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		<title>Dolby Atmos &#8211; Samsung Newsroom South Africa</title>
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            <title>Dolby Atmos &#8211; Samsung Newsroom South Africa</title>
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        <currentYear>2026</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title>Samsung Unveils Ground-Breaking Micro-Sized RGB Colour Backlight TV</title>
				<link>https://news.samsung.com/za/samsung-unveils-ground-breaking-micro-sized-rgb-colour-backlight-tv?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 24 Mar 2026 12:14:53 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[Artificial Intelligence (AI)]]></category>
		<category><![CDATA[Colour Accuracy]]></category>
		<category><![CDATA[Dolby Atmos]]></category>
		<category><![CDATA[Glare-Free Screen]]></category>
		<category><![CDATA[Micro RGB]]></category>
		<category><![CDATA[Vision AI]]></category>
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									<description><![CDATA[  Display innovation has always been at the heart of Samsung’s television leadership, and the company is once again rewriting the rules of what a screen]]></description>
																<content:encoded><![CDATA[<p><img class="aligncenter wp-image-25092 size-large" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Micro_RGB_Thumnail_768163-1024x576.jpeg" alt="" width="1024" height="576" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Micro_RGB_Thumnail_768163-1024x576.jpeg 1024w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Micro_RGB_Thumnail_768163-728x410.jpeg 728w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Micro_RGB_Thumnail_768163-1000x563.jpeg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Micro_RGB_Thumnail_768163-768x432.jpeg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p>&nbsp;</p>
<p>Display innovation has always been at the heart of <span>Samsung</span>’s television leadership, and the company is once again rewriting the rules of what a screen can offer. With the unveiling of the <strong>115-inch Micro RGB television</strong>, Samsung introduces micro-sized Red, Green, Blue (RGB) colour precision backlight<a href="#_ftn1" name="_ftnref1"><span><sup>[1]</sup></span></a> display of its kind, marking a bold new chapter in Samsung’s TV technology and visual performance.</p>
<p>&nbsp;</p>
<p>Building on the success of Samsung’s <span>Quantum Mini LED</span> technology, Micro RGB pushes the frontier even further. By harnessing microscopic red, green and blue LEDs as a direct backlight, Samsung has created a display capable of unprecedented colour precision, lifelike realism and intelligent picture processing<a href="#_ftn2" name="_ftnref2"><span><sup>[2]</sup></span></a>. The result is a television experience<a href="#_ftn3" name="_ftnref3"><span><sup>[3]</sup></span></a> that feels less like watching a screen and more like opening a window to another world.</p>
<p>&nbsp;</p>
<h3><strong>A Breakthrough in Colour Technology</strong></h3>
<p>At the core of the new Micro RGB display is a revolutionary approach to colour reproduction. Ultra-thin RGB LEDs emit pure red, green and blue light independently. Unlike traditional TVs that rely on white backlights filtered through colour layers, Micro RGB produces colour directly from the source.</p>
<p>&nbsp;</p>
<p>This microscopic precision allows the display to render colours with remarkable depth and accuracy while supporting nearly the entire range of colours visible to the human eye. The system also optimises sound, ensuring dialogue clarity and immersive depth that matches the vivid visuals.</p>
<p>&nbsp;</p>
<h3><strong>Three Innovations that make the Micro RGB special;</strong></h3>
<ul>
<li><strong>Big Technology in Microscopic Form</strong><br />
Micro RGB technology uses microscopic red, green and blue LEDs that act as a direct backlight system. These LEDs are smaller than those used in Mini LED technology and deliver independent colour emission for richer tones, deeper contrast and the widest colour spectrum ever offered on a Samsung TV.</li>
<li><strong>Unmatched Colour Accuracy</strong><br />
The Micro RGB display achieves <strong>100% of the </strong><span>2020 colour gamut</span>, surpassing the widely used <span>DCI-P3</span> standard. Certified by VDE<a href="#_ftn1" name="_ftnref1"><span><sup>[1]</sup></span></a>, this achievement ensures every shade appears balanced and authentic, producing images that are strikingly close to real life.</li>
<li><strong>The Power of Artificial Intelligence (AI) Processing</strong><br />
Driving the experience is the <strong>Micro RGB AI Engine</strong>, powered by Samsung’s advanced chipset. Using 128 AI neural networks, the processor analyses content in real time to optimise every scene. The AI engine controls each RGB light individually to enhance colours, sharpen motion and upscale lower-resolution content to stunning 4K quality.</li>
</ul>
<h3></h3>
<h3><strong>A Premium Home Entertainment Experience</strong></h3>
<p>Beyond its breakthrough display technology, the Micro RGB television integrates a range of advanced features designed to elevate the home viewing experience:</p>
<p>&nbsp;</p>
<ul>
<li><strong>Micro RGB Colour Booster Pro</strong> – AI-powered colour enhancement for richer, more vibrant visuals</li>
<li><span><strong>Dolby Atmos</strong></span> – cinematic sound powered by built-in top-channel speakers</li>
<li><strong>Glare-Free Screen<a href="#_ftn4" name="_ftnref4"><span><sup>[4]</sup></span></a> – comfortable viewing anytime with reduced reflections, ensuring clear, distraction-free visuals even in bright rooms</strong></li>
<li><strong>Object Tracking Sound</strong> – audio that follows the movement on screen for realistic immersion</li>
<li><strong>Q-Symphony<a href="#_ftn5" name="_ftnref5"><span><sup>[5]</sup></span></a> – synchronised sound between Samsung TVs and compatible soundbars</strong></li>
<li><strong>Metal SuperSlim Design</strong> – a refined, premium metal frame that complements the expansive 115-inch display</li>
<li><strong>Vision AI Companion<a href="#_ftn6" name="_ftnref6"><span><sup>[6]</sup></span></a> – enhanced search and voice interaction powered by <span>Bixby<a href="#_ftn7" name="_ftnref7"><span><sup>[7]</sup></span></a> </span></strong></li>
</ul>
<p>&nbsp;</p>
<p>With Micro RGB, Samsung demonstrates that the future of television lies not only in bigger screens but in smarter, more precise control of light and colour. By combining microscopic LED technology with advanced AI processing, the company is redefining how images are created, displayed and experienced.</p>
<p>&nbsp;</p>
<p>As Samsung continues to push the boundaries of display innovation, the Micro RGB television signals a new era where colour, intelligence and design converge to deliver the most immersive viewing experience yet.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span><sup style="font-size: small;">[1]</sup></span></a><span style="font-size: small;"> VDE’s verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) colour standards, BT2020, and certifies ‘Micro RGB Precision Colour’.</span></p>
<p><a href="#_ftnref2" name="_ftn2"><span><sup style="font-size: small;">[2]</sup></span></a><span style="font-size: small;"> Experience may vary depending on the content and environment.</span></p>
<p><a href="#_ftnref3" name="_ftn3"><span><sup style="font-size: small;">[3]</sup></span></a><span style="font-size: small;"> Viewing experience may vary according to types of content and format.</span></p>
<p><a href="#_ftnref4" name="_ftn4"><span><sup style="font-size: small;">[4]</sup></span></a><span style="font-size: small;"> Verified ‘Glare Free’ performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10,5.</span></p>
<p><a href="#_ftnref5" name="_ftn5"><span><sup style="font-size: small;">[5]</sup></span></a><span style="font-size: small;"> Dolby Atmos® for multidimensional sound, Adaptive Sound Pro for optimized clarity based on room and content types and Q-Symphony.</span></p>
<p><a href="#_ftnref6" name="_ftn6"><span><sup style="font-size: small;">[6]</sup></span></a><span style="font-size: small;"> Features and spec may vary by region.</span></p>
<p><a href="#_ftnref7" name="_ftn7"><span><sup style="font-size: small;">[7]</sup></span></a><span style="font-size: small;"> Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Bixby only recognises certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions may be recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).</span></p>
