JOHANNESBURG, South Africa – 05 April, 2019

• Selfies have met consumers’ needs and surpassed it
• Security has been taken to an unprecedented level
• Longer battery life empowers people to do more, for much longer

There is no doubt that the latest release in the Galaxy series has built on its incredible legacy in ways that have captured the imagination of the world. Consumer Reports* calls it “The Best Smartphone ever” and it was graded “Best Rated Selfie Camera” by DxOMark.

The Galaxy S10 includes a new line of premium smartphones: The Galaxy S10+, S10 and S10e. Each device is packed with powerful features that have made headlines across the globe including a screen made for cinema, ultrasonic fingerprint security, wireless power-share, a long lasting battery and ground-breaking camera features, including an ultra-wide lens. These are just some of the reasons it has garnered the level of praise it has since launch. The device has also proven the value of listening to what people want and delivering exactly that. The S10 therefore works seamlessly with the apps that South Africans use daily, including Google Play, Gmail, Instagram and Whatsapp. This connection to the Android ecosystem and Samsung’s native technology empowers people to do more of what they love.

Consumer Reports notes the exceptional way it performs the basics including “the longest battery life in our ratings, excellent cameras, and the durability to withstand the physical abuses of daily life.”*

DxOMark, the leading source of independent image quality measurements and ratings for smartphones, cameras and lenses, rated the Galaxy S10 as the best selfie camera” **.

DisplayMate, the Industry Standard of Excellence for Image and Picture Quality said, “The Galaxy S10 has the most accurate colour display that have ever measured. It is visually indistinguishable from perfect, and almost certainly considerably better than your existing Smartphone, living room HDTV, tablet, laptop and computer monitor”. ***

“With three unique devices, the range has been engineered to meet the distinct needs of today’s smartphone market. Each device delivers a next-generation experience in the categories South Africans care about most, including ground-breaking innovations in display, security, camera and performance, “says Justin Hume, Director: Integrated Mobility at Samsung South Africa.

^{* Smartphone rating study released by Consumer Reports (USA).}

^{** Front runner in DxOMark selfie ratings March 2019.}

^{*** DisplayMate Galaxy S10 shootout article published March 2019.}

Although the Galaxy S9’s 3K Quad HD+ OLED Infinity Display features the same size (5.8 inches) and resolution (2960 x 1440) as last year’s Galaxy S8, the new device matches or sets many smartphone display performance records, and outpaces its predecessor in several measures including color accuracy, brightness, outdoor visibility and reflectivity.

Each of the Infinity Display’s screen modes demonstrates record-setting absolute color accuracy, which means that depicted colors are visually indistinguishable from perfect. In Cinema Mode, the Galaxy S9 has been rated to 0.7 JNCD (Just Noticeable Color Difference), a measurement that refers to the bare minimum color difference that the human eye can perceive. The display also features a wide native color gamut – 113 percent of DCI-P3 and 141 percent of sRGB/Rec. 709*; the largest that DisplayMate has ever measured in a smartphone or tablet.

The Galaxy S9 offers users the best in terms of image quality and brightness, and features an enhanced High Brightness Mode that allows it to produce vibrant visuals when users need them, such as when they’re under direct sunlight or in other environments with lots of ambient light. The display’s peak brightness of 1,130 nits is approximately 10.7 percent brighter than that of the Galaxy S8.

The Galaxy S9 also features a record-setting reflectance score – another measure that’s crucial when it comes to evaluating screen readability, picture quality and color accuracy in bright settings. DisplayMate’s evaluation has found that the display’s screen reflectance level is just 4.4 percent, which is the lowest that the firm has ever measured in a smartphone.

The device is additionally certified by the UHD Alliance for Mobile HDR Premium, which means that the Galaxy S9 is capable of playing the same dynamic 4K HDR (High Dynamic Range) content as 4K UHD premium TVs.

The Galaxy S9 will be available in stores beginning on March 16.

*The Galaxy S9 features four screen modes calibrated for different content, applications and user preferences. These measurements reflect the devices’ default screen mode, ‘Adaptive Display’.