JOHANNESBURG, South Africa – 05 April, 2019

• Selfies have met consumers’ needs and surpassed it
• Security has been taken to an unprecedented level
• Longer battery life empowers people to do more, for much longer

There is no doubt that the latest release in the Galaxy series has built on its incredible legacy in ways that have captured the imagination of the world. Consumer Reports* calls it “The Best Smartphone ever” and it was graded “Best Rated Selfie Camera” by DxOMark.

The Galaxy S10 includes a new line of premium smartphones: The Galaxy S10+, S10 and S10e. Each device is packed with powerful features that have made headlines across the globe including a screen made for cinema, ultrasonic fingerprint security, wireless power-share, a long lasting battery and ground-breaking camera features, including an ultra-wide lens. These are just some of the reasons it has garnered the level of praise it has since launch. The device has also proven the value of listening to what people want and delivering exactly that. The S10 therefore works seamlessly with the apps that South Africans use daily, including Google Play, Gmail, Instagram and Whatsapp. This connection to the Android ecosystem and Samsung’s native technology empowers people to do more of what they love.

Consumer Reports notes the exceptional way it performs the basics including “the longest battery life in our ratings, excellent cameras, and the durability to withstand the physical abuses of daily life.”*

DxOMark, the leading source of independent image quality measurements and ratings for smartphones, cameras and lenses, rated the Galaxy S10 as the best selfie camera” **.

DisplayMate, the Industry Standard of Excellence for Image and Picture Quality said, “The Galaxy S10 has the most accurate colour display that have ever measured. It is visually indistinguishable from perfect, and almost certainly considerably better than your existing Smartphone, living room HDTV, tablet, laptop and computer monitor”. ***

“With three unique devices, the range has been engineered to meet the distinct needs of today’s smartphone market. Each device delivers a next-generation experience in the categories South Africans care about most, including ground-breaking innovations in display, security, camera and performance, “says Justin Hume, Director: Integrated Mobility at Samsung South Africa.

^{* Smartphone rating study released by Consumer Reports (USA).}

^{** Front runner in DxOMark selfie ratings March 2019.}

^{*** DisplayMate Galaxy S10 shootout article published March 2019.}

And now DxOMark—the trusted industry standard for camera and lens image quality measurements and ratings—has just announced that the Galaxy S9+ has earned the top spot in their mobile camera rankings. With a score of 99 points, we’ve earned DxOMark’s highest-ever combined photo and video rating for a smartphone camera. The Galaxy S9+ photo score from DxOMark is 104 points – the highest ever photo score from the organization.

Among all the exciting innovations, two technical innovations did more than any others to push the Galaxy S9+ to the top of the DxOMark rankings:  the Dual Aperture¹ and the Super Speed Dual Pixel Sensor. They work together to help you take amazing photos in any lighting condition and capture everyday epic moments.

If you’ve ever taken a grainy photo at a dimly lit birthday dinner or frowned as your friend’s smile got washed out by bright sunlight, then you know that most of the time we take photos in imperfect light. The Dual Aperture lens automatically adapts like the human eye, and with an F stop of 1.5 it’s the widest lens of any smartphone—delivering the brightest possible pictures in extreme low-light environments. Meanwhile, the Super Speed Dual Pixel sensor goes to work, using its dedicated processing power and memory to combine up to 12 distinct images into one amazing, high-quality photo.

DxOMark’s ranking affirmed the value of these camera innovations with every photo we take—from midnight to high noon. But they’re not the only reasons you’ll want to experience for yourself what the Galaxy S9 and Galaxy S9+ camera does to reimagine the way you communicate, share and experience the world.

In Super Slow-mo mode, the Galaxy S9 and Galaxy S9+ lets you capture 960 frames per second—four times more than the Galaxy S8. While manual capture gives you complete control of the shot, the new Automatic Motion Detection mode will start recording as soon as it senses movement in the frame,. After capturing the shot, music is added automatically and instantly creates three shareable GIFs  to easily share with friends and family.

There are even more ways to personalize what you create and share with the new camera with augmented reality (AR) technology. Using advanced AR technology, the Galaxy S9 and Galaxy S9+ analyze a 2D image of you and creates a 3D animated AR Emoji, a personalized emoji that’s uniquely you.

AR Emoji messages are saved in a standard AGIF file format, so you can send them to anyone using your favorite messaging app. To create one, it’s as easy as taking a selfie.

The Galaxy S9 and Galaxy S9+ AR technology also reimagines the way you interact with the world around you. Bixby, Samsung’s intelligence platform, is integrated into the camera and automatically overlays information directly on top of the image the camera is pointing at. With new Bixby features² built right within the camera, you don’t have to go through several steps or applications to get information about local landmarks, read a foreign menu or street sign in 54 different languages with Live Translation³, or shop⁴. If you see a cool product, Bixby will show you shopping options from retailers such as Walmart and Sam’s Club. The new Makeup feature lets you try on different looks and shop for your favorites. You can even point the camera at the meal in front of you, and in conjunction with AI, Bixby can estimate the calories and track them in Samsung Health.

As I hope you can see, we did more than design a new smartphone camera. We reimagined it so you can capture the perfect image in almost any light, capture moments and tell stories in new, creative ways.

¹ Rear camera F1.5 lens. Dual aperture (F2.4/F1.5) on rear wide-angle lens only. Light comparison based on the Galaxy S8.
² Voice command works with a select, growing number of third-party apps; see Apps with Voice in Bixby for a list of compatible apps. Service ability may vary by country. Instant access to Bixby not available while in: video and voice recording, call, Ultra Power Saving Mode, Emergency Mode, Kids Mode, DeX, DeX Station, and Car Mode.

³ Samsung Account log-in and data network (wifi or internet connection) required. Translation speed may vary depending on internet connection and word count. This function is limited to selected languages. For the full list of languages please visit www.samsung.com/galaxy

⁴ Feature limited to select retail partners.