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				<title>Get More this Black Friday with Samsung, Best Deals with Amazing Tech</title>
				<link>https://news.samsung.com/za/get-more-this-black-friday-with-samsung-best-deals-with-the-best-tech?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 17 Nov 2023 15:48:28 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[2023 NEO OLED]]></category>
		<category><![CDATA[2023 Neo QLED]]></category>
		<category><![CDATA[4K UHD]]></category>
		<category><![CDATA[Dolby Atmos]]></category>
		<category><![CDATA[Soundbar]]></category>
		<category><![CDATA[Top Load washer]]></category>
                <guid isPermaLink="false">https://bit.ly/46kSa9e</guid>
									<description><![CDATA[Just like the sweltering heat of summer, Samsung is set to bring its own heat as it redefines your tech experience with some revolutionary products this Black]]></description>
																<content:encoded><![CDATA[<p>Just like the sweltering heat of summer, Samsung is set to bring its own heat as it redefines your tech experience with some revolutionary products this Black Friday. Infused with state-of-the-art technology and designed to perfection, these products form part of Samsung&#8217;s Black Friday offerings, giving shoppers a chance to get these innovative products at great prices.</p>
<p>&nbsp;</p>
<p>Witness the future of viewing difference with the Samsung OLED S95C, available in the ultra-large 77”. Samsung’s latest OLED line-up comes with Quantum Dot technology that has been developed for Samsung’s Neo QLEDs and Neural Quantum Processors to retain OLED technology’s core strengths while simultaneously improving limitations in its brightness and colour representation. A brighter screen illuminates the darkest scenes onscreen.  Bring the movie theatre experience home with Samsung OLED. Combining 8.3 million self-lit pixels lets you discover the ultimate entertainment experience. With Samsung OLED Technology, your favourite content comes to life with pure blacks and a billion colours that burst from the screen. This Black Friday, you can get this massive TV for R99,999 and save R10,000.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-17967" src="https://img.global.news.samsung.com/za/wp-content/uploads/2023/11/OLED_S95C_2-e1700228219607.jpg" alt="" width="1000" height="563" /></p>
<p>&nbsp;</p>
<p>You can also take care of all your entertainment needs with Samsung’s flagship Neo QLED 8K TV and Q-Series soundbar. The 75’’ Neo QLED QN700C 8K TV paired with the premium soundbar (HW-Q990C), will flood your room with fully immersive audio, all at once. Q-Symphony syncs the speakers on your Samsung Neo QLED TV with the Q Series soundbar to operate simultaneously for an extraordinary surround sound effect without muting your TV speakers. You can save R20,000 on the NEO QLED QN700C which is available for R52 999,00. And to complete the pairing, you can get the premium soundbar for R16,999 and save R9,000.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-17965" src="https://img.global.news.samsung.com/za/wp-content/uploads/2023/11/Neo-QLED_QN700C-e1700228255463.jpg" alt="" width="1000" height="563" /></p>
<p>&nbsp;</p>
<p>You get crystal clear, detailed 11.1.4Ch surround sound with Dolby Atmos capability. It is a spectacular cinematic surround sound of Dolby Atmos built right into your Samsung TV. From the strategically placed speakers behind the screen, hear the rain from above and the explosion from beyond to feel like you’re inside the sound.</p>
<p>&nbsp;</p>
<p>The M7 Smart Monitor is the world&#8217;s first 4-in-1 monitor to combine OTT media service, mobile connectivity, and remote PC capabilities. Experience smarter entertainment with Smart TV features in a monitor, with 4K* UHD quality and built-in speakers to catch every detail in your favourite shows. Its wireless functionality means you work seamlessly on documents and access files online, all without the need for a PC. Use this Black Friday to get connectivity that&#8217;s a no-brainer, with a smarter connection for only R6,999, saving you R3,000. Auto Source Switch+ displays your new device, as soon as it’s plugged in while the M7’s USB type-C port can power up and even send display signals between devices**.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-17968" src="https://img.global.news.samsung.com/za/wp-content/uploads/2023/11/Smart-Monitor_PR_dl2_M7-e1700228320120.jpg" alt="" width="1000" height="750" /></p>
<p>&nbsp;</p>
<p>Customers also have an opportunity to upgrade their kitchen and laundry, all courtesy of the amazing deals on great home appliances. The Samsung 303L Fridge/Freezer (RB30J3611SA/FA) is available with a saving of R3,000 at the special Black Friday price of R7,999. You can also save R5,000 and improve your laundry days with the Samsung 19kg Top Loader Washing Machine (WA19CG6745BVFA), which is available for R7,999.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-17973 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2023/11/WA19CG6745BVFA_003_R-Dynamic_Black-Caviar-e1700555543291.jpg" alt="" width="1000" height="667" /></p>
<p>&nbsp;</p>
<p>“At the heart of Samsung&#8217;s pursuit of innovation lies our commitment to offer consumers the best of technology, design, and world-class features. This Black Friday, we&#8217;re excited to bring to our customers an experience that only Samsung can deliver,” said Mike van Lier, Vice President for Consumer Electronics at Samsung.</p>
<p><em> </em></p>
<p><em><span style="font-size: small;">*4K availability in over-the-top content may vary, depending on content service subscription type and internet connection. Remote control specifications may vary by country.</span></em></p>
<p><em><span style="font-size: small;">**USB-C only available on the Smart Monitor M7.</span></em></p>
<p>&nbsp;</p>
<p><strong>Samsung proudly supports Busan’s bid for the World Expo 2030.</strong></p>
]]></content:encoded>
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				<title>Samsung Electronics Unveils its ultra-premium Micro LED TV in South Africa</title>
				<link>https://news.samsung.com/za/samsung-electronics-unveils-its-ultra-premium-micro-led-tv-in-south-africa?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 26 Apr 2023 17:00:37 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[Dolby Atmos]]></category>
		<category><![CDATA[MICRO LED]]></category>
		<category><![CDATA[MicroLED]]></category>
		<category><![CDATA[Neo QLED]]></category>
		<category><![CDATA[Smart TV]]></category>
                <guid isPermaLink="false">https://bit.ly/41DUOoZ</guid>
									<description><![CDATA[Samsung Electronics Unveils its ultra-premium Micro LED TV in South Africa     The Micro LED TV is the pinnacle of display technology The TV offers]]></description>
																<content:encoded><![CDATA[<h3 style="text-align: center;"><strong>Samsung Electronics Unveils its ultra-premium Micro LED TV in South Africa</strong></h3>
<p><em><span> </span></em></p>
<p><img class="alignnone size-full wp-image-16492" src="https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Micro-LED-TV.png" alt="" width="1450" height="966" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Micro-LED-TV.png 1450w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Micro-LED-TV-845x563.png 845w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Micro-LED-TV-768x512.png 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Micro-LED-TV-1024x682.png 1024w" sizes="(max-width: 1450px) 100vw, 1450px" /></p>
<p>&nbsp;</p>
<ul>
<li><em><span>The Micro LED TV is the pinnacle of display technology </span></em></li>
<li><em><span>The TV offers exceptional picture quality thanks to 25 million micrometer-sized LEDs </span></em></li>
<li><em><span>It comes with the latest advancements in picture quality, sound technology and smart features</span></em></li>
</ul>
<p>&nbsp;</p>
<p><span>Samsung Electronics has unveiled its newest and ultra-premium Micro LED TV with prices ranging from R1.4 million up to R3 million, available in screen sizes from 76” up to 126”. With advancements in picture and sound quality, more screen size options, customisable accessories and an upgraded interface, the Micro LED screens bring the vision of <em>‘More WOW than ever’</em> closer to reality with lifelike images, immersive sound and hyper-personalised experiences.</span></p>
<p><span> </span></p>
<p><span>Created from sapphire materials, this borderless, razor slim TV is impressive and offers exceptional sound quality while delivering a front-row experience that feels like you’re sitting in a movie theatre or a concert hall. </span>The launch follows hot on the heels of the recent accolades where Samsung was named as the number 1 global TV brand for the 17th consecutive Year by market research firm Omdia.</p>
