“The latest Galaxy A Series devices are like bringing your creative studio everywhere. In today’s world, mobile devices have evolved to become a gateway for creativity. Samsung devices allow content creators to capture, create, and share their ideas with powerful camera and editing tools,” says Kgomotso Mosiane, Head of Marketing for Mobile eXperience at Samsung Electronics.

This exciting initiative centred around the theme ‘The Next Generation of Awesome’, focuses on capturing life’s awesome moments everywhere in brilliant quality thanks to the features of the latest Galaxy A Series. Recognising how today’s generation loves to create content, the institutions selected two top students each to level up their creativity, Miché Cloete (21) and Yolanda Xego (25) from iKasi Creative, and Teboho Mabuya (22) and Luyanda Masuku (20) from The Market Photo Workshop, to go on an awesome adventure with the Galaxy A25 5G, A35 5G, and A55 5G—to create compelling visual stories through the lens of their camera.

“We are incredibly grateful to Samsung for their generous support of Michè and Yolanda. This collaboration not only empowers them with the tools they need to create compelling content, but it also amplifies the voices of their communities. We are excited to see the unique stories created by these students, shining a light on the vibrant, diverse experiences that make South Africa so special,” says Lamise Inglis, Managing Director for iKasi Creative.

“The collaboration symbolises a milestone, a progressive way forward into storytelling and visual culture. The devices bring the power of storytelling into the pocket and through this collaboration, our learners are afforded a unique opportunity to develop their photographic journey, interfacing with top brands and building networks while still learning – a critical shift from traditional modes of teaching and learning usually associated with institutions of higher learning,” says Bongani Isaac Mahlangu, HOD for The Market Photo Workshop.

Made for awesome moments every day, the Galaxy A Series stays true to the technology brand’s commitment to providing quality features and great value. The bang-for-the-buck devices are ideal for those looking for consistent productivity and are creatives’ companions as they allow them to make the most out of life’s awesome moments.

“From multitasking and efficiently switching from one app to another as I edit, the Galaxy A25 5G provides me with a smooth all-round experience and performance,” says Yolanda Xego.

“With the large internal storage, I’m able to keep important school work/files, as well as store countless awesome memories I can look back on as I build my creative content portfolio with the incredible Galaxy A55 5G camera,” says Teboho Mabuya.

“Collaborating with Samsung? That’s what I call a power move! It’s an exciting journey to showcase a smartphone that resonates with the creativity and energy of my generation. The Samsung Galaxy A35 5G has become an amazing companion,” says Luyanda Masuku.

Throughout the campaign, these students document their experiences using the Galaxy A Series devices, providing insights into how the smartphones’ innovative features help enhance their creative processes. From capturing stunning visuals to effortlessly sharing their work on social media, the students highlight the transformative power of technology in bringing their artistic visions to life.

“The Galaxy A Series is designed with young creators in mind, and we believe it can play a pivotal role in their creative journeys. By collaborating with these sensational emerging talents, we are not only celebrating their creativity but also showcasing how our devices can help elevate their content creation efforts,” adds Mosiane.

To learn more about the campaign and follow the exhilarating journeys of these inspired young creatives, follow Samsung’s social media pages on these platforms;

• X: @SamsungMobileSA;
• Facebook: @SamsungSouthAfrica;
• Instagram: @SamsungMobileSA;
• TikTok: @SamsungSouthAfrica;
• LinkedIn: @SamsungSouthAfrica;
• YouTube: @SamsungSouthAfrica

In today’s interconnected world, at any given moment our smartphones contain a treasure trove of personal and sensitive information. From banking details and passwords to intimate conversations and photos, our devices hold a collection of data that must be shielded from prying eyes and malicious characters. With cyber threats on the rise, the need for robust mobile security has never been more critical.

At the forefront of Samsung’s security arsenal is Knox Security, a multi-layered platform designed to protect both our phone’s hardware and software. The Galaxy A35 5G and A55 5G are fortified by Knox Security, ensuring that users enjoy a secure mobile experience from the moment they power on their devices.

