MyBespokeChallenge. Only four designers will make it to the final round.

Samsung has also recently announced the addition of the BESPOKE French Door Refrigerator to a range that has captivated those seeking out living spaces that truly reflect their tastes and aesthetics. The contestants will have access to the full BESPOKE in their quest to win the #MyBespokeChallenge 2022.

Entries for contestants are open until the end of July.

¹Terms and conditions apply

The ultimate aim of the store is to ensure that customers experience an incredible level of comfort, convenience and value. At Samsung Tygervalley the customer decision-making journey is well considered. Here, you can get a hands-on demonstration of multiple Samsung products. See and hear the fully immersive Neo QLED TV and 8K TV technologies, or explore the eye-catching BESPOKE fridge range. This product innovation ushers in an era of customisable home appliances, where you can tailor your fridge configuration by material, colour, and module to match various lifestyles and interior design concepts. The choices to transform your home are enthralling – whether you want to turn your home into a personal art gallery with a Frame TV² or unleash your inner chef with a Samsung 5 Burner Gas Stove. If Earth Day inspired you to introduce sustainable, energy-saving appliances into your home, you can choose a washing machine or air-conditioner to turn this winter into a season of sustainable savings. Maybe you’ll decide to pair the Galaxy Watch4 to the Galaxy Buds2 to take your next exciting steps to wellbeing and personalised fitness journey. Whatever life-enhancing technology you’re looking for, Samsung Tygervalley is a retail store of the future – you can enjoy today.

Customers can choose a hands-on experience with pioneering devices, such as the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, or discover how the ground-breaking Galaxy S22 series is redefining what you can now do with a smartphone. The friendly and highly-trained Tygervalley staff are ready to show you how to make the most of value-adding services such as the Samsung Trade-in Programme³, aimed at making Samsung’s latest devices accessible to more people.

¹The Sunday Times Generation Next Survey 2021 – Samsung was recognised as the Coolest Cell Phone Brand and Coolest Technology Brand in the country. Brand Africa 100® list – Samsung was acknowledged as number one in the electronics/computer category and third Most Admired Brand in Africa, across all categories.

²A subscription to the Samsung Art Store is required

³Terms and conditions apply. The value of the trade-in is based on the condition of the phone traded in and on qualifying phone 

South Africa, Johannesburg – 27 January, 2022 – Samsung Electronics Co., Ltd. today unveiled its vision for the future, “Together for tomorrow,” during a pre-show keynote event at CES 2022. Keynote speaker Jong-Hee (JH) Han, Vice Chairman, CEO and Head of DX (Device eXperience) Division at Samsung, highlighted the company’s efforts to usher in a new age of togetherness, with customisable experiences that reflect consumers’ evolving lifestyles, and innovations that mark progress for both society and the planet.

The company’s “Together for tomorrow” vision is one that empowers everyone to create positive change and drives collaborations that address some of the planet’s most pressing challenges. The keynote illustrated how Samsung plans to make its vision a reality by introducing a range of sustainability initiatives, purposeful partnerships, and customisable and connected technologies.

“I’m excited for you to be a part of our vision to see how innovation can create positive change, [and] to join us and work together for tomorrow,” said Han. ”These developments will make sustainability part of your product experience, enabling you to live a more sustainable life.”

Building a Sustainable Future

At its core, Samsung’s vision for the future is built on what the company calls “everyday sustainability.” It is a concept that inspires Samsung to put sustainability at the heart of everything it does. The company has been realising its vision by adopting new, low-impact product manufacturing practices, footprint-reducing packaging and a more sustainable customer experience, and by responsibly disposing of products at the end of their lifecycles.

Samsung’s efforts to reduce carbon emissions throughout the production cycle have also earned recognition from the Carbon Trust, the world’s leading authority on carbon footprint. Last year, the company’s Carbon Trust-certified memory chips helped reduce carbon emissions by nearly 700,000 tons.

Samsung’s efforts in this area extend well beyond semiconductors and include expanding the use of recycled materials. To introduce everyday sustainability to more products, Samsung’s Visual Display Business plans to use 30 times more recycled plastics than it did in 2021. The company also revealed plans to expand its use of recycled materials to include all mobile products and home appliances over the next three years.

In 2021, all of Samsung’s TV boxes included recycled materials. For this year, the company revealed that it will be expanding the use of recycled materials to include the boxes’ interior packaging as well. Now, recycled materials will be incorporated into Styrofoam, box holders and plastic bags. The company also announced the global expansion of its award-winning Eco-Packaging program. The expansion of the program, which transforms cardboard boxes into cat houses, side tables, and other useful furniture items, will include packaging for home appliances such as vacuum cleaners, microwave ovens, air purifiers and more.

Samsung is also building sustainability into the ways that customers experience its products. Such experiences will be integral to empowering people to reduce their carbon footprint and make positive changes together for a better tomorrow. As an example, the company introduced notable enhancements to its first-of-its-kind SolarCell Remote, which eliminates battery waste with a built-in solar panel that can be charged during both day and night.

The enhanced SolarCell Remote gets electricity from radio frequencies in devices like Wi-Fi routers[1]. What’s more, it will be included in more Samsung products – like new Samsung TVs and home appliances – with the goal of eliminating more than 200 million batteries from landfills[2].

In addition, by 2025, Samsung plans to make all of its TVs and phone chargers operate on near zero standby power, so that the products will consume almost no energy when not being used.

E-waste is another big challenge for the electronics industry, which is why Samsung has collected more than five million tons of e-waste since 2009. For mobile products, last year, Samsung launched Galaxy for the Planet, a sustainability platform that was created to bring about tangible climate action and minimise devices’ environmental footprints throughout their lifecycles.