<p><span> </span></p>
<p><span>“</span>Samsung understands that TV entertainment is more exciting when it’s involving and more cinematic and the Micro LED TV heeds that call in exceptional fashion. With its innovative take on what’s possible, it stretches viewing possibilities to grander levels. <span>The Micro LED TV demonstrates the potential of ultra-premium home screen products for Samsung and shows not only the tech leadership but the company’s bold approach to creating products,” said Mike van Lier, Vice President of Consumer Electronics at Samsung. “Ultimately, it is all for our customers and those who get to have the pleasure of witnessing this level of TV will attest to its majestic viewing experience and how it suits their lifestyle.”</span></p>
<p>&nbsp;</p>
<p>The 110” ultra-premium home cinematic product was unboxed and installed at the Cinema Architects lifestyle and high-tech experience centre in Sandton as a result of a partnership with the company. Cinema Architects is a full-service custom integration firm providing the design and installation of sophisticated electronic systems for premium and smart homes for residential environments.</p>
<p>&nbsp;</p>
<p>“For 42 years we have been seen as a leader in the Home Automation and Home Cinema space. Part of our success has been attributed to aligning ourselves with high quality like-minded brands, as well as keeping up with the latest trends in technology. Samsung is a brand we hold in very high regard and one are extremely proud to align with as we enter this new age of Micro LED technology. The Samsung Micro LED TV was our number one choice, a TV with exceptional quality filled with innovative technology. The audio system native to the Micro LED TV is second to none, and probably the best we’ve heard on a TV. The image quality sets new benchmarks, and really needs to be seen to be believed,” said Mauricio Tavares, Marketing Director of Cinema Architects.</p>
<p><em> </em></p>
<h3><strong><span>MICRO LED: The Pinnacle of Display Technology</span></strong></h3>
<p>&nbsp;</p>
<p>As Samsung&#8217;s  state-of-the-art display, Micro LED offers a top-level quality thanks to 25 million micrometre-sized LEDs that individually produce light and colour, creating an incredibly immersive experience through impressive depth, vibrant colour and a heightened level of clarity and contrast. The Micro LED is available in the size formats 126&#8243;, 114&#8243;, 110&#8243;, 89&#8243; and 76&#8243;.</p>
<p>&nbsp;</p>
<p><span>In addition to the hardware innovations, the Micro LED supports 20-bit greyscale depth. This means Micro LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and colour levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB colour gamut, resulting in stunning, lifelike colours. Together with the immaculate design made possible by its 99.99% screen-to-body ratio, Micro LED delivers revolutionary performance.</span></p>
<p><span> </span></p>
<p><span>Finally, Micro LED comes packed with enhanced usability and customisation features.</span></p>
<p>&nbsp;</p>
<ul>
<li><strong><span>Art Mode</span></strong><span> allows consumers to turn any room into an art gallery as they can select and display their favourite artwork or digital photography. </span></li>
<li><strong><span>Multi View</span></strong><span> lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.</span></li>
<li><strong><span>Dolby Atmos</span></strong><span> delivers a premier audio experience with top, side and bottom channel speakers for breath-taking, multi-dimensional sound.</span></li>
</ul>
<p><strong><span> </span></strong></p>
<h3><strong><span>The New Smart Hub and Apps for the Ultimate User Experience</span></strong></h3>
<p><strong><span> </span></strong></p>
<p><span>Samsung’s Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories, letting users focus on various in-home activities.</span></p>
<p><span> </span></p>
<ul>
<li><span>NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through Micro LED together with Neo QLED and The Frame TVs.</span></li>
<li><span>Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimises the screens for pristine picture quality in about 10 minutes.</span></li>
</ul>
<p><span> </span></p>
<p><em>Source: Source Omdia, Jan 2023. Samsung was named as the number 1 global TV brand for the 17th consecutive Year by market research firm Omdia.</em></p>
<p>&nbsp;</p>
<p><strong>Samsung proudly supports Busan’s bid for the World Expo 2030.</strong></p>
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				<title>Samsung Soundbar Ranks No.1 in Global Sales for 9 Consecutive Years</title>
				<link>https://news.samsung.com/za/samsung-soundbar-ranks-no-1-in-global-sales-for-9-consecutive-years?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 26 Apr 2023 16:24:54 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[Dolby Atmos]]></category>
		<category><![CDATA[FutureSource]]></category>
		<category><![CDATA[Q-Series]]></category>
		<category><![CDATA[Soundbar]]></category>
		<category><![CDATA[SpaceFit Sound]]></category>
                <guid isPermaLink="false">https://bit.ly/3n46ylM</guid>
									<description><![CDATA[  Samsung Electronics has been recognised as a leader in the global soundbar market, according to international market research firm, FutureSource]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-16487" src="https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Soundbar-No.1_Main1.jpg" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Soundbar-No.1_Main1.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Soundbar-No.1_Main1-728x410.jpg 728w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Soundbar-No.1_Main1-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Samsung Electronics has been recognised as a leader in the global soundbar market, according to international market research firm, FutureSource Consulting. A report published on 28 February 2023 notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in market share and accounting for 18.4% of the industry sales volume in 2022.</p>
<p>&nbsp;</p>
<p>Samsung soundbars, including the premium Q-series lineup, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, and sleek and modern design. Features such as SpaceFit Sound have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of each space for tailor-made sound experiences.</p>
<p>&nbsp;</p>
<p>In fact, Samsung soundbars have impressed industry experts and reviewers, with outlets such as Newsweek commenting that the HW-S800B “delivers impressive room-filling sound” in such a compact form.</p>
<p>&nbsp;</p>
<p>This year Samsung is taking its soundbar lineup to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theatre enthusiasts.</p>
<p>&nbsp;</p>
<div id="attachment_16488" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-16488 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Soundbar-No.1_Main2.jpg" alt="" width="1000" height="666" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Soundbar-No.1_Main2.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Soundbar-No.1_Main2-845x563.jpg 845w, https://img.global.news.samsung.com/za/wp-content/uploads/2023/04/Soundbar-No.1_Main2-768x511.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">HW-Q990C</p></div>
<p>&nbsp;</p>
<p>Samsung’s HW-Q990C is a flagship Q-series soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony 3.0 feature, which analyses and processes voice channels and audio elements to deliver perfectly synchronised audio using every speaker in both the TV and the soundbar. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of each space, and Game Mode Pro, which optimises sounds by game genres for added realism when played through Samsung Gaming Hub.</p>
<p>&nbsp;</p>
<p>“Samsung is committed to providing our customers with a great home entertainment experience that meets the evolving needs of our customers,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Samsung soundbars are the perfect immersive match for Samsung TVs, exemplifying the pinnacle of cinematic sound with smart audio features and enhanced connectivity.”</p>
<p>&nbsp;</p>
<p>According to Futuresource, the global soundbar market, which has been showing steady growth of about 5.7% over the past three years, recorded 23.16 million units in sales in 2022 and is expected to reach 26 million in sales by 2025.</p>
<p>&nbsp;</p>
<p><strong>Samsung proudly supports Busan’s bid for the World Expo 2030.</strong></p>
