As South African households increasingly look for technology that makes everyday life simpler, more efficient and more connected, Samsung is inviting consumers to experience its future of smart living during its Blue Tag Sale¹, running from 17 August to 27 September 2026.

This year’s Blue Tag Sale allows consumers to discover how Samsung’s Artificial Intelligence (AI)-powered ecosystem works together to create homes that are more intuitive and personalised. At the heart of this connected experience is SmartThings², Samsung’s intelligent platform that seamlessly connects compatible devices, enabling users to monitor, manage and automate their homes from a single app.

Whether it’s managing household appliances remotely, receiving personalised recommendations, or keeping track of energy consumption, SmartThings transforms everyday routines into effortless experiences. By bringing connected devices together, Samsung is helping consumers take greater control of their homes while making smarter decisions about energy usage.

One of SmartThings’ standout capabilities is its intelligent energy management. Through SmartThings Energy³, users can monitor electricity usage across compatible appliances, receive insights into consumption patterns and automate devices to operate more efficiently. These intelligent features not only help reduce unnecessary energy usage but also empower consumers to build more sustainable habits without compromising comfort.

The connected experience extends across Samsung’s offerings of AI-powered appliances and entertainment products. From refrigerators that help keep food fresher by optimising cooling performance, to artificially intelligent washing machines that automatically adjust wash settings⁴ based on each load, Samsung’s Bespoke AI range has been designed to simplify everyday living. Combined with Samsung Vision AI TVs and immersive audio solutions, the connected ecosystem delivers smarter experiences throughout the home.

SmartThings meets AI Home Visit https://www.samsung.com/za/smartthings/

Samsung’s Blue Tag Sale features exceptional offers across its AI-powered range, including:

• Bespoke AI 704L 4-Door French Door Refrigerator (RF71DB975012FA) – Now R64,999*, save R4,999. Buy this & Redeem a Free Gift⁵, a Galaxy A37 5G 256G.
• Bespoke AI Front Load Washer AI Wash 20kg (WF90F20ADSFA) – Now R24,999*, saving R3,000. Buy this & Redeem a Free Gift⁶, a Galaxy A07 64GB.
• Bespoke AI Dryer AI Dry 20kg (DV90F17CDSFA) – Now R25,999*, save R3,000. Buy this & Redeem a Free Gift⁷, a Galaxy A07 64GB.
• Bespoke AI Washer Dryer with EcoBubble, AI Wash and Steam (WD90HG6U94BBFA) – Now R10,999*, save R5,000.
• Bespoke AI Air Conditioner AR6500T 24000BTU (AR24BSHCMWK/FA) – Now R16,999*, save R2,800.
• Smart Monitor 32” M70F 4K Samsung Vision AI (LS32FM700UAXXA) – Now R8,499*, save R2,500.
• Samsung Vision AI QLED 4K S85F 65-inch TV (QA65S85FZEXXA) – Now R22,999*, save R7,000.

1. Terms and Conditions Apply ︎
2. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
3. SmartThings Energy currently works with washers, dryers, dishwashers, air conditioners, air purifiers, vacuum cleaners, ovens, hoods, cooktops, microwaves, TVs and energy meters. ︎
4. Based on an AI-created algorithm. Actual results may vary depending on individual use. ︎
5. Terms and Conditions Apply. ︎
6. Terms and Conditions Apply. ︎
7. Terms and Conditions Apply. ︎

This spring, Samsung is inviting consumers to embrace that fresh start through its annual Blue Tag Sale¹, bringing together intelligent, artificial intelligence (AI)-powered innovations across Mobile eXperience and Consumer Electronics that help make everyday life simpler, more connected and more rewarding.

Refresh Your Home

More than appearances, a refreshed home is about creating a living space that works intelligently around you. Samsung’s Bespoke AI home appliances bring new levels of convenience into everyday routines. From Bespoke AI Refrigerators that help families better manage food storage and reduce waste to Bespoke AI washing machines and dryers that intelligently optimise every laundry cycle², household chores become simpler, more efficient and less time-consuming.

Shop Home Appliance Offers and get complimentary gift up to the value of R10 000³ https://www.samsung.com/za/offer/blue-tag-sale/home-appliances-deals/

For a more comfortable home this spring, Samsung WindFree Air Conditioners⁴ help create an inviting indoor environment without the discomfort of direct cold airflow. Designed for effortless comfort, they complement Samsung’s connected home ecosystem – making it easier to manage your space, enjoy the season at home and get ready for summer.

Connected through SmartThings⁵, Samsung’s intelligent ecosystem allows compatible devices to work together effortlessly, giving homeowners greater visibility and control over their homes whether they are relaxing in the lounge or away for the day. The result is a home that not only feels refreshed but operates more efficiently, helping consumers save time and use energy more thoughtfully.

Shop TV and Sound Devices https://www.samsung.com/za/offer/blue-tag-sale/tv-soundbar-deals/

Entertainment is also part of the spring refresh. Samsung’s Neo QLED, OLED and Mini LED TVs deliver exceptional picture quality for family movie nights, live sport and streaming, while Samsung Soundbars create immersive audio that transforms the living room into a true entertainment destination.

For those balancing work and personal life, Samsung Monitors offer the flexibility to move seamlessly between productivity and entertainment on a single intelligent display—helping you make the most of every space and every moment at home.

