JOHANNESBURG, South Africa – 13 June 2022 – The Brand Africa 100:  Africa’s Best Brands 2022 rankings, have been released, with Samsung unveiled as the number three brand across all categories on the continent. This confirms Samsung’s positioning as the Number One Electronics brand in Africa. The 12^th edition of Brand Africa’s highly anticipated brand rankings included an increased number of countries and greater sample size, adding even greater weight to Samsung’s repeat achievement last year. Brand Africa 100 is the first and most comprehensive Pan-African study and ranking of brands in Africa.

“Empowering new technologies will undoubtedly fuel growth on the continent. This is why Samsung is pleased to be ranked as the most admired electronics brand in Africa, in a category that will play a pivotal role in Africa’s renaissance. Our ongoing aim is to provide pioneering ways to connect and create – on a continent that is primed to seize the many opportunities the Fourth Industrial Revolution offers. This is why Samsung will also continue to invest in education programmes that help address both the digital divide as well as gender imbalances in the ICT sector. Our products, from smartphones to home appliances are designed to open new windows to a world, where Africa leads the way “said Dudu Mokholo, Chief Marketing Officer at Samsung Africa.

Established in 2010, Brand Africa is an intergenerational movement to inspire a brand-led African renaissance to drive Africa’s competitiveness, and connect and create a positive image of the continent. Based on a study by GeoPoll, spanning all five economic regions in Africa, and analysed by Kantar, Brand Africa 100 provides a ranking of the brands top of mind with African consumers and “most admired”. Samsung is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliance and other ground-breaking technological categories. With an enhanced focus on sustainable and more accessible technology products, Africa’s favourite technology brand is ideally positioned to empower people across the continent and create a future shaped by endless possibilities.

JOHANNESBURG, South Africa – 15 June, 2020 – At the 7th annual Brand Africa 100, Samsung was recognised as Africa’s most admired technology brand in the Electronics/Computer category. The continents best-loved 100 brands were revealed in a global broadcast across multiple platforms which coincided with the opening of the stock exchanges in Kenya, Nigeria and South Africa, to demonstrate brand value. Brand Africa 100 is the first and most comprehensive Pan-African study and ranking of brands in Africa.

“It’s fitting that the Brand Africa 100 rankings were released on Africa Day. Samsung has an ongoing focus on harnessing the power of technology to empower consumers and be a part of the continent’s growth and prosperity. This is demonstrated in upliftment projects including Samsung’s Engineering Academies which equip the youth to fulfil their true potential and work towards a brighter future for themselves and their communities,” said Dudu Mokholo, Chief Marketing Officer at Samsung Central Africa.

Samsung was acknowledged as number 1 Most Admired Electronics Brand and third overall Most Admired Brand in Africa, across all categories. Samsung’s relentless pursuit of excellence and innovation has resulted in products that are redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliance and other ground-breaking technological categories. The company is therefore perfectly positioned to connect people across the continent, touch lives, and importantly for Africa, offer an unprecedented level of value through its product range – to empower the youth to be at the forefront of the Fourth Industrial Revolution.

This is the 10th anniversary of the launch of the Brand Africa 100. Based on a study by GeoPoll across 27 countries, spanning all five economic regions in Africa, and analysed by Kantar, Brand Africa 100 provides a ranking of the brands top of mind with African consumers and “most admired”. Collectively the countries surveyed account for over 80% of the population and over 80% of the GDP of Africa. This year Namibia and Mauritius were added to the list of countries surveyed.

“It’s always an honour to be recognised by the people we design our products for. This research validates our ongoing focus on creating products that empower Africans to do more. Samsung’s continued growth in Africa is fuelled by our commitment to be a part of the continent’s growth and prosperity,” says Dudu Mokholo, Chief Marketing Officer at Samsung Central Africa.

The Brand Africa 100® list also recognised Samsung as the number one brand in Nigeria, Ghana, Senegal, Cameroon, Democratic Republic of Congo and Morocco as well as number three in Kenya. The rankings are published annually in partnership with African Business Magazine and Brand Africa Partners.

“Samsung’s relentless pursuit of excellence and innovation has resulted in products that are redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliance and other ground-breaking technological categories. Samsung is therefore perfectly positioned to connect people, touch lives and offer an unprecedented level of value – we use design and innovation to provide people with new experiences and aspirational products,” concludes Mokholo.