Samsung invites design lovers, tech enthusiasts, and future-forward homeowners to experience the future of smart, connected living at Decorex Joburg 2025, hosted at the Sandton Convention Centre from 24 – 27 July. With an immersive showcase that fuses innovation, intelligence, and impeccable design, Samsung’s exhibition promises to be a headline experience at Africa’s leading décor and design exhibition.

At the heart of the Samsung stand is the bold vision to redefine modern living through intelligent, connected solutions that are as stylish as they are smart. Visitors can expect to be transported into the home of tomorrow, where appliances think ahead, devices collaborate seamlessly, and design is tailored to individual lifestyles.

At Decorex JHB, guests can get hands-on and experience the power of SmartThings, Samsung’s game-changing platform that turns homes into harmonious hubs of connected convenience. Whether you’re automating your morning routine, managing your energy use, or syncing devices across rooms, SmartThings adapts to your life in real time – powered by AI, crafted for ease.

Be among the first to explore Samsung’s products, unveiled this year, ready to be experienced at Decorex:

• Neo QLED 8K & 4K TVs – See brilliance come to life with breath-taking detail, powered by Mini LED and AI-driven processing. The new 2025 TVs are available on Early Order promotion*, offering free Galaxy devices and/or Soundbars on purchase.
• AI Top load washers – Wash laundry powerfully and efficiently.
• Galaxy Z Fold7 and Galaxy Z Flip7 foldable smartphones – A masterclass in mobile innovation and design.
• Galaxy Watch8 Series – The ultimate wearable companion for wellness and connectivity.

Guests can also experience the elevated and intuitive Bespoke AI Living at the stand. Samsung’s Bespoke Home range brings artistry and intelligence into everyday spaces, from kitchens to laundry rooms to living areas. Featuring sleek design, colour customisation, and built-in AI that learns your habits, this is smart living that feels effortless, looks beautiful, and works for you. Whether it’s a fridge that helps manage groceries or a washing machine that fine-tunes every load, Samsung’s AI-powered appliances reflect a new standard of personalised home care, elevated, intelligent, and designed for life.

In perfect synergy with the Decorex ethos, Samsung’s showcase is not just about technology, it’s a celebration of lifestyle, aesthetics, and sustainability. Expect a curated space that shows how tech can and should enhance the harmony of home design. Every detail, from materials to minimalism, reflects Samsung’s commitment to thoughtful innovation that complements any interior.

Whether you’re remodelling your home, rethinking your lifestyle, or simply curious about the future, this is your invitation to see what’s next. Don’t miss the Samsung experience at Decorex Joburg 2025.

Samsung’s Visionary Innovation at Home

Samsung continues to lead the in intelligent living with SmartThings, its revolutionary ecosystem that integrates internet-powered devices and appliances for seamless, intuitive control. Visitors to the Samsung stand will discover how SmartThings anticipates their needs, adapts settings automatically, and brings unprecedented convenience and peace of mind to the home.

Discover What’s New

This year’s Decorex debut features Samsung’s latest product innovations that set new benchmarks in smart living. From sleek, AI-driven Bespoke appliances for kitchens and laundry rooms providing elegant, design-forward style, to interactive displays showcasing next-level connectivity. Visitors can see, touch, and experience the future first-hand.

Immersive Viewing Redefined in Latest TVs and Monitors

Samsung will also debut its latest range of Neo QLED 8K and OLED TVs, delivering unrivalled picture quality, AI-enhanced upscaling, and ultra-slim designs that blend seamlessly into modern interiors. Alongside these, Samsung’s Smart Monitors and ViewFinity series redefine hybrid living and working, with features like built-in entertainment apps, remote PC access, and USB-C connectivity. Whether upgrading your living room or enhancing a home office, these cutting-edge displays offer the perfect balance of productivity, entertainment, and design-forward elegance.