⁶The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required Intended⁷ for general wellness and fitness purposes only. The measurements are for your personal reference only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. Please consult a medical professional for advice.

Powered by AI. Connected Around You.

What truly brings Samsung’s ecosystem together is the power of AI. Rather than existing as individual devices, Samsung’s ecosystem is designed to create personalised experiences that become more intuitive over time. Whether it’s helping automate household routines, making it easier to find information across devices or enabling seamless continuity between work and home, Samsung’s AI innovations remove everyday complexity so consumers can focus on what matters most.

This intelligent connectivity reflects Samsung’s vision of technology that feels less like another device to manage and more like a trusted companion that quietly supports modern lifestyles.

As consumers embrace the optimism and energy that spring brings, Samsung’s Blue Tag Sale offers an opportunity to begin that next chapter with technology designed to make everyday living simpler, smarter and more enjoyable.

Running until 27 September 2026, Samsung’s Blue Tag Sale features limited-time offers across a wide range of Mobile eXperience and Consumer Electronics products, making it the perfect time for consumers to refresh their homes, renew their routines and discover the benefits of connected, AI-powered living.

Remember, the offers are available for a limited time and while stocks last, so shop today to take advantage of these exceptional savings.

For more information on the Samsung Blue Tag Sale and participating products, click here.

1. Terms and Conditions Apply. ︎
2. Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together ︎
3. Terms and Conditions Apply. ︎
4. In accordance with the definition of ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers), still air is an air flow moving at a speed of 0.15 m/s or slower, without creating cold drafts. ︎
5. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required ︎
6. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required ︎
7. Intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. Please consult a medical professional for advice. ︎

Few moments bring South Africans together quite like rugby. From neighbourhood braais and packed living rooms to friends and family following every tackle wherever they are, the rugby season has a unique way of turning ordinary weekends into memorable shared experiences.

This rugby season, Samsung is helping fans elevate match day at home with its Blue Tag Sale, featuring exceptional offers across selected Mobile, Home Entertainment, Monitor and Home Appliance products.

Whether it’s watching every line break unfold on a supersized screen, hearing the roar of the crowd through powerful sound or keeping up with the conversation across connected Galaxy devices, Samsung technology is designed to bring supporters closer to every moment of the action.

Bring the Stadium Atmosphere Home

For supporters looking to upgrade their match-day experience, Samsung’s range of Vision AI TVs combines great picture quality with smart viewing technology¹, bringing everything from the intensity on players’ faces to the movement across the pitch into vivid focus. Paired with a Samsung Soundbar, the experience becomes even more immersive, delivering rich, room-filling audio that brings the whistles, anthems and roar of the crowd into the heart of the home.

The right technology can transform how fans experience the game. Larger screens bring greater detail to every try, tackle and replay, while powerful sound helps recreate the energy and atmosphere of being closer to the stadium.

Stay Connected to Every Moment

Match day is about more than the 80 minutes on the field. Samsung’s connected ecosystem helps fans stay part of the experience before, during and after the game. Supporters can catch pre-match analysis on a Galaxy Tab, keep an eye on match-day content from the Bespoke AI Family Hub while preparing snacks in the kitchen, settle in front of a Samsung Vision AI TV for kick-off, and capture and share their favourite reactions and celebrations on a Galaxy smartphone.

With Samsung’s connected ecosystem working seamlessly across devices, fans can spend less time thinking about the technology and more time enjoying the game and the people they share it with.

More Ways to Upgrade with Samsung’s Blue Tag Sale

As part of Blue Tag Sale, consumers can enjoy savings across selected Samsung products spanning Mobile, TVs and Home Entertainment, Monitors and Home Appliances, providing an opportunity to upgrade the technology they use not only on match day, but every day.

Home Entertainment & Monitors

• 98″ QLED Q7F 4K Samsung Vision AI Smart TV (QA98Q7FAAUXXA) – From R49,999*²
• 75” Mini LED M70H 4K Samsung Vision AI Smart TV 2026 (UA75M70HAUXXA) – Now R13,999*
• Q-series Soundbar HW-Q930H 9.1.4ch Subwoofer & Rear Speaker (2026) (HW-Q930H/XA) – Now R14,999*, save R2,000
• 55” Mini LED M80H 4K Samsung Vision AI Smart TV 2026 (UA55M80HAUXXA) – Now R8,999*
• B-Series Soundbar HW- B650F 3.1 ch Subwoofer (HW-B650F/XA) – Now R3499*, save R500
• 49″ Odyssey OLED G9 G93SD DQHD 240Hz Gaming Monitor (LS49DG932SAXXA) – Now R28,499*, save R11,500
• 27″ Odyssey OLED G5 G50SF QHD 180Hz Gaming Monitor (LS27FG500SUXEN) – Now R8,999*, save R3,000

Whether preparing for the next big fixture, upgrading the family entertainment setup or bringing more connected technology into the home, Samsung’s Blue Tag Sale gives consumers more ways to make every moment count.

