That’s why Galaxy’s next chapter is to provide an experience that seamlessly blends artistry and engineering to elevate everyday interactions.

Squeeze onto a crowded Gautrain station  for your evening commute with the device folded in hand and use voice controls to have AI find you the perfect restaurant and text your dining companion. Finish off that unsent work email during the ride, then use the powerful camera to commemorate your night out. AI-powered tools enable all-day messaging, browsing and gaming on the go, so you can focus on your life — all without weighing you down.

With industry-leading hardware, cutting-edge performance and seamless AI integration optimized for the foldable format, it’s what users have come to expect from Galaxy Ultra.

And when it unfolds, it transforms — into a more immersive entertainment hub, a spacious workspace or a multitasking powerhouse, now enhanced by powerful Galaxy AI features designed specifically for the foldable form.

The Ultra experience is ready to unfold.

JOHANNESBURG, South Africa – November 27 2019 – Samsung captured the imagination of the world with its recently released category-defining flagship smartphone, the Galaxy Fold. At IFA 2019, visitors had the unique opportunity to experience the Galaxy Fold for the very first time.

For those who were not able to experience this, the video above provides a look at what a hands-on experience of the Galaxy Fold looks like for users.

The Galaxy Fold’s unique design and foldable form factor, providing you with two options for screen size in one device, provides a brand-new user experience. When closed, you can comfortably access all your essential apps with just one hand. But when opened, the 7.3-inch Infinity Flex Display offers a truly immersive viewing experience, allowing you to get lost in videos on a screen that’s so big, you won’t believe you can fit it in a pocket. From the camera to the gallery to the latest gaming apps, users can enjoy next-level experiences with their favourite content on the spacious screen of the main display just by opening up the device.

In order to facilitate maximum productivity and ease of use when switching between the Galaxy Fold’s two displays, Samsung developed two features especially: App Continuity and Multi-Active Window. With App Continuity, you can switch between using an app on the cover display and using it on the main display seamlessly. For example, you can check an email when the device is folded, and then, when you open the device to reply, a version of the email app that is optimised for the expansive screen will open, allowing you to comfortably view the full contents of the email. Following the uninterrupted screen transition, you can then reply to the email using the keyboard, which is optimised for placement near each of your hands.

Multi-Active Window allows you to take advantage of the increased screen real state of the main display, as you can open multiple apps simultaneously and easily use them at the same time thanks to an optimised UX for next-level multitasking. Whilst reading an email, you can easily drag and drop your Calendar as well as Google Maps from the device’s side panel into the Multi-Active Window to work in three windows simultaneously and coordinate a meeting quickly and efficiently. You can also easily adjust the dimensions of each app window so as to see more, or less, as you require.