Samsung’s highly anticipated annual Blue Tag Sale is back for another deal drop marathon with incredible discounts. Get massive savings of up to 40% on selected cutting-edge mobile devices packed with next-gen AI-powered technology. From smartphones and tablets to wearables and accessories, your moment to upgrade your device and level up your content is now.

Running from 20 August to 07 September 2025, the Blue Tag Sale gives customers across South Africa the chance to enjoy unbeatable value on Samsung Galaxy devices and elevate their mobile experience^[1]. Make it count now because just like all unbelievably great deals, these won’t last forever. It is more than just a sale, it’s your chance to get the Galaxy device that you’ve been dreaming about.

So whether you’re looking to power up with the latest Galaxy smartphone, stay connected on the go with a tablet, or take your wellness game to the next level with a Galaxy Watch, there’s something for everyone.

Here are some of the top deals you can’t miss^[2]

Smartphones:

• Galaxy S24 FE (128GB) – Was R14 999, now R9 999 (Save R5 000)
• Galaxy A26 – Was R4 999, now R4 499 (Save R500)
• Galaxy A16 – Was R3 499, now R2 999 (Save R500)
• Galaxy A05s – Was R2 899, now R2 499 (Save R400)
• Galaxy A06 – Was R2 299, now R1 999 (Save R300)
• Galaxy A05 – Was R1 899, now R1 699 (Save R200)

Tablets:

• Galaxy Tab S10 FE 5G – Was R12 999, now R9 999 (Save R3 000)
• Galaxy Tab A9+ 5G – Was R4 999, now R3 999 (Save R1 000)
• Galaxy Tab A9 LTE – Was R2 999, now R2 499 (Save R500)

Wearables & Accessories:

• Galaxy Watch Ultra – Was R12 999, now R8 999 (Save R4 000)
• Galaxy Fit3 – Was R1 299, now R999 (Save R300)
• Galaxy Buds FE – Was R1 699, now R999 (Save R700)
• Samsung Battery Packs – Was R699, now R499 (Save R200)

More than just great prices, these deals offer you a perfect gateway into the intelligent Galaxy ecosystem, where AI and innovation come together to make everyday life smarter, more connected, and more convenient.

From creating content like a pro, awesome selfies and seamless multitasking, to AI-enhanced battery life and smart wellness tracking, there’s never been a better time to level up with Samsung.

Offers are valid while stocks last and available at participating retailers, on Samsung and Samsung Shop App^[3]. Don’t miss out!

^[1] Terms and Conditions apply.

^[2] Pricing limited to only BTS participating retailers.

^[3] Terms and Conditions apply.

*Recommended Resale Price. Prices may vary per participating retailer

RM, a global icon and a widely respected art connoisseur, has become the official face of Samsung Art TVs. As an ambassador, he will share his commentary on artwork via Samsung Art Store, inviting users and fans to explore the world of art through his unique lens. (Photo courtesy of BIGHIT MUSIC)

Samsung Electronics Co., Ltd. has announced RM of 21^st century pop icons BTS as the official ambassador for Samsung Art TVs.^[1] The appointment is one of RM’s official activities following his highly anticipated return from mandatory military service in Korea.

As a globally recognised art connoisseur, RM has made headlines for his deep appreciation of the arts, including visits to leading museums and his private collection of contemporary art work. Now, in his role as Samsung Art TV ambassador, RM will bring his distinctive voice and passion for visual art to Samsung TV users around the world.

“RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re thrilled to welcome him as the ambassador for Samsung Art TVs, and we believe his voice will inspire a new generation to explore the world of art in meaningful, personal ways.”

Samsung Art TVs, known for their fusion of advanced display technology and artistic expression, serve as immersive platforms where art comes to life. Through Samsung Art Store^[2] — a subscription-based service featuring over 3,500 high-resolution artworks in 4K — users can now enjoy curated content with insights from RM himself. His personal reflections and commentary on select works will be accessible directly on Samsung Art Store, providing fans and art enthusiasts with a unique window into his aesthetic sensibilities.