Home Appliances

• Built in Oven Dual Cook Flex Steam Multi-Function 76L (NV7B5775XAK/FA) – Now R18,499*, save R3,500
• Bespoke AI 4-Door French Door Refrigerator 630L (RF29BB8600MTFA) – Now R47,999*, save R7,000, plus receive a free Galaxy A37 5G 256GB valued at R9,000
•  Top Load Washer with BubbleStorm 27Kg (WA27B8375GV/FA) – Now R15 499*, save R3,500, plus receive a free Galaxy A07 (64GB) valued at R3 000.
• AI Front Load with Eco bubble 11Kg (WW11CGP44DSBFA) – Now R10,999*, save R3,000, plus receive a free Galaxy Tab A11 Wi-Fi valued at R3,499

Mobile eXperience

• Galaxy A07 (64GB) – Now R2,199*, save R800
• Galaxy S25 FE – Now R9,999*, save R4,000
• Galaxy Tab S10 Lite 5G – Now R8,499*, save R1,500
• Galaxy Watch8 44mm Bluetooth – Now R4,999*, save R1,500
• Buds 3FE – Now R2,099*, save R600
• Log in to Samsung online store or Samsung Shop App for even more savings

Mobile eXperience Offers valid until 6 September 2026

The Samsung Blue Tag Sale runs from 17 August to 27 September 2026, while stocks last, T&C’s Apply. For more information and to explore participating products and offers, visit https://www.samsung.com/za/offer/blue-tag-sale/

1. Samsung account and internet connection is required to us AI features. ︎
2. Terms and Conditions Apply. ︎

* Recommended retail prices. Offers are available on selected products and may vary by participating retailer. While stocks last.

Samsung South Africa has officially launched its Spring Blue Tag Sale^[1], giving consumers the opportunity to own the brand’s latest innovations. Running for a limited time, the nationwide campaign offers genuine savings across Samsung’s Mobile eXperience (MX) and Consumer Electronics (CE) product portfolios, making it easier than ever for consumers to upgrade the technology they use every day.

Blue Tag Sale has grown to become one of Samsung’s flagship retail campaigns, combining various meaningful offers with the innovation, quality and connected experiences that consumers have come to expect from the brand. Whether upgrading to the latest smartphone, transforming home entertainment, gaming monitor or investing in intelligent home appliances, customers can enjoy exceptional value across a wide range of products.

Blue Tag Sale gives consumers an opportunity to experience Samsung’s latest technologies, from Galaxy AI and immersive entertainment to artificially intelligent home appliances, while enjoying genuine savings that make upgrading even more rewarding, offers start from 17 August 2026.

Some of the Blue Tag Sale offers include the following^[1]:

Mobile eXperience

• Galaxy A07 (64GB) – Now R2,199*, save R800
• Galaxy S25 FE Jetblack – Now R9,999*, save R4,000
• Galaxy Tab S10 Lite 5G – Now R8,499*, save R1,500
• Galaxy Watch8 44mm Bluetooth – Now R5,299*, save R896
• Buds 3FE – Now R2,099*, save R400

TV & Home Entertainment

• New 65-inch Mini LED M80H 4K Samsung Vision AI Smart TV (UA65M70HAUXXA) – Now R11,999*
• Q-Series HW-Q930H 11.1.4ch Soundbar (HW-Q930H/XA) – Now R14,999*
• New 85-inch Neo QLED QN70H 4K Samsung Vision AI Smart TV (QA65S85FZEXXA) – Now R27,999*
• B-series Soundbar HW-B450F 2.1 ch Subwoofer (HW-B450F/XA) – Now R2,499*

Home Appliances & Air Conditioners

• Bespoke AI Side-by-Side Family Hub Refrigerator 594L (RS90F64A2FFA) – Now R44,999* (save R10,000, plus receive a free Galaxy Tab S10 Lite Wi-Fi and Galaxy Buds Core valued at R9,999)^[2] Side-by-Side Refrigerator 617L (RS70F65K2FFA) – Now R22,999*, save R5,000
• AI Top Loader Washer with Ecobubble 19kg (WA80F19S8BFA) –Now R7,999*, save R3,000
• Front Loader Washer Ecobubble 9kg (WW90DG5U34ABFA) – Now R7,999*, save R2,000
• Bespoke AI WindFree AR80 Mid Wall Split (AR80F12CADW/FA) – Now R15,499*, save R3,500

Gaming Monitors

• 40″ Odyssey G7 G75F WUHD 180Hz Gaming Monitor (LS40FG750EUXEN) – Now R18,999*, save R6,000
• 27″ Odyssey G5 G53F QHD 200Hz Gaming Monitor (LS27FG530EUXEN) – Now R4,499*, save R1,400

From the latest Samsung Vision AI televisions, Odyssey Gaming Monitors that deliver immersive entertainment experiences to Bespoke AI home appliances designed to simplify everyday living, and Galaxy devices that bring the power of Artificial Intelligence (AI) into consumers’ hands, Blue Tag Sale provides compelling reasons to upgrade every part of the connected home.

Remember, the offers are available for a limited time and while stocks last, so shop early to take advantage of these exceptional savings.

For more information on the Samsung Blue Tag Sale and participating products, click here.

^[1] Terms and Conditions Apply.

^[2] Terms and Conditions Apply.

*Recommended Resale Price. Prices may vary per participating retailer.

About the Samsung Blue Tag Sale

Running from 17 August to 6 September 2026, or while stocks last, the Blue Tag Sale makes Samsung’s latest innovations more accessible than ever, helping consumers upgrade the way they work, connect, create and play.

Customers can unlock even greater value when they shop directly through the Samsung Online Store at samsung.com/za or via the Samsung Shop App, where additional discounts are available on selected products.

