Whether you’re exploring, creating, or just staying connected, the Galaxy A Series packs a powerful combination of performance and intelligent features at an accessible price.

Awesome Intelligence: Everyday Tools, Elevated by AI

Samsung’s Awesome Intelligence delivers features that go beyond the basics-tools once reserved for premium devices, now built into your A Series phone.

Music Search – Hear it. Find it. Love it

Discovering a song is as easy as letting your phone listen. From reels to restaurants, your Galaxy A can identify songs instantly – no third-party apps needed.

Object Eraser – Capture the Moment. Clean the Chaos

Easily remove unwanted elements from your photos with AI-assisted edits that seamlessly blend the background for professional-looking shots.

Best Face – Everyone Smiles. Every Time

Group photos are no longer a hit or miss. Best Face combines multiple frames to make sure everyone looks their best – even if someone blinked.

Powered by Stellar Displays

All models in the A Series line-up feature Super AMOLED displays with 120Hz refresh rates, ensuring ultra-smooth visuals whether you’re circling for search, editing photos, or streaming content.

Premium AI in Everyone’s Pocket

Samsung brings advanced AI tools – Circle to Search, Music Search, Object Eraser, and Best Face – to the Galaxy A Series, making high-end innovation available to users. These aren’t just cool extras – they’re practical, everyday tools that simplify life.

Whether you’re a student, creator, or busy professional, the new Galaxy A Series gives you more than just a smartphone. It gives you an AI-powered companion designed to help you learn, explore, create, and connect – smarter and faster.

Samsung SOS+ – Get more from your Galaxy A Series

In a move that will empower users even more, Samsung South Africa, in partnership with AURA, recently launched Samsung SOS+, a free-to-use, 24/7 private emergency response access, exclusive to the new Galaxy A56, A36 and A26. In an emergency situation and on demand, the service will immediately geolocate you and send traceable private security and medical emergency services, giving you peace of mind wherever you are in South Africa^[1]. With a 12-month free access^[2] offered as a launch promotion for devices purchased between 01 May and 06 November 2025, users can claim access through the Samsung Members app, a dedicated toll-free number and the Samsung SOS+ app available on the Google Play Store.

^[1]AURA has partnered with the best private security & medical companies across South Africa to ensure that you have help wherever you may be. AURA has a live coverage map to see specifically where the services cover you based on your location. AURA currently covers all population centres including all major cities, towns and even certain informal settlements.

^[2]Terms and Conditions Apply.

Designed For Your Dynamic Lifestyle: Slim, Stylish & Striking

This Galaxy A26 5G features a slim body with a flat design and it’s highlighted by a linear grouped camera layout, intended to keep up with your dynamic lifestyle. This well-designed device is available in four vibrant colours: Black, White, Mint and Peach Pink^[1] and, it comes with an elegant glass back that has a reduced thickness from 8.3 mm to 7.7 mm.

Immersive Viewing & Unmatched Entertainment

Whether you’re gaming, streaming or scrolling through social media – the Galaxy A26 5G ensures a more immersive viewing experience. It comes with 6.7-inch FHD+ Super AMOLED display^[2] that boasts a slim and minimised bezel, ensuring that every image comes to life with vibrant colours and stunning clarity. The slim bezels draw you into your go-to entertainment with vivid clarity, from the latest video by your favourite creator to pictures of loved ones. The smooth up to 120 Hz refresh rate makes scrolling through social feeds, streaming videos and gaming smooth and speedy.

Have peace of mind with reliable durability, including an IP67 rating for water and dust resistance^[3]. This feature allows you to enjoy your favourite outdoor activities with ease – you can now snap concert highlights or record epic half-time moments, even in the rain. The Galaxy A26 5G is equipped with 50 MP Wide-angle camera^[4] that allows you to take steadier shots, even on-the-go. Also, with 13 MP Selfie Camera – you can now take selfies you’ll want to share right away, ensuring that you capture every moment – from the everyday to the extraordinary.

