Samsung recently connected with amazing South African women including Melinda Bam, Koketso Chipana and Sarah Langa at The Adidas’ I’m Possible Festival in Johannesburg. Over 1200 women between the ages of 18 and 35, were in attendance at the Adidas event, featuring admired fitness instructors and leading local artists – with the aim to Inspire “her” – with I’m Possible Stories of Women who are seeing new possibilities. Melinda Bam, Sarah Langa and Koketso Chipane were armed with their gravity-defying device Galaxy ZFlip3 5G devices, that effortlessly transform from uber-stylish smartphones to game-changing fitness-focused devices.

“For Adidas, the collaboration with Samsung was a seamless one. Samsung shares our believe in empowering people with the platforms and tools to overcome all limits to be the best version of themselves. The ‘’I’m Possible ‘event is aimed at women who defy the ordinary, a philosophy Samsung continually communicates with their equally inspiring ‘Do what you can’t’ vision, “Sphe Mjadu CMO Adidas

“The collaboration with Adidas was a seamless one. Samsung shares Adidas’s believe in empowering people with the platforms and tools to overcome all limits to be the best version of themselves. The ‘’I’m Possible ‘event is aimed at women who defy the ordinary, a philosophy Samsung continually communicates with our long-held ‘Do what you can’t’ vision, “said Dudu Mokholo, Chief Marketing Officer at Samsung Africa

Sarah, Koketso and Melinda used their Galaxy Z Flip3 5G to great effect as they rose to the challenge of attaining their personal health goals. With the Galaxy Z Flip3 5G’s versatile and immersive screens they were able to make full use of innovations such as Flex Mode which you can use hands free by standing it up on a surface, to record the workouts on the day. The slim, lightweight design of the device gave them the advantage of easily slipping it into their training gear, and even while being active on the day, they could effortlessly check their step count or calories burnt, as all the info is right there on the Galaxy Z Flip3 5G cover screen.

Ultimately, the Galaxy Z Flip3 5G is a premium, versatile smartphone, that looks at home on the red carpet just as it does at the finish line. Watch Melinda, Sarah and Koketso in action at the event:

Inspiringly, all proceeds from the festival ticket sales will go to Blossom Care Solutions, to jointly tackle period poverty by providing increased access to sanitary pads in township schools and rural communities.

JOHANNESBURG, South Africa – 04 November, 2019 – Today announced, at the Samsung Developer Conference 2019 (SDC19), new ways its platforms will enable developers to introduce simpler, more powerful experiences to consumers around the world. Samsung shared its vision for the next era of mobile and connected living, offering inspiration to developers, enterprise leaders, and consumers through innovative experiences with the devices they rely on every day.

DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics said, “We are fortunate to work with the world’s best developers and designers. Together, we have built an extensive and secure ecosystem of devices and services. We continue to make progress toward our vision to be the innovator of new mobile experiences that flow seamlessly and continuously wherever we go.”

Creating Opportunities for Developers through Open, Scalable AI and IoT Platforms

To help consumers discover new ways Bixby can work with them to get things done more quickly and easily, Samsung launched Bixby Marketplace earlier this year, creating a way for developers to introduce their Bixby capsules to millions of Bixby users. In the past six months, the size of the Bixby developer community has doubled. And starting in 2020, the Bixby Marketplace will expand gradually, enabling developers to offer their services across more Samsung devices.

To make it easier for developers to create new experiences on its AI platform and ensure consumers have a more intuitive experience, Samsung announced enhanced capabilities in the Bixby Developer Studio at SDC19.

• New Bixby Templates make it easy for developers to create capsules using pre-existing forms so that they don’t have to start from scratch.

• Enhanced Bixby Views enable developers to build capsules with a consistent design even beyond smartphones – to televisions, tablets, smartwatches and refrigerators.

• Developers can now register their capsules under Natural Language Categories. When users ask Bixby for help related to a category

– such as radio, news, or navigation – Bixby suggests a capsule that can help them get what they need more quickly and easily, even without having to call out the exact name of the capsule.

More consumers than ever are seeing how seamlessly connected devices and services can make everyday life easier. Developers can scale their device and service offerings through Samsung’s IoT platform, SmartThings. Already, developers and partners have brought connected experiences to more than 45 million monthly active users and thousands of compatible devices, and the platform is expected to grow further with the Work as a SmartThings Hub (WASH) program, which allows partners like network operators to embed SmartThings Hub software into their devices.

To help developers build on and integrate existing devices with the SmartThings platform, Samsung announced new capabilities for developers:

• The new Rules API brings to life more automated smart home experiences to reflect individual daily routines across a broad range of SmartThings devices.

• Samsung is launching the SmartThings Device SDK Beta program in early 2020 to enable more third-party manufacturers to create SmartThings-compatible devices.

Samsung continues to invite developers to actively participate in its ecosystem and supports the developer community with several incentive programs—including the Best of Galaxy Store Award, the Samsung Mobile Design Competition, Bixby DevJam and the Samsung Mobile Security Reward program.

Inspiring Developers with New Experiences Across Devices

Samsung continued to refine the mobile experience to allow users to focus on what matters most to them. One UI 2 includes new features that declutter the user interface – making it easier for people to interact naturally, while also making it easier on their eyes. And now, to make both the developer and the user experiences consistent across devices, Samsung is expanding the use of One UI 2 beyond smartphones to tablets, wearables, and new form factors, including foldables.

With the launch of Galaxy Fold, Samsung designed a first-of-its-kind mobile experience that is much more than a foldable device. Samsung, alongside hundreds of developers and partners, created an entire foldable ecosystem that continues to grow and opens up new possibilities to the mobile experience. As promised at SDC last year, Samsung will continue to explore a range of new form factors in the foldable category. And at SDC19, Samsung invited developers and users alike to join the exploration of exciting new use cases and user experiences.

To deliver the best possible TV viewing experience, Samsung is also investing in 8K technologies. With AI ScaleNet, Samsung has made it possible to stream high-quality 8K videos on networks with lower bandwidth capabilities. Samsung has also announced new tools that make it easier for developers to bring new experiences across the nearly 100 million Smart TVs that are powered by Tizen.

• Wits automatically uploads a code edit to the TV, so developers can see their update almost immediately, significantly trimming development time.

• EasyST makes testing content playback much easier because developers don’t need to build their own test app to make sure their content is streaming as intended

• TIFA (Tizen Identifier for Advertising) gives consumers the option to limit ad tracking or opt-out of targeted advertising

• Samsung is making Tizen TV OS available to third-party TV makers for the first time.

End-to-End Security Built-in Every Solution and Experience

Emerging technologies, such as IoT, AI and 5G, are bringing new capabilities and opportunities to the developer landscape. For Samsung, it means providing the community with the tools and programs necessary to deliver secure and reliable solutions.

Secure Development Lifecycle delivers systematic reviews at every phase of the development, supply chain, and manufacturing process. To give both developers and users peace of mind, Samsung offers the Knox SDK, allowing partners and app developers to integrate advanced security solutions to their apps and services. In addition, Samsung has been working with German government agencies, especially BSI, and industry partners on developing a mobile-enabled eID for digital services to support customers and governments by developing a solid foundation for trusted identity services.

Samsung invites developers and partners on its journey to bring new and secure experiences to life. For more information about working with Samsung and the Samsung Developer Conference 2019, please visit sdc.developer.samsung.com. Further information can also be found on Twitter (@samsung_dev) and using the hashtag #SDC19.

* All services and programs mentioned above may vary by region.