One of the standout features of Knox Security is its ability to safeguard user data even in the event of loss or theft. With the correct lock screen credentials, only the rightful owner can access their data, providing peace of mind in the face of potential threats.

In addition to traditional passcodes and patterns, the Galaxy A35 5G and A55 5G offer advanced biometric authentication options, including fingerprint recognition and facial recognition. These cutting-edge technologies not only enhance convenience but also bolster security by adding an extra layer of protection that is uniquely tied to each user.

Samsung understands that the mobile landscape is constantly evolving, with new threats emerging regularly. That’s why the Galaxy A35 5G and A55 5G benefit from regular security updates, ensuring that the devices remain fortified against the latest vulnerabilities and exploits. By staying proactive in addressing potential risks, Samsung demonstrates its unwavering commitment to providing users with a secure mobile experience that also empowers them to embrace the full potential of their devices without compromising on safety.

These devices are powerful gaming machines designed to cater to the needs of South Africa’s vibrant and fast-growing mobile gaming community that includes both casual gamers and dedicated enthusiasts alike. Whether you’re immersed in a fast-paced battle royale or exploring detailed RPG landscapes, the fluidity of these displays elevates every gaming session to a new level of enjoyment.

The Galaxy A55 5G is a powerhouse designed to deliver uncompromised performance. At its core lies an advanced Octa-core processor that effortlessly handles not only gaming but multitasking and streaming with ease. Whether you’re diving into intense gaming sessions or switching between apps, the Galaxy A55 5G ensures smooth operation without lag.

Enhanced by an improved Graphics Processing Unit (GPU) and Neural Processing Unit (NPU), the Galaxy A55 5G delivers stunning graphics and efficient AI processing, enhancing both gameplay visuals and overall device responsiveness. To keep temperatures in check during intense gaming sessions, Samsung has integrated an advanced cooling system, ensuring optimal performance.

The Galaxy A35 5G shares its commitment to gaming excellence with its predecessor but with a focus on affordability without compromising on performance. Also powered by an Octa-core processor and bolstered by an improved GPU and NPU, multitasking, gaming, and streaming are effortlessly handled. This is particularly crucial for competitive gaming scenarios where split-second decisions can make all the difference between victory and defeat.

A standout feature of the Galaxy A35 5G is its large vapour chamber cooling system, capable of dissipating heat efficiently, even during extended gaming sessions. This ensures that performance remains stable and consistent, allowing gamers to stay focused on their gameplay.

Equipped with 5G capabilities, both the Galaxy A55 5G and A35 5G bring ultra-fast connectivity to your fingertips, ensuring minimal latency and a seamless online gaming experience. Combined with generous internal storage options ranging from 128GB to 256GB, expandable up to a staggering 1TB via microSD, these devices offer ample space for your game library, apps and media files. Both devices feature high-refresh-rate displays, offering silky-smooth visuals that enhance gameplay immersion. Whether you’re exploring vast virtual worlds or engaging in fast-paced battles, the responsiveness of these displays ensures every movement and action is fluid and precise.

Beyond hardware prowess, Samsung enhances the gaming experience with features like Game Booster, optimising performance for smoother gameplay and reduced distractions. Dolby Atmos support delivers immersive audio, allowing gamers to hear every detail—from approaching footsteps to distant explosions—with clarity and depth.

Recognising the importance of uninterrupted gameplay, Samsung has equipped both models with a 5000mAh battery that can last up to two days on a single charge ^[1]. This means gamers can indulge in their favourite titles without worrying about running out of power midway through a session. Whether you’re on the go or settled in for an extended gaming marathon, the Galaxy A55 5G and A35 5G are ready to keep up with your gaming demands.

Furthermore, the ergonomic design of these devices ensures comfort during extended gaming sessions. From the placement of buttons to the weight distribution, Samsung has paid meticulous attention to detail to ensure that the phones feel natural and comfortable in the hands of gamers.

^[1] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors.