Now, with the Galaxy S26 series,[2] it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix it Later to Filter it Now

Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimisation across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI (artificial intelligence) sound engine with advanced sound separation technology, the Galaxy S26 series allows you to adjust and control recorded sound as it occurs. This enables a clear, immersive listening experience across various streaming platforms by effectively erasing distracting background noise.

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to focus/prioritise on  dialogue in the video.

With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, for the different types of content you watch.

▲Access Audio Eraser via the Quick panel on the Galaxy S26 series, with controls to adjust “Strength” and enable “Voice focus.”[3]

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalised and comfortable listening experience with the Galaxy S26 series.

^{[1] Audio Eraser supports adjusting noise from media playing through the Quick panel for select apps on the Galaxy S26 series. The level of support depends on the model and OS version. Results may vary by video depending on how sounds are present. Samsung Account login is required. Certain types of sound, such as voices, music and noise, can be detected. Actual sound detection may vary depending on the audio source and video conditions. Accuracy of results is not guaranteed.}

^{[2] The Galaxy S26 series includes Galaxy S26, S26+ and S26 Ultra.}

^{[3] Image simulated for illustrative purposes. Actual UX/UI may be different.}

The Galaxy Hangouts Cube is where the new Samsung Galaxy S26 series comes to life. Designed as a hands-on, sensory-led environment, it offers visitors an experience that can’t be replicated online. As the Cube continues its journey across cities nationwide, it has quickly become a must-visit destination for those eager to explore what’s next.

And if you’ve been seeing clips of others enjoying the Cube on your social feeds, this is your chance to experience it for yourself. No second-guessing whether it’s “AI” or not, this is the real deal.

More than just a showcase, the Galaxy S26 Hangouts Cube is designed to be interactive and deeply engaging. Through a blend of tailored moments and shared experiences, visitors are encouraged to explore, create, and connect, making it an ideal space for capturing standout content. At the core of the experience is the latest in Galaxy AI¹ (artificial intelligence), powering the Galaxy S26 series with intelligence that is both proactive and adaptive. Visitors can discover how the device works seamlessly in the background, helping to simplify everyday tasks and making life feel just a little more effortless.

Adding to the excitement, Samsung’s partnership with the South African Rugby Union brings a uniquely South African twist to the experience. On 25 April between 12h00 to 14h00, fans will have the rare opportunity to meet some of the nation’s rugby heroes and stand a chance to win a signed Springbok jersey².

Visitors will also be entered into a lucky draw for a chance to win a Samsung Galaxy S26 AI phone³, putting the full power of Samsung’s latest mobile AI directly into their hands.

From discovery to connection, and from innovation to inspiration, the Galaxy S26 Hangouts Cube is more than just a pop-up, it’s a glimpse into the future, waiting to be explored.

^[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

^[2] Terms and Conditions Apply.

^[3] Terms and Conditions Apply.

Why buy from Samsung.com

• Launch Offers

Secure limited-time promotions such as double storage upgrades at no extra cost, bundled discounts on Galaxy Buds and Galaxy Watch, and limited colours which are available online.

• Free Delivery and Easy Returns

Get your Galaxy S26 Series delivered at no extra cost, with hassle-free returns if needed. Ensures speed, convenience, and peace of mind.

• Secured by Knox

Means your device and data are backed by Samsung’s official systems, ensuring better accuracy, reliability, and seamless integration with your Galaxy ecosystem^[2]

• Convenience and Confidence

Secure payment options, direct customer support, and guaranteed authenticity make Samsung.com the most reliable way to secure your Galaxy S26.

• Shop App Benefits

Through the Samsung Shop App, customers can track orders, access app-only deals, and manage their Galaxy products in one place.

Key Features of the Galaxy S26 Series

• Privacy Display ^[3]: Screen display technology that keeps your information secure by limiting viewing angles
• Nightography: Capture stunning low-light photos and videos with Galaxy AI-powered Nightography, enhancing every shot with clarity and vibrance — especially in the dar ^[4].
• Longer-Lasting Battery ^[5] : Optimised battery performance keeps you powered all day, designed to match your lifestyle without compromise.
• Now Nudge ^[6] : Smart reminders powered by Galaxy AI help you stay on top of tasks, nudging you at the right time so nothing slips through the cracks.
• Now Brief ^[7] : Automatically generates concise summaries of your notifications, emails, and updates, saving you time and keeping you focused on what matters.
• Galaxy AI Integration: Automates tasks, assists you in reducing steps, and delivers proactive support based on context.
• Performance and Storage: With free storage upgrades, you can keep more photos, videos, and apps without compromise.
• Design Options: Choose from Galaxy S26, S26+, or S26 Ultra to match your lifestyle.