SmartThings Ecosystem: Connected Convenience Redefined

More than just smart tech, SmartThings represents an entire lifestyle ecosystem. Samsung’s hands-on demonstrations will reveal how users can effortlessly control their homes – intelligently linking Samsung’s devices that anticipate daily routines and personal preferences.

Bespoke AI Living: Where Design Meets Intelligence

Samsung’s Bespoke range transforms the home with appliances that don’t just perform, but adapt to individual lifestyles and patterns. These intelligent solutions elevate everyday tasks into refined experiences, blending sustainable living with personalisation and cutting-edge AI to create homes that are truly tailored to you.

Design Meets Technology

At Decorex, Samsung will showcase how innovation is inseparable from design. Marrying sleek aesthetics, beautiful designs with sustainable technology. Samsung’s home solutions are built to complement and enhance contemporary living spaces. This fusion of form and function perfectly aligns with Decorex’s celebration of lifestyle, design, and innovation.

From tech enthusiasts to homeowners, art and design lovers, Samsung’s Decorex Cape Town 2025 stand offers an inspiring glimpse into the homes of tomorrow. Join us from 5 – 8 June and discover how technology is evolving to create smarter, more beautiful, and more connected living spaces – designed around you.

In an exciting collaboration, Samsung South Africa proudly partners with Decorex Africa to bring its design philosophy to life, showcasing how its innovative products seamlessly harmonize with customers’ lives under the theme “AI for All.” Taking place from 01 to 04 August 2024, Decorex Joburg is more than an exhibition; it is a movement towards a better future, using the power of design. They are redefining the way we live, creating a better life for people and planet alike.

Samsung’s main lifestyle stand promises to be a standout feature, presenting an impressive array of home appliances with the Bespoke AI range as a highlight. Attendees will be thrilled by the display of the 2024 AI TV line-up, the new Music Frame Smart, Galaxy AI S24 smartphones, gaming monitors, and air conditioners. Each product exemplifies how AI is making technology accessible and beneficial for everyone.

Samsung’s showcase at Decorex Joburg will demonstrate how their AI-powered products are transforming everyday life into a better tomorrow. From smartphones and TVs to home appliances, Samsung’s AI innovations are designed to enhance and simplify daily experiences.

Smarter life with SmartThings will also be on display highlighting how to connect your smart devices and manage your home with a single, easy-to-use app, ultimately bringing calm to your connected world. SmartThings provides a smooth transition from chores to relaxation, so you can focus on what matters most to you. Now compatible with Matter and a wider variety of devices. For more information visit www.samsung.com/za/SmartThings.

Join South Africa’s top chefs at the Samsung Bespoke Cooking Theatre, in collaboration with @home. For four delicious days, indulge in cooking, tasting, and learning from demos by Chef Zana Alvarado from Mestizo & Zana Alvarado Collection, Corvin Pietersen from That Food Guy, Su-Yen Thornhill from Chéz Fong, and Priscilla Treehart, Chef Funi, Chef Zandeleen and @home guest Chef Greg.

This year’s line-up promises unforgettable culinary experiences. See line-up here: https://www.decorex.co.za/joburg/en-gb/Features/SamsungBespokeCookingTheatre.html#/sessions

Decorex Joburg 2024 will be a remarkable event, providing a platform for decor, design, and lifestyle aficionados to explore the latest trends and innovations. Samsung’s participation underscores their commitment to integrating advanced AI technologies into everyday products, merging innovation with creativity to make life smarter and more efficient.

Samsung is excited about the future and remains dedicated to pushing the boundaries of innovation and design. The success of this year’s partnership with Decorex Joburg sets the stage for even more exciting collaborations and product advancements.

Visit decorex.co.za for more information about the shows.

General admission tickets to Decorex cost R10 less if you buy online ahead of time instead of at the door, and the first 2 000 people who purchase a ticket online will receive a 10% discount voucher for Samsung.com.