<p>&nbsp;</p>
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				<title>Unbox Samsung’s 2022 Lineup, Designed for Innovative Personalized Experiences</title>
				<link>https://news.samsung.com/za/unbox-samsungs-2022-lineup-designed-for-innovative-personalized-experiences?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 08 Jul 2022 13:16:02 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[2022 QLED TV]]></category>
		<category><![CDATA[8K Neo QLED TV]]></category>
		<category><![CDATA[Dolby Atmos]]></category>
		<category><![CDATA[Neo QLED 8K]]></category>
		<category><![CDATA[Samsung Neo QLED 8K TV]]></category>
                <guid isPermaLink="false">https://bit.ly/3am0wGL</guid>
									<description><![CDATA[2022 products offer new cutting-edge technologies, features and designs for a re-defined experience across multiple devices     JOHANNESBURG, South]]></description>
																<content:encoded><![CDATA[<h3 class="subtitle" style="text-align: center;"><span style="color: #333399;">2022 products offer new cutting-edge technologies, features and designs for a re-defined experience across multiple devices</span></h3>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-14673 aligncenter" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main1.jpg" alt="" width="1000" height="655" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main1.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main1-860x563.jpg 860w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main1-768x503.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p><strong>JOHANNESBURG, South Africa –  06 July 2022</strong> – Samsung Electronics today showcased its 2022 lineup of Neo QLED 8K, soundbars, accessories and sustainability initiatives at its virtual Unbox &amp; Discover event. With this new lineup, Samsung aims to redefine the role of television by creating beautifully designed, cutting-edge screens that offer more than just entertainment. This year’s products and features take the screen to new heights by providing one central hub to play, connect, work and more.</p>
<p>&nbsp;</p>
<p>“We are focused on creating a seamless experience across all of our products, which allows consumers to effortlessly enjoy all their benefits. The 2022 Neo QLED 8K is designed to fulfill the needs and empower the passion of our consumers, and the innovations are sparked by their experiences,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronics’ DX (Device eXperience) Division. “Neo QLED 8K also has the power to unlock <em>new</em> experiences as the most important device at the center of the home.”</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-14674 aligncenter" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main2.jpg" alt="" width="1000" height="562" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main2.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main2-728x410.jpg 728w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main2-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Samsung’s 2022 portfolio was developed from the vision of ‘Screens Everywhere, Screens for All,’ with TVs at the center of users’ home and daily lives. In line with this vision, Samsung created devices that seamlessly connect to provide deep personalization and connectivity ensuring there is a screen fit for every occasion and lifestyle. Historically, TVs and screens have been mainly associated with the act of “watching,” but Neo QLED 8K aims to change this by expanding the user experience.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #333399;">Neo QLED 8K: The Best Gets Better</span></h3>
<p>The 2022 Neo QLED 8K has been upgraded to bring the large screen experience to another level. At the heart is the Neural Quantum Processor 8K. The latest processor has 20 independent neural AI networks, each analyzing the content’s characteristics and picture quality for optimal viewing, regardless of the source.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-14675 aligncenter" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main3.jpg" alt="" width="1000" height="562" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main3.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main3-728x410.jpg 728w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main3-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>The Neural Quantum Processor 8K also powers a new technological innovation — Real Depth Enhancer. This scans the screen, and maximizes contrast with the background by enhancing the object while keeping the background unprocessed. It works similarly to the way human eyes perceive images in real life so the object on screen stands out against the background.</p>
<p>&nbsp;</p>
<p>In fact, Samsung’s all new 2022 QLED received the world’s first ‘Pantone Validated’ certification in display from Pantone, the global authority on color and creator of the Pantone Matching System (PMS) — meaning the models authentically reproduce more than 2,000 colors as well as the newly added 110 skin tone shades found in Pantone’s guidelines. Additionally, these brilliant colors are comfortable to watch with the new EyeComfort Mode. The feature uses AI technology to automatically adjust the brightness and color temperature of the screen based on how light or dark the room is combined with the sunset/sunrise information to optimize the most comfortable viewing experience.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #333399;">Immersive Dolby Atmos Sound With Smart Features</span></h3>
<p>For true immersion, TVs and screens need powerful and nuanced sound to match the rich colors and sharp details. The Neural Quantum Processor 8K’s AI analyzes what is on screen in real-time so that the Adaptive Sound features can track and move between speakers to precisely match the movement on screen.</p>
<p>&nbsp;</p>
<p>In QN900B, a flagship Neo QLED 8K model, all the sounds come from a 90W 6.2.4 channel audio system, featuring new top channel speakers and Dolby Atmos with Object Tracking Sound Pro. This technology has also been applied to voice recognition with Voice Tracking Sound, so that sound effects and voices truly follow the movement across the screen.</p>
<p>&nbsp;</p>
<p>Samsung is also introducing Wireless Dolby Atmos to its Neo QLED 4K and 8K TVs — this means pristine audio quality without the clutter of HDMI cables. Wireless Dolby Atmos will also be applied to Samsung’s new 2022 Ultra Slim Soundbar, designed for an immersive audio experience from a more aesthetically at a minimal setup.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #333399;">Experiencing Your Screen</span></h3>
<p>To ensure the experience is as seamless as possible, the 2022 lineup is outfitted with new and smarter features and user interface, allowing Samsung TVs and screens to become the central hub to watch content, control devices, play games, work out and more.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-14676 aligncenter" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main4.jpg" alt="" width="1000" height="562" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main4.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main4-728x410.jpg 728w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main4-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<ul>
<li><strong>New Smart Hub</strong>: This year, Samsung also unveiled Smart Hub, its new user interface, powered by Tizen. The all-new Samsung Smart Hub brings every aspect of the smart experience into one easy-to-navigate home screen. The new tab classifies features, settings and content into three categories for a seamless user experience: Media, Gaming Hub and Ambient.</li>
</ul>
<ul>
<li style="list-style-type: none;">
<ul>
<li><strong>Media</strong>: The Media screen organizes users’ entertainment options — including video on demand, streaming and Samsung TV Plus<sup>1</sup> with 190+ free channels — and learns users’ preferences with machine learning to make smart recommendations across all platforms and services.</li>
</ul>
</li>
<li style="list-style-type: none;">
<ul>
<li><strong>Gaming Hub</strong>: Gaming Hub is a new game streaming discovery platform that bridges hardware and software to provide a seamless player experience. No downloads required, no storage needed. Samsung also announced partnerships with leading game streaming services — NVIDIA GeForce NOW, Stadia<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> and Utomik, with more to come — to bring their libraries of games to the Gaming Hub. The new platform will be available later this year on select 2022 Samsung Smart TV models.<sup>2</sup></li>
