AI will be no different.

Where AI Meets People

AI is getting smarter faster, and this will continue. But to change how people live, it must answer: where, how and into whose hands does this intelligence reach? This will define AI’s next chapter.

AI no longer merely answers. It is entering an agentic age, taking action on our behalf while the person carries the final decision. But to act for someone, it must first know them.

That is why it matters where AI meets people. The entry points are where AI understands a person and builds trust. The best AI experiences will come from the devices that know the user best.

This is what Samsung has spent years building. The phone is closest to us, with us daily. The tablet is where we create and learn. The watch reads signals like sleep and heart rate. The TV and connected home appliances add context from where we live. And new form factors, from foldables to intelligent eyewear, expand where AI meets us. Together, a fuller picture of a person’s needs forms.

These entry points are powerful together. Signals from across devices become timely assistance: sleep tracked by your watch shapes tomorrow’s schedule, with information always available. AI at its best works quietly in the background, bringing these moments into a cohesive experience. That is why we have spent years building an ecosystem not just to reach, but to connect more moments.

Built on Openness and Trust

Samsung does not do this alone. The platforms that changed the world were the most open. The web was. So were mobile operating systems. With SmartThings, we brought devices, services and partners into one connected experience, shaping industry open standards. Openness lets the best ideas reach people faster. And we don’t simply layer intelligence on top, but design how AI works at the center so it serves each person in context.

But openness alone is not the goal. The harder task is turning intelligence into something personal and trustworthy. The best intelligence in the world should reach people through their everyday devices. But what makes it personal is understanding the user and keeping that understanding safe. That is our responsibility.

As AI becomes more personal and agentic, trust becomes the foundation. People need to know what AI is doing for them and remain in control.

This is why trust isn’t added at the end. Samsung Knox protects each Galaxy device and now the connections between them. As intelligence moves across devices, protecting what flows between them is crucial. The most personal data stays on the device so people can understand how AI is working and remain in control.

The Next Chapter of Galaxy

That same understanding shapes the devices we build. The more personal and capable AI becomes, the more form matters. As AI helps us with more at once, a screen that flexes and folds expands what is possible. This is what makes foldables special: they fold into your hand or open a larger stage. On this journey, Samsung has continued to make foldables thinner, lighter, stronger and more immersive.

AI is also essential in health. How we sleep, recover and look after ourselves — daily choices add up. A device close to us, like a watch, tracks these signals ensuring a better day.

The upcoming Galaxy Unpacked is where we will show what’s next in bringing all this together: more personal, natural AI experiences on a foundation more partners can build on. The question that opens the next era is not who has the smartest AI, but who understands people best, and turns that understanding into experiences they can trust.

We intend to take this path with openness and responsibility, beginning with the device already in your hand. We open this next chapter together at Galaxy Unpacked.

Join us as we unveil the newest additions to the Galaxy portfolio, which has defined the foldable category. Combining intelligent capabilities with innovative form factors, the next generation of Galaxy devices are set to deliver more personal and adaptive experiences and set a new standard for the AI era.

The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning at 3 p.m. SAST.

Stay tuned and make sure to register at samsung.com/unpacked for exclusive benefits, upcoming teasers, trailers, and updates ahead of Galaxy Unpacked July 2026.

On 26 June 2026, Samsung marked an exciting milestone with the opening of a new store at Vaal Lifestyle Centre – allowing shoppers from the Vaal area and surroundings the opportunity to discover its latest Artificial Intelligence (AI)-integrated smart devices, TVs and other home appliances – at their doorstep.

Outfitted with cutting edge design and the classic Samsung aesthetic – this new store embodies the company’s commitment to innovation and technological advancement. This new playground for technological innovation is allowing shoppers from Vereeniging suburbs and townships within a 5-to-10km radius as well as the greater Vaal Triangle including Vanderbijlpark, Sasolburg, Meyerton and surrounding settlements – the opportunity to discover the power of Samsung’s AI technology, which elevates how shoppers experience high-quality consumer electronics in-store.

