Samsung Electronics Co., Ltd. has announced Galaxy A27 5G, a device that refines everyday mobile use with an immersive display, reliable performance and thoughtfully integrated AI (artificial intelligence) features. Building on the popular Galaxy A26 5G, Galaxy A27 5G introduces meaningful enhancements that make the experience easier and more intuitive for more users.

More Screen, Less Distraction

For smoother and more seamless viewing, Galaxy A27 5G features a 6.7-inch Super AMOLED display with a 120 Hz refresh rate. It also introduces an upgraded Infinity-O display, which minimises the visible camera area through a discreet punch-hole design. Together with a reduced and more balanced bezel, this adds screen space and removes distractions to keep content front and centre. With a slim 7.8 mm body, Galaxy A27 5G is designed to feel comfortable in the user’s hand throughout the day.

Everyday Performance, Enhanced

Powered by the Snapdragon® 6 Gen 3 Mobile Platform,^[1] Galaxy A27 5G feels more responsive throughout the day, whether users are switching between apps or busily handling multitasking. A boost in GPU performance delivers smoother graphics for gaming and streaming, while the latest high-speed memory enables faster data transfer speeds and improved power efficiency. Together, these upgrades help Galaxy A27 5G deliver an everyday experience that users can count on.

Galaxy A27 5G also introduces a 12 MP front camera that captures a wider range of brightness and richer colours, resulting in more natural-looking selfies in a variety of lighting conditions.

Awesome Intelligence for Everyday Tasks

Upgrades to the existing suite of AI features make mobile intelligence more accessible. Circle to Search^[2] with Google now supports multi-object recognition, allowing users to search for multiple items within an image at once, from outfits to accessories, in a single step. It also allows outfits to be virtually tried on directly from search results, helping users to explore new styles from anywhere.

Object Eraser^[3] now delivers more precise results, making it easier to remove unwanted distractions with more natural-looking edits. Additionally, Voice Transcription^[4] in the Voice Recorder app can now translate as it transcribes, making it easier to capture meeting notes in 22 languages.

Building on the Awesome Intelligence^[5] experiences introduced earlier this year, Galaxy A27 5G supports a choice of AI assistants, including Google Gemini ^[6] and Perplexity.^[7] Deeper integration across more native Galaxy apps — including Gallery — supports faster, more intuitive everyday interactions. Galaxy A27 5G now supports ^[8] as a conversational device agent, enabling seamless control of settings and features through natural language.

Galaxy A27 5G reinforces Samsung’s commitment to long-term support with up to six generations of Android OS and One UI upgrades, as well as up to six years of security updates* from the initial global launch date, giving users confidence that they will be able to use their device for longer. Built on Samsung Knox with hardware-backed protection from Knox Vault, ^[9] Galaxy A27 5G keeps sensitive data secure, making device protection easier and more intuitive than ever before.

Availability

Galaxy A27 5G will be available at Samsung stores, network operators and retailers starting 1 July, and from 10 July on Samsung online stores. The device will be available in Black and Light Green^[10], at the recommended retail price of R6,999. For added peace of mind, Samsung Care+^[11] offers comprehensive coverage optimised to users’ needs, including tailored benefits that protect the value of the device.

For more information on Galaxy A27 5G, please visit: Samsung Newsroom, Samsung Mobile Press or Samsung.com.

Specification Table

^[1] Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

^[2] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

^[3] Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects.

^[4] Voice transcription feature requires Samsung Account login. Only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. For details, please visit https://www.samsung.com

^[5] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model or phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

^[6] Gemini feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Accuracy of results is not guaranteed.

^[7] Menu names, paths, and screen layouts may vary depending on your device model, software version, or app version. This feature may vary depending on your country, language, model, or app. If the Perplexity app does not appear in the voice wake-up app list, update both the Voice wake-up app and the Perplexity app to the latest version from the Galaxy Store, then try again. Language support for Perplexity may vary by country.

^[8] Service availability may vary by country/service provider/language/device model/OS version.

^[9] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices, including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

^[10] Colour availability may vary depending on country or carrier.

^[11] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home and abroad: When in need of Samsung Care+ services during travel, users should contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.

^[12] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

^[13] Galaxy A27 5G is rated as IP64. Based on lab test conditions for spraying 10 liters of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

* Availability and timing of Android OS upgrades and security updates may vary by device model and market.

** This article contains products and features currently in development. The plans, product claims, timelines, and specifications described are subject to change without notice. Their future availability is not guaranteed.