Whether upgrading to a flagship smartphone, investing in a new tablet for work or study, tracking wellness goals with a Galaxy Watch or enjoying immersive audio with Galaxy Buds, Samsung’s Blue Tag Sale offers compelling savings across the Galaxy range.

Samsung believes everyone should have access to technology that makes everyday life better, and the Blue Tag Sale is about making premium Galaxy innovation more attainable, allowing customers to experience Samsung’s connected ecosystem while enjoying exceptional value.

Blue Tag Sale Deals: Featured Products and Pricing

Smartphones

• Galaxy S25 FE (256GB) – Now R12,999 (Save R3,000)*
• Galaxy S25 FE (128GB) – Now R9,999 (Save R4,000)*
• Galaxy A37 5G – Now R7,999 (Save R1,000)*
• Galaxy A27 5G – Now R5,999 (Save R1,000)*
• Galaxy A26 5G – Now R4,499 (Save R500)*
• Galaxy A17 – Now R3,499 (Save R500)*
• Galaxy A07 (64GB) – Now R2,199 (Save R800)*

Tablets

• Galaxy Tab S10 Lite 5G – Now R6,999 (save from R3,000)*
• Galaxy Tab A11 Wi-Fi – Now R2,499 (save from R1,000)*

Smartwatches

• Galaxy Watch Ultra – Now R7,999 (save from R5,000)*
• Galaxy Watch8 44mm Bluetooth – Now R4,999 (save from R1,196)*

Audio

• Galaxy Buds Core – Now R849 (save from R150)*
• Galaxy Buds3 FE – Now R1,499 (save from R1,000)*

* Recommended Retail Price may vary by retailer. Ask in-store for more details. These are the sign-in prices on the Samsung online store and Samsung Shop App.

A Seamlessly Connected Galaxy Ecosystem

Together, these devices create a seamlessly connected Galaxy experience. From effortlessly switching between devices and staying productive on the move, to tracking health goals and enjoying immersive entertainment, Samsung’s ecosystem is designed to work smarter together, helping consumers get more from every moment.

Log-in to your Samsung Account when purchasing on Samsung.com/za or the Samsung Shop App to enjoy even more benefits and savings.

With limited-time pricing and additional online-exclusive savings, Samsung is encouraging consumers to take advantage of the Blue Tag Sale before these offers end.

The Samsung Blue Tag Sale runs from 17 August to 6 September 2026, while stocks last. Consumers can shop at participating retailers nationwide or enjoy additional savings when purchasing through the Samsung Online Store or Samsung Shop App[1].

[1] Terms and Conditions Apply.

Samsung’s Blue Tag Sale is back and in 2026, it’s smarter and more connected. Running from 19 January to 23 February 2026, this year’s promotion puts SmartThings^[1] at the centre, giving customers the chance to unlock exclusive offers on devices that seamlessly integrate into a smarter home ecosystem. Whether you’re levelling up your entertainment, refreshing your appliances, or upgrading your workspace, the Blue Tag Sale is your gateway to intelligent, intuitive living.

Smarter Entertainment: TV Gesture Controls and Smart Watch Integration

Samsung’s latest TVs bring a new era of effortless control. With gesture recognition and smartwatch connectivity^[2], users can adjust volume, manage playback, receive notifications and even sync fitness data for wellness content, all without touching a remote. It’s entertainment elevated through convenience, accessibility, and SmartThings^[1] synergy.

Some of the conveniences include;

• Gesture Recognition: Control your Smart TV^[3] effortlessly with simple hand gestures. Adjust volume, manage playback, and navigate menus without needing a remote.
• Smartwatch^[2] Integration: Connect your smartwatch to your TV for seamless control. Receive notifications, adjust settings, and even sync fitness data for personalised wellness content.
• Enhanced Accessibility features make entertainment more accessible, catering to users who prefer hands-free operation or have mobility challenges.
• SmartThings^[1] Synergy: Enjoy seamless integration with SmartThings, allowing your TV to communicate with other smart devices for a unified and efficient home ecosystem.

Smart Homes: Connected Appliances

Explore Bundle and Save^[3] offers on refrigerators and laundry and get more, including a discount valued at up to R10,000^[3] . Bundling participating Bespoke refrigerator and laundry appliances offers several benefits, making it a smart choice for homeowners:

• Cost Savings: Bundling often comes with discounts or promotional offers, allowing you to save money compared to purchasing each appliance separately.
• Coordinated Aesthetics: Buying appliances together ensures they match in design and style, creating a cohesive and visually appealing kitchen and laundry room.

Seamless Integration: Bundled appliances are designed to work well together, enhancing functionality and efficiency. For example, a smart refrigerator can coordinate with a smart washer for optimised energy use.

• Convenience: Purchasing two appliances at once simplifies the buying process, saving time and effort in research and decision-making.

Laundry Tips and Tricks

Choosing the right washing machine or dryer becomes easier with features like AI Wash^[4] , QuickDrive^[5] , improved energy efficiency^[6] , and powerful performance. AI control (on selected models) uses deep learning to remember your favourite cycles and other settings, such as preferred temperature, extra rinses, and adjusted spin speeds, thereby adapting to your lifestyle.