By visiting the new store, Vaal-based customers can now easily access a wide array of innovative Samsung products, solutions, services and experiences — all under one roof. The Vaal Lifestyle Centre is a premium commercial and retail development located in Vereeniging that blends modern architecture with convenient, experience-led shopping.

Samsung’s new store will offer locals hands-on experiences and showcase connected ecosystems of the latest Galaxy AI and Bespoke AI home appliances in a premium space. It is the perfect platform for Samsung in-store teams to provide interactive demonstrations, such as showcasing the latest Galaxy AI, high-end foldables as well as Bespoke AI technology, which helps consumers make informed buying decisions.

Kgomotso Mannya, Chief Marketing Officer (CMO) for Samsung South Africa said: “We are excited to expand Samsung’s retail footprint with the opening of our new store. This investment reinforces our commitment to making Samsung’s premium technology, integrated ecosystem, expert customer service and support more accessible. The new store will provide Vaal customers with a different retail experience, enabling them to engage directly with our latest innovations and receive personalised guidance from trained Samsung specialists.”

This Samsung store is an immersive retail showroom where you can explore, test and purchase the latest devices. With this dedicated retail space, Samsung’s friendly in-store team is also able to offer tailored solutions for business owners, including bulk device purchases and customised digital signage.

The Vaal-based store will offer hands-on access to Galaxy smartphones, tablets, TVs and smart home appliances, alongside expert support and in-store tech setup. Also, Samsung’s offerings include certified Product Consultants ^[1] who will offer practical demonstrations of premium home appliances like the Bespoke AI Family Hub refrigerators, Bespoke AI laundry systems and AirDressers.

^[1] Product Consultants certified by Samsung.

Sports broadcasting is evolving, bringing fans closer to the experience by moving cameras closer to the action. Samsung is driving this shift with the Galaxy camera system and its ability to operate at broadcast-level performance through the pairing of connectivity and mobility. Earlier this year, Galaxy flagship device was used to stream Opening Ceremony of the Olympic Winter Games Milano Cortina 2026, where Samsung worked alongside Olympic Broadcasting Services (OBS) to embed Galaxy devices throughout the venue at one of the world’s largest sports stages. The result was a new layer of visual storytelling, capturing dynamic perspectives that complemented traditional broadcast coverage. These capabilities extended to the Galaxy Unpacked 2026, showcasing its ability to deliver professional-grade video capture and transmission.

Now, Samsung is helping lead this transformation within skateboarding competitions by embedding the Galaxy S26 Ultra directly into key course features — including rails, ledges and gaps — across the entire SLS 2026 season, fully scaling the Galaxy POV (point of view) first introduced at the 2026 SLS Sydney stop.

“Mobile innovation is opening new possibilities for how sports are captured and experienced,” said, Executive Vice President and Head of the Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics. “At Milano Cortina we demonstrated how Galaxy technology can complement traditional broadcast systems. With Street League Skateboarding, we’re bringing that same approach directly into the course with our newest, most advanced device camera, and using mobile POV to capture skateboarding from entirely new perspectives.”

Embedded throughout the course, the devices provide skater-level perspectives, offering angles that traditional broadcast systems often cannot capture. This footage feeds directly into the live production workflow, enabling near-instant replay and offering viewers a fresh visual experience that reflects the intensity of the sport itself.

From speed to the precision of every landing, skateboarding is defined by details that are often lost from a distance. With mobile cameras placed directly inside the course, Samsung is reimagining how the sport is experienced, bringing fans closer to each mid-air movement, board flip and landing. These new perspectives offer deeper insight into technique, timing and control, while strengthening the connection between fans, the sport and the athlete.

