Samsung’s much-loved Blue Tag Sale is entering its final stretch, offering its customers an opportunity to secure exceptional savings on select mid and high-tier Galaxy smartphones, tablets and wearables. Running until 8 February 2026, the sale brings premium performance at affordable prices, with savings of up to 40% on some of the brand’s sought-after devices.

This sale is designed for discerning customers who expect more from their tech. Professionals, creators, luxury-leaning lifestyle users and gift buyers alike can still upgrade to powerful Galaxy devices engineered for high performance, advanced features and refined design.

Final Chance to Secure Premium Galaxy Tech

Samsung’s Blue Tag Sale levels up the mobile experience, offering impressive value on devices designed to fit seamlessly into work, entertainment and everyday life. Whether you’re upgrading your smartphone, stepping into a richer tablet experience, or elevating your wearable ecosystem, now is the moment to make your move.

Highlighted deals include:

Galaxy S25 FE – Now R9,999* (Save R4,000)

Bringing premium Galaxy experiences to more users, the Galaxy S25 FE combines powerful performance with a refined design and advanced camera capabilities with up to 50 MP^[2] . From smooth multitasking and immersive entertainment to capturing high-quality photos and videos, it delivers flagship-inspired features at exceptional price.

Galaxy A17 – Now R3,499* (Save R500)

A polished, dependable mid-tier smartphone ideal for users who want crisp visuals, long-lasting battery^[1] life, and smooth everyday performance at a standout price. With a refreshed design and reliable power efficiency, the Galaxy A17 is the ideal upgrade for anyone seeking trustworthy tech that looks good and delivers.

Galaxy Tab S10 Lite – Now R6,999* (Save R2,000)

A versatile tablet built for productivity and entertainment. The Galaxy Tab S10 Lite offers an expansive display with a 10.9-inch large display and a 90 Hz refresh rate for smooth scrolling and responsive motion while you watch, read, or create^[3] . It’s a sleek device at an unmissable value, ideal for professionals, creatives, and casual users.

Galaxy Watch Ultra – Now R8,999* (Save R4,000)

Samsung’s most advanced watch yet, crafted for those who demand ultimate durability, precision health tracking, and a stylish, rugged design. From outdoor adventures to boardroom polish, the Galaxy Watch Ultra blends elite performance with elevated aesthetics.

Galaxy Buds3 – Now R2,399* (Save R1,600)

Designed for immersive sound and all-day comfort, the Galaxy Buds3 deliver rich audio, seamless connectivity and effortless pairing across Galaxy devices. They’re a great finishing touch to any premium mobile setup.

These deals bring top-tier innovation into reach, offering customers a chance to upgrade their Galaxy experience at significantly reduced prices. With a focus on quality design, advanced features and dependable performance, Samsung is reinforcing its commitment to delivering pioneering mobile technology at a great price with the Blue Tag Sale. Don’t miss out! Upgrade your Galaxy and experience the best for less.

^[1] Estimated against the usage profile of an average/typical user Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged and many other factors.

^[2] Resolution improvement is based on comparison with Galaxy S24 FE. Actual image quality may vary depending on lighting conditions and usage environment

^[3] * Model availability may vary depending on country, region or carrier.

** Measured diagonally, Galaxy Tab S10 Lite’s screen size is 10.9”in the full rectangle

* Recommended Resale Price. Prices may vary per participating retailer.

**Terms and Conditions apply.

With its return, Samsung’s highly anticipated Blue Tag Sale is delivering incredible value on popular mid-level Galaxy smartphones, tablets, and wearables. The campaign, running from 19 January to 8 February 2026, is giving Samsung’s customers the chance to save up to 40% on reliable, feature-rich devices designed to help elevate everyday life.

The sale is putting the spotlight on smart tech that makes staying connected, productive, and entertained easier, without the flagship price tag.

Smart Upgrades for Modern, Connected Lifestyles

Whether you’re a student tackling online classes, a young professional balancing work and life, or a family needing dependable devices, the mid-level Galaxy range delivers the performance, battery life, and seamless ecosystem compatibility today’s users need.

These offers are ideal for shoppers seeking quality without compromise, users upgrading their older devices for better speed and features, ecosystem buyers wanting seamless connectivity between phone, tablet, and wearables, as well as customers looking for innovative tech for gifting.

Save on these Great Deals;

Galaxy A17 – Now R3,499* (Save R500)

Designed for everyday convenience, the Galaxy A17 offers reliable performance in a stylish, user-friendly smartphone. With a clear display, innovative camera features, and a battery built to last through daily tasks^[1], it’s a great choice for anyone looking for dependable functionality at an accessible price.

Galaxy A07 – Now R2,199* (Save R300)

A stylish, user-friendly smartphone designed for everyday performance. Enjoy a large, immersive display for streaming and scrolling, a dependable battery[1] that keeps you powered all day, and a versatile camera system for crisp photos and social-ready moments.

Galaxy Tab A11 LTE – Now R2,999* (Save R800)

Your portable productivity and entertainment hub. With LTE connectivity, you can stay online wherever you go^[2] , while the expansive display makes studying, video calls, and binge-watching comfortable and enjoyable. Ideal for students and families on the move.

