Samsung Electronics has announced that Spatial Signage has been recognised by the Consumer Technology Association (CTA)® as part of the CES Innovation Awards® 2026 program. The award marks Samsung’s first-ever recognition in the Enterprise Technology category, coinciding with the company’s commercial display debut at the show.

Each year, the world-renowned CES Innovation Awards honour outstanding design and engineering across a vast range of technology products. As the #1 leader in global digital signage for 16 years^[1], this recognition further reinforces Samsung’s commitment to providing best-in-class display signage and solutions that help captivate and convert shoppers into customers.

First introduced at IFA 2025, Spatial Signage is a glasses-free 3D display that delivers an immersive visual experience. Using Samsung’s breakthrough display technology, it delivers immersive realism by adding multidimensional depth to 2D visuals, creating more captivating shopping experiences with existing content. The display’s sleek 52 mm profile and slim 85-inch frame allow for seamless placement in design-conscious environments, from big box chains to luxury stores and even stadiums. With Samsung VXT built in, users can remotely deploy in-store content across devices, from vivid images of in-store merchandise to enticing promotional offers.

Spatial Signage was on display at the Samsung Exhibition Zone at The Wynn Las Vegas from January 5-7, 2026.

^[1] Omdia Q4 2024 Public Display Report; Based on sales volume.

*This article contains products and features currently in development. The plans, product claims, timelines, and specifications described are subject to change without notice. Their future availability is not guaranteed.

*Availability may vary per region, country or carrier.