Whether you’re exploring, creating, or just staying connected, the Galaxy A Series packs a powerful combination of performance and intelligent features at an accessible price.

Awesome Intelligence: Everyday Tools, Elevated by AI

Samsung’s Awesome Intelligence delivers features that go beyond the basics-tools once reserved for premium devices, now built into your A Series phone.

Music Search – Hear it. Find it. Love it

Discovering a song is as easy as letting your phone listen. From reels to restaurants, your Galaxy A can identify songs instantly – no third-party apps needed.

Object Eraser – Capture the Moment. Clean the Chaos

Easily remove unwanted elements from your photos with AI-assisted edits that seamlessly blend the background for professional-looking shots.

Best Face – Everyone Smiles. Every Time

Group photos are no longer a hit or miss. Best Face combines multiple frames to make sure everyone looks their best – even if someone blinked.

Powered by Stellar Displays

All models in the A Series line-up feature Super AMOLED displays with 120Hz refresh rates, ensuring ultra-smooth visuals whether you’re circling for search, editing photos, or streaming content.

Premium AI in Everyone’s Pocket

Samsung brings advanced AI tools – Circle to Search, Music Search, Object Eraser, and Best Face – to the Galaxy A Series, making high-end innovation available to users. These aren’t just cool extras – they’re practical, everyday tools that simplify life.

Whether you’re a student, creator, or busy professional, the new Galaxy A Series gives you more than just a smartphone. It gives you an AI-powered companion designed to help you learn, explore, create, and connect – smarter and faster.

Samsung SOS+ – Get more from your Galaxy A Series

In a move that will empower users even more, Samsung South Africa, in partnership with AURA, recently launched Samsung SOS+, a free-to-use, 24/7 private emergency response access, exclusive to the new Galaxy A56, A36 and A26. In an emergency situation and on demand, the service will immediately geolocate you and send traceable private security and medical emergency services, giving you peace of mind wherever you are in South Africa^[1]. With a 12-month free access^[2] offered as a launch promotion for devices purchased between 01 May and 06 November 2025, users can claim access through the Samsung Members app, a dedicated toll-free number and the Samsung SOS+ app available on the Google Play Store.

^[1]AURA has partnered with the best private security & medical companies across South Africa to ensure that you have help wherever you may be. AURA has a live coverage map to see specifically where the services cover you based on your location. AURA currently covers all population centres including all major cities, towns and even certain informal settlements.

^[2]Terms and Conditions Apply.

It’s a lifestyle enabler, putting the power of choice, convenience and control in your hands. Whether you’re a student, a business professional, a home design enthusiast or simply someone who wants to get the most out of their Samsung devices – the app is your one-stop shop for everything you need.

From personalised recommendations and exclusive offers to flexible payment options and online support – the Samsung Shop App helps you unlock the full potential of your Samsung ecosystem. Let’s explore how it fits into every lifestyle and some of the products you can get on the shop app:

For A Business: Smarter Tools, Smoother Workflow

Running a business means that efficiency is everything. The Samsung Shop App gives professionals access to powerful tools designed to keep work flowing seamlessly.

• Galaxy Z Fold7 – Multi-tasking made effortless with its large foldable screen for presentations, email and productivity on the go.
• Samsung Monitors – Elevate your workspace with ultra-wide displays.

With the app, you can browse, compare and invest in the tools that keep your business ahead, at your convenience.

For Students: Learning Without Limits

Students need speed, portability and reliability – and the shop app puts these essentials within reach.

• Galaxy Tab S9 – Perfect for note-taking, research and online lectures.
• Galaxy Buds3 FE – Crisp sound for study sessions, with noise cancellation to help you focus.
• Galaxy A Series smartphones – Budget-friendly devices that balance performance with value.

Add to this exclusive app-only discounts and studying smarter becomes easier than ever.

Home Design: Style Meets Function

Your home should reflect your lifestyle and the Samsung Shop App makes it easier to bring design dreams to life.

• Bespoke Refrigerator – Personalise your kitchen with modular design and colour options.
• The Frame TV – A screen when it’s on, art when it’s off – perfect for blending technology with décor.
• AI-powered Washing Machines – Smart, sleek appliances that allow you to wash more intelligently.

With just a few taps, you can transform your home into a space that is both functional and beautiful.

Tech Enthusiasts: Always Ahead of the Curve

If you love being first with the latest innovation, the Samsung Shop App keeps you connected to the next big thing.