“As someone who finds deep inspiration and comfort in art, I’m honoured to partner with Samsung to share my journey and love for visual creativity,” said RM. “Through this collaboration, I hope more people can connect with art in their everyday lives — just like I do.”

As part of his new role, RM will appear at Art Basel, which is one of the world’s premier international art fairs and is held in Basel, Switzerland. There, he will host a special session to share his thoughts on contemporary art, collecting and the cultural significance of visual storytelling. Highlights from this event, including exclusive insights and behind-the-scenes moments, will be published on the Samsung Global Newsroom.

RM’s partnership with Samsung Art TVs sets the stage for a new dialogue between art, technology and global pop culture. Through this collaboration, Samsung continues to elevate its commitment to making world-class art more accessible and personal — now with RM as the bridge between fans and the art world.

For more information, visit www.samsung.com/za

^[1] Samsung Art TVs include MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

^[2] Samsung Art Store is an art subscription service available on Samsung Art TVs, including The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 70 partners and 3,500 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day.

Samsung is giving mobile enthusiasts and tech lovers the chance to upgrade their gadgets at jaw-dropping discounts with the annual Blue Tag Sale (BTS), running now until 9 March 2025. Offering savings of up to 40% on the latest and most cutting-edge mobile devices, this is the perfect opportunity to grab top-tier Samsung products at unbeatable prices.

Whether you’re looking to upgrade your smartphone, tablet, smartwatch, or wireless earbuds, BTS has something for everyone. But hurry because this exclusive sale is only available for a limited time and while stocks last.

Unbeatable Offers to Elevate Your Mobile Experience;

• Galaxy S24 FE – Now R12,999* (save R2,000)
• Galaxy A25 5G – Now R4,299* (save R700)
• Galaxy A16 – Only R3,499* (save R500)
• Galaxy Tab A9+ Wi-Fi – Just R3,299* (save R700)
• Galaxy Tab A9 LTE – Only R2,499* (save R2,000)
• Galaxy Watch Ultra – An incredible R9,999* (save R3,000)
• Galaxy Battery Pack– Just R399* (save R300)

These amazing discounts mean that you can experience the innovation and performance of Samsung devices at great discounts. From the latest Galaxy A-series smartphones to the powerful Galaxy Tab tablets and stylish Galaxy Watches and Buds, BTS is the event to upgrade your tech collection at prices that are simply too good to miss.

Only One Week Left – Act Fast!

With only one week remaining until the sale ends on 9 March, now is the time to grab these incredible deals before they’re gone. Devices are flying off the shelves, so head to your nearest Samsung store, shop online at www.samsung.com/za, visit the Samsung App Shop, or go to a participating retailer to secure your savings.

End your summer on a high with Samsung’s iconic innovations and make the most of the Blue Tag Sale before it’s too late.

Don’t Miss Out on Samsung’s Blue Tag Sale

For more information and to shop the full range of offers, visit: www.samsung.com/za

Offers available at participating retailers and online stores. T&Cs apply.

This annual summer sale gives consumers the perfect opportunity to get their hands on Samsung’s iconic innovations at prices that are simply too good to pass up. But act fast – this exciting sale is running for ONLY three weeks, so you’ll want to make sure you don’t miss out on these limited-time offers.

The potential savings of up to 40% off alone should inspire you to want to act fast. It is the perfect moment to upgrade your tech or find that thoughtful gift for someone special. From smartphones to tablets, smartwatches, and buds, there’s something for everyone in the Samsung family. And with prices like these, you’ll be ready to dive into the future of mobile technology without breaking the bank.

Some of the Top Deals You Won’t Want to Miss:

• Galaxy A16 – Now only R3,499*
• Galaxy Tab A9+ WiFi – Only R3,999*
• Galaxy Tab A9 LTE – Just R2,499*
• Galaxy Watch Ultra – An incredible R9,999*
• Galaxy Fit3 – Only R999*
• Galaxy Battery Packs – Now R699*
• Galaxy Buds3 – At a fantastic R2,999*

These prices are just the beginning. Whether you’re looking to grab a new device for yourself or find the perfect gift for a loved one, the Blue Tag Sale has got you covered. Now’s the time to experience the latest in mobile technology at unbeatable prices.