Joburg ticket prices online:

• Adults: R150
• Pensioners/students R110
• Children 2- 12 years: R30
• Children under 2 free

Joburg ticket prices at the door:

• Adults: R160
• Pensioners/students R120
• Children 2- 12 years: R40
• Children under 2 free

Decorex Joburg Show times:

• Thursday 1 August 09h00-18h00
• Friday 2 August 09h00-18h00
• Saturday 3 August 09h00-18h00
• Sunday 4 August 09h00-17h00

To buy Decorex Joburg tickets visit: https://decorex.howler.co.za/decorexjhb24

Apply as a trade visitor for Decorex Joburg here: https://register.decorex.co.za/joburg/delegate/register/default 

JOHANNESBURG, South Africa – 27 August 2021 –

Samsung launched its much-anticipated BESPOKE refrigerator today, at the Decorex Trade Function and Industry Talks today in Paarden Eiland, Cape Town. The designer BESPOKE concept took centre stage at the gathering of key industry players, exploring the themes of contemporary product design and global interior trends.

The event included a talk by Anita Bloom, Creative Director: Lifestyle, Design & Retail Portfolio Decorex Africa, who discussed current kitchen trends, including the enhanced desire for customised design and the growing importance consumers place on technology in their homes. Mark Mackay, Home Appliances Product Lead at Samsung South Africa introduced the BESPOKE to the audience, highlighting the incomparable category the revolutionary appliance exists in.

With this design, Samsung has placed personal tastes at the centre-point where practicality and convenience used to be, as you can now select the Samsung BESPOKE refrigerator that best matches your preferences, and even transform the set-up, as your life and needs change over time. You can now elevate your space, your way, with a customisable design, so you can choose your favourite finish, colour or material based on your individual design tastes.

“Now, instead of choosing from countless generic refrigerators, you can express the characteristics of your unique lifestyle. This is why Samsung ingeniously instilled two ideas into the refrigerator design; ‘Customisation’ that adheres to any disposition and ‘Combination’ that lets you add or take out, based on your needs, said Mackay.

The BESPOKE Refrigerator was designed in a direct response to what consumers are now asking for. Samsung has created a refrigerator that is no longer limited to white and grey colours. You can choose the colour that matches the tone of your kitchen as if choosing paint from a colour palette and create harmony within space with materials like sturdy metal and smooth glass. In South Africa, the BESPOKE 4-Door Flex includes 10 colour selections as well as Glam Glass, which gives a feeling of brightness that lights up space and Satin Glass, which gives a sense of comfort with soft and delicate glass.

Samsung has ensured that the BESPOKE Refrigerator delivers on features that resonates with consumers.  It is a one-of-a-kind appliance that is as aesthetically customisable as a piece of furniture and as functional in your kitchen as the food products it stores. BESPOKE includes customised food management options such as a FlexZone that allows you to switch between 5 different temperature modes as you require.  You can also enjoy quick and easy access to refreshingly cold and flavoured water. The fridge’s Autofill Water Pitcher is automatically filled with purified water when you place it inside the fridge. Its 1.4 L capacity means you always have plenty of filtered and chilled or flavoured water that’s ready to be served.

Importantly, with load shedding a reality for South Africa, it includes Samsung’s renowned Digital inverter motor that can protect this incredible appliance from damage. From its variable panels to its flexible storage and dispenser options, the BESPOKE 4-Door Flex, has been designed to seamlessly fit your lifestyle.

The BESPOKE line-up has been launched with the Bespoke 4-Door Flex. South Africans who choose to be the first to embrace Bespoke can receive a^* R10 000 in store voucher and the peace of mind and convenience of Samsung’s renowned Signature Service to the value of over R3000, which includes delivery and installation.

Click here, for more information on how to purchase and enjoy the Samsung BESPOKE 4-Door Flex

*Terms and conditions apply. This introductory offer is available to the first 20 customers and valid until Aug 31 2021