And that’s not all. The “Circle to Search” feature^[5] that’s part of Samsung’s “Awesome Intelligence” suite, allows you to quickly search the web for information about objects or text displayed on your phone’s screen by simply circling, highlighting or tapping them. The innovative camera of the Galaxy A26 5G comes along with other creative tools such as Object Eraser^[6] that detects, suggests and removes unwanted items; so you can create your own masterpiece. Filters^[7] is another advanced camera feature that allows you to capture and share the essence of each moment effortlessly.

And, with Edit Suggestion^[8] on Galaxy A26 5G that gives you tips to enhance your photos, you can now refine all your shots. In addition, with an upgraded AP and a long-lasting 5,000 mAh (typical) battery^[9] – you can immerse yourself into your favourite content even more. This feature allows you to enjoy movie marathons for up to 17 hours, without having to charge your Galaxy A26 5G. The long-lasting battery ensures that you stay powered all day, while 25W fast charging9 gets you back in action quickly. There’s also extended software support with 6 OS updates and six (6) years of security updates that are built to last long and strong^[10].

And furthermore, Samsung South Africa in partnership with AURA, recently launched Samsung SOS+ – a free-to-use, 24/7 private emergency response access, exclusive to the new Galaxy A56, A36 and A26. In an emergency and on demand, the service will immediately geolocate you and send traceable private security and medical emergency services, giving you peace of mind wherever you are in South Africa.^[11]

With a 12-month free access offered as a launch promotion^[12] for devices purchased between 01 May and 06 November 2025, users can access the service through the Samsung Members app, a dedicated toll-free number and the Samsung SOS+ app available on the Google Play Store. 

To find out more about the Galaxy A26 5G as well as the Galaxy A56 5G, Galaxy A36 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

^[1]Terms & Conditions Apply. Colour availability may vary by country, region or carrier.

^[2]Compared to previous Galaxy A25 5G. ** Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole. Galaxy A26 5G (SM-A266)’s display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light.

^[3]Galaxy A26 5G is rated as IP67. Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

^[4]50 MP resolution is available on the Galaxy A26 5G’s rear Wide-angle camera only. Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

^[5]Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

^[6]Results may vary based on the images and the object you’re trying to remove. Results may vary depending on light condition and/or shooting conditions, including multiple subjects, being out of focus or moving subjects.

^[7]Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on device model and software version. Filter availability may vary based on resolution and aspect ratio settings.

^[8]Edit Suggestion is compatible with certain file formats. Edit results and quality may vary depending on the photography condition. Accuracy of results is not guaranteed.

^[9]Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,860 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2025.01.16-2025.01.27 in UK with pre-release versions of SM-A266 5G under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

^[10]Availability and timing of Android OS upgrades and security updates may vary by device model and market. ** Galaxy A26 5G will be supported with six generations of OS upgrades and 6 years of security updates from the global launch date

^[11]AURA has partnered with the best private security & medical companies across South Africa to ensure that you have help wherever you may be. AURA has a live coverage map to see specifically where the services cover you based on your location. AURA currently covers all population centres including all major cities, towns and even certain informal settlements.

^[12]Terms & Conditions Apply All participants during the term of this Promotion agree to be bound by the following Terms and Conditions. https://www.samsung.com/za/offer/samsung-sos-plus-terms/

Whether you’re prepping for exams, creating content for school projects, or bringing your creative ideas to life on the go, the Galaxy A Series has your back with Awesome Intelligence that packs powerful AI features, and impressive all-day battery life.

Study Smarter, Not Harder with Super AMOLED Displays

Picture this; you’re reviewing notes late at night, scrolling through lecture slides, or watching an educational video on YouTube. Thanks to the large, high-resolution Super AMOLED displays with a buttery smooth 120Hz refresh rate, all three devices in the A Series line-up offer a crystal-clear, eye-friendly experience – perfect for long hours of reading, watching, or typing.

Whether you’re on the Galaxy A26 or the top-tier A56, text is razor-sharp, colours pop, and motion is fluid. This is a screen that adapts as quickly as your schedule does – from online lectures to note-taking apps and even visual learning platforms.

Take Thabo for example, a university student in Cape Town, who uses his Galaxy A36 5G to follow along with recorded lectures while jotting down quick notes in Samsung Notes. With split-screen multitasking, he can mix business with pleasure by playing a video while taking notes simultaneously without skipping a beat.

