JOHANNESBURG, South Africa – 22 September, 2020 – The global market for large screen televisions is on a surge. According to global market research firm Omdia, global shipments of TVs with displays over 75-inches are expected to increase by 17% compared to 2019 and 8K TVs are set to increase by 110% this year as well. Given the market demands, Samsung is doubling down on its efforts to give consumers large screen TVs that not only offer the best picture quality but also the best sound experiences.

At the heart of that is Samsung’s AI Quantum Processor.

The AI Quantum Processor is a high-performing chip developed using Samsung’s proprietary technologies that can process complex algorithms quickly using machine learning-based upscaling. That gives consumers the ability to stream 8K content in real-time paired with dynamic, location-based acoustics. Samsung is peeling back the secrets of the AI Quantum Processor to share on how it brings these experiences together to get better resolution, better sound and better picture integrity.

One of the leading questions consumers continue to ask about large screen TVs is how to watch ultra HD content in 8K resolution given that it isn’t widely available yet. That’s where Samsung’s AI upscaling technology comes in.

Today, the technology transforms not only 4K content into 8K, but it also works for lower-resolution SD, HD and FHD-quality content as well. The AI Quantum Processor 8K combines the advantages of existing machine learning capabilities with new deep learning technologies to analyse and deliver content at some of the most granular levels possible.

This hybrid approach helps to remove unnecessary noise and creates life-like textures and smooth edges on up-scaled 8K content that only Samsung can deliver. It also adjusts content brightness and darkness levels according to the light and living room conditions the display is set up in.

AI Quantum Sound for the Most Suitable Audio Experiences

Adding a truly effective audio experience to high-quality picture quality serves to bring about an even deeper sense of immersion to viewers. Samsung’s AI Quantum Sound, bolstered by artificial intelligence, provides a listening experience similar to that of a movie theatre right in your living room.

Samsung’s new innovative sound technology Object Tracking Sound+ follows movement on-screen to match the direction of the sound to the action. The technology recognized and analyses the recorded audio synced to the content in real-time and evenly distributes the audio tracks to the six speakers embedded in the TV. And due in part to the Active Voice Amplifier (AVA), users will never miss a word of dialogue, regardless of what is happening around the TV. The feature monitors the sound environment so that if there is noise louder than the TV’s audio, it will increase the volume of just the dialogue audio so as not to overwhelm users while ensuring no word goes unheard. Also, sound will be delivered seamlessly thanks to real-time deep learning audio separation technology, high-performance NPU (Neural Processing Unit).

AI Streaming for Minimal Data Loss

Thanks to the widespread use of the Over the Top (OTT) streaming services, more and more users are taking advantage of their large screen TVs and stream 8K content. However, existing network infrastructures cannot always guarantee image quality that meets users’ high-resolution expectations. This is why at the Samsung Developers’ Conference in 2019, Samsung introduced its AI Scalenet technology, designed to overcome these infrastructure limitations and support effective 8K streaming and low-latency livestreaming.

AI Scalenet is a CES 2020 Innovation Award-winning AI codec technology that generates resolutions four times higher than conventional technologies without any change to the network infrastructure. It minimises the data loss that may occur during the compression and playing of videos through deep learning technologies, meaning users can enjoy 8K-quality content regardless of their network infrastructure. Even during peak usage, AI Scalenet dramatically improves image quality and content speed according to the network status and reduces picture breaking and ambient noise.

These days, more content than ever can be enjoyed on our TVs, meaning that the expectation for immersive viewing experiences in the home has increased, too. Samsung plans to continue to use a range of innovative technologies, starting with artificial intelligence, to bring the best experience 8K content and audio experiences to living rooms across the world.

To help you discover which TV suits you best, Samsung has put together a quiz to point you in the direction of the most suitable TV for you and your lifestyle.

JOHANNESBURG, South Africa – 28 August, 2020 – From vast streaming services to cinematic video games, there’s never been more incredible content waiting at our fingertips – and there’s never been more reason to experience that content on a big-screen TV.

