JOHANNESBURG, South Africa – 23 December 2021 – With CES 2022 just two short weeks away, and as I embark on a new role here at Samsung, I am greatly honoured to be hosting our pre-show keynote, held under the theme ‘Together for Tomorrow.’ Since the last time we connected at CES in person, we’ve all undergone a period of significant change. We’ve had to re-examine our relationship with the world around us and re-prioritise the things we care about most. We have found greater value in “togetherness,” being closer with our family and friends.

In this new era, we’ve found that innovation can no longer be a “one-size-fits-all” approach. Customised devices and personalised spaces are more important now than ever. So are the connections and experiences our technologies enable. Our experience at home has become so much more important, and technologies are no longer just helpful tools but true lifelines to our family, friends, and hobbies.

This reality has strengthened our commitment to creating new and meaningful experiences for our customers. It has led us to explore better ways to bring our devices more closely together, for improved connectivity and customisation. At Samsung, we believe your devices should reflect your lifestyle, your passions and your personal tastes, from the smartphones in your hand to your appliances and screens. And by working together seamlessly, they should make your life easier, so you can do more of the things you love.

This is why earlier this month we announced a major change in our organisation, one aimed at strengthening synergies between our different products and services. Under this new structure, all of our consumer electronics, from TVs and home appliances to mobile devices, will come under one larger roof, coherent with our vision to create meaningful experiences through innovation.

And of course, Samsung’s vision for the future is not just about connecting devices. Re-connecting with the planet and leaving a positive impact, is an integral part of our plan. As the world leader in consumer electronics, Samsung has a responsibility to protect our environment and build a better future. Our innovation leadership needs to be matched with our leadership in “sustainable innovation” as well.

We are very excited to embark on this new journey and look forward to sharing more in the months to come.

As a starter, we plan to share a glimpse of the direction we are taking at the upcoming CES 2022. Here is a quick preview of what we will be announcing then:

Creating Customised Experiences

Samsung’s culture of innovation is rooted in pushing limits and breaking barriers. Now, Samsung is innovating for a new age, where technologies are flexible and adaptable to you. At CES, you will see our latest innovations and experiences – including products that give you the freedom to watch TV from anywhere and turn any space into a landscape or a piece of art. The gaming experience will become even simpler, more immersive and hassle-free. And because everyone has their own unique personal taste and lifestyle, we want to empower you to customise your devices based on what matters to you most. A new, customisable future of personal technologies is here, and I am excited to show you how it comes to life across our home appliances, mobile devices, and screens everywhere.

Powering Seamless Connectivity

We envision a world where technology is customised to every consumer’s lifestyle and needs, and one way to achieve this is through seamless connectivity. At CES, we will share more about our collaboration with industry experts and partners to create a truly enhanced connected experience. Because at Samsung, we believe a secure and open ecosystem is what provides the best experience for our customers, offering you the freedom to design experiences that best suit your unique lifestyle. In addition, we will also introduce a new solution that helps you better integrate all your smart home devices.

Reimagining a Better Planet

This is an important moment for our planet. Protecting it is everyone’s job. At Samsung, we are infusing sustainability into everything we do, from the chips that power our products to the consumer experience on the devices themselves. At CES, we will share more about how we are making meaningful updates in our innovation process that enable you, our consumers, to make these changes, too in your everyday lives. Plus, we’ll share new ways we are working with partners for unique sustainability solutions.

It’s time to evolve our products and experiences to better fit the needs of a new generation of users. As we champion an ecosystem of inclusive and connected technology, I look forward to sharing how we have been inspired by the people, values and lifestyles that create our global community, and how we can continue to support them through people-first programs and innovation.

I hope you will join me on 5th January 2022 at 4:30am CAT (4th January 6:30pm PST) for Samsung’s CES 2022 keynote in Las Vegas or livestreamed via Samsung Newsroom South Africa.

Since 2002, Samsung Electronics has been sharing its philosophy and vision for the year ahead – and beyond – through a total of 6 keynote addresses at CES. At CES 2022, the first CES event to be held offline in two years due to the pandemic, Jong-Hee (JH) Han, Vice Chairman and CEO at Samsung Electronics, is set to walk onto the stage and present his keynote address under the headline ‘Together for Tomorrow’ to present the direction for technological development going forward.

Ahead of Han’s keynote at CES 2022, Samsung Newsroom has compiled the key topics and technological trends presented at Samsung’s CES keynote addresses between 2011 and 2020 to provide an insight into the evolution of the phrase ‘future technology’ what really means.

1. 2011: Human Digitalism

The main topic at Samsung’s 2011 CES keynote was the convergence of digital technology and human beings. Humanism, a philosophy that originated in the culture and arts fields, had recently reached the technology industry and become the latest trend. Illustrating this development, Samsung’s keynote that year centred on the concept of human digitalism, and throughout the address, the company advocated for the “reinterpretation of technology”, an idea that sees the values that human beings fundamentally pursue combined with advanced technologies.

