Made by Gen MZ for Gen MZ, the campaign was created to showcase the generation’s take on the superb multi-device experience that SmartThings unlocks, via relatable influencer-led content across various passion points.

The products featured include, but aren’t limited to The Serif, The Freestyle, Galaxy Buds Pro 2, Galaxy Watch, the AirDresser and the Washer/Dryer to name a few.

Tasked with creating relatable CX MDE Gen MZ relevant Instagram content themed by their everyday interactions, watch what happens when the carefully curated list of content creators tell the story of SmartThings in their everyday lives.

Cherne Africa:

Sonia Tona:

Lenzo Mangonyane:

Sonia Tona:

Buds2 Pro’s 24bit Hi-Fi sound highlights the details that bring your music and entertainment to life, while 360 Audio delivers cinematic sound that feels large and intimate all at once. Designed with a more compact and ergonomic fit, you can enjoy comfortable audio experiences for longer, whether you’re listening through your favourite playlists or enjoying a movie marathon.

Furthermore, updated Intelligent Active Noise Cancellation (ANC) cuts out background noise better than ever while boosting the sounds you need from your calls and music, and Voice Detect helps you tune in better to in-person conversations even when you’re plugged in.

Take a look at the infographic below to learn more about Buds2 Pro.

Local media and tech influencers have fallen in-love with the Samsung Galaxy S21 Ultra, including two of South Africa’s most-followed technology influencers Hayleigh Chamberlain and Grant Hinds. Hayleigh Chamberlain, is the women behind the YouTube Channel – Hayls World. She is the number #1 Top Tech YouTuber in South Africa and is ranked in the Top 30 YouTube channels in South Africa with over 712 thousand subscribers. Grant Hinds is celebrated YouTube marketer, gaming guru and TV show tech contributor for media outlets such as Expresso, GQ magazine and Good Hope FM. Hayleigh, along with Grant Hinds¹ described the Galaxy S21 Ultra as “The single most all-in-one content creation device I have ever used! “.

“Do things that other phones can’t”

The Galaxy S21 Ultra 5G represents a clear and remarkable evolution in smartphone technology including the fastest processer in a Galaxy device with remarkable battery performance. Hayleigh and Grant praised these features and the fact that the device has Galaxy’s best camera and video technology all in one device. We already know that the S21 Ultra’s 108MP camera is one of the highest resolution cameras you can get on a smartphone right now and its underlying HDR technology helps the enormous sensor capture pictures with amazing color and lighting. Off the bat, Grant was quick to note the incredible processing power made possible by the new Exynos 2100 processer. He believes that now, editing and video is better than it has ever been. This enhancement can be effortlessly used to harness the power of the 5 Galaxy S21 Ultra 5G cameras, which he describes as ‘arguably the most cameras on a phone.” In fact, he describes the camera technology, including the whopping 108MP resolution as being able to “do things that other phone cameras simply cannot do.”

“This is where the magic happens”

Hayleigh was enthralled by the Directors View feature which already a firm favourite amongst content creator in South Africa. She described it as the feature where the magic happens. This impressive technology is a game-changer for anyone who wants to take their content to another level. It lets you see, switch, and select the best shot to tell your best story. You can capture video with the front and rear cameras at once for real-time reactions with Vlogger View, and preview or change the angle, zoom or go wide without losing any action with Live Thumbnails. Paired with Samsung’s new Galaxy Buds Pro, you can capture both ambient sounds and your voice at the same time using multiple mic recording. She described another popular feature, Single Take, as simply ‘crazy’. This intelligent feature harnesses the power of AI and allows you to capture a variety of still and video formats with one tap. Hayleigh was captivated by the fact that you can film one-15 second scene and receive a group of alternate photos and videos – automatically. Her range of “endless” options created on a skateboarded scene she created, proves the point.

“The most complete content creation device ever made”

Grant was enormously excited by the creativity the device gives you – describing it as “a DSL-like camera experience”. This includes the introduction of RAW images, which gives both amateur and professional photographers even greater control over image treatment option. This is a ringing endorsement from an acclaimed content creator who seeks the best possible results.  Both Hayleigh and Grant were impressed by the Galaxy S21 Ultra 5G’s ability to grab crystal clear images from your 8K video footage, which is the highest possible video resolution available on a smartphone. This means you can film an epic scene and then select moments in 33K crystal clear high-resolution photos. While Hayleigh spoke with great enthusiasm about the Galaxy S21 Ultra 5G’s most prominent and pioneering features, she also noted additional fun features such as the ability to create a personalised video scene tailored to the person who is calling. She clearly loved the feature as she showcased it in her trademark effervescent manner.

