The Galaxy A51 and Galaxy A71’s powerful quad-camera features a 5MP Macro camera that, compared to a normal camera lens, can capture a subject and all its intricate detailing at a 30 to 50 mm range. To see this revolutionary close-up technology in action, Samsung Newsroom used the Galaxy A51’s Macro lens to take the best shots of 12 different appetising desserts. What new worlds of detailing will the Macro lens uncover?

Getting Up Close and Personal with Surface Details

One of the benefits of a camera such as the Macro lens on the Galaxy A51 and Galaxy A71 is its ability to capture details that human eyes aren’t capable of perceiving. Not only does the Macro lens record all of an object’s surface detailing, but it is also able to focus on a subject automatically without any need for the user to manually adjust the settings.

The image taken with the Macro camera vividly captures the tiny water droplets on this dessert that has come fresh out of the refrigerator

Resembling a snowy field, the fine rice flour on this dessert comes through vividly in the picture on the right-hand side

The glassy surface of this strawberry mousse cake appears extra iridescent when photographed with the Macro camera

Top Tips: How to Become an Expert Food Photographer

① Be aware of lighting!

To take a good close-up picture of food, you need to be aware of your light source. For general portrait-orientation photography, one is advised to avoid any kind of backlight from behind a subject. But food photography is different because it is about adding three-dimensionality to two-dimensional details. If you can use backlighting well, you can harness light effects to showcase the dynamism of your subject, such as its glittering moisture or its vivid colours.

Bringing Out Every Texture

The different textures of a dessert don’t just make it enjoyable to eat – they make a sweet treat enjoyable to photograph, too. Once you have ascertained the most compelling textural aspects of your dessert when snapping a picture, you can use the Macro lens to bring out these multifaceted details.

Close up, the distinct textures of shaved ice with milk and mango pieces make for a mouth-watering combination

The Macro camera’s shot of solid chocolate melting into warm milk makes for evocative viewing

The sharp contrast of the nuts’ crunchy texture and the mousse cake’s smooth one becomes even more distinct when captured with the Macro camera

Top Tips: How to Become an Expert Food Photographer

② Make your own reflector!

A professional photography studio will use a reflector to direct and change the light composition to take top-quality shots. When you are in a café or at home, a piece of white card, such as a business card, can work as a reflector. Place the card to the side of your smartphone’s camera to amplify the light. You can even substitute this white card with a small piece of A4 paper if that is all you have on hand.

Capturing the Rainbow

The best desserts can be enjoyed with our eyes as well as with our taste buds, so being able to capture every vivid colour detail of your sweet subjects is important. A contrasting background, too, can serve as another way to bring out every dynamic shade of your dessert when using the Macro camera.

With their contrasting textures and appealing colours, these macarons get even tastier when photographed with the Macro camera

The Macro camera makes the most of the dynamic colour contrast between these purple and yellow bread treats

Pastel shades can often use their vividness when captured on camera, but thanks to the Macro camera, these chocolates retain their appeal

Top Tips: How to Become an Expert Food Photographer

③ Celebrate the unique!

Even if you and your friend order exactly the same thing at a café, almost never will you see two dishes come out that are perfectly identical. Garnishes might be placed differently, textures might overlap differently and colours might vary, meaning that each plate is unique. Paying attention to the details particular to your dessert when photographing it is a sure-fire way to capture a shot that will be unlike anyone else’s.

Making the Most of Intricate Layering

Desserts that are layered, be it with flavours of different textures, consistencies, or colours, are as aesthetically pleasing as they are appealing to the palette. To get that perfect cross-section shot of your dessert, it is essential that every detail stands out. The Macro camera is the perfect tool for doing this, even when the layers are fillings and therefore not as immediately obvious.

The smooth harmony of this layered cake is captured perfectly with the Macro camera

The border between this sweet drink’s two layers has something of a sunset effect when captured on the Macro camera

Despite its roughly-textured exterior, the Macro Camera has revealed the colourful charm of the layered colours in this cake

There you have it. There are clearly a lot of tasty surprises in the camera of the Galaxy A51 and A71.

“We are pleased to welcome Nedbank to the Samsung Pay platform. This is a collaboration that will connect even more people to our innovative and secure technology. The momentum is now firmly in favour of the country’s most widely accepted contactless payment system. Samsung Pay will support millions of South Africans need for additional uses of digital systems and their mobile devices. As part of this roll out we have also extended the offering to our mass devices such as the A30s making it available to even more people,” says Justin Hume, Director: Integrated Mobility at Samsung South Africa.

Samsung Pay, a secure and simple digital wallet instantly gives supported Galaxy Phones and Wearables the functionality of bank and loyalty cards, that can be used almost anywhere, you can swipe or tap a card. The Samsung Knox technology built into your device constantly monitors your phone to keep your information safe. Every transaction uses an encrypted digital token for added security, so your actual card number is never used during a transaction and your token information is encrypted in a separate and secure data vault at all times.