Considering that you can reasonably expect most TVs to last anywhere from 5 to 10 years, when you shop for your next TV, you’ll want to be sure that you’ll be happy with your purchase for the long haul. As time goes by, many consumers report that they regret not buying a bigger screen TV. Today’s consumers want a bigger, more immersive picture. Which may explain why, according to recent consumer segmentation research conducted by Samsung, consumers rank screen size as a major reason to upgrade to a new TV, and why this year, experts predict that sales of 75-inch and larger TVs will increase by 17 percent, and sales of 8K TVs will increase by 110 percent¹.

The benefits of buying a big-screen TV are as clear as the spacious displays’ immersive images. Let’s take a closer look at some of those benefits now.

1. Next-Level Realism

It may sound simple, but it’s true: the bigger your TV’s screen, the easier it is to appreciate its picture quality.

The key lies in the balance between size and resolution – the total number of pixels a TV’s screen contains. The bigger the TV, the more important its resolution becomes. An ultra-high-resolution TV like Samsung’s QLED 8K packs a whopping 33 million pixels into its screen. Such high resolution makes pixels imperceptible on a big-screen TV – amplifying your immersion by offering you a bigger, more realistic picture. With this in mind, it’s easy to see why consumers consistently rate screen size as one of the most important factors affecting their TV purchasing decisions, just as it’s easy to see how a big, high-resolution screen takes everything from watching films to gaming to the next level.

2. Watching Movies

Enjoy a theatre experience from the comfort of your living room.

A big-screen, high-resolution TV is ideal for enjoying films at the level of detail they were meant to be viewed. This includes both 4K Ultra-HD Blu-ray movies, as well as content from an ever-growing list of streaming services. Special effects look more spectacular, and cinematic moments become that much more so.

3. Gaming

Today’s video game consoles are exceptionally powerful, and capable of supporting incredibly rich and detailed gameplay. When paired with a big-screen TV, the on-screen action becomes even more immersive. Samsung’s QLED TVs offer next-level gaming with Auto Game Mode, a built-in function that automatically analyses connected gaming devices and optimises TV settings to make gameplay as detailed, smooth, and realistic as possible.

4. Watching Sports

When watching sports, a big-screen TV transforms your couch into the best seat in the house. The ability to see more of the action in greater detail makes you feel like you’re there, cheering on your favourite team.

5. Enjoying Edutainment

One of the biggest trends in TVs today has been the rise of edutainment. With so many students studying from home in recent months, TVs have emerged as valuable tools for sparking young ones’ curiosity. A big-screen TV offers a larger window for exploring a wide range of exciting subjects. Samsung’s QLED TVs – part of the company’s wide-ranging Smart TV portfolio – offer entertainment for all ages. They make everything from web browsing to recording shows simple and convenient.

Things to Consider

If you’re thinking of upgrading to a big-screen TV, here are a few points to consider before making your purchase.

» Get a Sense of Its Size

If you’re unsure how a big-screen TV would look in your home, here’s a handy idea: try using painter’s tape to create an outline of the TV size you’re thinking of buying on your wall for reference. You can also refer to the GIF above to see just how easily a 75- or 85-inch TV can fit into your living room.

» Remember That Immersion Is Key

When buying a big-screen TV, make sure that the display you choose will offer you the most immersive experience possible.

Samsung’s QLED 8K TVs combine a high resolution with cutting-edge innovations like the 8K Quantum Processor to offer users the ultimate in terms of both image quality and in-home entertainment. They’re available to explore at www.samsung.com/tvs/, where you can also find information on the company’s complete range of Smart TV offerings, including QLED 4K.

Click here to learn more about how Samsung’s latest TVs offer users a viewing experience unlike any other.

1 Market research firm OMDIA has predicted that shipments of 75-inch and larger TVs will reach 4.92 million units in 2020 – a 17% increase over last year (4.21 million). Sales of 8K TVs are predicted to increase from 119,000 units in 2019 to 250,000 units in 2020.

Not only has Samsung worked hard to develop bigger and better screens, but the company has also been focused on enhancing its TVs’ design to provide the best possible viewing experiences. “Samsung’s QLED 8K 2020 TVs allow users to focus solely on watching and listening for total immersion,” explained Nivash Ramsern, Head: Visual Display at Samsung South Africa. “With these innovative screens, we reduced bezel sizes to make use of 99% of the display space and break down the boundaries of TV displays for optimized viewing.”