The New Galaxy Buds4 Pro

Alongside the Galaxy S26 Series, Samsung also launched the Galaxy Buds4 Pro, delivering studio-quality sound and seamless Galaxy AI integration. The Pink Gold edition is available on Samsung.com or Shop App, making it the perfect companion to your new Galaxy S26.

Helpful Guides

Not sure which Galaxy is right for you? Explore these guides on Samsung.com:

– Smartphones Guide – evaluate Galaxy models side by side to find the perfect fit.

– AI Phones Buying Guide – learn how Galaxy AI transforms everyday tasks and why the Galaxy S26 Series leads the way.

^[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

^[2] Applied to all appliances that have an Internet connection.

^[3] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

^[4] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

^[5] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,855mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

^[6] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with certain third party messaging apps including Samsung Messages, Google Messages, Google Chat, WhatsApp, WhatsApp Business, KakaoTalk, LINE, Signal, Instagram (DM), Tango, NTT Docomo Messages, KDDI Messages. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

^[7] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

**Terms and Conditions apply.

Don’t be left asking yourself if it’s “AI” (artificial intelligence) when you go online and see videos of your friends having fun at the Cube in your city.

At the heart of the Cube is the new Galaxy S26 series, powered by proactive and adaptive Galaxy AI[1] designed to assist in simplifying everyday tasks. Visitors get to see how the devices work quietly in the background to help them do more, faster and with less effort. They also learn how the new Galaxy Buds4 series, as a natural companion to the Galaxy S26 series, extends everyday experiences beyond the phone while delivering rich and immersive hi-fi sound.

The Hangouts Cube is an immersive, sensory-led journey built around the Galaxy S26 series. Through personalised moments and shared experiences, The Cube brings Galaxy AI capabilities to life in unexpected ways. It’s tangible, interactive, and it’s designed to be both seen and felt. And of course yes, it’s great for content.

Visitors Met Their Springbok Heroes

With Samsung proudly serving as the official mobile and consumer electronics partner to SA Rugby Union (SARU), innovation was not the only thing that drew the crowds to the Cube. As the Fourways Mall Cube concluded, guests were treated to a rare and exciting chance to meet some of their national rugby team heroes. Springbok lock and scrum-half, Ruan Nortje, and Morne van der Berg, made an appearance on Saturday, 7 March, to not only engage with both Samsung fans and passionate Springbok supporters, but also experience the latest Galaxy AI for themselves.

Experience Galaxy AI in Action

At the Cube, guests get hands-on with standout Galaxy S26 features, including:

• Agentic AI – Visitors can test themselves against Galaxy AI in a race against time and see how effortlessly it completes tasks.
• Privacy Display[2] – Visible to you, invisible to others. Experience Samsung’s first built-in AI Privacy Display on mobile, technology that protects your screen from prying eyes.
• Enhanced Nightography Video[3] – Step into the “carousel in a box” and witness how the Galaxy S26 captures moving light in low-light conditions with stunning clarity.

Every station is designed to show how AI moves from being a feature to becoming a true everyday companion.

The Galaxy S26 series is available in Cobalt Violet, White, Black and Sky Blue at these recommended retail prices:

• Galaxy S26 Ultra from R30,999[4]
• Galaxy S26+ from R25,999⁵
• Galaxy S26 from R20,999⁵

Until 26 April, these venues will be a portal into the Galaxy AI-powered future. Miss it, and you’ll hear about it from someone who didn’t.

[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[3] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Recommended retail price only. Prices may vary per retailer.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device – powerful performance, an excellent camera system, enhanced intuitive Galaxy AI and the Samsung’s first mobile phone with a built-in Privacy Display².

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy.

Built for extended performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy³ — with significant gains⁴ across the CPU, GPU and NPU⁵ to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge⁶ provide proactive and relevant context-aware suggestions, while Now Brief⁷ surfaces timely reminders for important events. A choice of agents⁸ also helps users to complete tasks with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s best camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video,⁹ keeps footage vibrant even in low light, and Super Steady,¹⁰ which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straightforward. With the upgraded Photo Assist,¹¹ users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio¹² empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalised wallpapers.