“As the world becomes increasingly digitised, consumers’ expectations from banks have changed. Client expect their banking solutions to be as easy and seamless and mirror their experiences on other platforms. Therefore, as a financial services institution that strives to offer seamless, easy and safe payments mechanisms we have made Samsung Pay available to our customers. Through such collaborations, we are able to deliver a convenient banking solution, and share the vision of seeing money differently with every client.” says Chipo Mushwana, Divisional Executive of Emerging Payments at Nedbank.

Samsung Pay can be downloaded, for free, from the Google Play store or Galaxy Store depending on your Galaxy device. Once you load your bank cards, paying is always just a quick tap away. It’s convenience and safety on the go.

* Samsung Pay can be used with the following devices: Galaxy Note 10+, Note 10, Note10 Lite, Note 9, Note 8, Galaxy Fold, Galaxy Z Flip, S20 Ultra, S20+, S20, S10+, S10, S10e, S9/S9+, S8/S8+, S7/S7 edge, A71, A51, A9, A80, A8, A70, A7 (2017), A5 (2017), A30s, Galaxy Watch, Galaxy Watch Active 2, Galaxy Watch Active, Gear S3 and Gear Sport Watch.

JOHANNESBURG, South Africa – 20 March 2020 – Growth continues unabated on Samsung Pay, the most widely accepted mobile payment solution in South Africa. Samsung Pay has seen a dramatic uptake in usage reaching the one million transactions mark in August 2019 followed shortly thereafter by the two million transactions milestone in February 2020, clearly indicating its’ growing popularity. The effortlessly simple and secure mobile payment solution has changed the way we pay, with the ability to activate multiple payment cards from our banking partners in one digital wallet. Samsung Pay has partnered with the following major banking institutions including Absa, Standard Bank, FNB, RMB Private Bank, Discovery Bank, Investec and recently Nedbank.

“Samsung Pay has redefined what consumers can expect from a digital wallet,” said Justin Hume, Director: Integrated Mobility at Samsung South Africa. “It has paved the path to mobile payments in the country by providing our customers with a safe and secure service they can use almost anywhere they shop. The impressive growth locally shows that South Africans are joining the other 26 launched countries in proving the value of this intelligent payment solution.”

This secure and simple digital wallet instantly gives Samsung Pay supported Galaxy Phones and Wearables the functionality of bank and loyalty cards, that can be used almost anywhere you can swipe or tap a card. Samsung Knox technology build into your device constantly monitors your phone to keep your information safe. Your card information is encrypted in a separate and secure data vault at all times. Every transaction uses an encrypted digital token for added security, so your actual card number is never used during a transaction. Samsung Pay can be downloaded for free from the Google Play Store or Galaxy Store depending on your Galaxy device. Once you load your bank cards and loyalty cards, paying is always just a quick tap away. It’s convenience on the go.

* Samsung Pay can be used with the following devices: Galaxy Note 10+, Note 10, Note10 Lite, Note 9, Note 8, Galaxy Fold, Galaxy Z Flip, S20 Ultra, S20+, S20, S10+, S10, S10e, S9/S9+, S8/S8+, S7/S7 edge, A71, A51, A9, A80, A8, A70, A7 (2017), A5 (2017), A30s, Galaxy Watch, Galaxy Watch Active 2, Galaxy Watch Active, Gear S3 and Gear Sport Watch.

“The value offered through Samsung Care+ represents our ongoing mission to bring innovation to all. We know how integral the A Series is in the lives of Galaxy A users. They don’t just consume culture, they create it and the Samsung Care+ empowers them to continue doing so, even when life happens, “says Justin Hume, Director: Integrated Mobility at Samsung South Africa.

Samsung Care+ is available on Galaxy A Series devices from the entry A10 model right up to the high-end A80 model. The Samsung Care+ service contract covers users for 2 screen replacements over a 24-month period*. To be eligible for the offer, Samsung Care+ must be activated within 30 days from the purchase of the device.

*Terms and Conditions apply
https://www.samsung.com/za/mobile/samsung-care-plus/terms/

“We’re excited to build on the successful Galaxy A portfolio with the new Galaxy A71 and Galaxy A51. Since its launch last year, the Galaxy A series has become one of the most beloved smartphone ranges. The new Galaxy A71 and Galaxy A51 continue to offer the essential innovations that people love,” said Justin Hume, Director: Integrated Mobility at Samsung South Africa. “We know that people want a device that looks good, lasts longer and captures every experience as it happens, and we’re proud to continue to deliver on those needs with the latest Galaxy A devices.”

About the Galaxy A51 and Galaxy A71

Built to make meaningful innovations and awesome mobile experiences to everyone, the Galaxy A71 and A51 are packed with enhanced features: a longer lasting battery to keep up with your busy lifestyle, a smarter camera to help capture the world as you see it and an Infinity-O display that gives an uninterrupted visual experience. These devices will be launched in South Africa in the coming weeks.