BTS isn’t just about big discounts – it’s your chance to explore the most impressive devices that will help you stay connected, boost your productivity, and enhance your daily life. With Galaxy A-series smartphones, Galaxy Tab tablets, and the newest Galaxy Watch and buds, you’ll have everything you need to make this summer your smartest yet.

But don’t wait too long – this sale ends on 9 March, and as can be expected, stock will be flying off the shelves because of the huge savings. So, head on over to your nearest Samsung store, participating retailer or online to grab these incredible deals before it’s too late.

Mark your calendar and get ready to shop, because the Samsung Blue Tag Sale 2025 is the event you won’t want to miss as it presents amazing offers to elevate your mobile experience.

For more information, visit www.samsung.com/za

Offers available at participating retailers and online stores. T&Cs apply.

Since the launch of the Samsung Galaxy S2 in 2011, when ‘Over the Horizon’ was debuted, Samsung has collaborated with several artists to re-imagine the music theme and create a signature sound that would motivate people to push their limits. Globally known for his record producing ability, SUGA is the first artist to remix the sound twice and produce a tune for the new editions of the Galaxy foldables.

SUGA’s goal when working on the ‘Over the Horizon 2022’ theme was to encourage people to look to a bright future and to think about what excitement is waiting ‘Over the Horizon’. Subsequently, the new remix is all about positivity and brightness, and was composed so that when people hear it, they feel hopeful and upbeat.

From its origins as a rock-themed ringtone, the updated versions have put new age, orchestral pop, fusion jazz, and even Nordic orchestra inspired spins on the original theme. Much like the Galaxy ecosystem ‘Over the Horizon’ is constantly being updated to reflect what is happening in the world, and the partnerships forged with artists invited to remix the theme – reflect the spirit of openness and collaboration that underlines the Galaxy philosophy.

With the excitement around the recent launch of the new Galaxy foldables, Samsung is delighted to invite SUGA to return to the mixing desk for an all-new version and music video for ‘Over the Horizon 2022 produced by SUGA of BTS’. In addition, ‘Over the Horizon 2022 produced by SUGA of BTS’ will be available as a ringtone through a future software update on Galaxy devices.*

*Ringtone availability may vary by region and model

Faster and more convenient due to their big-screen displays, Samsung’s Galaxy Tab S7 and S7+ offer users a new and better kind of canvas. Featuring an S Pen with significantly improved latency for smoother writing and drawing and a maximum 120Hz refresh rate that enables the display to react immediately to the strokes of the S Pen, the Galaxy Tab S7 and S7+ are bringing a new level of fluid input to tablet use.

To check it for herself, digital artist Young-eun Lee (a.k.a. mingmiraclegreen) tried drawing a picture with the S Pen on the Galaxy Tab S7+. Having previously drawn many portraits on tablets, she drew world-renowned boy band BTS (who have collaborated with Samsung a number of times) by using the Tracing feature that allows even beginners to create artworks by drawing on top of images placed beneath the canvas. Take a look at the video below to see, step by step, how a blank canvas on the Galaxy Tab S7+ is transformed into a work of art.

Describing My Experience with the Galaxy Tab S7+

A short interview with artist Young-eun Lee

Q1. Please introduce yourself.

I’m Young-eun Lee. I’m an artist also known as mingmiraclegreen. I’ve been working to create a variety of digital art since I first experienced the beauty of digital drawing, which is quite different from drawing by hand.

Q2. What was it like drawing on the Galaxy Tab S7+?

Even though I was using the Galaxy Tab S7+ for the first time, after using it for just a short time I found the drawing experience very comfortable – much like drawing with a pencil. I was most impressed with how sensitive the tablet is to the S-Pen. Even tiny strokes for things like strands of hair were accurately recognised and reflected. The button on the side of the stylus that allows you to switch into eraser mode instantly is a great time-saver as well.