Life Gets Better, the More You Connect

SmartThings^[1] brings every device under one intelligent ecosystem – simplifying routines and enhancing everyday life through:

• Care: Real-time monitoring, notifications, and remote control.
• Savings: AI Energy Mode^[7] for optimised consumption.
• Ease: One app for every device.
• Security: Knox Security^[8] safeguards the entire smart home environment.

Smarter Workspaces: The Smart Monitor M7

The versatile Smart Monitor M7 offers 4K clarity^[9] , Smart Hub^[10] streaming, USB-C connectivity, and an all-in-one design, making it ideal for hybrid workers, students, and compact living spaces. It’s a monitor, a smart TV, and a minimalist productivity hub, all in one. Samsung Smart Monitors offer a versatile and innovative solution for modern entertainment and productivity needs. Here are the key reasons to consider them:

• All-in-One Solution: Smart Monitors combine the functionality of a traditional monitor with smart TV features, eliminating the need for a separate TV or streaming device.

Seamless Connectivity: With built-in Wi-Fi and support for popular streaming platforms.

• SmartThings Integration: Connect your Smart Monitor with other smart devices in your home for a unified and efficient ecosystem. Control your monitor and other devices through a single interface.
• Productivity Features: Ideal for work-from-home setups, Smart Monitors offer features like screen splitting, wireless connectivity with laptops, and compatibility with productivity apps.
• Flexible Usage: Whether for gaming, work, or entertainment, Smart Monitors adapt to various needs, making them a versatile choice for any setting.

By choosing a Samsung Smart Monitor, you invest in a future-ready device that enhances both your entertainment and productivity experiences.

Connected Cooling and Quality

Clean, healthy air is essential. Samsung’s air-conditioning and air-quality solutions feature Artificial Intelligence (AI)-powered optimisation, advanced filtration and full SmartThings¹ monitoring. To maximise your experience, you should choose the right unit based on your room size, clean filters regularly, and use SmartThings^[1] alerts to maintain ideal air conditions at home or at work.

Learn more about Samsung SmartThings^[1] on https://www.samsung.com/za/smartthings/

Here’s what’s on offer:

• 85 inch U8000F 4K Crystal UHD Smart TV 2025. Now R17,999*, save R1,999.
• 2024 LS60D Music Frame Dolby Wireless Smart Speaker. Now R3 999*, save R2,000.
• 60cm Dual Cook Steam Series 5 Multifunction Black Oven NV7B5775XAK. Now R20,999*, save R2,000.
• Gas on Glass Hob Cooktop with Powerful Heat NA64D3030AK/FA. Now R5,999*, save R500.
• 60cm Inox and Black Glass T-Shaped Hood. NK24C5070US/FA Now R6,499*, save R500.
• 34 Inch ViewFinity Monitor S65UC LS34C652UAUXEN. Now R12,899*, save R2,600.
• 32 Inch S80UD 4K UHD USB-C Hub Monitor LS32D800UAUXEN. Now R11,299*, save R2,700.
• Wind-Free AR6500T 12000 Btu Wall-mount AC with Wind-Free AR12BSHCMWK/FA. Now R10,999*, save R3,300.
• AR40 12000 Btu Wall-mount Digital Inverter AC AR40F12C0AG/FA. Now R8,999*, save R2,200.

Through the Blue Tag Sale, Samsung continues its pursuit of excellence, delivering innovation that is meaningful, impactful and built to simplify and enrich everyday life. This is the future of connected living and it’s available today. For more, visit https://www.samsung.com/za/offer/blue-tag-sale/.

^[1] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[2] Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.

^[3] 2025 models U8000F or above. Upcoming support: 2023 and 2024 U7000 or above models after a 2025 OS update

^[4] Terms and Conditions apply. Visit https://www.samsung.com/za/offer/blue-tag-sale/home-appliances-deals/

^[4] Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

^[5] Tested in accordance with IEC 60456-2010 / Cotton (40℃, Half load) with Quick drive. vs. Individual results may vary.

^[6] Tested by Samsung on a WA80F/25 model with a 5kg load using a AI Wash course and water level 6. Results provided to and interpreted by Intertek.

^[7] Only available for smart appliances that are compatible with SmartThings. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[8] Applied to all appliances that have an Internet connection.

^[9] 4K availability in over-the-top content may vary depending on content service subscription type and internet connection.

^[10] Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. 2025 models U8000F or above. Upcoming support: 2023 and 2024 U7000 or above models after a 2025 OS update

*Recommended Resale Price only. Prices may vary per retailer.

Bring together the magic of love and the thrill of incredible savings this Valentine’s Day with the Samsung Blue Tag Sale^[1]. Running from 19 January to 23 February 2026, this limited-time promotion offers the perfect opportunity to spoil loved ones, or treat yourself, with award-winning Samsung innovations and unforgettable tech experiences.

Whether you’re celebrating romance, friendship or self-love, Samsung has the perfect pairings to elevate your special moments.

Celebrate Love With Samsung’s Best in Entertainment

Transform your movie nights into a cinematic experience with Samsung’s premium range of TVs and soundbars. Featuring breath-taking Neo QLED with Mini-LED technology, Samsung TVs deliver exceptional 4K and 8K picture quality, brilliant HDR performance, deep contrast, and immersive visuals. Your living room becomes a front-row seat for films, series, and shared entertainment.