Galaxy Buds4 series: Superior Hi-Fi Sound with Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control¹³ and ultra-sleek ergonomic fit. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equaliser and Active Noise Cancellation¹⁴ produce rich full-spectrum sound true to the original recording. With the integration of several AI agents¹⁵and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting March 20, the Galaxy S26 series is available¹⁶ through carriers, retailers Samsung Shop App and Samsung.com. The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com-exclusive Pink Gold and Silver Shadow.

The Galaxy S26 series is available at these recommended retail prices¹⁷:

• Galaxy S26 Ultra from R30,999¹⁷
• Galaxy S26+ from R25,999¹⁷
• Galaxy S26 from R20,999¹⁷

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Buds4 — with distinct colourways including White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

The series is available at these recommended retail prices¹⁸.

• Galaxy Buds4 – R3,499¹⁸
• Galaxy Buds4 Pro – R4,999¹⁸

For added peace of mind, Samsung Care+¹⁹ offers comprehensive coverage that protects the devices’ value, including repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

To experience the powerful performance of the newly launched Galaxy S26 series and Galaxy Buds4 series, head over to a Galaxy Hangouts Cube in your city. Hosted at various malls and venues in Johannesburg, Tshwane, Umhlanga and Cape Town until 26 April 2026, Hangouts Cube is an immersive, sensory-led journey built around the Galaxy S26 series, showcasing Galaxy AI capabilities in unexpected ways.

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2] Samsung’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[4] AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5] A CPU performance increase of up to 19% means the Galaxy S26 Ultra responds more quickly and handles complex workloads intelligently, even when multiple tasks are running at once. A 39% improvement in NPU performance powers always-on Galaxy AI features that run seamlessly, allowing users to move between tasks without lag or interruption. A 24% boost in GPU performance delivers richer visuals and more fluid gameplay.

[6] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[7] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[8] Availability may vary by region/country and language.

[9] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[10] Super Steady results may vary depending on editing method and/or shooting conditions.

[11] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[12]Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[13] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.

[14] Available on Buds4 Pro.

[15] AI features require a compatible Samsung Galaxy phone.

[16] Availability may vary by country, region, and carrier. Colour availability may vary depending on country or carrier.

[17] Recommended retail price only. Prices may vary per retailer.

[18] Recommended retail prices only. Prices may vary per retailer.

[19] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

As the slimmest Ultra yet², the Galaxy S26 Ultra is not just engineered for performance and design excellence. It is designed for real-life scenarios. In a country where mobile phones are the gateway to banking, business, healthcare, and connection, Privacy Display helps you keep what is yours private.

Privacy Display represents a fundamental shift in mobile display technology. By controlling how pixels disperse light, the screen remains bright, crisp, and comfortable for the user, while limiting what others can see from side viewing angles when activated.

Unlike traditional stick-on privacy filters that dim screens and degrade clarity, Samsung’s built-in solution endeavours to preserve full viewing quality. When activated, Privacy Display instantly reduces side-angle visibility without compromising brightness or colour accuracy. The protection works seamlessly in both portrait and landscape mode, adapting naturally to how people use their phones.

Built for South Africa’s Everyday Moments

From catching the Gautrain in Johannesburg to working remotely in a Cape Town café, people are constantly connected in shared spaces. Privacy Display is purpose-built for these everyday realities.

Imagine making an EFT while commuting on a packed bus in Sandton or in a crowded waiting room, checking sensitive work emails in a busy airport lounge at OR Tambo, or simply having a confidential WhatsApp conversation in a restaurant. This amazing feature gives you that personal digital bubble, even in the most public environments.

Privacy Display works hand-in-hand with Samsung’s software intelligence to give users complete control over when and how privacy protection activates.

Users can:

• Automatically activate Privacy Display when entering a PIN or password
• Trigger protection when opening specific apps such as banking, email or messaging

Choose adjustable privacy levels

• Partial Screen Privacy to shield notification pop-ups
• Maximum Privacy Protection for enhanced side-view shielding

The Protection that Adapts to Context When You Need It, Is Here

Privacy Display reinforces Samsung’s commitment to safeguarding personal information at every layer of the experience. With the introduction of this feature, Samsung is once again redefining what its flagship mobile phone can be, while ensuring that privacy travels with those on the move.

