Long days, warm nights, braais with friends, family movie marathons and holiday gaming sessions – summer is all about making great memories. This year, Samsung invites you to get summer ready with innovative technology and beautifully designed home appliances that elevate connected living, from entertainment and gaming to cooling, cooking and everyday convenience.

And to make the season even brighter, Samsung’s Black Friday deals bring unmissable savings across quality products – helping households upgrade stylishly and smartly, just in time for summer.

Whether you’re hosting, keeping the home cool, streaming your favourite shows or levelling up your gaming space, Samsung has what you need to enjoy a smarter, more connected summer.

Hot Summer Deals

• 55-inch S85F 4K OLED Samsung Vision AI TV – Now R15,999* (save R7,000). Enjoy life-like colour and immersive viewing powered by Vision AI – perfect for summer series binge watching, holiday films and sports.
• B-series HW-B650F 3.1-channel Soundbar – Now R2,799* (save R1,200). With rich surround sound and deep bass, it brings your festive playlists and blockbuster viewing to life.
• Bespoke AI Side-by-Side Refrigerator (617L) – Now R20,999^* (save R5,000). With smart features, generous space and seamless design, it’s built for the season of entertaining and feasting.
• 11KG EcoBubble Front Loader with Steam & SmartThings – Now R9,999^* (save R2,000) – Power-efficient^[1], fabric-friendly and AI-enhanced.
• Enjoy ultra-fast, ultra-smooth performance, sharp visuals and responsive gameplay for every winning-streak session.
  • 34” Odyssey G8 175Hz 0.03ms OLED Gaming Monitor – Now R23,799^* (save R4,200)
  • 25” Odyssey G40B 240Hz Gaming Monitor – Now R3,999^* (save R1,000)
• Stay cool with Samsung’s smart climate control systems and save on costs.
  • AR3000HM Wall-mount Non-Inverter New Max 18,000 BTU/h – Now R8,999^* (Save R1,500)
  • AR3000HM Wall-mount Non-Inverter New Max 24,000 BTU/h – Now R11,499^* (Save R2,000)

With sleek design, intelligent features and seamless connectivity, Samsung products fit naturally into modern lifestyles. Enjoy comfort, entertainment, convenience and unforgettable moments.

Shop While It’s Hot

The Black Friday offers are available at Samsung stores, leading retail partners, Samsung.com and the Samsung Shop App.

Samsung is here to make your summer brighter, smoother and more stylish, all while unlocking incredible value. Samsung has some of the world’s advanced tech at discounted prices. Unlock incredible value until 30 November 2025^[3] .

^[1] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.

^[2] Refresh rate and response time may vary based on the performance of the input source.

^[3] Ts&Cs Apply.

*Recommended Resale Price. Prices may vary per retailer.

The Hidden Cost of Doing Laundry Wrong

Many consumers don’t realise that using too much detergent, or the wrong type, can do more harm than good. Overdosing leads to excess soap build-up, mechanical strain, and inefficient rinsing, which can damage fabrics, irritate skin, and even shorten the lifespan of a washing machine. Under-dosing, on the other hand, compromises cleanliness, leaving behind dirt and grime.

What makes it worse? These issues are often amplified when detergent misuse is paired with the wrong washing cycle or water conditions.

The Science of a Perfect Wash

Effective cleaning is more than just soap and water. Detergent performance is influenced by fabric type, soil level, water hardness, and the washing cycle selected. Most consumers can’t manually calculate all of these variables, and that’s where Samsung steps in.

The Samsung Edge: Smarter Technology for Smarter Washing

Samsung’s latest range of intelligent washing machines features ground-breaking innovations like EcoBubble, AI Wash, and Auto Dispense – technologies designed to take the guesswork out of laundry.

• AI Wash uses sensors to detect load size, fabric type, soil level, and detergent concentration in real-time.
• It then automatically adjusts the water level, cycle time, and rinse intensity for optimal cleaning and rinsing*.
• Auto Dispense** delivers the precise amount of detergent needed, reducing waste and preventing overuse.
• EcoBubble activates detergent with air and water before the cycle begins, creating bubbles that penetrate fabric more effectively.

Together, these features not only improve washing results but also promote energy efficiency, water conservation, and appliance longevity, which are all key considerations for modern, eco-conscious households.

With rising utility costs and growing awareness around sustainability, the OMO Wash Days campaign couldn’t come at a better time. Samsung is empowering people with the science behind smart laundry, helping them make optimum choices that benefit their homes, their wallets, and the planet.

By combining Samsung’s smart appliance technology with OMO’s detergent expertise, the campaign bridges the knowledge gap that often leads to poor laundry outcomes.

* Expected number of loads. Detergent compartment can hold general detergent for up to 25 loads. Flex compartment can hold one of the following softener for up to 34 loads, general detergent for up to 22 loads or speciality detergent for up to 29 loads.

**Results may vary depending on actual usage conditions

Laundry has always been about detergent and water. But what if the secret to cleaner clothes wasn’t just about what you use – but how you use it?