• Galaxy Z Flip7 – Cutting-edge design meets powerful performance in your pocket.
• Galaxy Watch Ultra – A next-gen wearable that pushes boundaries in connectivity and performance.
• Neo QLED 8K TVs – Redefining immersive entertainment at home.

Stay in the loop with exclusive launches, early access and promotions, all through the app.

Health & Wellness: Everyday Balance Made Easy

Wellness is a lifestyle and Samsung makes it easy to track, measure and improve with smart devices available through the shop app.

• Galaxy Watch8 – Like your personal fitness coach on your wrist, from heart-rate monitoring to sleep tracking.
• Samsung SmartThings – Create a connected home that supports healthy living, from air purifiers to automated lighting.
• Galaxy Buds3 – Perfect for workouts, meditation or unwinding with music.

Empower your wellness journey with devices that work as hard as you do.

Payment Options To Fit Any Budget

Great tech should be accessible. With the Samsung Shop App, you can choose the payment plan that suits your lifestyle.

• Flexible monthly instalments with zero interest.
• Instant trade-in offers to get more value from your old devices.
• Exclusive app-only savings beyond the standard 10% welcome discount.

Whether you’re a student saving or a family upgrading, the app puts affordability within reach.

Online Shop Support: Help When You Need It

Shopping online can sometimes feel overwhelming, but with the Samsung Shop App, you’re never alone.

• Live Chat – Get instant support for product queries.
• Product Comparisons and Reviews – Make informed decisions backed by real insights.
• Order Tracking and Easy Returns – Stay in control every step of the way.

The app doesn’t just connect you to products, it connects you to the support you deserve.

Why Download the Samsung Shop App?

The Samsung Shop App is more than just a place to shop – it’s about living with empowered choices. It’s about having the world of Samsung in your pocket: the latest innovations, exclusive deals, flexible payments and seamless support – all designed to enrich your lifestyle.

Already downloaded and used your 10% welcome discount? Come back for more. The app continues to reward you with Pay Day sale offers and exclusive benefits designed for loyal Samsung users. Your lifestyle is unique – and so is the way you shop. With the Samsung Shop App, you’re always in control.

^** T&Cs apply. – You will be required to create an account on the Samsung Online Store in order to redeem the Promotion Code and/or Voucher.

With its durable design, slim and sleek appearance, big immersive screen, and ample storage, the new Galaxy A07 is made to support cost-conscious South Africans seeking a reliable feature rich device through everyday milestones.

Understanding that affordability is key for first-time smartphone owners, the Galaxy A07 delivers advanced technology accessible to more South Africans. The Galaxy A Series is often the very first smartphone for young people, one they can truly call their own. The first binge-watch, the first win. Owning the Galaxy A07, is the beginning of independence, self-expression, and connection. Durable enough to handle the daily grind, powerful enough to keep up with ambition, and affordable enough to put it within reach, it’s the kind of first smartphone you never forget. The one you always look back on as your first love – your first Galaxy.

“Samsung’s Galaxy A Series has always been about empowering young people to own their journeys with devices that deliver both performance and style,” says Justin Hume, Vice President: Mobile eXperience at Samsung Africa. “The new Galaxy A07 embodies that vision – it’s durable, powerful, and ready to stand by your side through every challenge. We believe it will be the smartphone that many young people will fall in love with, not just because of how it looks, but because of how it supports their everyday hustle.”

The Galaxy A07 blends affordable innovation with the performance and durability that Samsung is known for;

• Tough and Durable – IP54-rated splash and dust resistance ensures the device can keep up with busy, on-the-go lifestyles.
• 6.7” Big Screen – A large, immersive, and bright 90Hz display that is perfect for streaming content, gaming, split-screen multitasking, or digital art creation.
• Large Storage and Memory – 128GB of internal memory with 4+4GB RAM provides plenty of room for photos, apps, and videos, while keeping performance smooth.
• Power That Lasts – A long-lasting battery designed to keep up with busy student life and endless scrolling.

Whether it’s watching your favourite series, staying productive on the go, or creating viral-worthy content, the Galaxy A07 is always ready for action.

The Galaxy A07 is designed for those navigating the exciting challenges of school, work, or creative exploration. As students, young professionals, and creators chase their goals, the Galaxy A07 promises to be the device that keeps pace with their ambition.

More than just a phone, the Galaxy A07 is an everyday companion – reliable, sleek, and powerful enough to handle whatever comes next.