Featuring Samsung’s most advanced mobile imaging system to date, the Galaxy S26 Ultra is designed to perform in fast-moving, unpredictable environments, much like the athletes themselves. It delivers professional-grade camera performance and high-quality footage across a wide range of shooting conditions with enhanced stabilisation, intelligent processing and the ability to maintain clarity in low-light or high-speed conditions[1]. This allows it to operate alongside conventional cameras while maintaining more clarity, stability and detail than its predecessor, within spaces traditional broadcast cameras cannot easily access.

The placement of Galaxy S26 Ultra devices follows the rhythm and flow of each run, revealing the style, speed and precision of each trick from within the course itself. Galaxy features also extend the creative possibilities of production. Features such as Super Steady[2] with horizontal lock stabilisation help maintain smooth, level footage even during high-speed motion, while Instant Slow-Mo[3] enables detailed replay of tricks as they happen. Together, these capabilities allow production teams to capture skateboarding with clarity, stability and proximity — showcasing the precision, style and technical skill behind every movement.

LOS ANGELES, CALIFORNIA – APRIL 04: <>during the Samsung and Street League Skateboarding’s Los Angeles Takeover at Ace Mission Studios on April 04, 2026 in Los Angeles, California. (Photo by Joe Scarnici/Getty Images for Samsung)

“Skateboarding is reaching more people than ever before, especially as the sport continues to grow on the global stage,” said Brett Clarke, Chief Revenue Officer at Thrill Sports, the parent company of Street League Skateboarding. “Collaborations like the one we have with Samsung help us evolve how the sport is shared with fans while staying true to the creativity and culture that define skateboarding.”

The debut of Galaxy S26 Ultra POV integration at the SLS DTLA Takeover signals where sports broadcasting is heading next. As the SLS Championship Tour continues, Samsung will continue exploring how mobile technology can evolve into versatile broadcast tools. Looking ahead to major global sporting events and the road to Los Angeles 2028, this shift suggests a future in which the boundary between smartphone camera and broadcast camera continues to disappear, bringing fans closer to the action.

[1] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[2] Super Steady results may vary depending on editing method and/or shooting conditions.

[3] Instant Slow-mo feature for Photo Assist is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

Now, with the Galaxy S26 series,[2] it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix it Later to Filter it Now

Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimisation across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI (artificial intelligence) sound engine with advanced sound separation technology, the Galaxy S26 series allows you to adjust and control recorded sound as it occurs. This enables a clear, immersive listening experience across various streaming platforms by effectively erasing distracting background noise.

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to focus/prioritise on  dialogue in the video.

With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, for the different types of content you watch.

▲Access Audio Eraser via the Quick panel on the Galaxy S26 series, with controls to adjust “Strength” and enable “Voice focus.”[3]

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalised and comfortable listening experience with the Galaxy S26 series.

^{[1] Audio Eraser supports adjusting noise from media playing through the Quick panel for select apps on the Galaxy S26 series. The level of support depends on the model and OS version. Results may vary by video depending on how sounds are present. Samsung Account login is required. Certain types of sound, such as voices, music and noise, can be detected. Actual sound detection may vary depending on the audio source and video conditions. Accuracy of results is not guaranteed.}

^{[2] The Galaxy S26 series includes Galaxy S26, S26+ and S26 Ultra.}

^{[3] Image simulated for illustrative purposes. Actual UX/UI may be different.}

The Galaxy Hangouts Cube is where the new Samsung Galaxy S26 series comes to life. Designed as a hands-on, sensory-led environment, it offers visitors an experience that can’t be replicated online. As the Cube continues its journey across cities nationwide, it has quickly become a must-visit destination for those eager to explore what’s next.

And if you’ve been seeing clips of others enjoying the Cube on your social feeds, this is your chance to experience it for yourself. No second-guessing whether it’s “AI” or not, this is the real deal.

More than just a showcase, the Galaxy S26 Hangouts Cube is designed to be interactive and deeply engaging. Through a blend of tailored moments and shared experiences, visitors are encouraged to explore, create, and connect, making it an ideal space for capturing standout content. At the core of the experience is the latest in Galaxy AI¹ (artificial intelligence), powering the Galaxy S26 series with intelligence that is both proactive and adaptive. Visitors can discover how the device works seamlessly in the background, helping to simplify everyday tasks and making life feel just a little more effortless.