Take a look at the images below to learn more about the QLED 8K 2020 range and Samsung’s big-screen TV design journey.

¹ Market research firm OMDIA has predicted that shipments of 75-inch and larger TVs will reach 4.92 million units in 2020 – a 17% increase over last year (4.21 million). Sales of 8K TVs are predicted to increase from 119,000 units in 2019 to 250,000 units in 2020.

All year round sports fans all over the world head out to local stadiums to see their favorite games played live and witness the intense gameplay unfolding before their very eyes. If you’ve ever been to any real live stadium sporting match you know all about the atmosphere of being right in there, amongst the crowd, as you cheer for your favorite players (and maybe even boo their opponents!) The sights, sounds and the smells bring the game to life. We’re sure you’ve heard people say, “There’s nothing quite like going out to the big game.” Even up until the recent past they would’ve been absolutely right. But let’s rephrase that for 2016. “There’s nothing quite like NOT going out – and watching the big game at home on your big screen TV!” In the past you would have been chased out of the grandstand for such sports blasphemy but the big screen TV that is Samsung’s Quantum dot TVs is not only changing the way people watch sports but also giving live sport events a serious run for their money. Could Samsung’s flagship big screen TV, the SUHD TV, be the best TV for sports ever?

• Screen images simulated. Appearance of the actual product may vary.

Advanced Sports Mode Functions give users full control without complications

While Quantum dot TV’s top-shelf picture quality in itself is enough to keep you glued to the game on your TV, Samsung also offers Sports Mode to elevate your entertainment experience to new heights. Samsung have figured out exactly how to help sports fans get more out of the game. When you go into Sports Mode the first thing you’ll notice is the color and audio optimization. Gameplay is more vivid looking and the sound of the game is immense, especially the sound in the background. But Sports Mode doesn’t stop with just greater visual clarity and an exciting sonic atmosphere. It hosts a range of other features including: highlight recording and automatic replay of game highlights (simply insert a USB stick), slow-motion replay, zoom in, and even watch live TV at the same time if that’s what takes your fancy.* But wait, sounds complicated? Nope, not at all—Sports Mode is quickly and easily activated with the SUHD TV’s remote and it features a UI that’s smooth and intuitive to use.

New level of realism with the SUHD TV

Right off the bat, SUHD TV’s incredible curved screen delivers double the immersive viewing experience of conventional televisions, something that you’ll relish when compared with the typically flat images you may be used to. For as long as we’ve had TV screens in our homes, there have been sports broadcasts—and they were good. But if there was any problem with the big screen TVs of old, it was that they weren’t what you’d call ‘the best TV for sports’ as they didn’t really immerse you in the sporting experience, until now that is. We’re now living in a time where your home can become the ultimate stage for the sports you love to watch, all thanks to bigger more human adapted screens and technology that reproduces more brilliant, lifelike colors and superbly detailed images. And that’s where your Quantum Dot TV steps in.

No details missed on the Quantum dot TV

Quantum dot TV displays a color gamut spanning a billion hues to bring an unprecedented level of precision imagery to your sports. You’ll see colors like you can’t believe and see everything come alive on the screen, right in front of your very eyes. Thanks to Samsung’s advanced TV technology, watching sports on the Quantum dot TV is just like being in the very front row at a sports match. Samsung’s Quantum dot TV—it takes you up and close into the game and makes watching sports at home a more vivid, lifelike experience. Samsung’s Quantum dot TV technology brings out every play in sensational color and clarity, with more detail now than ever before so you’ll always be in the center of the action. Also amongst the myriad of other advanced abilities the SUHD TV sports (pun intended) motion clarity and screen uniformity.

These are considered two of the most important things to look for in a big screen TV. But what does that mean for you as a sports fan? Well, if you’re watching fast-paced sports, high motion clarity is your TV’s ability to display quickly moving objects (ball, car, etc.) without excessive blurring. And by the same token, if you are watching a scene that pans across a background of uniform tone (e.g. a sports field) screen uniformity is the degree to which your TV can display that scene without undesirable dark bands and dirty screen effects appearing onscreen. The good news is, according to a recent comparison and review on HDTVTest, SUHD TVs “generally exhibit high motion clarity and good screen uniformity” hence it being ranked as number 1 for watching sports amongst all the 4K TVs tested ¹. Experience sports TV detail as you never have before on your big screen TV.