Galaxy Watch8 40mm – Now R5,999* (Save R1,000)

A sleek, lightweight smartwatch that keeps you on track. Track your fitness, monitor your health, and stay connected with notifications right on your wrist^[3]. Designed for all-day comfort, it’s the ideal companion for an active, balanced lifestyle.

Galaxy Buds3 – Now R2,399* (Save R1,600)

Experience rich, clear audio in a compact, stylish design. With powerful sound, enhanced noise control^[4], and a comfortable fit, Galaxy Buds3 make music, calls, and podcasts more immersive, whether you’re commuting, working out, or relaxing.

These exclusive Blue Tag Sale deals run until 8 February 2026 or while stocks last.

^[1] Estimated against the usage profile of an average/typical user Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged and many other factors.

^[2] GPS function requires internet connection. Can be used on LTE models without paired smartphone. Non-LTE models require Bluetooth connection to paired smartphone.

^[3] Key feature may different from Key Spec.

^[4] Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update.

* Recommended Resale Price. Prices may vary per participating retailer.

Whether you’re running your own hustle, engaging with clients, or balancing everything in between, this device is built to keep up with your grind.

Packed with awesome features and built-in safety, security, and reliability, the Galaxy A17 offers a powerful, optimised experience at an accessible price point. Integrated with Awesome Intelligence, it helps you do more, better and faster than the model it replaces, so you can stress less and keep moving forward.

“At Samsung, we understand that your smartphone is more than just a device, it’s an essential tool for people who are constantly on the move and rely on their phones to manage work and life. The Galaxy A17 strikes the perfect balance of innovation, security, reliability, and value. Empowering hustlers to stay productive on the go, and thrive with confidence,” said Justin Hume, Vice President: Mobile Experience at Samsung South Africa.

With Samsung Wallet, the Galaxy A17 transforms your phone into a powerful mobile payment tool. Whether you’re paying for supplies, grabbing a quick coffee, you can Samsung SOS+ tap and pay effortlessly. The Galaxy A17 supports your hustle by making transactions seamless, secure, and stress-free, so you can run much of your business straight from your phone.

The Galaxy A17 was built tough to withstand everyday challenges, which makes it awesome for your daily hustle. As you go about your grind, you can count on the phone’s IP54 rating^[1]for dust and splash resistance, which offers durability that stands up to life’s unexpected spills, splashes, and scrapes. Samsung’s defense-grade security platform, Samsung Knox, ensures your private data remains protected from hackers and malware. The device also comes with six years of OS upgrades^[2], and a two-year warranty, giving users lasting protection and performance.

For users’ security and peace of mind, the Galaxy A17 comes with Samsung SOS+^[3], a free-to-use, 24/7 private emergency response service, available exclusively to new Galaxy A Series devices with 12 months of free access. In the event of an emergency, the service geolocates the user and dispatches private security and medical assistance on demand, anywhere in South Africa^[4]. For added peace of mind, users can opt into Samsung Care+¹, protecting their device against accidental screen damage from just R99 per month.

The Galaxy A17 comes equipped with a 50MP OIS Triple Camera for sharp, blur-free shots – even in motion – making it perfect for capturing fast-paced moments^[5], taking spontaneous selfies and documenting your everyday hustle. Its advanced low-light performance helps photos and videos look stunning, day or night^[6]. For Hustlers on the move, the Galaxy A17 offers more than just a camera, it’s a powerful content creation companion. Whether you’re showcasing products, capturing behind-the-scenes moments, or producing professional social media content on the go, the A17 helps you present your brand with clarity, and confidence.

Amongst other awesome features, the Galaxy A17 comes with Circle to Search, an intuitive AI-powered tool that lets you instantly search anything on screen with a simple gesture – unlocking smarter ways to explore and discover. On its large 6.7” Super AMOLED display^[7], content shines with vibrant clarity, delivering an immersive viewing experience.

With 128GB of internal storage, 4+4GB RAM, and expandable storage up to 2TB, the Galaxy A17 ensures that you’ll never need to delete a memory^[8]. From playlists and project files to treasured photos and videos, everything you love stays safe in one place.

If you’re looking for an awesome, hustle-worthy device, the Galaxy A17 is built for you. Available in South Africa starting 1 October 2025, at Samsung retail stores, online, the Samsung Shop App, and through leading retailers and network operators, at the recommended retail price of R3,999^[9].

^[1] Galaxy A17 is rated as IP54. Based on lab test conditions, the device is sprayed by 10 litres of fresh water per minute for 5 minutes at all angles. Not advised for beach or pool use. Water and dust resistance of device is not permanent and may diminish over time due to normal wear and tear.

^[2] Galaxy A17 will be supported with six generations of OS upgrades and six years of security updates from the first global launch date.

^[3] Terms and Conditions Apply.

^[4] AURA has partnered with the best private security & medical companies across South Africa to ensure that you have help wherever you may be. AURA has a live coverage map to see specifically where the services cover you based on your location. AURA currently covers all population centres including all major cities, towns and even certain informal settlements.

^[5] Results may vary based on various conditions.

^[6] Results may vary based on extreme conditions.

^[7] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera cut-out

^[8] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to pre-installed software.

^[9] Recommended retail price only. Prices may vary per retailer.