evolution – Samsung Newsroom South Africa

Televisions of the Future will be Bigger and Better

Wed, 13 Dec 2017 23:01:58 +0000

The evolution of television has been extraordinary – from tiny black and white bubble-shaped boxes to massive home theatres. Long gone are the days of snow-washed television screens and dulled colours with a family huddled close to the TV. The ubiquitous screen has evolved in line with the content now offered through a myriad of channels.

Consumer viewing behaviour has also evolved, and the demand now is for an enhanced viewing experience. This is one of the main reasons Samsung’s QLED screens are becoming increasingly popular. But, the evolution doesn’t just stop at the intense picture and sound quality.

“We see the consistent acceleration of technology in the day-to-day lives of consumers. It’s because of this that Samsung considers customers’ daily needs and inconveniences to help better inform future television innovation – specifically in the development of new products that add harmony to any busy lifestyle and beautiful design to any home,” says Mike van Lier, Samsung Director of Consumer Electronics.

The television of the future will be a device which can be put up anywhere, new designs will change the notion that the TV must sit still or be fixed in one place. Consumers will no longer need to tailor their lifestyles to their televisions, but will have the luxury of Samsung products that will fit seamlessly and discreetly into their daily life.

Samsung recently invited media to discuss key trends and the outlook for the global television market. These included the rapidly increasing demand for UHD quality large screen televisions, as well as ongoing consumer pain points related to convenience.

“We are moving from speaking about distinct products and technologies such as QLED, to talking about consumer benefits and experiences, about the inspiration behind the innovation, about the positive impact we can have upon the world and about our vision for the future,” says Van Lier.

It was found that the television market is experiencing a shift from FHD to UHD. Between January and August of this year, according to Growth from Knowledge (GfK) and National Purchase Diary (NPD) research firms, revenues for UHD televisions accounted for over 50 percent of the global TV market. Research has shown that consumers want a device that is easier to use and to this end, Samsung conducted research in the US and German TV markets among those willing to purchase a new TV product. The results are detailed below.

Top Pain Points When Using a TV

UNITED STATES	GERMANY
1 222 Consumers willing to buy a TV	1 574 Consumers willing to buy a TV
23% Complex cables	15% Complex Cables
15% Poor sound	13% Too many TV models
15% Connectivity for devices	13% Connectivity for devices
14% Number of remote controls	12% Poor TV sound
12% Inconvenience for typing	11% Non-smart TV

Based on these trends, Samsung continues to strengthen its leadership in the global TV market. According to GfK and NPD, between January and August 2017, Samsung was the number one player, recording 34 percent of total global television market revenue, higher than the market shares of the second and third largest players combined. The company also recorded 42 percent for big screen TVs, 60-inch and larger, and 38 percent for UHD TVs. Samsung also led in market share based on TV pricing, with 44 percent in TVs, priced over $1 500 (R21 311), and 37 percent for TVs over $2 500 (R35 519).

Samsung’s strategy revolves around providing consumers with the broadest options for big screen TVs, such as QLED TVs and premium UHD TVs in 65-, 75-, 82- and 88-inch sizes, as well as curved and flat screen options. The TV accessories have also received positive reviews, including the clean and clutter-free cable solution, Invisible Connection; auto recognition and control function, Auto Detection and One Remote, providing an easy way to access many different remote controls in one.

“With a significant increase in QLED TV sales globally in the second half of this year, there is no doubt that the position of Samsung as a leading player in the premium TV market continues to grow. Samsung will continue to lead global TV market trends with a business strategy that meets the rapidly changing needs of global consumers,” concludes van Lier.

Click on the link to hear Mike van Lier, Samsung Director Consumer Electronics, talk more about the future of television.

https://img.global.news.samsung.com/za/wp-content/uploads/2017/12/Mike-Podcast.mp3

Source: *https://www.npd.com/wps/portal/npd/us/home/

**https://www.npd.com/wps/portal/npd/us/home/

This is a Phone… Until Now!

Wed, 29 Mar 2017 16:52:18 +0000

The cell phone has gone through many transformations since the first of its kind, the DynaTAC 800x, hit the shelves in 1983. The 35 years of development since has brought us to the sleek and sophisticated smartphones of today and Samsung has taken the next step in the evolution with its latest S-Series smartphone.

Though the first cell phone call was made on 3 April 1973, it took a further 10 years of improvements before it could be released to the public. This phone was as large as a brick and almost as heavy, offering a meagre 30 minutes of talk time.

Over the years a considerable amount of time and money has been invested into research and development (R&D) to transform the cell phone into what we see today – a small, light, powerful and smart handset. It is a device that has become such an integrated part of our lives that few of us can do without one.

“There have been many updates to these devices of which the various form factors were most visible. We saw the ‘candybar’, the ‘flip or clamshell’, the ‘slider’, those with *‘QWERTY’ keypads and the current full touch-screen phones of today,” says Craige Fleisher, Director Integrated Mobility at Samsung South Africa.

The development of the cell phone also brought with it numerous innovations. From liquid crystal displays (LCDs) to brighter active-matrix organic light-emitting diode (AMOLED) colour touch-screens that were at first resistive (stylus or pen driven) and then capacitive (operated by fingertip).

We saw digital cameras and video cameras be incorporated, as well as media players being introduced. More memory, faster processors and longer lasting batteries enabled features such as Global Positioning System (GPS) navigation, easy Internet access and the ability to run the great variety of third-party software components or applications over the years. There were many more improvements that brought us to the smartphone era.

The term “smartphone” was coined in 2000 and with this term came the next level of mobile phone technology. With all of the above mentioned breakthrough innovations being adopted by all smartphone manufacturers we’ve started seeing one smartphone becoming relatively indistinguishable from another; similar to all the rest and with little change.

“We have become so used to having a smartphone in our pockets that can do what any other smartphone can do, too… until now!” says Fleischer. “On 29 March 2017, we will unbox our latest Galaxy S-Series smartphone and introduce the phone of the future to the world.”

The long awaited unboxing will be streamed live over the Internet and South Africans can watch as the smartphone of the future is revealed. Tune in to the event at 17:00 Central Africa Time (CAT) on Wednesday 29 March by visiting www.samsung.com/galaxy to share in the experience as Samsung takes the next step in the evolution of the smartphone.

*QWERTY: Keyboard layout for Latin script

[Infographic] Evolution of Samsung TVs

Tue, 10 Feb 2015 15:49:46 +0000

With the introduction of the cutting-edge SUHD TV at this year’s CES and yesterday’s first global release in South Korea, we decided to take a moment and see just how far Samsung TVs have progressed.

Samsung’s TV history goes back almost half a century, and it’s the market leader for nearly a decade now. What was your first TV like? Any TVs you recognize above? Let us know in the comments below.