Samsung South Africa has officially launched its Spring Blue Tag Sale^[1], giving consumers the opportunity to own the brand’s latest innovations. Running for a limited time, the nationwide campaign offers genuine savings across Samsung’s Mobile eXperience (MX) and Consumer Electronics (CE) product portfolios, making it easier than ever for consumers to upgrade the technology they use every day.

Blue Tag Sale has grown to become one of Samsung’s flagship retail campaigns, combining various meaningful offers with the innovation, quality and connected experiences that consumers have come to expect from the brand. Whether upgrading to the latest smartphone, transforming home entertainment, gaming monitor or investing in intelligent home appliances, customers can enjoy exceptional value across a wide range of products.

Blue Tag Sale gives consumers an opportunity to experience Samsung’s latest technologies, from Galaxy AI and immersive entertainment to artificially intelligent home appliances, while enjoying genuine savings that make upgrading even more rewarding, offers start from 17 August 2026.

Some of the Blue Tag Sale offers include the following^[1]:

Mobile eXperience

• Galaxy A07 (64GB) – Now R2,199*, save R800
• Galaxy S25 FE Jetblack – Now R9,999*, save R4,000
• Galaxy Tab S10 Lite 5G – Now R8,499*, save R1,500
• Galaxy Watch8 44mm Bluetooth – Now R5,299*, save R896
• Buds 3FE – Now R2,099*, save R400

TV & Home Entertainment

• New 65-inch Mini LED M80H 4K Samsung Vision AI Smart TV (UA65M70HAUXXA) – Now R11,999*
• Q-Series HW-Q930H 11.1.4ch Soundbar (HW-Q930H/XA) – Now R14,999*
• New 85-inch Neo QLED QN70H 4K Samsung Vision AI Smart TV (QA65S85FZEXXA) – Now R27,999*
• B-series Soundbar HW-B450F 2.1 ch Subwoofer (HW-B450F/XA) – Now R2,499*

Home Appliances & Air Conditioners

• Bespoke AI Side-by-Side Family Hub Refrigerator 594L (RS90F64A2FFA) – Now R44,999* (save R10,000, plus receive a free Galaxy Tab S10 Lite Wi-Fi and Galaxy Buds Core valued at R9,999)^[2] Side-by-Side Refrigerator 617L (RS70F65K2FFA) – Now R22,999*, save R5,000
• AI Top Loader Washer with Ecobubble 19kg (WA80F19S8BFA) –Now R7,999*, save R3,000
• Front Loader Washer Ecobubble 9kg (WW90DG5U34ABFA) – Now R7,999*, save R2,000
• Bespoke AI WindFree AR80 Mid Wall Split (AR80F12CADW/FA) – Now R15,499*, save R3,500

Gaming Monitors

• 40″ Odyssey G7 G75F WUHD 180Hz Gaming Monitor (LS40FG750EUXEN) – Now R18,999*, save R6,000
• 27″ Odyssey G5 G53F QHD 200Hz Gaming Monitor (LS27FG530EUXEN) – Now R4,499*, save R1,400

From the latest Samsung Vision AI televisions, Odyssey Gaming Monitors that deliver immersive entertainment experiences to Bespoke AI home appliances designed to simplify everyday living, and Galaxy devices that bring the power of Artificial Intelligence (AI) into consumers’ hands, Blue Tag Sale provides compelling reasons to upgrade every part of the connected home.

Remember, the offers are available for a limited time and while stocks last, so shop early to take advantage of these exceptional savings.

For more information on the Samsung Blue Tag Sale and participating products, click here.

^[1] Terms and Conditions Apply.

^[2] Terms and Conditions Apply.

*Recommended Resale Price. Prices may vary per participating retailer.

With its return, Samsung’s highly anticipated Blue Tag Sale is delivering incredible value on popular mid-level Galaxy smartphones, tablets, and wearables. The campaign, running from 19 January to 8 February 2026, is giving Samsung’s customers the chance to save up to 40% on reliable, feature-rich devices designed to help elevate everyday life.

The sale is putting the spotlight on smart tech that makes staying connected, productive, and entertained easier, without the flagship price tag.

Smart Upgrades for Modern, Connected Lifestyles

Whether you’re a student tackling online classes, a young professional balancing work and life, or a family needing dependable devices, the mid-level Galaxy range delivers the performance, battery life, and seamless ecosystem compatibility today’s users need.