With the OMO Wash Days campaign, Samsung South Africa is shining a spotlight on the hidden power of its intelligent washing machines, showing how features like EcoBubble, AI Wash, and Auto Dispense are transforming the humble laundry cycle into a smarter, more sustainable routine.

Rethinking Detergent Performance

Too often, detergent is not optimally used – leading to ineffective cleaning, and sometimes, clothing fabric damage. Samsung’s technology reimagines how detergent works by maximising its potential through engineering precision and smart automation.

EcoBubble: Cool Water Cleaning That Works

Samsung’s EcoBubble technology pre-mixes detergent with air and water to create a soapy foam before the wash even begins. These bubbles penetrate fabrics faster and more evenly, activating the cleaning agents at lower temperatures.

Why It Matters:

• Enables effective soil ^[1] removal in cool water, thus reducing energy usage
• Prevents shrinkage ^[2] and colour fading in delicate items.
• Ensures detergent is fully activated and absorbed ^[3].

AI Wash ^[4]: Intelligent Cycles That Think for You

AI Wash uses four smart sensors to detect load weight, fabric type, soil levels, and water clarity, then automatically adjusts water, detergent, and cycle duration in real-time.

User Benefits:

• Convenience and intelligent cycles that think for you
• Washes tailored to the exact condition of each load
• Takes care of your clothes and washes them thoroughly and gently

This is laundry care that adapts to your lifestyle – and to every sock, shirt, or school uniform you throw in the drum.

Auto Dispense ^[5]: Fill Once, Many Washes

Measuring cups are a thing of the past. Samsung’s Auto Dispense feature holds detergent and softener in dedicated compartments, then automatically dispenses the perfect amount for each load.

Why It Works:

• Helps to eliminate detergent waste
• Reduces the chance of detergent residue on clothing
• Can run for multiple loads without needing a refill – ideal for busy homes

SmartThings AI Energy mode

You can monitor and reduce your energy usage with AI Energy mode, which lets you easily check the power consumption and estimates your electricity bill. For certain cycles, it reduces energy use by over 19% ^[6] with the same performance, by reducing the use of a heater and increasing the cycle time.

Flex Auto Dispense System

Get great washing results with less effort, thanks to the Flex Auto Dispense System. It automatically dispenses the optimal amount of detergent and softener for each load, based on the cycle and load size. The system is compatible with a variety of detergents and softeners and can store enough for up to 25 loads – or up to 47 loads when using detergent only in the Flex Dispense ^[7] compartment.

The OMO Wash Days campaign aligns with Samsung’s broader commitment to sustainability, efficiency, and intelligent living. Together with trusted, low-suds eco-detergents like OMO, Samsung’s washing machines make detergent work smarter, reduce waste, and simplify daily life.

Whether you’re a parent, a professional, or you don’t want to continue wasting water and detergent, Samsung’s smart laundry innovations ensure that every drop of detergent delivers maximum impact – with less effort, less waste, and better results.

^[1] Results may vary depending on actual usage conditions

^[2] Results may vary depending on actual usage conditions

^[3] Results may vary depending on actual usage conditions

^[4] Actual results may vary depending on individual use

^[5] Only available on WW6400D

^[6] Based on internal testing with IEC 8lb load except for Small Load Cycle (IEC 4lb load). Results may vary depending on the actual usage conditions.

^[7] Expected number of loads. Detergent compartment can hold general detergent for up to 25 loads. Flex compartment can hold one of the following softener for up to 34 loads, general detergent for up to 22 loads or speciality detergent for up to 29 loads.

Whether you’re shopping online, visiting a Samsung brand store, exploring the recently launched Samsung Shop App, or shopping at a participating retailer, the Blue Tag Sale is here to offer customers nationwide the opportunity to enjoy significant savings.

Some of the standout deals include^[1]:

• Side by Side Fridge, Non-Plumbed Water & Ice Dispenser, Gentle Black, 617L (RS64DG53R3B1FA) – Inside and out, this modern fridge is a sophisticated addition to any kitchen. Now at R24,999* (save R7,000). Get more! When you purchase this fridge, you qualify for a complimentary Samsung Galaxy Tab S9 FE 5G^[2] (You can redeem your gift using your receipt or proof of purchase on https://www.samsung.com/za/offer/blue-tag-sale/redemption/).
• AI 11KG Front Loader, with Eco bubble (WW11CGP44DSBFA) – Make laundry days easier and more efficient. Available now for R11,999* (save R2,000).
• 50-inch DU7010 Crystal UHD 4K HDR Smart TV (UA50DU7010UXXA) – Experience entertainment like royalty. Now at R6,799* (save R1,000)
• 49″ Odyssey OLED G95SC Smart Gaming Monitor (LS49CG954SUXEN) – Level up your gaming setup with this incredible monitor, now available for R39,999* (save R20,000).

The Blue Tag Sale is your chance to grab the latest Samsung technology at a reduced price. Don’t miss out on these amazing offers to upgrade your home appliances, electronics, and more!

Mark your calendar and get ready to shop, because the Samsung Blue Tag Sale 2025 is the event you won’t want to miss!

^[1] Terms and Conditions Apply. Qualifying products can be identified by a Blue Tag written ‘Blue Tag Sale’. Available at participating retailers and stockists. Pricing constitutes recommended retail pricing and may vary.