The Galaxy S26 series is available for pre-order now until 19 March 2026. Customers who pre-order can double their storage and save up to R5,000 in an exclusive limited-time offer³.

The Galaxy S26 series comes in Cobalt Violet, White, Black and Sky Blue, and is available at these recommended retail prices⁴:

• Galaxy S26 Ultra from R30,999
• Galaxy S26+ from R25,999
• Galaxy S26 from R20,999

The era of the AI phone has arrived. Pre-Order yours now!

^[1] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.
^[2] 78.1 X 163.6 X 7.9mm
^[3] Terms and Conditions apply.
^[4] Recommended retail price only. Prices may vary per retailer.

▲ The Galaxy S26 series (from left) Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26

Design: Sleeker and Lighter Than Ever

The Galaxy S26 series makes a strong first impression with its refined, modern aesthetic, featuring a rounded curvature and cohesive color palette that create a unified design identity across the lineup.

▲ The Galaxy S26 series showcases a unified look. (From left) Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26

The slimmer, lighter build is equally notable. Galaxy S26 Ultra is 0.3 mm thinner than its predecessor and weighs 214 grams. Its slimmer profile enhances portability while maintaining a secure, comfortable grip.

▲ The Galaxy S26 series comes in Cobalt Violet, Black, Sky Blue and White.

Display: Privacy From Every Angle

Debuting on Galaxy S26 Ultra, Privacy Display limits side-angle viewing without the need for a separate screen protector. The display remains clear from the front while restricting visibility from the sides to help shield on-screen content from nearby onlookers.

Users can also assign the Privacy Display to the side button’s double-press function for greater convenience. Even when viewed from the side, content stays concealed — making it especially useful on crowded public transportation or in elevators.

▲ Users can adjust the level of privacy protection in the settings and apply it selectively when entering a PIN, pattern or password, or when notification pop-ups appear

Galaxy AI: Intuitive AI for Everyone

Galaxy AI stands out on the Galaxy S26 series, combining enhanced contextual awareness with proactive suggestions to simplify everyday tasks. The new Now Nudge feature reduces app switching by surfacing relevant information in context. When a friend asks about evening plans on messaging apps, Galaxy AI checks the calendar, detects conflicts and displays a tailored “Nudge” pop-up.

A fan favorite since its debut on the Galaxy S24 series, Circle to Search has evolved to support multi-element searches. Circling a celebrity’s outfit, for example, generates curated pieces to recreate the look.

The Galaxy S26 series further expands its AI ecosystem with Bixby, Gemini and Perplexity. For example, users can use natural language commands to adjust settings, allowing them to effortlessly control their device even without knowing exact setting names or specific commands. Saying “My eyes feel tired,” for instance, prompts Bixby to suggest activating Eye comfort shield — eliminating the need to navigate complex menus. Together, these agents understand user intent and context to streamline daily routines, reducing steps and delivering a more seamless, efficient mobile experience.

Camera: Pro-Level Capture, Powered by AI

The Galaxy S26 series marks another leap in mobile photography. Powered by advanced AI, the device enables effortless capture and editing of high-quality content — no expertise required.

Galaxy S26 Ultra features a 200-megapixel (MP) wide-angle camera and a 50 MP telephoto camera with 5x optical zoom and 10x optical-quality zoom, complemented by a wider aperture for enhanced low-light clarity. With upgraded Nightography, even a recreated San Francisco nightscape inside the exhibition hall appeared vivid and detailed despite dim surroundings. The AI ISP (Image Signal Processor), previously used in the rear camera, also extends to the front camera, capturing fine details — from individual hair strands to eyebrows — while preserving natural skin tones.

Beyond capture, the Galaxy S26 series expands creative possibilities. Powered by Galaxy AI, it provides an intuitive environment that turns ideas into finished results in moments.

The upgraded Photo Assist goes further — removing unwanted objects and naturally adding new elements. When prompted to restore a cake with a bite taken out, AI seamlessly reconstructs it as if untouched. The feature can also transform day into night or adjust wardrobe details to match the mood, enabling faster, more effortless editing.

▲ Photo Assist restores images using AI-powered editing.

With Creative Studio, edited photos can be turned into polished content. Users can simply type a prompt — such as “Please draw me a dog” — to generate a context-based sticker set, ready for use in messages or when editing photos. The feature also supports invitations, profile cards and wallpapers, expanding everyday creative possibilities in the future.