Enhanced definition for all your favorite sports

It’s 2016 and more and more sports content providers are preparing to commence 4K broadcasting, in some cases 4K HDR ². Lucky fans in a growing number of regions will soon be able to watch their favorite sports in an unprecedented level of clarity. Especially if they own one of Samsung’s Quantum dot TVs. One of the many great features of Samsung’s Quantum dot TV is that it lets you take advantage of its HDR capabilities to maximize your sports viewing experience and catch all the details of the games that you love. With ultimate contrast levels in bright and dark sections of the Quantum dot TV’s screen, every part of the games looks more vibrant. More precise images ensure that not even a small detail will go unnoticed. All these color breakthroughs mean that watching sports at home is now on par with, if not better than, actually being at the game.

The line between TV spectator and Stadium spectator is rapidly diminishing

So what do you get when you blend the broader color gamut of Quantum dot Color, the incredible contrast of HDR 1000 and the unique functions of Sports Mode? Samsung SUHD TV – the all-round Quantum dot TV viewing experience that redefines ‘armchair sports’ for the better! You might find yourself deciding to stay home a little more often to enjoy your favorite sports broadcasts on your big screen TV, once you experience all the advanced features SUHD TV has to offer. And if you’re a social type, you can even add your sports fan friends to the mix and you’ll have the recipe for the ultimate sports party right in your own home. The most complicated part will be preparing the party snacks. You really haven’t watched sports on TV until you’ve tried Samsung SUHD TV.

• *Recording is not available in the U.S.A. and Canada. Some functions are not available on certain models in specific geographical areas. Some functions are only available if the TV supports the recording function. USB device is not included.

• ¹ Vincent Teoh, “Best TV for Watching Sports (Euro 2016 Football & Olympics)” (HDTVtest: June 01, 2016)
  http://www.hdtvtest.co.uk/news/sports-201606014297.htm
• ² Richard Lawler, “NBC will air the 2016 Rio Olympics in 4K, HDR and Atmos” (Engadget: May 27, 2016)
  https://www.engadget.com/2016/05/27/nbc-will-air-the-2016-rio-olympics-in-4k-hdr-and-atmos/

John and Mary are a couple. They have been shopping around for a new big screen TV and have finally chosen a Samsung SUHD TV based largely on its amazing Quantum dot color abilities. John is a big sports fan and loves watching all the big matches of the season on a bigger TV display. Mary gets into her favorite TV series and can be found racking up her viewing hours whenever there’s a chance to sit back and relax. But they both look forward to the times they’ll have to snuggle up together on the couch and watch a good movie on their new big screen TV. The thing is, it’s not just John & Mary in this story. They’ve also found three new little buddies, the Quantum dot brothers, who regularly venture out from the Quantum dot TV display, and want to help them get the most Quantum dot color magic out of their new SUHD TV.

How the Quantum dots in SUHD TV work

The Quantum dots in their SUHD TV are a relatively new discovery. Back in the 1980s scientists began experimenting with nanoparticles and discovered that by adjusting the size of the Quantum dot particles that they could in effect render different colors across the spectrum with extremely high precision. And so it has been applied to TV technology. When the light source hits a Quantum dot in the SUHD TV display some of the energy is absorbed and then re-emitted as a longer wavelength dependent on the size of the particle. The resulting colors are incredibly pure so the images that appear on their big screen TV are wonderfully vibrant, all thanks to our Quantum dots brothers working diligently together.

Vivid & vibrant–Quantum dot color

By adjusting the size of our tiny Quantum dot particle friends, a billion different colors can be expressed for more realistic images on John and Mary’s big screen TV. What’s more, their SUHD TV utilizes 10-bit panels for 64 times the color expression of conventional 8-bit panel TVs—a much greater range of colors than what you’re used to seeing on 8-bit panel TV displays. Like both Red and Mary said, the resulting images are vivid and vibrant!
Our friends the Quantum dot brothers can certainly can express an incredible range of colors to deliver stunning images on the SUHD TV but they also have a few other tricks up their sleeves. Stay tuned to find out more about the many talents of the Quantum dot brothers in the next installment of our story.