Lately, I’ve been suffering from wrist pain due to all the drawing I’ve done over the years. But the S Pen is lightweight and has a comfortable grip that protects your wrist during extended use. The S Pen’s battery is long-lasting and it charges rapidly, allowing you to stay focused on your drawing and avoid distractions.

Q3. Any tips or tricks for those who would like to draw on the Galaxy Tab S7+?

If you’re trying to recreate a photo, I recommend using the Multi Window feature that splits the screen into different parts. The navigation button at the bottom opens up the list of apps you’ve used recently. Here, just select the “Open in split-screen view” option by pressing and holding the icon for the app of your choice. After that, you’ll be able to open another app in the remaining space, allowing you to have the photo you’re recreating on one side, and the illustration app on the other without having to switch back and forth all the time.

Q4. How was your experience drawing with the Clip Studio Paint program?

The Clip Studio Paint EX version app is offered to Galaxy Tab S7 and S7+ users free of charge for 6 months. I’ve tried it and noticed that it has a lot of great benefits. First, its interface is very similar to that of Photoshop, so Photoshop users will have no problem using it. The app comes with a wide selection of brushes and makes it easier to save your work than some other apps. Also, the app automatically saves your previous colourful palettes to make it easier to recall them, removing the need to create them again from scratch.

Q5. What do you enjoy most about digital drawing?

First of all, drawing digitally allows you to draw anywhere, anytime using a broad range of materials. With analog drawing, you need to prepare a lot of materials and find a good spot to set up. But with digital, there are none of these restrictions.

Then there’s the huge advantage of being able to quickly and easily fix your mistakes. Any mistake made while drawing on a tablet is reversible, so it’s a great tool for beginners who are just starting out. So don’t be afraid – grab an S Pen and start drawing!

“* The images shown are for illustration purposes only and may differ from the actual product. Product specifications may vary by country, region, model, and carrier.”

 JOHANNESBURG, South Africa – 24 June, 2020 – Samsung, in collaboration with global pop music and cultural sensation, BTS, today revealed the Galaxy S20+ BTS Edition and Galaxy Buds+ BTS Edition, giving an exclusive opportunity for fans worldwide to connect more closely than ever with their favourite band.

The new design of the Galaxy S20+ BTS Edition features a purple glass and metal exterior. The Galaxy Buds+ BTS Edition and Buds+ charging case, also available in purple, carry the band’s logo and purple heart iconography, allowing fans all over the world to show their devotion through their smartphone and wearables.

Available in LTE variants, the Galaxy S20+ BTS Edition comes with pre-installed BTS-inspired themes and a fan community platform, Weverse. Right in the box, the device comes with decorative stickers to allow fans to further personalise their devices, and photo cards featuring pictures of the band members for fans to keep. It will feature the same great pro-grade camera that Galaxy S20+ owners around the world use to capture their lives and tell their stories.  The device provides new ways for BTS and their global fans to feel more closely connected than ever before, and share their creative content with each other.

The Galaxy Buds+ BTS Edition bring fans even closer to their music, not just through the device’s design, but through its superb sound quality. With sound by AKG, Galaxy Buds+ deliver balanced, detailed and spacious sound. And an industry-leading two-way speaker fully immerses fans in the layers of BTS’s music. The Galaxy Buds+ BTS Edition also comes with the photo cards of the band right in the box as a keepsake for fans.

“Galaxy S20+ and Galaxy Buds+ BTS Edition are the result of a collaboration between BTS, whose members spread messages of love and harmony through music, and Samsung, which is creating a better future with meaningful innovation,” said Justin Hume: Director: Integrated Mobility at Samsung South Africa. “We hope it will be a source of joy and entertainment for fans and consumers around the world.”

The devices will become widely available from July 9^th, which marks the seventh anniversary of the BTS fan collective.