BK Yoon, back then President and Head of Samsung’s Visual Display Business, outlined four guiding principles to underly human digitalism. These are: interacting with the world in an easy and convenient manner anytime, anywhere; creating products that blend naturally and seamlessly into consumers’ lifestyles; providing enjoyment through new discoveries; and pursuing corporate social responsibility that prioritises the environment and pursuing a better tomorrow. The company also outlined its plan to apply this vision of human digitalism to all its technologies and products in order to bring about a new digital paradigm shift.

2. 2013: Mobilising Possibility

In 2013, it was the very centre of all electronic products – their components – that was gaining attention. Accordingly, in their CES keynote address, Samsung introduced its processor – the brain of their mobile devices – its energy-efficient memory solutions – which help reduce electricity usage – and YOUM, its next-generation flexible display line-up.

The keynote speech, delivered by Dr. Stephen Woo, back then President of System LSI Business of Device Solutions Division of Samsung Electronics, highlighted how society and consumers’ lives are set to benefit from the innovations generated when such advanced component technologies go beyond their boundaries and unite with various technological fields.

3. 2015: Unlocking the Infinite Possibilities of IoT

At its 2015 CES keynote address, Samsung presented its blueprint for what the era of IoT the company planned to realise will look like. Samsung’s blueprint envisioned a world in which all kinds of products would move forward together with digital technology. In addition, Samsung introduced its essential technologies for realising this IoT-powered world, including ultra-small, energy-efficient and intelligent sensors and semiconductor chips. BK Yoon, back then President and Head of CE division, emphasised the importance of open platforms in order to achieve a true realisation of this vision, and accordingly introduced the SmartThings platform, a hub for all kinds of smart devices and services.

4. 2016: IoT, In Sync with Real Life

In their 2016 keynote address, Samsung introduced stories of how IoT had become part of daily life to the audience. Samsung began the keynote by introducing the three key elements of IoT: performance, user environment and security. Dr. WP Hong, back then President of Samsung SDS and the Head of its Solution Business, introduced their innovative technologies, such as the Samsung Family Hub refrigerator which is a perfect example of IoT playing a role in the home environment. Samsung also affirmed its commitment to providing infinite value to its consumers by expanding its platform openness through cross-industry collaboration going forward.

5. 2020: Age of Experiences

At the beginning of a new decade, Samsung opened CES 2020 with a keynote address that heralded the beginning of a new age, the ‘Age of Experiences’ – the age in which personal preferences and experiences are foremost. The keynote speaker H.S. Kim, back then Samsung Consumer Electronics President and CEO, also shared the company’s vision for the electronics industry over the upcoming 10 years, which highlighted that, by merit of users that prioritise their experience and enjoyment of their products rather than just their ownership of them, personalised technologies able to satisfy each individual’s needs, smart homes and cities and robotic life companions are set to become more important. Samsung also emphasised in the keynote that it will become even more committed to expanding and advancing technologies by focusing on a better future for the users as the driving force and ultimate purpose behind their development.

And ‘Together for Tomorrow’ in 2022

At the upcoming CES 2022, Samsung is set to give its keynote address under the theme of the ‘Together for Tomorrow’, within which the idea that ‘technology should exist for humanity and the Earth’ is paramount.

Samsung is set to introduce its multifaceted efforts to contribute to making life on Earth more sustainable, and emphasise the need for everyone to participate in reducing climate change wherever they may be. The company will also be introducing its latest innovative technologies to help users enjoy even more enriched lifestyles based on optimised, customised service for each and every person, along with enhanced experiences of being connected to one another.

Samsung’s keynote address for at CES 2022 will be livestreamed online on the Samsung Electronics Newsroom website at 5th January 2022 at 4:30am CAT (4th January 6:30pm PST). Be sure to tune in to learn more about Samsung’s latest vision for how innovative technologies can change the world.

JOHANNESBURG, South Africa – 17 December 2021 – Samsung will kick off the 2022 edition of the Consumer Electronics Show (CES) with a pre-show keynote address held a day before the world’s most influential technology event is set to begin.

Taking place at 5th January 2022 at 4:30am CAT (4th January 6:30pm PST) at the Venetian’s Palazzo Ballroom in Las Vegas, the keynote will be delivered by Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronics’ DX (Device eXperience) Division.

Held under the theme of ‘Together for Tomorrow’, the keynote will showcase ways that we can help build a more sustainable planet, and demonstrate customized and connected experiences that can enrich people’s lives.

A livestream of the keynote will be available at Samsung Newsroom South Africa. Until then, stay tuned to Samsung Newsroom for more updates on the company’s plans for CES 2022.