These offers are ideal for shoppers seeking quality without compromise, users upgrading their older devices for better speed and features, ecosystem buyers wanting seamless connectivity between phone, tablet, and wearables, as well as customers looking for innovative tech for gifting.

Save on these Great Deals;

Galaxy A17 – Now R3,499* (Save R500)

Designed for everyday convenience, the Galaxy A17 offers reliable performance in a stylish, user-friendly smartphone. With a clear display, innovative camera features, and a battery built to last through daily tasks^[1], it’s a great choice for anyone looking for dependable functionality at an accessible price.

Galaxy A07 – Now R2,199* (Save R300)

A stylish, user-friendly smartphone designed for everyday performance. Enjoy a large, immersive display for streaming and scrolling, a dependable battery[1] that keeps you powered all day, and a versatile camera system for crisp photos and social-ready moments.

Galaxy Tab A11 LTE – Now R2,999* (Save R800)

Your portable productivity and entertainment hub. With LTE connectivity, you can stay online wherever you go^[2] , while the expansive display makes studying, video calls, and binge-watching comfortable and enjoyable. Ideal for students and families on the move.

Galaxy Watch8 40mm – Now R5,999* (Save R1,000)

A sleek, lightweight smartwatch that keeps you on track. Track your fitness, monitor your health, and stay connected with notifications right on your wrist^[3]. Designed for all-day comfort, it’s the ideal companion for an active, balanced lifestyle.

Galaxy Buds3 – Now R2,399* (Save R1,600)

Experience rich, clear audio in a compact, stylish design. With powerful sound, enhanced noise control^[4], and a comfortable fit, Galaxy Buds3 make music, calls, and podcasts more immersive, whether you’re commuting, working out, or relaxing.

These exclusive Blue Tag Sale deals run until 8 February 2026 or while stocks last.

^[1] Estimated against the usage profile of an average/typical user Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged and many other factors.

^[2] GPS function requires internet connection. Can be used on LTE models without paired smartphone. Non-LTE models require Bluetooth connection to paired smartphone.

^[3] Key feature may different from Key Spec.

^[4] Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update.

* Recommended Resale Price. Prices may vary per participating retailer.

With its durable design, slim and sleek appearance, big immersive screen, and ample storage, the new Galaxy A07 is made to support cost-conscious South Africans seeking a reliable feature rich device through everyday milestones.

Understanding that affordability is key for first-time smartphone owners, the Galaxy A07 delivers advanced technology accessible to more South Africans. The Galaxy A Series is often the very first smartphone for young people, one they can truly call their own. The first binge-watch, the first win. Owning the Galaxy A07, is the beginning of independence, self-expression, and connection. Durable enough to handle the daily grind, powerful enough to keep up with ambition, and affordable enough to put it within reach, it’s the kind of first smartphone you never forget. The one you always look back on as your first love – your first Galaxy.

“Samsung’s Galaxy A Series has always been about empowering young people to own their journeys with devices that deliver both performance and style,” says Justin Hume, Vice President: Mobile eXperience at Samsung Africa. “The new Galaxy A07 embodies that vision – it’s durable, powerful, and ready to stand by your side through every challenge. We believe it will be the smartphone that many young people will fall in love with, not just because of how it looks, but because of how it supports their everyday hustle.”

The Galaxy A07 blends affordable innovation with the performance and durability that Samsung is known for;

• Tough and Durable – IP54-rated splash and dust resistance ensures the device can keep up with busy, on-the-go lifestyles.
• 6.7” Big Screen – A large, immersive, and bright 90Hz display that is perfect for streaming content, gaming, split-screen multitasking, or digital art creation.
• Large Storage and Memory – 128GB of internal memory with 4+4GB RAM provides plenty of room for photos, apps, and videos, while keeping performance smooth.
• Power That Lasts – A long-lasting battery designed to keep up with busy student life and endless scrolling.

Whether it’s watching your favourite series, staying productive on the go, or creating viral-worthy content, the Galaxy A07 is always ready for action.

The Galaxy A07 is designed for those navigating the exciting challenges of school, work, or creative exploration. As students, young professionals, and creators chase their goals, the Galaxy A07 promises to be the device that keeps pace with their ambition.

More than just a phone, the Galaxy A07 is an everyday companion – reliable, sleek, and powerful enough to handle whatever comes next.

The Samsung Galaxy A07 is available at Samsung retail and online stores, Samsung Shop App, retailers and network operators.