The Samsung Galaxy A07 is available at Samsung retail and online stores, Samsung Shop App, retailers and network operators.

Awesome Intelligence for More Creativity and Advanced Searching

For the first time, the Galaxy A series is integrating Awesome Intelligence, including Galaxy’s popular AI-powered features to reimagine creativity while bringing enhanced durability and longevity, as well as robust security and privacy protections for a safe and long-lasting mobile experience.

The latest Galaxy A series brings users Galaxy’s fan-favourite AI-powered features. Enhanced Circle to Search with Google¹ offers a seamless way to find answers, enabling users to instantly bring information to their fingertips with a simple gesture. With Object Eraser², users can easily remove unwanted elements from photos for a cleaner, more polished look. For those who enjoy customising their photos even further, Filters³ can create unique effects inspired by their favourite images. Best Face⁴ (available only on the Galaxy A56 5G within the Galaxy A series) allows users to select the best expressions from multiple frames and combine them into a single photo so everyone looks their best.

5000mAh Battery: Built for Life on the Move

Ever been halfway through the day and realised you’re already at 20% battery? With the Galaxy A26, A36, and A56, that’s a thing of the past. Each phone comes packed with a powerful 5000mAh battery⁵ – enough to carry you from morning gym sessions to late-night video calls with zero stress.

[1] Service availability may vary by country, language, and device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

^[2] Results may vary based on the images and the object the user is trying to remove.

^[3] Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on device model and software version. Filter availability may vary based on resolution and aspect ratio settings.

^[4] Accuracy of results is not guaranteed. Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series. Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognise up to five people per image and suggest up to three alternative expressions per person.

^[5] Actual battery life may vary depending on network environment, usage patterns and other factors.

The commercial brings to life the vital role that Samsung SOS+ plays in providing fast, reliable emergency assistance when it matters most. With a light-hearted and yet compelling story that shows exactly what the service does, the ad highlights how Samsung continues to use innovation to protect and empower its users.

Viewers across South Africa can expect to see the commercial airing on major broadcast channels and across digital platforms. It’s a powerful reminder that help is now closer than ever – all at the touch of a button of the latest Galaxy A Series (A56, A36 and A26) smartphones, which exclusively offer the 12-month emergency assist subscription service for free.

“We’re excited to share this campaign with the public,” said Kgomotso Mannya, Chief Marketing Officer for Samsung Africa. “The commercial reflects the real-world value of Samsung SOS+, and we hope it encourages more people to activate and use this life-enhancing service.”

Keep an eye out, and experience how Samsung is empowering consumers with security, and peace of mind through Samsung SOS+.

For more information, visit Samsung.com.

With standout features like a crystal-clear 50MP main camera, long-lasting 5000mAh battery, and immersive large displays, these smartphones deliver incredible value without compromising on quality or breaking the bank, making them perfect for those stepping into the Galaxy ecosystem for the first time, or those simply looking to upgrade to the latest device packed with new technology and features.

New Recommended Retail Pricing:
• Galaxy A05: was R1,999 – now R1,899*
• Galaxy A06: was R2,499 – now R2,299*
• Galaxy A05s: was R2,999 – now R2,899*
• Galaxy A16: was R3,999 – now R3,499*

Whether you’re capturing life’s everyday moments, streaming your favourite content, or staying connected with your crew, the Galaxy A Series makes it easy to enjoy the best of Samsung innovation – now at prices that are easy to love.

There’s no denying that your love for the Galaxy A Series will surely hit different when it’s this affordable.

Step into the world of Galaxy. Visit your nearest Samsung store, retailer or shop online (www.samsung.com/za l or on the Samsung Shop App) to discover more.

[*] Terms and Conditions Apply. Recommended retail price only. Prices may vary per retailer.

Besides being one of the global leaders in technology, Samsung is a brand that enhances our lifestyles and the way we live. From the home to the office, Samsung’s commitment to innovation in design allows consumers to have products that elevate their environment and reflect their personal style. By merging art, personalisation, and technology, Samsung continues to transform everyday living, offering products that transcend traditional design to create functional, beautiful, and inspiring spaces.

From turning a TV into a work of art to offering bespoke, customisable home appliances, Samsung’s design philosophy is rooted in the idea that technology should enhance, not disrupt, the aesthetic of our homes and workplaces. By merging sleek, modern design with advanced functionality, Samsung is leading the way in a new era where form, function, and style coexist in harmony.