Enhance the experience by pairing your TV with a Samsung Q-Symphony soundbar. Enjoy rich dynamic audio to every soundtrack, whisper and explosion, creating harmony and a truly immersive home cinema atmosphere.

Home Appliances: Smart Tips for Choosing Your Perfect Match

Refrigerators – Understanding AI Inverter^[2] Technology

Samsung’s AI Inverter technology brings energy efficiency and intelligence into the heart of your home. It improves energy savings^[3] , ensures stable cooling^[4] and adapts temperatures automatically.

Buying tips for an ideal fridge:

• Choose capacity based on your household size
• Consider the layout of your kitchen with various options like French door, side-by-side, or top freezer
• Check energy efficiency ratings
• Look for smart functionality

Pair it with SmartThings^[5] for remote monitoring, temperature control and security with Knox.

Cooking and Family Hub – Love Made Simple in the Kitchen

Samsung’s new smart cooking appliances and Family Hub refrigerators make preparing meals convenient and creative. These innovations are great for couples, families, or anyone seeking a seamless kitchen experience.

Smart buying tips include:

• Select appliances that suit your cooking habits
• Choose appliances that fit your household size
• Consider smart-home integration for connected cooking
• Look for features like guided recipes, timers, and meal-planning tools

Monitors: His & Hers Odyssey Gaming Setups

Samsung Odyssey gaming monitors offer high refresh rates^[6] , ultra-fast response times^[7] , vibrant colours and immersive curved displays, ideal for both casual and competitive play.

Gaming monitors can be a unique and thoughtful Valentine’s gift for someone who has a passion for gaming. Here’s why:

• Enhanced Gaming Experience: High-quality gaming monitors offer superior graphics, faster response times, and smoother gameplay, making the gaming experience more immersive and enjoyable^[8] .
• Modern and Stylish Designs: Samsung gaming monitors come in sleek, modern designs that can complement any room decor, adding a touch of style to the gaming setup.
• A quality purchase: Investing in good-quality gaming monitors ensures long-term enjoyment and performance, keeping up with the latest gaming trends and technologies.

Air Conditioning: Cool Comfort for Every Heartbeat

Samsung’s AI Inverter Air Conditioners keep homes cool, comfortable and energy-efficient^[3] during the hottest months. Among other key benefits, you get an energy-efficient^[9] product, quiet^[10] , peaceful operation and smart temperature adjustments.

With cutting-edge design, meaningful innovation and unmatched connectivity, Samsung continues to elevate everyday living, making it smarter and more beautiful.

Celebrate love and unlock this Valentine’s season with the Samsung Blue Tag Sale, including the below deals;

• 85 inch QA85QN70F 4K Neo QLED Mini LED Vision AI TV. Now R32,999*, save R2,000.
• Q-series Soundbar HW-Q930F 9.1.4 ch Subwoofer & Rear Speaker. Now R12,999*, save R4,000.
• Bespoke AI 18/11 KG Washer Dryer Combo, with Heat pump technology. Now R44,999*, save R5,000.
• 49″ Odyssey OLED G9 240Hz Gaming Monitor. Now R28,799*, save R6,200.
• 25″ Odyssey G40B 240Hz Gaming Monitor. Now R4,499*, save R1,000.
• AR6500T AC with WindFree 9000 BTU/h. Now R10,299*, save R2,900.
• AR6500T AC with WindFree 12000 BTU/h. Now R10,999*, save R3,300.

Find out more on https://www.samsung.com/za/offer/blue-tag-sale/

^[1] Terms and Conditions apply.

^[2] To utilise the AI function of the AI inverter compressor, the AI Energy mode needs to be activated on the SmartThings App, which also requires a Wi-Fi connection and a Samsung account.

^[3] Based on internal testing. Results may vary depending on the usage conditions and patterns.

^[4] Based on internal testing.

^[5] SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required

^[6] Refresh rate and response time may vary based on the performance of the input source.

^[7] The odyssey G5 has a response time of 1ms MPRT and a refresh rate of 200HZ.

^[8] Results may vary depending on the usage conditions and patterns.

^[9] Tested on the AR07T9170HA3 model, based on the power consumption of Fast Cooling mode vs. WindFree Cooling mode.

^[10] Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the conventional Samsung model.

*Recommended Resale Price. Prices may vary per participating retailer.

**Terms and Conditions apply.

Samsung’s much-loved Blue Tag Sale is entering its final stretch, offering its customers an opportunity to secure exceptional savings on select mid and high-tier Galaxy smartphones, tablets and wearables. Running until 8 February 2026, the sale brings premium performance at affordable prices, with savings of up to 40% on some of the brand’s sought-after devices.

This sale is designed for discerning customers who expect more from their tech. Professionals, creators, luxury-leaning lifestyle users and gift buyers alike can still upgrade to powerful Galaxy devices engineered for high performance, advanced features and refined design.

Final Chance to Secure Premium Galaxy Tech

Samsung’s Blue Tag Sale levels up the mobile experience, offering impressive value on devices designed to fit seamlessly into work, entertainment and everyday life. Whether you’re upgrading your smartphone, stepping into a richer tablet experience, or elevating your wearable ecosystem, now is the moment to make your move.

Highlighted deals include:

Galaxy S25 FE – Now R9,999* (Save R4,000)

Bringing premium Galaxy experiences to more users, the Galaxy S25 FE combines powerful performance with a refined design and advanced camera capabilities with up to 50 MP^[2] . From smooth multitasking and immersive entertainment to capturing high-quality photos and videos, it delivers flagship-inspired features at exceptional price.