Let AI Power Your Productivity and Creativity

Gone are the days when AI was only for high-end devices. With the latest Galaxy A Series, Samsung is bringing Awesome Intelligence to the masses – making your smartphone smarter, faster, intuitive, and more helpful.

Need to revise a textbook diagram? Snap a photo and use Circle to Search to instantly get context and definitions. Took a photo of your notes with too much clutter? Use Object Eraser to clean up the image, keeping your study materials neat and shareable.

Plus, with 50MP main cameras across the line-up, your study scans, presentations, and project visuals look crisp and professional – ready for group work or posting to student forums.

Amahle for example, is a design student in Joburg who uses her Galaxy A56 5G to capture her sketches with high detail. Using the AI-enhanced editing tools, she removes background distractions and creates polished digital portfolios – all from her phone.

Stop Studying When You’re Done, Not Because Your Battery Gave In

A device is only as good as its battery life – and the massive 5000mAh batteries in the Galaxy A26, A36, and A56 make sure you stay connected from early morning lectures to late-night study sessions². That means less time on the charger and more time focusing on and doing what matters.

And when it’s time to download our learning apps, project files, and course videos? No problem. Each device comes with expandable storage^[1], so you never have to worry about running out of space in the middle of your semester.

Grant, a Matric student from Durban, uses his Galaxy A26 5G for online tutoring, listening to audiobooks, and taking daily practice tests. With battery life that lasts all day^[2], he never worries about losing power before his evening study group.

So, which Galaxy A Series device is a fit for you?

• Galaxy A26 5G – Best for students who want performance on a budget. Great for online classes, note-taking, and casual creativity.
• Galaxy A36 5G – Ideal for multitaskers who want a sharper display, more RAM, and elevated features without a big price jump.
• Galaxy A56 5G – For the ambitious creators and academic overachievers who want the full suite of AI tools and a near-premium feel.

Samsung SOS+ – Get more from your Galaxy A Series

Users are now even more empowered as Samsung South Africa, in partnership with AURA, recently launched Samsung SOS+, a free-to-use, 24/7 private emergency response access, exclusive to the new Galaxy A56, A36 and A26. In an emergency situation and on demand, the service will immediately geolocate you and send traceable private security and medical emergency services, giving you peace of mind wherever you are in South Africa^[3]. With a 12-month free access^[4] offered as a launch promotion for devices purchased between 01 May and 06 November 2025, users can access the service through the Samsung Members app, a dedicated toll-free number and the Samsung SOS+ app available on the Google Play Store.

Whether you’re a student, young professional, or budding content creator, the new Galaxy A Series makes studying, working, and creating easier – and way more fun. With features once reserved for flagship models, Samsung has made sure Awesome Intelligence, powerful cameras, and all-day endurance are now within reach – now with the added priceless safety feature courtesy of Samsung SOS+.

So if you’re ready to level up your productivity and your creativity, the Galaxy A26, A36, and A56 are waiting.

^[1]Expandable via microSD.

^[2]Actual battery life may vary depending on network environment, usage patterns and other factors.

^[3]AURA has partnered with the best private security & medical companies across South Africa to ensure that you have help wherever you may be. AURA has a live coverage map to see specifically where the services cover you based on your location. AURA currently covers all population centres including all major cities, towns and even certain informal settlements.

^[4]Terms and Conditions Apply.

In addition, students can now take advantage of a wide range of educational apps available from the Samsung App Store. For note-taking and organisation, in particular the Samsung Notes app is great for taking notes during online lectures, reading from textbooks or even for summarising important information. Productivity Apps like Google Keep or Evernote also help students to organise notes, to-do lists and other study materials – offering the tools students need to study smarter.

Important to note is the large Screen on the Galaxy A series which offers a good viewing experience during online lectures and for reading digital textbooks. This large screen is also perfect for streaming apps such as YouTube as well as platforms that include Zoom – used mainly for lectures and online meetings. Students can now also explore learning apps like Duolingo or Memorise for language learning and even use Quizlet for flashcards – turning their smartphone into a smart study hub.