Here’s how four key products embody this commitment to design innovation and personalisation:

The Frame TV: Art Meets Technology

Samsung’s The Frame TV is a breakthrough in the way we view entertainment and aesthetics. Designed to blend seamlessly with any décor, this sleek, minimalistic TV transforms into a beautiful work of art when not in use. With its Art Mode display, 4K QLED picture quality, and smart connectivity, The Frame doesn’t just deliver exceptional viewing experiences, it enhances the room’s overall ambiance. Samsung has taken care to ensure that the TV is anything but intrusive, creating a television that fits effortlessly into any living space and elevates it with its clean and sophisticated design.

Samsung’s vision for The Frame TV is to integrate entertainment into a home’s aesthetic, pushing beyond the traditional bulky, black box TV. It’s not just a screen – it’s a centrepiece that can be personalised to reflect the user’s artistic tastes, transforming the space into an elegant gallery allowing people to have access to over 2000 Art pieces from around the world, all available on the Samsung Art Store.

Music Frame: The Art of Sound

The Music Frame is another stellar example of Samsung’s commitment to blending art with technology. This product fuses high-definition digital art displays with an integrated speaker system, delivering a rich, immersive sound experience that elevates the atmosphere of any room. Whether you’re listening to music or enjoying visual art, the Music Frame transforms the space into a sensory experience, where both sight and sound are harmoniously blended. With seamless connectivity to music streaming platforms, the Music Frame is as functional as it is beautiful.

Samsung designed the Music Frame with a focus on artistic expression. It’s not just about playing music – it’s about elevating the entire environment with sound and design. This product brings together art, music, and high-quality audio to create a statement piece that enhances the aesthetics of any space.

Bespoke Fridges: Smart Luxury Redefined

At the centre of the modern home, the kitchen deserves appliances that are as intelligent as they are elegant. Samsung’s Bespoke Fridges blend contemporary design with cutting-edge technology to deliver a truly refined experience. With a minimalist, modular aesthetic, the Bespoke range integrates seamlessly into any kitchen while offering innovative features like AI-powered cooling, smart connectivity, and energy-efficient performance. These fridges adapt to your lifestyle, learning usage patterns to optimise temperature control and reduce energy consumption. Samsung has reimagined the role of the refrigerator—not just as a storage solution, but as a sophisticated, high-performance appliance that enhances both form and function in everyday living.

Samsung Mobile Devices: Redefining Mobile Technology

Besides home products and appliances, Samsung’s mobile devices, including the Galaxy A Series and Galaxy S Series, continue to push the boundaries of mobile design and technology. The Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G all mark a significant step toward opening up new possibilities for even more users through advanced mobile AI technology. As the first Galaxy A series to feature Awesome Intelligence, it offers a comprehensive and intuitive mobile AI experience that offers powerful and fun AI-powered tools for easy search and amazing visual experiences. The Galaxy S25 Series offers unmatched performance, with elegant, premium designs that are as functional as they are beautiful. These Samsung devices are a fusion of advanced technology powered by AI and stylish design, reimagining the possibilities of what a smartphone can be.

Nabilah Kariem is a content creator who specialises in décor design and lifestyle content, and has had experience with Samsung products as a brand partner – she had this to say: “As someone who’s deeply passionate about both design and intentional living, Samsung’s approach truly resonates with me. Their products don’t just serve a function – they elevate everyday spaces with beauty and thoughtfulness. From the unique charm of the Bespoke Airdresser in my laundry, to the artful presence of The Frame TV in my lounge, each piece feels like a seamless part of my home. The Music Frame adds a luxury touch to any room, while my Samsung mobile devices keep me creative and connected with effortless style. I love how Samsung merges form and function so naturally – it’s design that makes life feel considered and elevated.”

For the first time, Galaxy A series users can enjoy fan-favourite Galaxy AI features, previously exclusive to flagship devices, now reimagined for a wider audience. Awesome Intelligence brings powerful, fun, and easy-to-use tools that transform how users create, connect, and explore.

“With Awesome Intelligence, we’re delivering an experience that’s smarter, more creative, and more personal to user and fans of the ever-popular Galaxy A series,” said Justin Hume, Vice President of Mobile Experience at Samsung South Africa. “These new devices bring flagship-level AI features and robust security to more people than ever before, while also debuting Samsung SOS+ – a true game-changer for personal safety in South Africa.”