Grant emphasised how much the power to edit photo or even documents, has on a smartphone’s value to the user. He therefore highlighted the Galaxy S21 Ultra 5G’s S Pen capabilities. This empowers you to draw, take notes, edit photos or even take a picture with the device set up from a distance. The S Pen compatibility means you can finesse and fine-tune while editing your videos down to the last frame, with the precision that your finger simply can’t touch.

Both clearly agreed that the Galaxy S21 Ultra 5G is undeniably the greatest Galaxy yet or as Grant Hinds says, “the most complete content creation device ever made”.

You can view both Hayleigh and Grant’s videos below.

¹https://www.youtube.com/watch?v=lMeOpW8anRs

²https://www.youtube.com/watch?v=R5LhNGUquQw

“As people look for technology that can help them adapt to new routines and lifestyles, the market for a truly wireless earbud has expanded substantially, and consumer expectations have risen,” said Justin Hume, Director: Integrated Mobility at Samsung South Africa. “With Galaxy Buds Pro, we’re making a big statement with a small device, offering users a one-of-a-kind audio experience that makes even everyday tasks truly epic.”

Unparalleled Sound & Call Quality

A premium earbuds experience always starts with sound. Whether you use your earbuds to play music on a run or listen to podcasts on the way to work, audio quality is what matters most. Galaxy Buds Pro offer a more comprehensive sound, sporting an 11-millimeter woofer for deeper bass and a 6.5-millimeter tweeter for richer treble. This delivers Samsung’s best audio experience yet – a dynamic, balanced sound. So, whether it’s a rhythmic hip hop groove or intricate classical melody, you can enjoy your music just as the artist intended, anytime and anywhere.

But earbuds aren’t just for entertainment anymore – they’ve become crucial for work communication, and call quality is more important than ever. Galaxy Buds Pro separate your voice from unwanted sounds with three microphones and a Voice Pickup Unit (VPU), ensuring you are heard as clearly as possible. One of the outer microphones also has a high signal-to-noise ratio (SNR) rating, further eliminating background noises. In addition, Samsung has integrated its new Wind Shield technology into Galaxy Buds Pro. While a less protrusive shape minimises the wind contact area, specially designed chamber with mesh filters out wind interference. Your phone calls have never been clearer, even if you’re stuck in windy weather.

Most Intelligent ANC on True Wireless Earbuds

The Galaxy Buds Pro experience is about hearing more of what you love, and less of what you don’t. That’s why Galaxy Buds Pro have the most intelligent ANC capabilities of any true wireless earbuds^[1]. When you need to focus on work—or tune out the world around and relax—you can reduce the background noise by up to 99 percent^[2], fine-tuning to your preferred level. And with Ambient Sound, you can choose to amplify nearby sounds by more than 20 decibels, meaning you can adjust and personalise according to your needs. This feature is ideal for busy multitaskers – those working from home while looking after a child or those who want to take a run through the city while keeping an ear open for oncoming traffic.

What’s more, ANC and Ambient Sound automatically work together, adapting to your surroundings, to optimise your audio experience. Galaxy Buds Pro recognise when you’re speaking^[3], and they can automatically switch between cancelling nearby sounds and amplifying them. They will also turn down your music when you want to talk, even if you are using Ambient Sound or have ANC turned off. This technology allows you to hear and communicate more effectively and makes Galaxy Buds Pro the perfect tool for daily use.

An Even More Seamless Galaxy Experience

Galaxy Buds Pro are an integral extension of the Galaxy ecosystem – our most seamless earbuds yet. Now, you can automatically toggle your earbuds connection between your Galaxy smartphones and tablets based on your usage – no manual adjustments required^[4]. For example, if you’re watching a video on your Galaxy Tab S7 and then receive a call on your Galaxy S21, the all-new Auto Switch feature will pause the video and let you answer the phone using Galaxy Buds Pro. Once the call is over, your earbuds instantly switch back to your tablet; the video plays again, and you can hear the sound with your earbuds.