^[2] Terms and Conditions Apply. Keep your receipt or proof of purchase to be able to redeem your gift.

AirWash

Washer Dryer with technologies such as Samsung’s AirWash can deodorise and sanitise your clothes. Using just heated air, unpleasant odour is removed, and bacteria are eliminated without using water, detergent or other chemicals.

Fabric Care

Another important thing to consider while buying a Washer Dryer is fabric care. All drying programs (except for the Time dry option) detect the weight of the laundry in order to display a more accurate drying time and dry the laundry more effectively without damaging it. Machines without the weight sensor, tend to continue drying clothes even when they’ve been adequately dried and this could damage your laundry.

Ceramic heater

A Washer Dryer with a good quality ceramic heater can triple the life of ones washing machine heater by not only protecting it from the build-up of water scale deposit but also increased energy efficiency.

Eco-Bubble

Samsung washer dryers come with bubble generator to dissolve detergent into the water and then inject air, producing a rich soapy foam cushion. With less mechanical actions and bubble cushion, the technology protects clothes from getting damaged. The softer and smoother bubble action protects delicate clothes such as outdoor wear and water repellent fabrics.

Size of the family

It is one of the most important points to consider when buying a new Washer Dryer. The number of family members would be directly correlating to a larger capacity washing machine. A large capacity washing machine is recommended for bigger families and vice-versa.

Drying capacity

In Washer Dryers, drying capacities are often smaller than washing capacities. For instance, in a 9Kg Washer Dryer, 6Kg would be the optimal drying capacity. Due to this difference between the washing and drying capacities, one must remove some of the laundry items before you can start drying it. Drying capacity varies for different sizes.

Energy rating

Another important aspect to consider when buying a Washer Dryer is the energy rating it comes with. A higher energy rating, like those in Samsung washing machines, helps you save on electricity bills and reduces overall energy consumption. This is invaluable in South Africa where electricity prices are soaring.

Digital Inverter

Digital Inverter motors work precisely according to load-size unlike non-inverter motors which has fixed operation, so it offers up to 40% energy saving. It utilises strong magnets for less friction in the motor, allowing for a quiet, powerful and durable performance.

And the time to choose a washing machine that ticks all these boxes is now as Samsung and Omo have teamed up once again to offer incredible value with the popular Wash Days promotion. The partnership between Samsung laundry appliances and OMO auto liquid has been designed to provide a seamless, stress-free laundry experience – while rewarding customers with every purchase. Samsung offers Digital Inverter top loaders, and front loaders which may include features like Hygiene Steam, Ecobubble, and Addwash. If you buy a participating Samsung top loader or front loader from a participating retailer, you will qualify for an OMO Wash Day hamper from participating stores. You have until 31 August 2021 to buy the selected Samsung washing machines and be eligible for the ultra-handy OMO hamper.

“There is an increasing focus on wellness and improving one’s health in today’s world. This is clearly aligned with Samsung’s ongoing commitment to create convenient and eco-conscious products, designed for a healthier planet. As a human-centred company Samsung’s intent is to inspire the world with innovative technologies, products and design,” says Nithia Pillay, Director of Consumer Electronics at Samsung South Africa.

By creating home appliance focussed on adding real value, reducing effort, streamlined design and eco-friendly technology, Samsung has enabled consumers to take the first steps in living a holistic life where the home front can be designed to empower users to free up their living spaces and here are a few ways to do it:

• Improve your health and support weight loss goals by eliminating fried fast food from your diet. Samsung’s Convection Microwave Oven with HotBlast and SLIM FRY technology delivers crisp snacks and quick meals without the fat and in minutes. This revolutionary oven also allows you to easily prepare homemade and wholesome alternatives to store-bought food.

• Cut the costs of groceries and reduce the time spent preparing dinners by buying and freezing in-season vegetables and preparing frozen dinners in advance. Samsung’s Top Mounted Freezer refrigerator with Twin Cooling Plus offers ample space, quick and effective freezing and customisable control to make cost-saving food storage a breeze.

• Tidy up your kitchen by replacing a multitude of appliances, such as the deep fryer and bread maker, with a single, sleek Samsung Convection Microwave Oven.

• Start every day with super clean linen and soft furnishings, without negative environmental impacts, by deep cleaning everything in Samsung’s AddWash Washing Machine with Ecobubble technology. The efficient Ecobubble technology mixes air, water and detergent to create bubbles that penetrate your laundry faster, helping you wash at cooler temperatures, which is better for the environment and your energy bills. Delivering superior cleaning in under an hour, Samsung’s AddWash Washing Machine reduces the time needed for washing, enabling you to enjoy more family time or time on the things you value.

“Samsung is constantly raising the bar for smarter home appliances that enhance experiences. Our ever-growing home appliance range is designed to connect with people’s quest for healthier, eco-friendly living and more time to do the things that matter,” concludes Pillay.

*https://www.forbes.com/sites/deborahweinswig/2016/09/07/millennials-go-minimal-the-decluttering-lifestyle-trend-that-is-taking-over/#1573287a3755