Adding to the excitement, Samsung’s partnership with the South African Rugby Union brings a uniquely South African twist to the experience. On 25 April between 12h00 to 14h00, fans will have the rare opportunity to meet some of the nation’s rugby heroes and stand a chance to win a signed Springbok jersey².

Visitors will also be entered into a lucky draw for a chance to win a Samsung Galaxy S26 AI phone³, putting the full power of Samsung’s latest mobile AI directly into their hands.

From discovery to connection, and from innovation to inspiration, the Galaxy S26 Hangouts Cube is more than just a pop-up, it’s a glimpse into the future, waiting to be explored.

^[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

^[2] Terms and Conditions Apply.

^[3] Terms and Conditions Apply.

Why buy from Samsung.com

• Launch Offers

Secure limited-time promotions such as double storage upgrades at no extra cost, bundled discounts on Galaxy Buds and Galaxy Watch, and limited colours which are available online.

• Free Delivery and Easy Returns

Get your Galaxy S26 Series delivered at no extra cost, with hassle-free returns if needed. Ensures speed, convenience, and peace of mind.

• Secured by Knox

Means your device and data are backed by Samsung’s official systems, ensuring better accuracy, reliability, and seamless integration with your Galaxy ecosystem^[2]

• Convenience and Confidence

Secure payment options, direct customer support, and guaranteed authenticity make Samsung.com the most reliable way to secure your Galaxy S26.

• Shop App Benefits

Through the Samsung Shop App, customers can track orders, access app-only deals, and manage their Galaxy products in one place.

Key Features of the Galaxy S26 Series

• Privacy Display ^[3]: Screen display technology that keeps your information secure by limiting viewing angles
• Nightography: Capture stunning low-light photos and videos with Galaxy AI-powered Nightography, enhancing every shot with clarity and vibrance — especially in the dar ^[4].
• Longer-Lasting Battery ^[5] : Optimised battery performance keeps you powered all day, designed to match your lifestyle without compromise.
• Now Nudge ^[6] : Smart reminders powered by Galaxy AI help you stay on top of tasks, nudging you at the right time so nothing slips through the cracks.
• Now Brief ^[7] : Automatically generates concise summaries of your notifications, emails, and updates, saving you time and keeping you focused on what matters.
• Galaxy AI Integration: Automates tasks, assists you in reducing steps, and delivers proactive support based on context.
• Performance and Storage: With free storage upgrades, you can keep more photos, videos, and apps without compromise.
• Design Options: Choose from Galaxy S26, S26+, or S26 Ultra to match your lifestyle.

The New Galaxy Buds4 Pro

Alongside the Galaxy S26 Series, Samsung also launched the Galaxy Buds4 Pro, delivering studio-quality sound and seamless Galaxy AI integration. The Pink Gold edition is available on Samsung.com or Shop App, making it the perfect companion to your new Galaxy S26.

Helpful Guides

Not sure which Galaxy is right for you? Explore these guides on Samsung.com:

– Smartphones Guide – evaluate Galaxy models side by side to find the perfect fit.

– AI Phones Buying Guide – learn how Galaxy AI transforms everyday tasks and why the Galaxy S26 Series leads the way.

^[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

^[2] Applied to all appliances that have an Internet connection.

^[3] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

^[4] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

^[5] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,855mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

^[6] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with certain third party messaging apps including Samsung Messages, Google Messages, Google Chat, WhatsApp, WhatsApp Business, KakaoTalk, LINE, Signal, Instagram (DM), Tango, NTT Docomo Messages, KDDI Messages. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

^[7] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

**Terms and Conditions apply.

Don’t be left asking yourself if it’s “AI” (artificial intelligence) when you go online and see videos of your friends having fun at the Cube in your city.