</ul>
</li>
<li style="list-style-type: none;">
<ul>
<li><strong>Ambient</strong>: The Ambient screen enhances the home’s aesthetic, whether that means synchronizing the screen’s display with its surrounding décor or making a bold statement with eye-catching art.</li>
</ul>
</li>
<li><strong>Gaming Experience</strong>: In addition to the all-new Gaming Hub, the 2022 lineup comes with specifications and features that are made for the ultimate gaming experience. They include four HDMI 2.1 supporting ports,<sup>3</sup> Motion Xcelerator Turbo Pro 4K 144Hz gaming, Super Ultrawide GameView and Game Bar, making gaming more efficient and accessible for a fast-paced and streamlined experience. With these incredible picture quality and settings improvements, games will be more realistic and thrilling than ever. Samsung is also introducing an exclusive TV lineup for gaming in 43 and 50 inches in the near future.</li>
<li><strong>Samsung Health</strong>: Samsung Health offers not only a wide variety of workout and wellness classes, but also ways to track your progress and routines. Users can easily track their fitness journey and activities on their TV and seamlessly sync with other devices such as Galaxy Watch4 series to track progress in real-time on the screen.</li>
</ul>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-14669 aligncenter" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main5.jpg" alt="" width="1000" height="562" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main5.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main5-728x410.jpg 728w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main5-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<ul>
<li><strong>SmartThings</strong>: A critical component of the connected experience is Samsung’s SmartThings. With SmartThings, the screen becomes the central hub to conveniently control other home devices at a single point. This feature, included in Samsung TVs, takes advantage of the large screen to help users discover, view and control devices at-a-glance.</li>
<li><strong>NFT Platform</strong>: Finally, new in 2022 is Samsung’s NFT Platform, partnering with the industry leader, Nifty Gateway. Ambient mode will offer consumers a one-stop NFT platform to explore and display NFT digital arts on 2022 Neo QLED and QLEDs, a new way to collect and present art works.<sup>4</sup></li>
</ul>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #333399;">Sustainability at the Core With ‘Going Green’</span></h3>
<p><img class="alignnone size-full wp-image-14670 aligncenter" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main6.jpg" alt="" width="1000" height="562" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main6.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main6-728x410.jpg 728w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main6-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Samsung is always thinking about how the manufacturing process and the use of products impact the Earth’s environment, looking for ways to reduce its footprint and build a better future for the planet.</p>
<p>&nbsp;</p>
<ul>
<li><strong>Eco-Packaging</strong>: Samsung is improving its eco-conscious packaging with 90% less ink while also removing the staples during production. Both improvements reduce waste and make it easier for recycling centers to process.</li>
<li><strong>SolarCell Remote</strong>: The SolarCell remote also received an upgrade for 2022. It is 88% more efficient than the previous 2020 models. They are now completely battery-free and can now be charged through 2.4GHz radio frequency harvesting — drawing power from spare energy emitted by Wi-Fi routers.</li>
</ul>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-14671 aligncenter" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main7.jpg" alt="" width="1000" height="562" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main7.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main7-728x410.jpg 728w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main7-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<ul>
<li><strong>Recycled Material</strong>s: Samsung’s 2022 TVs, monitors, digital signage and remote controls use recycled resin. Notably, high-resolution monitors use recycled resin from ocean-bound plastic recovered in coastal areas that would otherwise have become marine hazardous waste.</li>
<li><strong>The Carbon Trust Certification</strong>: Samsung’s Neo QLED 8K/4K has achieved the ‘Reducing CO<sub>2</sub>’ label from the Carbon Trust, demonstrating that the carbon footprint for the Neo QLED lineup is being reduced year over year.</li>
</ul>
<p>&nbsp;</p>
<h3><span style="color: #333399;">Making It Personal With Accessories</span></h3>
<p>Each consumer has their unique taste and needs when it comes to TVs, which is why Samsung created new accessories for its 2022 TVs that facilitate entirely new TV experiences.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-14672 aligncenter" src="https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main8.jpg" alt="" width="1000" height="562" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main8.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main8-728x410.jpg 728w, https://img.global.news.samsung.com/za/wp-content/uploads/2022/07/Unbox_Discover_press-release_main8-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<ul>
<li><strong>Slim Fit Wall Mount</strong>: For those who want to wall mount their screen, the Slim Fit Wall Mount allows the TV to lie flush against the wall while offering swivel up, down and sideways for the perfect angle no matter where the viewer is seated.</li>
<li><strong>Studio Stand</strong>: In case the TV stand is preferred, the Studio Stand offers a unique and elegant way to display the Neo QLED 8K in an artistic fashion.</li>
<li><strong>Auto Rotation</strong>: The new accessory extends the rotating capabilities of The Sero to the Neo QLED 8K. Auto Rotation brings mobile experiences to the big screen, portrait art to the full screen, and MultiView experiences to new layouts. It can be used as a stand or wall mount so that whatever is on, the whole screen is filled to optimize the viewing experience.</li>
</ul>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><em><span style="font-size: small;"><sup>1</sup> Service availability may vary by region.</span></em></p>
<p><em><span style="font-size: small;"><sup>2</sup> Availability of Gaming Hub may vary by region.</span></em></p>
<p><em><span style="font-size: small;"><sup>3</sup> Specification of ports may vary by product.</span></em></p>
<p><em><span style="font-size: small;"><sup>4</sup> Detailed features or user interface may vary by model and region.</span></em></p>
<p>&nbsp;</p>
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				<title>[Infographic] 10 Firsts and 10 Bests from the Galaxy S10</title>
				<link>https://news.samsung.com/za/infographic-10-firsts-and-10-bests-from-the-galaxy-s10?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 03 Apr 2019 18:02:00 +0000</pubDate>
						<category><![CDATA[Infographics]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Dolby Atmos]]></category>
		<category><![CDATA[Dynamic AMOLED]]></category>
		<category><![CDATA[Galaxy S10+]]></category>
		<category><![CDATA[TÜV Rheinland]]></category>
		<category><![CDATA[Ultrasonic Fingerprint Scanner]]></category>
		<category><![CDATA[Unity]]></category>
                <guid isPermaLink="false">http://bit.ly/2UM1AtC</guid>
									<description><![CDATA[Africa, 3 April 2019 – With a reengineered dynamic display, a pro-grade camera and performance optimized for today’s needs, the Galaxy S10 line is the result]]></description>
																<content:encoded><![CDATA[<p><span>Africa, 3 April 2019 – With a reengineered dynamic display, a pro-grade camera and performance optimized for today’s needs, the Galaxy S10 line is the result of 10 years of smartphone innovations.</span></p>
<p>&nbsp;</p>
<p><span>The <a href="https://www.samsung.com/za/smartphones/galaxy-s10/">Galaxy S10 line</a> is jam-packed with next-generation technology – both new and upgraded. The smartphone offers users the familiar premium Galaxy experience, while it breaks new ground with a series of firsts and bests across the Galaxy S10’s cutting-edge features. </span></p>
<p>&nbsp;</p>