Galaxy A17 – Now R3,499* (Save R500)

A polished, dependable mid-tier smartphone ideal for users who want crisp visuals, long-lasting battery^[1] life, and smooth everyday performance at a standout price. With a refreshed design and reliable power efficiency, the Galaxy A17 is the ideal upgrade for anyone seeking trustworthy tech that looks good and delivers.

Galaxy Tab S10 Lite – Now R6,999* (Save R2,000)

A versatile tablet built for productivity and entertainment. The Galaxy Tab S10 Lite offers an expansive display with a 10.9-inch large display and a 90 Hz refresh rate for smooth scrolling and responsive motion while you watch, read, or create^[3] . It’s a sleek device at an unmissable value, ideal for professionals, creatives, and casual users.

Galaxy Watch Ultra – Now R8,999* (Save R4,000)

Samsung’s most advanced watch yet, crafted for those who demand ultimate durability, precision health tracking, and a stylish, rugged design. From outdoor adventures to boardroom polish, the Galaxy Watch Ultra blends elite performance with elevated aesthetics.

Galaxy Buds3 – Now R2,399* (Save R1,600)

Designed for immersive sound and all-day comfort, the Galaxy Buds3 deliver rich audio, seamless connectivity and effortless pairing across Galaxy devices. They’re a great finishing touch to any premium mobile setup.

These deals bring top-tier innovation into reach, offering customers a chance to upgrade their Galaxy experience at significantly reduced prices. With a focus on quality design, advanced features and dependable performance, Samsung is reinforcing its commitment to delivering pioneering mobile technology at a great price with the Blue Tag Sale. Don’t miss out! Upgrade your Galaxy and experience the best for less.

^[1] Estimated against the usage profile of an average/typical user Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged and many other factors.

^[2] Resolution improvement is based on comparison with Galaxy S24 FE. Actual image quality may vary depending on lighting conditions and usage environment

^[3] * Model availability may vary depending on country, region or carrier.

** Measured diagonally, Galaxy Tab S10 Lite’s screen size is 10.9”in the full rectangle

* Recommended Resale Price. Prices may vary per participating retailer.

**Terms and Conditions apply.

Samsung is thrilled to announce the return of the highly anticipated Blue Tag Sale** Offers, bringing customers a new season of great value and exclusive rewards. Running from 19 January to 23 February 2026, this limited-time promotion celebrates consumer loyalty with savings across Samsung’s most innovative products, from TVs and home appliances to next-generation monitors and smart air conditioning solutions.

Built on Samsung’s relentless commitment to innovation, this year’s offers allow customers to upgrade their homes with Samsung’s technology engineered for performance, convenience and simple everyday experiences.

TV and Sound Devices for Sports Lovers

With 2026 being a year for sports, Samsung offers the immersive viewing and listening experience across a range of TVs and sound devices. Whether watching soccer, rugby, cricket or global tournaments, every pass, sprint and goal is displayed with clarity. Paired with a Samsung soundbar, viewers can enjoy rich, “stadium-like” audio that amplifies commentary, crowd energy and game-day atmosphere.

Top picks this season include:

• Samsung 8K Neo QLED Mini LED TV
  Ideal for creating a “home stadium” experience with vibrant colours, brightness, detail and life-like colours.
• Samsung 4K Neo QLED Mini LED Vision AI TV
  Offers sharp picture clarity, smooth motion and excellent brightness for action-packed matches.
• Samsung 4K Crystal UHD Smart TV
  A budget-conscious choice for fans wanting a crisp, smart viewing experience without compromising key features.

Home Appliances: Your Smart Guide to Choosing a Refrigerator That’s Right For You

Choosing the right refrigerator can elevate everyday home life, especially when powered by Samsung’s AI Inverter Technology. Customers can make smarter choices by considering key factors such as energy efficiency, cooling performance, storage layout and long-term durability.

SmartThings^[1], Samsung’s multi-device experience platform, enhances the experience even further. From energy^[2] monitoring to temperature control^[3] , SmartThings^[1] ensures life gets better the more you connect, all backed by Knox Security^[4] for peace of mind.

Smart Monitor: The Ideal All-in-One Productivity Hub

Designed for modern work and lifestyle needs, the Samsung Smart Monitor offers generous screen space for multitasking, document editing, remote meetings and content creation. Its sleek, all-in-one design is ideal for compact workspaces, classrooms or multipurpose rooms. While it supports casual gaming, the monitor truly shines as a productivity and entertainment powerhouse, bridging the gap between work and entertainment.

Air Conditioning: Smarter Cooling with Artificial Intelligence (AI) and SmartThings^[1]

This season, Samsung’s air conditioners bring AI cooling and convenience together, helping customers get the most out of their home comfort systems. Smart tips include:

• Set routines that automatically cools^[5] your home before you arrive.
• Enable notifications if the AC is left on or requires maintenance.
• Use energy-saving^[6] modes to reduce consumption during peak summer heat.
• Monitor air quality through compatible features that reduce dust and allergens^[7] .

With AI-enhanced performance, quiet^[8] operation and sleek design, Samsung air conditioners keep homes cool, clean and effortlessly connected.