At the heart of the Cube is the new Galaxy S26 series, powered by proactive and adaptive Galaxy AI[1] designed to assist in simplifying everyday tasks. Visitors get to see how the devices work quietly in the background to help them do more, faster and with less effort. They also learn how the new Galaxy Buds4 series, as a natural companion to the Galaxy S26 series, extends everyday experiences beyond the phone while delivering rich and immersive hi-fi sound.

The Hangouts Cube is an immersive, sensory-led journey built around the Galaxy S26 series. Through personalised moments and shared experiences, The Cube brings Galaxy AI capabilities to life in unexpected ways. It’s tangible, interactive, and it’s designed to be both seen and felt. And of course yes, it’s great for content.

Visitors Met Their Springbok Heroes

With Samsung proudly serving as the official mobile and consumer electronics partner to SA Rugby Union (SARU), innovation was not the only thing that drew the crowds to the Cube. As the Fourways Mall Cube concluded, guests were treated to a rare and exciting chance to meet some of their national rugby team heroes. Springbok lock and scrum-half, Ruan Nortje, and Morne van der Berg, made an appearance on Saturday, 7 March, to not only engage with both Samsung fans and passionate Springbok supporters, but also experience the latest Galaxy AI for themselves.

Experience Galaxy AI in Action

At the Cube, guests get hands-on with standout Galaxy S26 features, including:

• Agentic AI – Visitors can test themselves against Galaxy AI in a race against time and see how effortlessly it completes tasks.
• Privacy Display[2] – Visible to you, invisible to others. Experience Samsung’s first built-in AI Privacy Display on mobile, technology that protects your screen from prying eyes.
• Enhanced Nightography Video[3] – Step into the “carousel in a box” and witness how the Galaxy S26 captures moving light in low-light conditions with stunning clarity.

Every station is designed to show how AI moves from being a feature to becoming a true everyday companion.

The Galaxy S26 series is available in Cobalt Violet, White, Black and Sky Blue at these recommended retail prices:

• Galaxy S26 Ultra from R30,999[4]
• Galaxy S26+ from R25,999⁵
• Galaxy S26 from R20,999⁵

Until 26 April, these venues will be a portal into the Galaxy AI-powered future. Miss it, and you’ll hear about it from someone who didn’t.

[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[3] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Recommended retail price only. Prices may vary per retailer.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device – powerful performance, an excellent camera system, enhanced intuitive Galaxy AI and the Samsung’s first mobile phone with a built-in Privacy Display².

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy.

Built for extended performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy³ — with significant gains⁴ across the CPU, GPU and NPU⁵ to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge⁶ provide proactive and relevant context-aware suggestions, while Now Brief⁷ surfaces timely reminders for important events. A choice of agents⁸ also helps users to complete tasks with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s best camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video,⁹ keeps footage vibrant even in low light, and Super Steady,¹⁰ which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straightforward. With the upgraded Photo Assist,¹¹ users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio¹² empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalised wallpapers.

Galaxy Buds4 series: Superior Hi-Fi Sound with Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control¹³ and ultra-sleek ergonomic fit. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equaliser and Active Noise Cancellation¹⁴ produce rich full-spectrum sound true to the original recording. With the integration of several AI agents¹⁵and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting March 20, the Galaxy S26 series is available¹⁶ through carriers, retailers Samsung Shop App and Samsung.com. The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com-exclusive Pink Gold and Silver Shadow.

The Galaxy S26 series is available at these recommended retail prices¹⁷:

• Galaxy S26 Ultra from R30,999¹⁷
• Galaxy S26+ from R25,999¹⁷
• Galaxy S26 from R20,999¹⁷

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Buds4 — with distinct colourways including White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

The series is available at these recommended retail prices¹⁸.