You can also use Khan Academy or Coursera – these apps are designed for educational courses and practice. In an effort to provide even more ways to ensure efficient studying – the Galaxy A series also has the Focus Mode feature on offer that is able to block out distractions during study sessions. There’s also additional, customisable settings that allow you to adjust font size, brightness and other display settings for optimal viewing. Additionally, voice assist allows you to use Bixby for taking notes, setting reminders or when searching for information.

Samsung in collaboration with Google^[1] have enhanced the Circle to Search, to aid students by solving math equations and assist with physics homework. The upgraded tool now allows users to circle a problem on their device’s screen and search it on Google for step-by-step instructions. This AI-assisted tool is designed to help students understand complex class topics by breaking down the problem and listing the steps needed for a solution.

The Galaxy A series features a 6.7-inch^[2] FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits^[3] phones which benefits students by providing a clear, vivid and comfortable viewing experience thereby enhancing their learning and engagement with digital content.

These incredible displays offer vibrant colours, deep blacks, and high contrast, making them ideal for reading texts, viewing images and videos and even for gaming during study breaks. This advanced technology also contributes to lower power consumption, extending battery life^[4] and the ability to adjust brightness and blue light filtering, which can improve focus and eye comfort during long study sessions. 

New stereo speakers further enhance the experience with rich, balanced sound. AI-Powered Features: The inclusion of “Awesome Intelligence^[5]” across the Galaxy A series, including features like “Object Eraser^[6]” and other intelligent visual editing tools – allowing enhanced creativity. Awesome Intelligence is the first comprehensive mobile AI exclusively available on Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G. “Awesome intelligence” can benefit student greatly by providing personalised learning experiences, immediate feedback and access to vast resources, ultimately enhancing their learning outcomes and preparing them for a technology-driven future.

AI can also help with individualised learning, personalised tutoring and even translate materials into different languages. The Galaxy A 56 5G, Galaxy A36 5G and Galaxy A26 5G series now brings the fine-refined Object Eraser^[6] feature that’s able to help students by enabling them to quickly and easily remove unwanted distractions from their photos, like unwanted objects or people – allowing them to focus on the main subject.

The Object Eraser feature is a useful tool for students documenting projects, taking photos for presentations or capturing memories of school events. For instance, whether it’s an unexpected passer-by or a distracting shadow – users can manually or automatically select objects to erase – achieving a cleaner, more polished final image with just a few taps.

And furthermore, the enhanced Camera Systems in all three models boast a 50MP main camera^[7], which is beneficial for capturing clear images of notes, textbooks or presentation slides. Students can now leverage the Galaxy A Series camera for various study-related tasks, including capturing lecture notes, taking quick photos of text or visuals and creating study materials. The phone’s camera can also be used to record lessons and its photo and video features can help with capturing key information from lectures and textbooks.

Availability⁸

For students looking to enhance their learning experience as well as options for entertainment and leisure – the Galaxy A56 5G, A36 5G and A26 5G offer a blend of performance and connectivity features that can be valuable tools for studying. The new Galaxy A series is now available^[8] nationally at participating retailers and Samsung.com in a range of stylish colour options^[9].

The Galaxy A56 5G is available in Awesome Light Gray, Awesome Graphite, Awesome Olive and Awesome Pink. While the Galaxy A36 5G comes in Awesome Lavender, Awesome Black, Awesome White and Awesome Lime. Galaxy A26 5G is available in Black, White, Mint and Peach Pink⁹.

^[1]Terms & Conditions Apply. Service availability may vary by country, language and device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Results may vary depending on audio matches.

^[2]Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

^[3]1,200 nits in High Brightness Mode (HBM).

^[4]Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2025.01.16-2025.01.27 in UK with pre-release versions of SM-A266 5G under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

^[5]Availability of Awesome intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier.

^[6]Results may vary based on the images and the object the user is trying to remove.

^[7]50 MP resolution is available on the Galaxy A26 5G’s rear Wide-angle camera only

^[8]Availability may vary by country, region and carrier.