<p>The <a href="https://www.samsung.com/za/smartphones/galaxy-s10/design/">Galaxy S10 line</a> harnesses a Dynamic AMOLED display, which received the industry’s first certification for 100% Mobile Color Volume in the DCI-P3 color range, achieving excellent color expression, contrast ratio and peak luminance, and garnered the Eye Comfort Certification from TÜV Rheinland. The device’s new Ultrasonic Fingerprint Scanner is the first advanced on-screen fingerprint-scanning method on a smartphone to receive the FIDO Alliance Biometric Component Certification. In addition, its Wireless PowerShare technology provides the next level of convenience, able to charge multiple devices simultaneously.</p>
<p>&nbsp;</p>
<p><span>Users can create mesmerizing content with HDR10+ recording, while Super Steady powered by stabilization technology smooths out shaky images. The Galaxy S10 is equipped with 64bit game support, in an industry-first for Android devices. The smartphone also works seamlessly with Unity’s new Adaptive Performance features and brings Dolby Atmos’ advanced gaming mode to smartphones for the first time. With the largest storage and fastest speeds on a Galaxy device, the Galaxy S10 gives you performance optimized for the way you use your phone today.</span></p>
<p>&nbsp;</p>
<p><span>Check out the infographic below to discover the ways the Galaxy S10 line is redefining the smartphone experience.</span></p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-5824 swImageNewWindow" src="https://img.global.news.samsung.com/za/wp-content/uploads/2019/04/Galaxy-S10-First-Best_Infographic_F.jpg" alt="" width="1000" height="1928" data-sw-popup-image-url="https://img.global.news.samsung.com/za/wp-content/uploads/2019/04/Galaxy-S10-First-Best_Infographic_F.jpg" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2019/04/Galaxy-S10-First-Best_Infographic_F.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2019/04/Galaxy-S10-First-Best_Infographic_F-212x408.jpg 212w, https://img.global.news.samsung.com/za/wp-content/uploads/2019/04/Galaxy-S10-First-Best_Infographic_F-768x1481.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2019/04/Galaxy-S10-First-Best_Infographic_F-531x1024.jpg 531w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
]]></content:encoded>
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				<title>Samsung and Harman Kardon Collaborate to Provide Perfect Sound  in New Premium Soundbar Line-up</title>
				<link>https://news.samsung.com/za/samsung-and-harman-kardon-collaborate-to-provide-perfect-sound-in-new-premium-soundbar-line-up?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 18 Feb 2019 23:40:41 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[AKG by HARMAN]]></category>
		<category><![CDATA[Dolby Atmos]]></category>
		<category><![CDATA[DTS:X]]></category>
		<category><![CDATA[Harman Kardon]]></category>
		<category><![CDATA[HW-N850]]></category>
		<category><![CDATA[HW-N950]]></category>
		<category><![CDATA[JBL by HARMAN]]></category>
		<category><![CDATA[Mobile phones]]></category>
		<category><![CDATA[Sound bars]]></category>
                <guid isPermaLink="false">http://bit.ly/2SHcxwE</guid>
									<description><![CDATA[  JOHANNESBURG, South Africa, 18 February 2019 – Samsung announced today that it released two co-branded premium soundbars – the HW-N950 and HW-N850, in]]></description>
																<content:encoded><![CDATA[<p><img class="aligncenter wp-image-5452 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2019/02/Samsung_Harman-Kardon_Cobranded-Soundbar-2.jpg" alt="" width="2250" height="1500" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2019/02/Samsung_Harman-Kardon_Cobranded-Soundbar-2.jpg 2250w, https://img.global.news.samsung.com/za/wp-content/uploads/2019/02/Samsung_Harman-Kardon_Cobranded-Soundbar-2-612x408.jpg 612w, https://img.global.news.samsung.com/za/wp-content/uploads/2019/02/Samsung_Harman-Kardon_Cobranded-Soundbar-2-768x512.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2019/02/Samsung_Harman-Kardon_Cobranded-Soundbar-2-1024x683.jpg 1024w" sizes="(max-width: 2250px) 100vw, 2250px" /></p>
<p>&nbsp;</p>
<p>JOHANNESBURG, South Africa, 18 February 2019 – Samsung announced today that it released two co-branded premium <a href="https://www.samsung.com/za/audio-video/soundbar/" target="_blank" rel="noopener">soundbars</a> – the <a href="https://www.samsung.com/za/audio-video/hw-n950/" target="_blank" rel="noopener">HW-N950</a> and HW-N850, in collaboration with Harman Kardon, the renowned consumer audio brand. These new soundbars were largely developed by Samsung, with Harman Kardon certifying the audio quality through sophisticated sound quality testing. Available now in South Africa, the HW-N950 and HW-N850 feature both Samsung and Harman Kardon’s logos to represent their new partnership.</p>
<p>&nbsp;</p>
<p>Following Samsung’s acquisition of Harman International in March 2017, the two companies have been collaborating on mobile products including the AKG headphones bundled with certain Samsung <a href="https://www.samsung.com/za/mobile/" target="_blank" rel="noopener">mobile phones</a> and tablets tuned by AKG, as well as professional solutions for cinemas with the JBL Professional brand. The HW-N950 and HW-N850 soundbars are the first major collaboration between Samsung and Harman Kardon to enter the premium category. With the audio quality certified by Harman Kardon and hands-on direction from the brand’s trained acoustics experts, consumers can enjoy immersive and rich three-dimensional sound thanks to the addition of DTS’ proprietary DTS:X technology as well as Dolby Atmos.</p>
<p>&nbsp;</p>
<p>“Our collaboration with Harman Kardon – an audio leader for 65 years – is a major leap forward as we continue to push the boundaries of premium sound and design for our consumers,” said Reginald Nxumalo, Director: Consumer Electronics, Samsung South Africa. “Samsung’s market leading display technology and design paired with premium sound quality of Harman Kardon products is a winning combination for consumers.”</p>
<p>&nbsp;</p>
<p>With the HW-N950 and HW-N850, consumers will feel like they are in a theatre without leaving home, thanks to Dolby Atmos and DTS:X technologies, plus up and side-firing speakers that move sound naturally above and around listeners. The HW-N950 especially is equipped with a main unit, four speakers and two wireless surround sound speakers, offering an incredibly immersive sound experience. Also, thanks to its 7.1.4 channels, the largest number of channels currently available in a soundbar, the HW-N950 features a built-in wireless subwoofer and rear wireless speaker kit to round out the premium audio experience. The HW-N850, a more simplified version of the HW-N950, boasts a 5.1.2 channel featuring a main unit speaker and woofer.</p>
<p>&nbsp;</p>
<p><img class="size-medium wp-image-5453 aligncenter" src="https://img.global.news.samsung.com/za/wp-content/uploads/2019/02/Samsung_Harman-Kardon_Cobranded-Soundbar-3-612x408.jpg" alt="" width="612" height="408" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2019/02/Samsung_Harman-Kardon_Cobranded-Soundbar-3-612x408.jpg 612w, https://img.global.news.samsung.com/za/wp-content/uploads/2019/02/Samsung_Harman-Kardon_Cobranded-Soundbar-3-768x512.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2019/02/Samsung_Harman-Kardon_Cobranded-Soundbar-3-1024x683.jpg 1024w" sizes="(max-width: 612px) 100vw, 612px" /></p>
<p>&nbsp;</p>
<p>Harman Kardon tested and certified the products from both the objective and subjective perspectives. The objective tests have been conducted through an anechoic chamber and mock home environments, while the subjective tests have been carried out by listening to and assessing different audio formats and music genres. The tests are done to ensure that products meet Harman Kardon’s quality and performance standards.</p>
<p>&nbsp;</p>
<p>“Samsung is the world leader in soundbars and we are extremely proud that they are enlisting HARMAN to enhance their audio quality and play a key role in growing their premium soundbar business,” said Dave Rogers, President of Consumer Audio at HARMAN. “Partnering with Samsung, one of the most admired brands in the world, will broaden the reach and appeal of Harman Kardon and help us build our business in other consumer and car audio branded solutions. Introducing the new co-branded Samsung Harman Kardon premium soundbars is a win for Samsung, HARMAN and consumers, who now will have the best of video, sound and design altogether in one striking package.”</p>
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				<title>The Game Changer Has Arrived</title>
				<link>https://news.samsung.com/za/the-game-changer-has-arrived?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 24 Aug 2018 21:55:39 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[AKG]]></category>
