Samsung Electronics South Africa has opened its latest Experience Store at the East Rand Mall in Boksburg. Samsung Experience Stores are designed to make shopping engaging and exciting, while at the same time putting Samsung’s innovative mobile technology right into the hands of customers. This means that the new store is ideal for the Samsung enthusiast and the discerning shopper alike.
 

Customers at the East Rand Mall can expect to view a wide range of Samsung mobile technologies at the new store, along with the complete eco-system of the company’s integrated mobile products. This includes not only the new Galaxy S7 and S7 edge, but also the exciting new Virtual Reality (VR) offering (Gear VR) and the collection of Samsung wearables, such as the new Gear S2 watch.
 

Dr. Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung Electronics SA, explains that the store will allow Samsung to meet the demands of customers in the area. She adds that the numerous mobile devices on display will afford visitors the opportunity to interact with these devices in the store.
 

“By providing a first-hand tech interaction opportunity, coupled with professional advice and support from helpful Samsung specialists, we can ensure that consumers make the best informed decision to meet their mobile requirements,” she says.
 

This store will also complement the company’s extensive partner network and is yet another opportunity to expand the Samsung brand across the country. The store will offer consumers a premium shopping experience, following the latest design and retail trends.
 

“Our consumers’ needs are ever-evolving and it is important that we continue to grow with them. The opening of the East Rand Mall store demonstrates our commitment to delivering personalised services in addressing Samsung customers’ requirements,” Potgieter concludes.

Samsung Electronics Co., Ltd. has announced the opening of its flagship Brand Store at the Mall of Africa in Waterfall City, Midrand. Home to over 300 shops, this dominant super-regional mall is the ideal venue for Samsung’s most unique store yet.
This flagship store functions as a premium outlet for the company to deliver the latest Samsung mobile products, audio-visual solutions and high-tech home appliances, all in a single location. Furthermore, as Samsung’s premium store, the venue offers a range of in-store offerings that appeal to customers across the spectrum.
Michelle Potgieter, Director: Corporate Marketing and Communications at Samsung Electronics South Africa, expects that consumers will know they are in for a unique treat when they see the giant tablet wall in the store window. Comprised of 28 tablets; the screens are integrated in such a way as to play either multiple images or a large single picture. The tablet wall will also offer interactive capabilities in the near future.
“The plan is for this wall to run a live Twitter feed, uploading customers’ comments directly onto the tablet wall. This is just the first exciting difference between this shop and other Samsung stores. As soon as consumers walk into the store they will immediately be able to note the different colour variations that give it a premium trendy look and feel,” she says.
Perhaps most exciting of all,  are the store’s multiple ‘experiential zones’, where products will not only be on display, but consumers will be able to obtain a more hands-on understanding of these products, as well as their integration capabilities. These zones will be complemented by product experts, who will be available to offer advice and answer questions.
“The most notable product zone will be our 4D Virtual Reality (VR) area, where customers can try out Samsung’s Gear VR solution, by sitting in modified chairs that actually moves in conjunction with the content being viewed. Part of the comprehensive set of Samsung’s latest products includes the new 360 Cassette air-conditioning unit. This has only just arrived in the retail channel and will be available in this store,” continues Potgieter.
Samsung’s Director, SSA Service, Richard Chetty, adds that service is equally important in this flagship store, which is why the Mall of Africa shop will also offer a rapid repair service.
“The service centre within the store is designed to assist clients with software upgrades and even certain hardware repairs, such as screen replacement. The idea is that customers can walk in and drop their phone off at the service centre, before spending some time shopping. They can then return later to pick up a newly repaired device.”
“A centre like this obviously has no warehouse facility, therefore it may not carry all the spares required in-store, but it will certainly be able to provide simple repair services for the most common devices in use, such as the S6, S7 and Samsung Note,” says Chetty.
Potgieter goes on to say that Samsung remains committed to the South African market and will continue to expand its footprint and investing in the local economy.
“Our Mall of Africa flagship store is yet another demonstration of our commitment to delivering innovative products and solutions to our consumers. We know that consumers are no longer satisfied with merely shopping – they require a more personal and intimate engagement with their brands and this store has been designed specifically to meet these demands,” she concludes.

Samsung Electronics Co., Ltd. has announced the opening of its latest Brand Store at Carnival City in Brakpan. The company’s Brand Stores function as premium channels that offer the latest in mobile and wearable products, visual display and audio devices, as well as digital and home appliances, all in one location.
 

Matthew Thackrah, Deputy Managing Director and Head of Consumer Electronics at Samsung Electronics South Africa explains that the company takes its obligations to the South African market very seriously.
 

“We view the sustained expansion of our footprint as a sure way of validating how important the local market is to our business. Samsung believes in investing in the South African economy and in playing a role in job creation,” he says.
 

The Brand Stores complement an extensive partner network, he continues, which serves to further grow the Samsung brand across the country.
 

The Carnival City Brand Store has been designed to be consumer-friendly, with the layout planned in such a way as to ensure the best possible customer interaction. The idea, says Thackrah, is to make it easier for customers to navigate the site in order to locate, view and purchase products.
 

“Furthermore, the store has various sections dedicated to specific product categories. In these zones, customers will have the opportunity to experience not only the look, but also the feel of our products. We know how much consumers enjoy a genuine hands-on experience with Samsung’s cutting edge technology and the various product zones in the store facilitate this.”
 

For those who want to learn more about their existing devices, he adds, helpful and friendly consultants are available in the customer training zone to offer both product demonstrations and expert advice. This is complemented by technical support staff who are able to provide a ‘Quick Repair Service’ for selected mobile devices. This service encompasses screen repairs, software updates and training.
 

“This latest addition to our retail environment further demonstrates our commitment to delivering innovative products and solutions to our consumers. Our consumers’ needs are ever-evolving and they continue to demand a more personal experience with their favourite electronics brand. The new Carnival City Brand Store will enable Samsung to cater even more effectively to these needs,” he concludes.