^[9]Colour and model availability may vary depending on country, region or carrier.

What Samsung has done with these devices is make AI accessible — not as a gimmick, but as a true daily companion. Whether it’s discovering something cool online, cleaning up your pics, or getting the perfect snap on the first try, Awesome Intelligence is all about helping you do more, better, and faster.

These devices aren’t just about better specs — they’re about smarter experiences. Here’s a look at three AI-powered features changing the way you interact with your phone daily.

Circle to Search: When Curiosity Strikes, You’re Covered

We’ve all been there. You’re scrolling Instagram or TikTok, and someone’s wearing an outfit you love or using a gadget you need in your life. But there’s no tag, no caption, no clue.

Circle to Search is one of the most powerful and practical AI tools on the Galaxy A56 5G and A36 5G. Just press and hold the home button, circle what you’re curious about – a shoe, a landmark, a makeup product — and boom, instant Google-powered search results, right on your screen. Or say you spot a streetwear hoodie you like as you’re scrolling through your newsfeed. Instead of playing detective, you ‘Circle to Search’ it and get links related to the item online — all without leaving the app. Less switching, more discovering.

This is not just next-gen browsing. This is instant, intuitive discovery built into your daily scrolling.

Object Eraser: Fix Your Photos in a Tap

Let’s be honest — the perfect shot is often ruined by someone walking into frame at the wrong time or a random object in the background. In the past, that meant either retaking the photo (if possible), using a third-party app, or just learning to live with it.

With Object Eraser, those days are gone. Tap on the unwanted element in your photo — maybe it’s a photo bomber, a random shadow, or a messy pile of stuff in the background. The AI does the rest, removing the distraction and blending the image naturally.

You’re snapping a photo at the beach. It’s an epic time out, your outfit’s fire, but there’s a stranger walking their dog in the background. One tap with Object Eraser and it’s like they were never there.

Object Eraser makes every shot Insta-worthy — no filters, no stress.

Enhanced Camera AI: Bring Out Your Creativity

The Galaxy A56 5G and A36 5G come equipped with a 50MP main lens, a 10-bit HDR selfie camera, and in the case of the A56 5G, an ultra-wide 12MP lens and enhanced Nightography — but it’s the AI doing the behind-the-scenes magic that levels up every shot.

AI isn’t just helping take photos — it’s helping you take better ones by automatically adjusting lighting and contrast to suit your scene, recognising different subjects (like people, pets, or food) and optimising settings on the fly, and smoothing low-light noise for cleaner night shots.

When you’re out for a night with friends, and the lighting in the club is, well, not ideal, there’s no need to panic because there’s a solve. But with AI-enhanced Nightography and selfie optimisation, your photos come out looking sharp, balanced, and ready to post. No edits needed.

And for the group shots, the Galaxy A56 5G offers Best Face — a clever AI tool that lets you select the best expressions from a burst of photos and merge them. No more “let’s take one more” because someone blinked or looked away.

One of the best parts is that you’re getting all this in stylish, powerful devices with immersive Super AMOLED displays, long-lasting 5000mAh batteries, and fast, reliable 5G connectivity — all wrapped in a design that’s built to last with IP67 water and dust resistance.

The commercial brings to life the vital role that Samsung SOS+ plays in providing fast, reliable emergency assistance when it matters most. With a light-hearted and yet compelling story that shows exactly what the service does, the ad highlights how Samsung continues to use innovation to protect and empower its users.

Viewers across South Africa can expect to see the commercial airing on major broadcast channels and across digital platforms. It’s a powerful reminder that help is now closer than ever – all at the touch of a button of the latest Galaxy A Series (A56, A36 and A26) smartphones, which exclusively offer the 12-month emergency assist subscription service for free.

“We’re excited to share this campaign with the public,” said Kgomotso Mannya, Chief Marketing Officer for Samsung Africa. “The commercial reflects the real-world value of Samsung SOS+, and we hope it encourages more people to activate and use this life-enhancing service.”

Keep an eye out, and experience how Samsung is empowering consumers with security, and peace of mind through Samsung SOS+.

For more information, visit Samsung.com.