		<category><![CDATA[Amoled Infinity Display]]></category>
		<category><![CDATA[Dolby Atmos]]></category>
		<category><![CDATA[HDMI adaptor]]></category>
		<category><![CDATA[S Pen]]></category>
		<category><![CDATA[Samsung DeX]]></category>
		<category><![CDATA[Samsung Galaxy Note9]]></category>
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									<description><![CDATA[JOHANNESBURG, South Africa – 24 August, 2018 – The reviews are in. Samsung’s latest smartphone has captured the imagination of the world. South Africans can]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-4230" src="https://img.global.news.samsung.com/za/wp-content/uploads/2018/08/The-Game-Changer-Has-Arrived_main1.jpg" alt="" width="704" height="469" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2018/08/The-Game-Changer-Has-Arrived_main1.jpg 704w, https://img.global.news.samsung.com/za/wp-content/uploads/2018/08/The-Game-Changer-Has-Arrived_main1-612x408.jpg 612w" sizes="(max-width: 704px) 100vw, 704px" /><br />
<strong>JOHANNESBURG, South Africa</strong><strong> – 24 August, 2018 – </strong>The reviews are in. Samsung’s latest smartphone has captured the imagination of the world. South Africans can now discover why. Packed with power and game changing innovations, the <span><a href="https://www.samsung.com/za/smartphones/galaxy-note9/">Note9</a></span> is available in stores nationwide.</p>
<p>&nbsp;</p>
<p>Justin Hume, Chief Marketing Officer for Samsung South Africa, says, “The <span><a href="https://www.samsung.com/za/smartphones/galaxy-note9/">Note9</a></span> has raised the bar for smartphones considerably. It has exceeded all expectations. South Africans are about to experience a level of performance and power they won’t be able to do without.”</p>
<p>&nbsp;</p>
<p>The <span><a href="https://www.samsung.com/za/smartphones/galaxy-note9/">Galaxy Note9</a></span> is a revolutionary smartphone that delivers the ultimate in performance; a new <span><a href="https://www.samsung.com/za/smartphones/galaxy-note9/s-pen/">S Pen</a></span> with connectivity for the first time ever; and Samsung’s most intelligent camera yet. These are just some of the features that will allow users to do so much more. An all day, longer lasting battery is just another reason why.  You can now talk, message, play games and watch movies from morning to night. The <span><a href="https://www.samsung.com/za/smartphones/galaxy-note9/">Galaxy Note9</a></span> is bigger, better and so much stronger. For business or play, it’s a game changer.</p>
<p>&nbsp;</p>
<p>The <span><a href="https://www.samsung.com/za/smartphones/galaxy-note9/">Galaxy Note9</a></span> includes the most advanced <span><a href="https://www.samsung.com/za/smartphones/galaxy-note9/s-pen/">S Pen</a></span> yet. The Bluetooth-enabled feature has taken it far beyond a note-taking or doodling extra. It now functions as a remote control that can activate your camera, skip songs on your playlist or change your presentation slides. The <span><a href="https://www.samsung.com/za/smartphones/galaxy-note9/s-pen/">S Pen</a></span> is a magic wand you can wave in the boardroom or to take that pixel-perfect selfie.</p>
<p>&nbsp;</p>
<p>There’s every reason to smile. The <span><a href="https://www.samsung.com/za/smartphones/galaxy-note9/">Samsung Galaxy Note9</a></span> builds on Samsung’s industry-leading camera technologies with new capabilities that uses intelligence to identify elements of a photo, such as scene and subject, and adapt accordingly. It can even detect flaws in images to ensure you capture those precious moments exactly how you intended. The result is stunning, lifelike images with bold colours and dynamic definition.</p>
<p>&nbsp;</p>
<p>You can also look forward to experiencing the largest edge-to-edge display ever on a Note. The 6.4-inch Super Amoled Infinity Display provides a truly immersive multimedia experience. The Samsung Galaxy Note9’s Infinity Display is complemented with stereo speakers, which are tuned by AKG, and have the ability to deliver Dolby Atmos® immersive sound for an audio adventure like no other.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>For those who want the option of a PC-like experience, <span><a href="https://www.samsung.com/za/mobile-accessories/dex-pad-ee-m5100/">Samsung Dex</a></span> is the answer. You can effortlessly connect to a monitor with an easy to carry HDMI adaptor, which means you instantly have a big screen, a full-size keyboard and a mouse. It’s like having a second screen whenever you want one. Just connect your phone to an external display to use apps, review documents and watch videos on a PC-like interface.</p>
<p>&nbsp;</p>
<p>The <span><a href="https://www.samsung.com/za/smartphones/galaxy-note9/">Samsung Galaxy Note9</a></span> is now available in stores nationwide. You can choose between Midnight Black, and Metallic Copper with matching <span><a href="https://www.samsung.com/za/smartphones/galaxy-note9/s-pen/">S Pen</a></span>, or Ocean Blue with a <span><a href="https://www.samsung.com/za/smartphones/galaxy-note9/s-pen/">Yellow S Pen</a></span>. To celebrate the launch the first who purchase the Note9 will get a limited launch gift valued at R2,499. This welcome pack includes a wireless charger for convenient, fast charging during those heavy-use days; a tripod for <span><a href="https://www.samsung.com/za/smartphones/galaxy-note9/s-pen/">S-Pen</a></span> selfies on which you can effortlessly set up your device for your picture, while your S-Pen does the rest; and the ultra-convenient DeX HDMI cable. In addition, customers will receive a R500 voucher towards a Samsung Original phone cover. Packed with innovative features and additional gifts for its launch, the <span><a href="https://www.samsung.com/za/smartphones/galaxy-note9/">Note9</a></span> is a device you’ll definitely want to get your hands on.</p>
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				<title>Dedicated to Entertainment</title>
				<link>https://news.samsung.com/za/dedicated-to-entertainment?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 12 Jun 2018 16:38:20 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[Dolby Atmos]]></category>
		<category><![CDATA[Samsung 500 W]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[The Frame]]></category>
		<category><![CDATA[TV and Audio]]></category>
                <guid isPermaLink="false">http://bit.ly/2sO2fMg</guid>
									<description><![CDATA[  JOHANNESBURG, South Africa, 12 June 2018 – While innovative technology means that a television may be placed just about anywhere in a home – either]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-3827" src="https://img.global.news.samsung.com/za/wp-content/uploads/2018/06/Dedicated-to-Entertainment_main1.jpg" alt="" width="704" height="469" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2018/06/Dedicated-to-Entertainment_main1.jpg 704w, https://img.global.news.samsung.com/za/wp-content/uploads/2018/06/Dedicated-to-Entertainment_main1-612x408.jpg 612w" sizes="(max-width: 704px) 100vw, 704px" /></p>
<p>&nbsp;</p>
<p><strong>JOHANNESBURG, South Africa,</strong><strong> 12 June 2018 </strong>– While innovative technology means that a <a href="http://www.samsung.com/za/tvs/">television</a> may be placed just about anywhere in a home – either turning into a gallery-like piece of art when it’s not being watched or as an integral part of the décor, there is something appealing about a room that is specific to the pieces on the wall and sound of movies or series. Just about any form of entertainment is available online, which means creating a theatre-like experience doesn’t require a whole re-design of a place.</p>
<p>&nbsp;</p>
<p>Ahead of planning any interior space, it’s important to first understand what it is primarily to be used for, as well as how many people it will usually need to seat. In a dedicated TV room, the use is already decided; it’s the number of people who will normally be viewing at any given time that then becomes an important factor. Assuming it’s usually a family of six, then of course there needs to be adequate seating for each family member. If the family seldom watches together, the layout could be arranged to accommodate just one or two people watching together. If there isn’t really a spare spot in your home, double up with a guest room – all you’ll need to do is use a sleeper couch as the main reclining option.</p>
<p>&nbsp;</p>