“These are important steps,” said Han, “but we cannot achieve our goals alone. We believe open innovation and collaboration are keys to fighting climate change and protecting our environment.” With this in mind, Samsung announced that its eco-conscious technologies like the SolarCell Remote will be made open source, so that others can utilise them for their new devices too.

Samsung’s decision to make such technologies openly available reflects a commitment to innovation – and to everyday sustainability – that transcends industries. The collaboration with Patagonia that Samsung announced at the keynote demonstrates the type of innovation that can result when companies – even those from entirely different industries – come together to address environmental issues. The innovative solution that the companies are designing will help fight plastic pollution by enabling Samsung washing machines to minimise microplastics from entering waterways through laundry cycles.

“This is a serious problem, and not one we can solve on our own,” said Vincent Stanley, Director of Philosophy at Patagonia. Commending the hard work and dedication of Samsung engineers, Stanley described the working relationship as “a perfect example of the kind of collaboration we all need to help turn the tide of climate change and restore nature to health.”

“We are thrilled about this collaboration, but our work won’t stop there,” added Han. “We will continue to explore new partnerships and collaborations, aiming to address the challenges facing our planet.”

Empowering Users with Customized Experiences

In addition to describing steps it is taking to advance everyday sustainability, Samsung outlined various ways it is advancing technology to cater to consumers’ diverse needs. Understanding that each person is unique and wants to customise their devices to suit their lifestyle, Samsung strives to find ways to help people redefine their relationships with everyday technologies. This people-first approach to innovation is a key pillar of the company’s “Together for tomorrow” vision.

The platforms and screens that Samsung unveiled at the event reflect the ‘Screens Everywhere, Screens for All’ era that Han alluded to at CES 2020. The Freestyle is a lightweight and portable screen that gives you a cinema-quality experience no matter where you are. Featuring AI-enabled sound, built-in streaming apps and a host of useful Smart TV accessibility features, The Freestyle can be set up virtually anywhere and projects up to 100 inches.

The Samsung Gaming Hub, meanwhile, offers an all-in-one platform for discovering and playing cloud and console games, and is set to launch on the company’s 2022 Smart TVs and monitors. Lastly, The Odyssey Ark is a 55-inch, flexible and curved gaming screen that takes immersion to the next level with a multi-view experience that allows users to play games, video chat with friends, and watch gaming videos at the same time.

To introduce more tailored product experiences to consumers’ homes, Samsung announced the rollout of even more customisation options for its Bespoke lineup of home appliances. This includes new Bespoke options for Samsung’s Family Hub and French 3-Door and 4-Door refrigerators, alongside dishwashers, ranges, and over-the-range microwaves. Samsung is also introducing new products like the Bespoke Jet vacuum and Bespoke Washer and Dryer, expanding the lineup to every room in the home to offer consumers more ways to customise their space to suit their style and needs.

Samsung is constantly exploring ways to harness customisation to help users get more out of their devices. The #YouMake Project represents the culmination of those efforts empowering consumers to choose and customise products based on what matters most to them, so they can enjoy a more personalised experience across their devices. Announced at the keynote, the initiative expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices.

Ushering in an Era of Seamless Connectivity

Building a better future together for tomorrow requires more than building customisation and sustainability into the core of Samsung’s products—it also requires seamless connectivity. During the keynote, Samsung demonstrated its commitment to ushering in an era of truly seamless connected experiences by highlighting its collaborations with partners as well as its next-gen products.

Unveiled for the first time at CES, the all-new Samsung Home Hub takes connected home experiences to the next level with a SmartThings service that integrates with AI-connected appliances to simplify home management. Samsung Home Hub combines six SmartThings services into one convenient device that gives users complete control over their smart home and makes it easier to manage household chores.

To enable different types of smart devices to work better with each other, Samsung announced plans to make SmartThings Hub a built-in feature of its 2022 TVs, Smart Monitors and Family Hub refrigerators. Doing so will help make connected living experiences more accessible and seamless for everyone.

Pointing to the need to offer consumers the best smart home experience regardless of brand, Samsung also announced its role as a founding member of the Home Connectivity Alliance (HCA), which brings together various smart home appliance manufacturers. The organisation aims to foster greater interoperability between devices across brands to give consumers more choice, and to enhance the security and safety of products and services.

“As a global coalition of smart home appliance manufacturers, HCA members share a belief that connected ecosystems and digital technology will allow us to further develop product experiences that are elegant, hyper-personalised, and truly smart for our consumers,” said Katherine Shin, Vice President of Customer Experience at Trane Technologies. “The HCA invites any global manufacturers with a similar vision for efficiency, interoperability and innovation to come and build with us.”

Samsung’s keynote underlined a deep commitment to corporate social responsibility that continues to characterise its approach to innovation. That commitment is not only realised in the company’s technologies, but also in its dedication towards programs that empower the next generation to bring about the changes they want to see in the world. By nurturing young people’s development and building skills for the workplaces of tomorrow, programs like Solve for Tomorrow and Samsung Innovation Campus are turning dreams into action.

“Today, I’m honored to share that Samsung’s programs to empower the next generation have now reached more than 21 million people since 2012,” said Han. “This is the better tomorrow we all seek: enabling people to reach beyond their dreams, a planet protected so others can experience its wonders, [and] innovation as the spark for change.”

For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/za/ces-2022.

^{[1] For radio frequency harvesting, a physical proximity of SolarCell Remote to a 2.4 GHz Wi-Fi router is required.
[2] Estimate is based on expected sales volume and average usage period of related products.}