JOHANNESBURG, South Africa – 18 February 2021 – There are a lot of firsts that excite us in life, like getting your licence, your first car or first pay-cheque. How can we forget those amazing feelings? We all also know that special moment of receiving your first smartphone and wondering if it’s got everything, you need. Fortunately, for those who unbox the feature-packed Galaxy A12 as their first phone, that moment is an unforgettable one.

So many South Africans have fallen in love with the Samsung Galaxy A12 as their first or next Galaxy. After all, choosing the right Galaxy A is an important decision, especially with many people examining the price tags and features of the smartphone more closely. For South African Youth, the camera is especially important, with three out of five smartphone owners¹ buying for this reason, specifically for the quality of the rear camera and app features. This is exactly why the Galaxy A12’s appeal is so high for those searching for their perfect Galaxy A.

The Galaxy A12 has made cutting-edge innovation accessible to more people. It includes a 5,000mAh long-lasting battery, immersive 6.5-inch display and stylish rear quad camera design, which features a 48MP main camera. The incredible quad rear camera is made for Live Video, which creates the opportunity to ‘do what you can’t’ in amazing new ways.

Impressively, with all these premium features, you can now buy the Galaxy A12, for the recommended retail price of only R3499* at any participating retailer. Those who purchase this amazing device will receive a R200 cashback voucher with their purchase². Its incredible value will definitely appeal to those who want a smartphone worth falling in love with. To ensure you can protect your device the offer includes the option to add Samsung Care+ that offers screen damage protection for only R99 once-off, valued at R499². Additionally, should you have an older device you can trade it in for an applicable device and get up to R1800 off the purchase price³.

“The Galaxy A Series has always been designed around offering innovation for all. We’re pleased to add the Galaxy A12 to the line-up. It demonstrates our commitment to developing products and experiences at all price points without making compromises. For many young people who choose a Galaxy device for the first time, there is going to be a lot to fall in love with. With cutting-edge innovation and excellent value, it’s going to be a very happy smartphone relationship, “says Justin Hume, Director: Integrated Mobility at Samsung South Africa.

The Galaxy A12 comes with a 6.5” HD+ Infinity-V display, which ensures an immersive user experience. It is equipped with a stylishly designed quad rear camera so you can easily capture wonderful moments, create incredible Live Video and share your happiness with friends and families. It is available in black and blue.

For more information on the Galaxy A12 visit:

https://www.samsung.com/za/smartphones/galaxy-a/galaxy-a12-black-64gb-dual-sim-sm-a125fzkgafa/buy/

¹According to Katar’s 24 March 2020 report on Gen Z and Gen Y: What do they want from a smartphone?Kantar is the world’s leading data, insights https://http://www.kantar.com/inspiration/consumer/gen-z-and-gen-y-what-do-they-want-from-smartphones

²Terms and conditions apply

³Trade-in value dependent on the condition of the original phone

*Price may vary depending on retailer pricing

“With the launch of the Galaxy A12, Samsung South Africa has entered the new year with a strong commitment to providing Galaxy fans with the amazing features at an unbelievable price. Through these new devices, we continue to showcase our commitment to listening to the needs of South Africans and providing innovation for all, “says Justin Hume, Director: Integrated Mobility at Samsung South Africa.

Samsung Galaxy A12 is equipped with a stylishly designed quad rear camera so you can easily capture wonderful moments, create incredible Live Video and share their happiness with friends and families. The Galaxy A12 is available in three vivid and unique colours: black, white and blue. Combining truly awesome features for an awesome price, the device promise to change the game for everyone. It includes:

 An Awesome Viewing Experience

The Galaxy A12 comes with a 6.5” HD+ Infinity-V display, which ensures an immersive user experience. The 20:9 aspect ratio lets you view your favourite content the way it was meant to be seen, allowing you to play games, watch videos, and multitask effectively.

Awesome Cameras

The Galaxy A12 comes with an impressive quad-camera setup with a 48MP Hi-Res Main Camera for clear, brighter photographs, a 5MP Ultra-Wide lens with a 123-degree field-of-view, a Macro lens for close-ups and a Depth camera for Live-Focus shots – the Galaxy A12’s camera always has you covered. The Galaxy A12 holds an 8MP front camera which incorporates Live Focus as well as Smart Beauty to ensure that your selfies come out perfect every time.

Awesome Power

The Galaxy A12 has a massive 5,000mAh battery reservoir – enough power to make sure you get through your day uninterrupted. When you do need to power back up, 15W Fast Charging makes short work of it.

Awesome Performance

The Galaxy A12 houses 4GB RAM with optional 64GB internal memory. Its powerful Octa Core 2.3GHz + 1.8 GHz processor is optimised for gaming, so you can play your favourite games seamlessly.

Awesome Value

The Galaxy A12 is available from 21 January 2021. To enhance the incredible value offered in the Samsung Galaxy A12 the first 12,000 customers will receive a R200 cash back voucher with their purchase*. For added peace of mind, you can also buy Samsung Care+ that offers screen damage protection for only R99 once off, valued at R499*. Additionally, should you have an older device you can trade it in for an applicable device and get up to R1800 off the purchase price. Learn More

For more information on the Galaxy A12 visit: https://www.samsung.com/za/

*Terms and conditions apply