Starting with the Galaxy S24 series, the Galaxy S series has ushered in a new era of AI phones. With the Galaxy S26 series, Samsung introduces its third-generation AI phone — delivering personalized experiences that go beyond intent recognition. Featuring the most powerful performance and the most intuitive Galaxy AI to date, the Galaxy S26 series opens a new chapter in mobile innovation.

“Samsung understands that a truly premium audio experience combines technical sound quality with how that sound feels throughout a user’s day,” said Ikhyun Cho, Corporate VP of Mobile Enhancement R&D Team, Mobile eXperience (MX) Business at Samsung Electronics. “With the Galaxy Buds4 series, our design philosophy was uncompromising, providing all-day comfort without sacrificing audio performance, because these are what consumers value most. We engineered our most powerful hi-fi audio and our most secure, ergonomic fit to enhance one another, delivering the best listening experience we’ve ever created.”

Computational Design Optimized for Enhanced Stability and All-Day Comfort

With the Buds4 series, Samsung establishes an iconic Buds blade design identity, a computational design achieved by analyzing data from hundreds of millions of global ear data points and running over 10,000 simulations.¹ The Buds4 series features an ultra-sleek, ergonomic fit with smaller,² better-fitting earbud heads to deliver a more secure, comfortable experience during all-day wear. The new stabilized blade includes a premium metal finish and an engraved pinch control³ area to help users easily locate and adjust settings. Additionally, the new transparent clamshell-type cradle makes storage and charging more intuitive and convenient — while also highlighting the refined blade design to deliver a stylish, high-quality listening experience on the go.

Galaxy Buds4 Pro and Buds4 offer distinct design architectures to meet different needs. Galaxy Buds4 Pro features a canal-fit design that combines ultimate sound with maximum functionality. The open-fit design of Galaxy Buds4 delivers a comfortable, user-friendly audio experience. Customers also have the option to choose from several distinct colorways, with Galaxy Buds4 Pro and Buds4 available in White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

Superior Hi-Fi Sound With Innovative Hardware Updates

Larger speakers offer better sound quality, and Buds4 Pro introduces a new wider woofer, featuring a new design that makes efficient use of space. By maximizing the vibration area and minimizing thespeaker’s edge, the wider woofer increases the effective speaker area by almost 20%⁴ compared to the previous generation without sacrificing wearability. Combined with the tweeter, these features deliver natural, immersive audio with clean bass and rich treble that supports 24-bit/96kHz audio⁵ — ultimately delivering high-fidelity sound true to the original recording. These hardware enhancements capture everything from the high, resonant sounds of violins to the deep, throaty pulses of double basses — details that were difficult to reproduce in earlier generations. The two-way speaker is strategically placed on the upper side of the metal finish to maximize Active Noise Cancellation functionality while minimizing feedback from wind and other external factors.

Maximized Audio Experiences With Enhanced Adaptive EQ and ANC

Galaxy Buds4 series offers software updates that build on powerful adaptive sound capabilities users have come to love in previous Buds generations. Enhanced ANC can tune out everything from heavy transit sounds to everyday background noise, ensuring an immersive audio experience that adapts to changing environments. For example, when commuting on a bus, train or airplane, Buds4’s enhanced Active Noise Cancellation reduces low-frequency engine and road noise while maintaining rich, balanced sound — allowing users to focus on music, podcasts or calls without distraction.

Enhanced Adaptive ANC/EQ⁶ allows for full media immersion, minimizing noise leakage by analyzing the wearing conditions and unique ear shape of each user. Alongside dynamic frequency adjustments, this feature applies optimal ANC algorithms in real time for peak noise-cancelling performance so users can enjoy fine-tuned sound experiences tailored to their individual needs.

When it’s time to make a phone call, Super Clear Call⁷ utilizes super wideband call technology and machine learning models trained for noise reduction and voice enhancement to provide ultra-clear call quality and double the bandwidth of conventional Bluetooth calls. Whether users are cheering at a baseball game, dining in a bustling restaurant, or spending time with their children at the playground, their voice remains crisp and clear, ensuring they sound as if they were speaking face-to-face.

An Enriched Galaxy Ecosystem Experience

For Galaxy users, the Buds4 series introduces integrations that enhance the Galaxy ecosystem experience. Users can initiate AI agents⁸ — including Bixby,⁹ Google Gemini¹⁰ and Perplexity — with hands-free and voice controls, helping users stay engaged with their surroundings while maintaining control over their audio experience. Buds4 Pro allows users to access AI features without reaching for their phones, making it easier to integrate AI into their everyday routines.