<p><strong>Lyle Mitchley, Head Product Manager for TV at Samsung South Africa, says</strong>, “We’ve come a long way in terms of television design and innovation and while many people want to display their <a href="http://www.samsung.com/za/tvs/">Samsung TV’s</a>, especially the exquisite <a href="http://www.samsung.com/za/tvs/theframetv/">Frame</a>, a devoted TV room is becoming trendy, giving people the opportunity to design an area that encourages a truly theatre-like experience.”</p>
<p>&nbsp;</p>
<p>In advance of deciding on the seating for the TV room, consider the way you like to enjoy it. Given you’re more likely to spend your time on a romantic movie late at night, you may prefer to go for a low-slung couch with dreamily soft cushions. If you’re an edge-of-your-seat sports fan, a higher, more solid type seating option could be a better choice.</p>
<p>&nbsp;</p>
<p>Symmetry and asymmetry are both integral to interior design. Finding a focal point is usually the first aspect of planning. When it comes to a TV room, the obvious centrepiece will be the television. The size of the TV will assist in determining what is placed next to it, as well as how furniture fits in front of it. However, the television is positioned, on a TV unit or flush-mounted to the wall; placing either shelves or pieces of décor on either side of it assists in making the room feel cosier, which is the goal of an entertainment room. Asymmetry in design relates to spaces where the focal point isn’t in the middle of a wall, but rather off-centre.</p>
<p>&nbsp;</p>
<p>The rule of three is helpful in this instance – this means placing two additional items that balance the off-centre focal point, to create a holistic visual. An example of this could be if the TV is to the right of the centre of the wall, two plants, one that’s slightly taller than the top of the TV and one that’s slightly lower, will balance it out. This may well be a set of shelves and a small table that create a vertical balance to the horizontal top of the TV.</p>
<p>&nbsp;</p>
<p>Before the advent of sound bars, the television focus could easily be balanced with the large speakers to create a surround-sound experience. But, that’s no longer the case and rather than having electronic décor, softer and more aesthetically pleasing items can be put in place.</p>
<p>&nbsp;</p>
<p>Adding a <a href="http://www.samsung.com/za/audio-video/soundplus/">sound bar</a> to your TV sound is what makes all the difference. For example, the Samsung 500 W 5.1.4 ch has 15 built-in speakers, including four upward-facing drivers and rear wireless speakers that deliver crystal clear sound. Dolby Atmos transports you into what you are watching with moving audio that flows all around you, even from above,” adds Mitchley.</p>
<p>&nbsp;</p>
<p>When it comes to audio, the acoustics of a room also become important. This doesn’t mean having to create a sound-proofed interior, though. Instead, simply ensure that interior elements are soft – vibration bounces off hard surfaces, so if there isn’t carpeting in the TV room, include a rug that’ll help absorb the sound waves.</p>
<p>&nbsp;</p>
<p>Whatever your viewing habits are, having a space in your home dedicated to entertainment is a wonderful luxury that hugely enhances your enjoyment.</p>
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				<title>A Theatre In Your Pocket</title>
				<link>https://news.samsung.com/za/a-theatre-in-your-pocket?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 28 May 2018 15:43:35 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Adapt Sound feature]]></category>
		<category><![CDATA[AKG]]></category>
		<category><![CDATA[Dolby Atmos]]></category>
		<category><![CDATA[Samsung Galaxy S9 and S9+]]></category>
                <guid isPermaLink="false">http://bit.ly/2xc8Cxh</guid>
									<description><![CDATA[  JOHANNESBURG, South Africa, 28 May 2018 – As far back as the late 1880’s, great inventors such as Thomas Edison and Alexander Graham Bell, among others,]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-3706" src="https://img.global.news.samsung.com/za/wp-content/uploads/2018/05/A-Theatre-In-Your-Pocket_Thumb704.jpg" alt="" width="704" height="334" /></p>
<p>&nbsp;</p>
<p><strong>JOHANNESBURG, South Africa</strong><strong>, 28 May 2018 </strong>– As far back as the late 1880’s, great inventors such as Thomas Edison and Alexander Graham Bell, among others, were working on a way to record and play back music.<span style="font-size: small;"><sup><em><a href="#_edn1" name="_ednref1">[i]</a></em></sup></span> Before then, the only music that could be enjoyed had to be played live. Fast forward 100 years and the advent and popularity of the boom box exploded onto the scene, with youths from around the world sporting massive boxes on their shoulders.<span style="font-size: small;"><sup><em><a href="#_edn2" name="_ednref2">[ii]</a></em></sup></span></p>
<p>&nbsp;</p>
<p>Today, it’s difficult to imagine a life without a personal go-to-list that can be enjoyed whenever, wherever, privately. From joggers enjoying a motivating session or office workers immersing themselves in inspirational tunes, to teenagers bopping to the latest pop sensation or a grandmother listening to an e-book, the personal playlist has become an integral part of everyday life.</p>
<p>&nbsp;</p>
<p><strong>Craige Fleischer, Vice President of Integrated Mobility for Samsung South Africa, says</strong>, “Samsung always invests an enormous amount of time developing innovation that is relevant to our customers and can enhance their daily lives. The volume of work and investigation that went into the sound capability of the Samsung Galaxy S9 and S9+ bears testimony to that. In fact, we spent a year modifying the kinetic structure of the speaker to make enough room for it.<span style="font-size: small;"><sup><em><a href="#_edn3" name="_ednref3">[iii]</a></em></sup></span> The results are an intense sound experience that’s unmatched in any other device available today.”</p>
<p>&nbsp;</p>
<p>The Samsung <a href="http://www.samsung.com/za/smartphones/galaxy-s9/">Galaxy S9 and S9+</a> feature an additional speaker at the top of the phone for stereo sound with much better bass performance, less distortion at high volumes and access to Dolby Atmos surround sound technology. The devices also allow users to set up their own preferences for listening and once the Dolby Atmos feature is activated, there are three presets, for Movie, Voice and Music. The movie sound mode is out of this world, especially when combined with the 18.5:9 edge-to-edge ratio display, which curves over the phone, offering a fully cinematic view.</p>
<p>&nbsp;</p>
<p>The Adapt Sound feature optimises the sound settings for a user’ ears. All that needs to be done is a quick sound check under one of the settings and the difference is immediately noticeable. The Samsung Galaxy S9 is also backed by the in-house SoundAlive, which lets users’ amp up the audio output. It comes with a 9-band equalizer, which lets you adjust the frequency from 63Hz to 16kHz and from a range of 10dB to -10dB.<span style="font-size: small;"><sup><em><a href="#_edn4" name="_ednref4">[iv]</a></em></sup></span> The Samsung Galaxy S9 and S9+ include a number of accessories, including a pair of AKG headphones worth R999, which take the personal theatre experience to the next level.</p>
<p>&nbsp;</p>
<p>“The edge-to-edge display curves over the sides for a view that is boundless and free from visual distraction. Couple that with the incredible sound capabilities and you have your very own personal theatre that easily fits in your hand,” adds Fleischer.</p>
<p>&nbsp;</p>
<p>Edison, Bell and other inventors of their class would likely consider being able to walk around with a theatre in their pocket nothing short of magical. Although the modern world is used to the speedy advancement of technology, the innovation of such immersive mobile sound and visual capabilities certainly brings a little magic back to the world of entertainment.</p>
<hr />
<p><span style="font-size: small;"><sup><em><a href="#_ednref1" name="_edn1">[i]</a> http://www.charm.rhul.ac.uk/history/p20_4_1.html</em></sup></span></p>
<p><span style="font-size: small;"><sup><em><a href="#_ednref2" name="_edn2">[ii]</a> https://en.wikipedia.org/wiki/Boombox</em></sup></span></p>
<p><span style="font-size: small;"><sup><em><a href="#_ednref3" name="_edn3">[iii]</a> http://www.trustedreviews.com/news/samsung-explains-why-the-galaxy-s9-speakers-are-so-much-better-3446118</em></sup></span></p>
<p><span style="font-size: small;"><sup><em><a href="#_ednref4" name="_edn4">[iv]</a> https://www.guidingtech.com/samsung-galaxy-s9-audio-settings/</em></sup></span></p>
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