Experience Samsung Innovation at Its Best

Samsung pursues excellence through meaningful, forward-thinking innovation. Smart home connectivity, ground-breaking displays and AI-powered home appliances, Samsung continues to elevate everyday living for its customers.

Turn Your Home Into A Smart Home

With Vision AI^[9] in TVs and monitors and Bespoke AI in home appliances – they adapt to your lifestyle

• 98 Inch Crystal UHD DU9000 4K Tizen OS Smart TV. Now R39 000*, save R10 000.
• Q-series Soundbar HW-Q990F 11.1.4 ch Subwoofer & Rear Speaker 2025. Now R17 999*, save R4 000.
• Side-by-Side Refrigerator 617L RS70F65K2FFA. Now R22 999*, save R4 000.
• 32″ Smart Monitor M7 M70F (Black) 4K Samsung Vision AI. Now R7 999*, save R3 000.
• 27″ Odyssey G5 G53F QHD 200Hz Gaming Monitor. Now R4 499*, save R1 000.

Take advantage of the Bespoke AI Bundle and save offer, get up to R10 000 off**.

Find out more on https://www.samsung.com/za/offer/blue-tag-sale/.

^[1] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The SmartThings App requires Android OS 10↑ with a minimum of 3GB RAM space or iOS 15↑. Supported OS specifications and app screen configuration may change with app updates.

^[2] The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode.

^[3] Twin Cooling Plus adjusts the temperature and humidity in the fridge and freezer using independent evaporators, fans and vents. Based on Internal testing.

^[4] Currently applied to Family Hub refrigerators released in 2024 and later, and scheduled to be applied to 7″ and 9″ screen appliances and

robot vacuum cleaners in 2025.

^[5] A Wi-Fi connection and SmartThings is required.

^[6] Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of SmartThings and a Samsung account.

^[7] Tested by Intertek for anti-bacteria properties, the Chungbuk National University (Korea), witnessed by Intertek, for anti-virus properties, the Japan test lab (ITEA) for anti-allergy properties and the Korea test lab (KITECH) for PM2.5 dust collection. The filter performance based on testing of the filter material and not a specific model. Data has been measured under specific testing conditions and may vary depending on environmental factors and individual use.

^[8] Based on testing conducted in an internal laboratory. Generates a 40% reduction in the 1kHz noise band, which is the weakest level of sound that humans are sensitive to.

^[9] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. (Excludes Crystal UHD, FHD and HD TV models)

*Recommended Resale Price. Prices may vary per participating retailer.

**Terms and Conditions apply.

With its return, Samsung’s highly anticipated Blue Tag Sale is delivering incredible value on popular mid-level Galaxy smartphones, tablets, and wearables. The campaign, running from 19 January to 8 February 2026, is giving Samsung’s customers the chance to save up to 40% on reliable, feature-rich devices designed to help elevate everyday life.

The sale is putting the spotlight on smart tech that makes staying connected, productive, and entertained easier, without the flagship price tag.

Smart Upgrades for Modern, Connected Lifestyles

Whether you’re a student tackling online classes, a young professional balancing work and life, or a family needing dependable devices, the mid-level Galaxy range delivers the performance, battery life, and seamless ecosystem compatibility today’s users need.

These offers are ideal for shoppers seeking quality without compromise, users upgrading their older devices for better speed and features, ecosystem buyers wanting seamless connectivity between phone, tablet, and wearables, as well as customers looking for innovative tech for gifting.

Save on these Great Deals;

Galaxy A17 – Now R3,499* (Save R500)

Designed for everyday convenience, the Galaxy A17 offers reliable performance in a stylish, user-friendly smartphone. With a clear display, innovative camera features, and a battery built to last through daily tasks^[1], it’s a great choice for anyone looking for dependable functionality at an accessible price.

Galaxy A07 – Now R2,199* (Save R300)

A stylish, user-friendly smartphone designed for everyday performance. Enjoy a large, immersive display for streaming and scrolling, a dependable battery[1] that keeps you powered all day, and a versatile camera system for crisp photos and social-ready moments.

Galaxy Tab A11 LTE – Now R2,999* (Save R800)

Your portable productivity and entertainment hub. With LTE connectivity, you can stay online wherever you go^[2] , while the expansive display makes studying, video calls, and binge-watching comfortable and enjoyable. Ideal for students and families on the move.

Galaxy Watch8 40mm – Now R5,999* (Save R1,000)

A sleek, lightweight smartwatch that keeps you on track. Track your fitness, monitor your health, and stay connected with notifications right on your wrist^[3]. Designed for all-day comfort, it’s the ideal companion for an active, balanced lifestyle.

Galaxy Buds3 – Now R2,399* (Save R1,600)

Experience rich, clear audio in a compact, stylish design. With powerful sound, enhanced noise control^[4], and a comfortable fit, Galaxy Buds3 make music, calls, and podcasts more immersive, whether you’re commuting, working out, or relaxing.

These exclusive Blue Tag Sale deals run until 8 February 2026 or while stocks last.

^[1] Estimated against the usage profile of an average/typical user Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged and many other factors.

^[2] GPS function requires internet connection. Can be used on LTE models without paired smartphone. Non-LTE models require Bluetooth connection to paired smartphone.

^[3] Key feature may different from Key Spec.

^[4] Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update.

* Recommended Resale Price. Prices may vary per participating retailer.