Galaxy ecosystem users can also enjoy simple Buds setup.¹¹ Just by opening the cradle — without having to install the Galaxy Wearable app — Galaxy users can easily connect their Buds to their phone or tablet. Through the Buds shortcut menu or in the Quick Panel, users can control and customize the volume or EQ for the optimal sound experience.

Buds4 Pro also includes Head Gesture¹² controls to manage calls and engage with Bixby, allowing users to perform subsequent actions hands-free. Along with voice commands, hands-free controls such as these allow users to navigate their day without distraction, ensuring their daily activities remain seamless and uninterrupted.

Availability

The Galaxy Buds4 series, launching with the Galaxy S26 series, is available for pre-order in select markets starting today, with general availability starting March 11.

To learn more about the Galaxy Buds4 series, please visit: www.samsung.com/galaxy-buds4-series/.

Galaxy Buds4 Series Specifications

^[1] Based on global ear data research conducted by Samsung Design Innovation Center.

^[2] Galaxy Buds4 only.

^[3] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings on the Galaxy Wearable app, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.

^[4] The exact number is 19.8%.

^[5] Users can enable Ultra High Quality (UHQ) audio in the Buds4 Pro Settings, navigating to Sound Quality in the main menu and Advanced Quality Options in Effects.

^[6] Available on Buds4 Pro.

^[7] Super wideband (SWB) call is available on Galaxy S26 series, S25 series, Z Fold7, Z Flip7, Z Fold6, Z Flip6, A56, Tab S11 series and Tab S10 series with One UI 6.1.1 or above. Additional devices may be supported in the future. Super wideband call is available regardless of the call app. SWB may not be supported depending on the mobile network between devices.​

^[8] AI features require a compatible Samsung Galaxy phone.

^[9] Supports nine languages: Korean, English, German, French, Italian, Spanish, Portuguese, Chinese (Simplified) and Japanese.

^[10] Results may vary. Check responses for accuracy. Compatible with certain features and with certain accounts. Internet connection required. Available on select devices, languages, and countries. Only available to users 18 years and older.

^[11] Requires a compatible Samsung Galaxy device, Internet connection, and Samsung account.​

^[12] Default is off. Users can turn on Head Gestures through the Galaxy Wearable app.

^[13] Actual battery life may vary and depend on usage conditions such as function settings, playback file type, and Bluetooth signal strength. Play time may vary based on settings.

^[14] IP rated for submersion in up to 3 feet of fresh water for up to 30 minutes (charging case is not water resistant). Not advised for beach or pool use. If the earbuds or user’s hands are wet, they must be dried thoroughly prior to handling. Damaged earbuds are not guaranteed to be water resistant.

That’s the next evolution of the Galaxy camera: an end-to-end experience with the brightest Galaxy camera system ever as the foundation.

Mobile cameras are moving beyond capture, as the latest Galaxy AI unifies advanced creative capabilities for capturing, editing and sharing in one intuitive platform. The result is a seamless experience and a more fluid creative process — eliminating the need to switch between apps or navigate complex tools, so creativity feels faster, simpler and more natural.

At the core of this evolution is the belief that creativity should not be limited by technical skill or experience. From shooting to editing, the Galaxy camera has quietly redefined what’s possible. Now anyone can create cinematic videos, track stars across the night sky or capture richly detailed photos, even in low light. And with natural, multimodal input, editing becomes as simple as describing what you have in mind in just a few words.

Stay tuned for the easiest and most user-friendly Galaxy camera experience yet, unveiling next week at Galaxy Unpacked February 2026. 

*This article contains products and features currently in development. The plans, product claims, timelines, and specifications described are subject to change without notice. Their future availability is not guaranteed.

On February 25, Samsung Electronics will host Galaxy Unpacked in San Francisco. Join us as we unveil Samsung’s newest Galaxy innovations – marking a new phase in the era of AI as intelligence becomes truly personal and adaptive. The event will be streamed live on https://www.samsung.com/za/ , Samsung Newsroom, and Samsung’s YouTube channel beginning at 8 p.m. CAT.

Stay tuned and make sure to register at https://www.samsung.com/za/unpacked to get all upcoming teasers, trailers, updates, and access to exclusive benefits ahead of Galaxy Unpacked February 2026.