Produced by The One Club for Creativity, the global awards show is judged by top industry professionals and honours the best creative ideas that are setting new industry standards. Samsung has been recognised in both the ADC Annual Awards, the oldest continuously running industry awards show in the world and The One Show, one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment.

The commercial, which has also won awards at Cannes Lions, the Clio Awards and the D&AD Awards, features an ostrich who learns to fly after donning a Samsung Gear VR headset and launching a virtual flight simulator. The campaign taps into the basic human urge to push beyond what is normal and demonstrates the company’s commitment to providing products and services that allow people to break boundaries and do the incredible.

“‘Ostrich’ shows the very real, human-centric story of how bold action can defy barriers. This focus on creating human value through our technology is at the core of our global marketing program and it is exciting to see it resonate with audiences as well as our peers,” said Justin Hume, Chief Marketing Officer Samsung SA. “We’re honoured to receive this recognition from one of the world’s leading non-profit organisations celebrating creative excellence.”

To-date “Ostrich” has received the following awards:

The One Show Awards 2018

• Gold Pencil: Craft – Visual Effects / Single
• Gold Pencil: Craft – Direction / Single
• Gold Pencil: Craft – Animation / Single
• Silver Pencil: Online / Short Form – Single
• Bronze Pencil: Television / Long Form – Single

One Club ADC Award 2018

• Gold Pencil: Craft – Cinematography – Single
• Gold Pencil: Online – Mobile/Online Video – Single
• Gold Pencil: Craft – Film Animation – Single
• Gold Pencil: Craft – Film/Special Effects – Single
• Silver Pencil: Television – Film/Online Video Commercials/Online Commercial – Single
• Silver Pencil: Craft – Film Direction – Single
• Bronze Pencil: Craft – Special Effects – Single
• Bronze Pencil: Craft – Special Effects – Single

D&AD 2018

• Yellow Pencil: Film Advertising Crafts – Special Effects for Film Advertising
• Graphite Pencil: Film Advertising – TV Commercials 61-120 seconds
• Wood Pencil: Film Advertising Craft – Use of Music for Film Advertising

Cannes Lions 2017

• Golden Lion: Film Craft – Direction
• Golden Lion: Film Craft – Visual Effects
• Golden Lion: Film Craft – Animation
• Silver Lion: Film
• Silver Lion: Film Craft – Use of Licensed / Adapted Music
• Bronze Lion: Cyber
• Bronze Lion: Entertainment

Clio Awards 2017

• Gold Winner: Film – Short Form
• Silver Winner: Film Technique – Cinematography
• Silver Winner: Film Technique – Direction
• Silver Winner: Film Technique – Visual Effects
• Bronze Winner: Film Technique – Editing
• Bronze Winner: Film Technique – Licensed Music

London International Awards (LIA) 2017

• Gold Statue: Music and Sound – Use of Licensed Music
• Gold Statue: TV/Cinema/Online Film: Electronic Equipment
• Gold Statue: Production and Post-Production – Visual Effects
• Gold Statue: Production and Post-Production – CGI Animation
• Silver Statue: Production and Post-Production – Direction
• Bronze Statue: Production and Post-Production – Cinematography
• Bronze Statue: Music and Sound – Sound Editing

Samsung Electronics Co., Ltd. was recently recognised as the most creative marketer of 2016 by the Cannes LIONS International Festival of Creativity, the largest gathering of worldwide creative communications professionals and advertisers. The “Creative Marketer of the Year” award is awarded to companies that have made creative and meaningful strides in marketing.
 
Terry Savage, Chairman of Lions Festivals, said, “When you look at Samsung’s wins at Cannes Lions, even just last year, what strikes you is the diversity of Lions that they are taking home through their overarching commitment to creativity. They’re excelling across the board, including in areas such as healthcare communications, craft and branded content, as well as picking up a Titanium Lion,”
 
Samsung has steadily refined its marketing approach to a more consumer-centric strategy, which focuses on how its products and technologies can create meaning in the lives of consumers. This has been evident in Samsung’s campaigns in 2015 which include: ‘Look at Me’ for autistic children, ‘Safety Truck’ for road safety, ‘Every Day is Day One’ for athletes and ‘Centre Stage’ for an enhanced consumer retail experience. To earn these prestigious honours, Samsung collabourated with world-class creative agencies including Cheil Worldwide, Leo Burnett and 72&Sunny.
 
“We believe that innovation should go beyond creating cutting edge technology and that it should also create opportunities for people to reach higher and dream bigger,” said Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung SA.
 
The 63rd International Festival of Creativity is where the world’s companies come together to challenge their creativity in advertising, publicity and marketing campaigns in many different categories. Hosted annually in Cannes, France, this year’s events will be held from the 18th to the 25th of June and will be attended by more than 15,000 delegates from over 95 countries.
 
“Samsung is honoured to be recognised as a game changer in the industry once again. This award is a true reflection of our aim to revolutionise the way in which modern society perceives marketing. Enriching people’s lives is at the centre of everything we do and our marketing reflects this philosophy,” concludes Potgieter.
 
For more information, as well as related Samsung Newsroom articles: https://news.samsung.com/global/samsung-electronics-awarded-2016-creative-marketer-of-the-year-by-cannes-lions