Galaxy Buds Pro also expand your audio experience by connecting with other Galaxy devices – especially Galaxy S21. You can enjoy realistic and immersive sound on your Galaxy Buds Pro, wherever you go with the 360 Audio featuring Dolby Head Tracking^TM technology^[5], which enables you to stay at the canter of the scene. For vloggers, you can clearly capture your voice and surrounding sound by synchronising the mics on your Galaxy Buds Pro and Galaxy S21. Galaxy Buds Pro also boast Game Mode, so when reduced audio latency is paired with Galaxy S21’s powerful performance and immersive display, you can take your gaming experience to the next level.

No matter how you use your Galaxy Buds Pro, you can do so without worrying about battery life. When fully charged, you get up to 8 hours of playback, with an additional 20 hours of reserve power available in the wireless charging case. Even when using ANC, you can still enjoy 5 hours of playback with 13 hours more available in the case^[6]. If you end up running out of juice, you can gain one hour of playtime after just five minutes of quick charging^[7].

New Stylish & Purposeful Design

Galaxy Buds Pro aren’t just great to use; they also look great. Taking inspiration from Galaxy Buds Live’s innovative and iconic shape, Galaxy Buds Pro feature an updated, more ergonomic form factor. The shape of the canal-type earbuds improves sound quality and looks less protrusive and more natural when in your ears. This new design also reduces the contact area between your ear and the bud, improving comfort and minimising any clogged-up feeling.

In addition, Galaxy Buds Pro was designed to give you added peace of mind. They are protected with an IPX7 water resistance rating^[8], the highest standard of water resistance in the Galaxy Buds line. And now, worrying about losing an earbud is a thing of the past. SmartThings Find can easily locate either of your earbuds, even when they’re out of Bluetooth range or completely out of your sight, misplaced in a distant location^[9]. Galaxy Buds Pro were also built to help cut down on waste – using 20 percent environmentally conscious Post-Consumer Materials (PCM).

Availability

Galaxy Buds Pro come in three stunning colours: timeless Phantom Black and Phantom Silver, and an incredible Phantom Violet^[10] to match with your Galaxy S21. Galaxy Buds Pro will be available in select markets starting from January 15^th.

For more information, please visit: https://www.samsung.com/za/

Galaxy Buds Pro Specifications^[11]

[1] Galaxy Buds Pro can distinguish between noise and human voices. Switch temporarily to Ambient Sound and reduce media volume when you speak so you can hear conversations without taking out your earbuds.

 [2]ANC on Galaxy Buds Pro received UL Verification for cutting external background noise by up to 99 percent at 118.43Hz. Features including ANC are enabled through a Bluetooth connection or the Galaxy Wearable app on Android, available through the Galaxy Store or Google Play Store.

[3] Intelligent ANC features such as ANC, Ambient Sound and Voice Detect can be set in the menu within the Galaxy Wearable app.

[4] The feature is available on Galaxy smartphones or tablets with One UI 3.1 or above, which can be turned on and off in the Bluetooth® setting. Requires the same Samsung account to be registered on the devices. The availability of the feature may vary by application.

[5] The availability of the feature may vary by device and application. Available in the Advanced tab of the Galaxy Wearable app. When paired with Dolby Atmos, sounds are heightened further with greater, clarity, detail, and depth.

[6] It’s based on default settings; Bixby voice wake-up and Voice Detect are off. Actual battery life may vary and depend on usage conditions such as function settings, playback file type, and Bluetooth signal strength. When ANC is on, Galaxy Buds Pro give you 5 hours of play time, with 13 hours more when it is charged in the case. And when ANC is off, you have 8 hours of play time with 20 more if it is charged in the case.

[7] Charging time is based on the battery of being less than 30 percent when they start to charge.

[8] IPX7 is based on laboratory test conditions for submersion in up to 1 meter of fresh water for up to 30 minutes. Not advised for beach or pool use. Charging case is not water resistant. If the earbuds are damaged, they are not guaranteed to be water resistant. If the earbuds or your hands are wet, they must be dried thoroughly prior to handling or placing into the charging case.

[9] The location of the lost device found with SmartThings Find is the approximate location where the lost device’s signal was detected. SmartThings Find is available on Galaxy smartphones or tablets running Android 8 or above. Availability may vary by market and carrier.

[10] Available colours may vary by market.

[11] All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice. Availability may vary by market or operator.