Samsung has announced that it had reaffirmed its position as a top-five brand in Interbrand’s Best Global Brands 2021.

According to the Best Global Brands list announced by the global consulting firm Interbrand on October 20 2021, Samsung ranked fifth with a brand value of USD 74.6 billion, a 20% increase compared to last year. On the back of its strong financial performance, which has recovered to reach pre-pandemic levels, the company’s brand value surged by 20% this year, twice the average brand value growth rate among the top 100 brands in 2021.

Since entering the top five for the first time last year, Samsung has maintained its position for two consecutive years with its largest increase in brand value since 2013.

According to Interbrand, major factors that played a critical role in Samsung’s growth include:

• Its transition to a customer-centric management system, highlighted by the establishment of a new CX (customer experience) team dedicated to prioritising customer experience and values
• Its ongoing efforts for sustainable development, including various campaigns guided by its CSR vision, ‘Together for Tomorrow! Enabling People,’ as well as company-wide initiatives that promote sustainability, such as the use of eco-packaging for TVs and the Galaxy Upcycling programme
• The launches of innovative products including the Galaxy Z Foldable series, Neo QLEDs, and the Bespoke line-up of home appliances.
• Leading the development of advanced technologies such as artificial intelligence (AI), 5G, automotive, and robotics through consistent investment.

“It is very encouraging to see Samsung reach the top five in the world last year and then achieve enormous double-digit growth this year—our biggest leap in brand value since 2013,” said Dudu Mokholo, Chief Marketing Officer at Samsung Africa. “We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers in South Africa and around the globe.”

Interbrand evaluates businesses’ brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase, and brand competitiveness.

Meanwhile, on October 12, Samsung was also ranked No.1 by Forbes as the World’s Best Employers 2021 for the second consecutive year. As a global organization with employees and businesses around the world, Samsung has, once again, been chosen as the number one employer.

Each year, Forbes surveys around 150,000 employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers’ COVID-19 responses and score their employers on image, economic footprint, talent development, gender equality and social responsibility.

Reference: Samsung’s growth in brand value (Interbrand)

Earlier this year, Samsung debuted its 2021 Neo QLED line-up. Leading business and consumer technology publications have already awarded the line-up top honours, highlighting the televisions’ exceptional picture quality, sound innovations and design upgrades.

The Neo QLED portfolio – which includes 4K and 8K models – delivers an entirely new kind of display technology. The introduction of this technology emphasises not only Samsung’s rich engineering and innovation heritage, but also its commitment to new advancements in accessibility and sustainability that are redefining how consumers use their TVs in their homes. Complementing their vivid picture quality, Samsung’s Neo QLED TVs feature a premium Infinity One Design and Object Tracking Sound Pro that ensure that the TVs look and sound incredible from every angle. Neo QLEDs also carry Samsung’s award-winning Tizen operating system, which now offers new smart features like Samsung Smart Trainer to enhance the Samsung Health feature and new tools to optimise the gaming experience.

Here are some of the early reviews and reactions to the 2021 line-up:

Samsung’s flagship 4K Neo QLED TV, the QN90A, received top honours from Forbes in a review that highlighted how the TV’s processing capabilities offer almost three-dimensional detail and a top-of-the-line gaming experience. The outlet noted that “The 65QN90A’s upscaling is almost unfathomably good,” and praised, “the eye-popping beauty of the QN65QN90A’s gaming images.”

TechRadar also praised Samsung’s Neo QLED technology, awarding the QN95A a five-star review and the distinction of ‘Editor’s Choice’. The publication commented that, “Samsung’s first foray into Mini LED is a resounding success, with this Neo QLED TV.”

Techaeris applauded Samsung’s QN800A 8K Neo QLED TV for its “stunning picture quality” and smart features. The outlet noted that “Multi-View is especially useful for gamers” as it offers users new ways to play through difficult levels while taking advantage of top-notch picture quality and processing.

Video Magazin rated Samsung’s QN900A 8K Neo QLED, 966 out of 1,030 points in its review – the highest score the outlet has ever granted in the TV category. The outlet noted: “Samsung proves time and again that you can still achieve a lot of additional quality with technical refinements and elaborate innovations – now with mini-LEDs.” The QN900A was given three awards with distinction in the following categories: Reference, Innovation and Design Tip.

For more information on SamThis Mother’s Day, Go Behind-the-Scenes #WithGalaxy and See What Makes Mom Epicsung’s award-winning 2021 Neo QLED 8K and 4K TV line-ups along with the company’s other leading TV and audio innovations, visit Samsung’s TV and Audio product page.

JOHANNESBURG, South Africa – 13 June 2020 – Samsung’s 2020 TV line-up has already made its mark on the industry, receiving recognition from leading industry media through accolades for leading device and feature innovation.

At this year’s CES, Samsung unveiled their very latest QLED 8K and 4K line-up, new TVs that combine cutting-edge picture and sound innovations with premium designs to offer users unparalleled new viewing experiences. Several leading consumer technology publications in the U.S. and the U.K have subsequently awarded Samsung’s latest QLED 8K and 4K line-ups with some of their top distinctions, highlighting the TVs’ stand-out picture quality, sound enhancements and design innovations.

Read on for some of the award-winning TVs and their best-in-class features.

Award-Winning Advancements

Samsung’s QLED 8K Q950TS/Q900T received high praise from Forbes for its picture quality and design, with the outlet highlighting how the TV’s upscaling technology produced a sense of depth, texture and detail – for example of tiny figures walking down a distant street – to singular effect. The Q950TS was also awarded the ‘Best in Class’ distinction by U.K. outlet AV Forums. AV Forums applauded the Q950TS’ new ‘Infinity’ design, which features minimised borders at the edge of the display and is only 15mm deep, and praised the device as “an impressively specified 8K TV that boasts a host of high-end features.”

The QLED 8K Q800T received both a five-star review and the Editor’s Choice Award from U.S. outlets HD Guru and Tech Aeris respectively. HD Guru praised the Q800T, along with the rest of Samsung’s 8K TV line-up, for their best-in-class image and sound processing systems, noting that the greater pixel density provided by the Q800T’s 8K delivers accurate colour reproduction, 100% colour volume and overall HDR performance, even for images with fine shadow detail. Tech Aeris cited the device’s design aesthetic as its winning feature, praising that, with the bezels at a thinner footprint than ever before, “it really does make this QLED TV look as if it’s floating in front of you.”

The QLED 4K Q90T has become one of U.S. outlet AVS Forums’ ‘Top Choice 2020’ by merit of its 4K display’s versatility and performance, citing its refined technologies, such as the TV’s sharpening algorithms and their ability to effectively bring out texture and detail, as offering the best 4K QLED performance yet.

A Bright Future

“Our 2020 QLED 8K and 4K TV line-ups bring together Samsung’s industry-leading picture quality, cutting-edge design and dynamic sound experiences,” noted Nivash Ramsern, Head: Visual Display at Samsung South Africa. “These awards and distinctions underpin our relentless commitment to delivering advanced breakthroughs for consumers that are as useful as they are innovative.”

For more information on Samsung’s award-winning 2020 QLED 8K and 4K TV line-ups along with the company’s other leading TV & audio innovations, visit news.samsung.com/global/category/products/tv-audio.