Advanced Camera Experience

With four top-of-the-range cameras, the Galaxy A71 and Galaxy A51 are built for capturing those moments in life that matter most. Featuring a main camera, Ultra Wide, Macro and Depth cameras, combined with intelligent features, the Galaxy A71 and Galaxy A51 allow you to capture almost anything you experience in clear detail and stunning scale.

The main camera photographs stunning images with a 64-megapixel camera on the Galaxy A71, and a 48-megapixel camera on the Galaxy A51. Taking crisp and vivid shots, this camera will let you snap the best photo possible – day or night. The Ultra Wide camera has a 123o degree angle lens, giving you the same view as the human eye and if the shot requires it, the intelligent switch function will recommend Wide Shot and automatically switch it on for you. The Macro camera brings objects into crystal clear focus to capture every last detail while the Depth camera lets your subjects stand out using Live Focus effects.

High-Quality Video Recording

With Super Steady Video you can now capture smooth and stable videos on any adventure. Super Steady Video removes camera shake when you are shooting a video of a moving object or even when you’re moving yourself. Whether you’re running, hiking or even chasing your pets, the Super Steady Video will help you capture the moment perfectly.

Uninterrupted Visual Display

Galaxy A71 offers Super AMOLED Plus and Galaxy A51 offers Super AMOLED edge-to-edge Infinity-O displays. With a screen size of 6.7-inch or 6.5-inch, the display provides an expansive and immersive experience – forget the world around you and watch your favourite show or game on one of Samsung’s largest screens yet.

Stay Connected Longer

The Galaxy A71 and Galaxy A51 come with a large 4,500 mAh and 4,000 mAh battery respectively so you can use your phone longer throughout the day. With 25W and 15W fast charging capabilities you have come to expect from Galaxy smartphones, you won’t be without your phone long when it needs a boost to recharge.

Galaxy A71 and Galaxy A51 also provide access to Samsung’s ecosystem of intelligent apps and services including Bixby (Vision, Lens Mode, Routines), Samsung Pay and Samsung Health. The devices are also protected with the defence-grade security platform Samsung Knox.

Galaxy A71

Galaxy A51

Recommeded Retail Price:

Galaxy A71 – From R8,999
Galaxy A51 – From R6,999

1 All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.
2 Screen measured diagonally as a full rectangle without accounting for the rounded corners.
3 Availability may vary by market.
4 Typical value tested under third-party lab condition. Rated (minimum) capacity is less.
5 Availability may vary by market.

JOHANNESBURG, South Africa –  January 23, 2020 – Samsung South Africa has unveiled the Galaxy A71 and Galaxy A51, the latest additions to the popular Galaxy A Series, as well as the Galaxy Note10 Lite at a media event in Sandton, Johannesburg. This launch event, Samsung’s first of 2020, highlighted the company’s continued efforts to bring pioneering technology to all South Africans. At the venue, Truffles on the Park, Samsung ushered in a new decade of innovation. Attended by members of the media, influencers, as well as brand ambassador and hip hop star, Cassper Nyovest, the A Series launch event was a showcase of a brand with a purpose. Presenter and entrepreneur, Maps Maponyane introduced Samsung’s team on the day, Justin Hume, Director: Integrated Mobility, Cambridge Mokanyane, Chief Marketing Officer and Kagiso Khaole, Samsung’s Head of Content and Services.

Justin Hume reiterated Samsung’s focus on innovation for all – “We are committed to bridging the gap between flagship features and affordability. I believe the Galaxy A Series offers the best value in its segment. Additionally, the power of the Note10 Lite and its famous S Pen is now accessible to more people in South Africa”.

The Galaxy A71 and Galaxy A51, the latest addition to the highly successful Galaxy A Series will be released in the country in February. The Galaxy Note10 Lite will also be released in February. Both devices include flagship features at an affordable price.

“We are proud to connect with a new generation of consumers from the value-seekers to the power users. We will continue to listen to the needs of the local market and bring innovation that empowers all,” says Cambridge Mokanyane.

Kagiso Khaole,highlighted the role of Samsung’s integrated ecosystem and the additional value it adds. This includes the safety and convenience of Samsung Pay, which has generated more than 1,4 million transactions since 2018 as well as the peace of mind that Samsung Care+ offers Galaxy A Series customers.

About the Galaxy A51 and Galaxy A71

Built to make meaningful innovations and awesome mobile experiences to everyone, the Galaxy A71 and A51 are packed with enhanced features: a longer-lasting battery to keep up with your busy lifestyle, a smarter camera to help capture the world as you see it and an Infinity-O display that gives an uninterrupted visual experience.

About Galaxy Note10 Lite

Enjoy the premium Note experience and increase your productivity on the Galaxy Note10 Lite smartphones’ standout specs, including spacious, 6.7-inch immersive displays, 4,500mAh batteries with Super Fast Charging and Samsung’s latest and greatest camera technologies. Together, these enhancements, along with the Galaxy Note10 Lite’s ever-versatile S Pen, make it easy for users to capture, create and share more moments, and enable them to experience whole new levels of productivity.