Unlocking Creativity with Awesome Intelligence

Powered by One UI 7, Awesome Intelligence delivers cutting-edge AI innovations, including Circle to Search, which has taken searching on your phone to the next level. Featuring Awesome Intelligence enhancements, it’s now not just for images; it can now also recognise music playing in videos, helping users identify songs by tapping a button. With it, you can instantly identify songs playing nearby or from memory, thanks to advanced audio recognition.

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices. AI enhancements ensure every photo and video looks sharp, vibrant, and perfectly lit, thanks to the improved camera set-up. Editing features like Object Eraser let users remove unwanted elements from images, while Filters offer personalised colour and style extraction for a unique visual flair. The result? Effortless creativity with every tap.

All three models feature a robust 5,000mAh battery^[i], with Super-Fast Charging 2.0 (45W) support on the Galaxy A56 5G and A36 5G for all-day performance. The entire line-up is built to endure life’s surprises with IP67-rated dust and water resistance^[ii] – now included even on the Galaxy A26 5G for the first time.

Introducing Samsung SOS+: Real-Time Emergency Assistance

Samsung also unveiled Samsung SOS+, a personal emergency service developed in partnership with AURA, the country’s leading emergency response platform. Samsung SOS+ connects users to a nationwide network of vetted medical and armed responders.

In an emergency, users dial the dedicated SOS+ number, which instantly shares their live location with AURA’s secure system. Help is then dispatched immediately, with a call-back from the SOS+ control centre to confirm assistance is en route. The service is free for the first 12 months with the purchase of any qualifying device, including the new Galaxy A56, A36, and A26. The Subscription service will be available from 01 May 2025.

^[i] *** Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2025.01.16-2025.01.27 in UK with pre-release versions of SM-A266 5G under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mm Wave Network.

^[ii] *Galaxy A56 5G is rated as IP67. Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

“As Samsung continues to lead the way in mobile AI, we are committed to bringing its power to even more users, providing new ways to explore and capture the world around them through Awesome Intelligence,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “With the launch of the new Galaxy A series, we look forward to more people benefitting from smart and fun mobile experiences that unleash their creativity, all while ensuring the security and reliability users expect from us.”

The latest Galaxy A series brings users Galaxy’s fan-favourite AI-powered features. Enhanced Circle to Search with Google^[2] offers a seamless way to find answers, enabling users to instantly bring information to their fingertips with a simple gesture. With Object Eraser^[3], users can easily remove unwanted elements from photos for a cleaner, more polished look. For those who enjoy customising their photos even further, Filters^[4] can create unique effects inspired by their favourite images. Available only on Galaxy A56 5G within the Galaxy A series, Best Face^[5] allows users to select the best expressions from multiple frames and combine them into a single photo so everyone looks their best.

Galaxy A56 5G and Galaxy A36 5G feature a 6.7-inch^[6] FHD+ Super AMOLED display with a peak brightness of up to 1200 nits^[7], offering a vivid and immersive viewing experience in any environment. A 5,000mAh battery powers all three models, allowing users to enjoy every moment for longer. Galaxy A56 5G and Galaxy A36 5G deliver enhanced performance, with a larger vapor chamber^[8] that ensures smoother multitasking, gaming and video playback. The new Galaxy A series also provides an extra, fortified layer of device safety, transparency and user choice with Samsung Knox Vault. Additionally, these devices are built for long-term use and peace of mind, with support for up to six generations of OS upgrades and six years of security updates.

The new Galaxy A series is available through mobile carriers, retailers, Samsung.com/za, and Samsung Shop App, and comes in a range of stylish colour options^[9]. Galaxy A56 5G is available in Awesome Lightgray, Awesome Graphite, Awesome Olive and Awesome Pink. Galaxy A36 5G comes in Awesome Lavender, Awesome Black, Awesome White and Awesome Lime. Galaxy A26 5G is available in Black, White, Mint and Peach Pink.

For more information about Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

^[1] Samsung Account login may be required to use certain features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligent features. Availability of features may vary depending on the region/country, OS/One UI version, device model, and carrier.

^[2] Service availability may vary by country, language, and device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

^[3] Results may vary based on the images and the object the user is trying to remove.

^[4] Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on device model and software version. Filter availability may vary based on resolution and aspect ratio settings.

^[5] Accuracy of results is not guaranteed. Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series. Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognise up to five people per image and suggest up to three alternative expressions per person.

^[6] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

^[7] 1,200 nits in High Brightness Mode (HBM).

^[8] Compared to previous generation.

^[9] Colour and model availability may vary depending on country, region or carrier.