• Galaxy Buds4 – R3,499¹⁸
• Galaxy Buds4 Pro – R4,999¹⁸

For added peace of mind, Samsung Care+¹⁹ offers comprehensive coverage that protects the devices’ value, including repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

To experience the powerful performance of the newly launched Galaxy S26 series and Galaxy Buds4 series, head over to a Galaxy Hangouts Cube in your city. Hosted at various malls and venues in Johannesburg, Tshwane, Umhlanga and Cape Town until 26 April 2026, Hangouts Cube is an immersive, sensory-led journey built around the Galaxy S26 series, showcasing Galaxy AI capabilities in unexpected ways.

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2] Samsung’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[4] AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5] A CPU performance increase of up to 19% means the Galaxy S26 Ultra responds more quickly and handles complex workloads intelligently, even when multiple tasks are running at once. A 39% improvement in NPU performance powers always-on Galaxy AI features that run seamlessly, allowing users to move between tasks without lag or interruption. A 24% boost in GPU performance delivers richer visuals and more fluid gameplay.

[6] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[7] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[8] Availability may vary by region/country and language.

[9] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[10] Super Steady results may vary depending on editing method and/or shooting conditions.

[11] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[12]Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[13] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.

[14] Available on Buds4 Pro.

[15] AI features require a compatible Samsung Galaxy phone.

[16] Availability may vary by country, region, and carrier. Colour availability may vary depending on country or carrier.

[17] Recommended retail price only. Prices may vary per retailer.

[18] Recommended retail prices only. Prices may vary per retailer.

[19] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

As the slimmest Ultra yet², the Galaxy S26 Ultra is not just engineered for performance and design excellence. It is designed for real-life scenarios. In a country where mobile phones are the gateway to banking, business, healthcare, and connection, Privacy Display helps you keep what is yours private.

Privacy Display represents a fundamental shift in mobile display technology. By controlling how pixels disperse light, the screen remains bright, crisp, and comfortable for the user, while limiting what others can see from side viewing angles when activated.

Unlike traditional stick-on privacy filters that dim screens and degrade clarity, Samsung’s built-in solution endeavours to preserve full viewing quality. When activated, Privacy Display instantly reduces side-angle visibility without compromising brightness or colour accuracy. The protection works seamlessly in both portrait and landscape mode, adapting naturally to how people use their phones.

Built for South Africa’s Everyday Moments

From catching the Gautrain in Johannesburg to working remotely in a Cape Town café, people are constantly connected in shared spaces. Privacy Display is purpose-built for these everyday realities.

Imagine making an EFT while commuting on a packed bus in Sandton or in a crowded waiting room, checking sensitive work emails in a busy airport lounge at OR Tambo, or simply having a confidential WhatsApp conversation in a restaurant. This amazing feature gives you that personal digital bubble, even in the most public environments.

Privacy Display works hand-in-hand with Samsung’s software intelligence to give users complete control over when and how privacy protection activates.

Users can:

• Automatically activate Privacy Display when entering a PIN or password
• Trigger protection when opening specific apps such as banking, email or messaging

Choose adjustable privacy levels

• Partial Screen Privacy to shield notification pop-ups
• Maximum Privacy Protection for enhanced side-view shielding

The Protection that Adapts to Context When You Need It, Is Here

Privacy Display reinforces Samsung’s commitment to safeguarding personal information at every layer of the experience. With the introduction of this feature, Samsung is once again redefining what its flagship mobile phone can be, while ensuring that privacy travels with those on the move.

The Galaxy S26 series is available for pre-order now until 19 March 2026. Customers who pre-order can double their storage and save up to R5,000 in an exclusive limited-time offer³.

The Galaxy S26 series comes in Cobalt Violet, White, Black and Sky Blue, and is available at these recommended retail prices⁴:

• Galaxy S26 Ultra from R30,999
• Galaxy S26+ from R25,999
• Galaxy S26 from R20,999

The era of the AI phone has arrived. Pre-Order yours now!

^[1] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.
^[2] 78.1 X 163.6 X 7.9mm
^[3] Terms and Conditions apply.
^[4] Recommended retail price only. Prices may vary per retailer.