Join the flip side so you can unfold a new world of self-expression and customisation. Visitors will enjoy a unique product experience as they journey through Galaxy Fliptown with the Galaxy Z Flip5. The experience begins with getting styled up for the journey by make-up artists that will interpret your Fliptown look with Y2K designs and colours. Guests will also get a chance to do their nails like never before with the revolutionary Fliptown nail printer that will let them add their selfies on their fingernails, all in line with the essence of customisation and self-expression – and give the Z Flip5 the ultimate thumbs-up.

After the cosmetic tuning, the flip-side experience unfolds into a flip on fashion. Show the world that you are open to the revolutionary edge of fashion, by posing in a unique Thebe Magugu Fliptown digital outfit and take a hands-free selfie. With Fliptown, Samsung is flipping the script on how its consumers engage with its products and creating a stage where they can live it up, express themselves, and bring out all their amazing different sides from any angle they choose. Guests will be able to unfold their fun side and show the world the new angle that Fliptown has unleashed in them by taking a walk on the Fliptown catwalk in a one-of-a-kind Thebe Magugu outfit, and showing it off in multi-angle dynamic shots only possible with a foldable phone.

Few things could be cooler than a signature light painting portrait that shows your lightest side. Consumers who get to seize the rare opportunity of being Fliptown residents will also get a chance to enjoy a light painting experience with one of Mzansi’s most creative street artists, Damn Vandal, with the Z Flip5 flex mode, no tripod is needed.

There is a Y2K ice-cream doughnut station sprinkled with awesome taste bud-tingling toppings to sweeten the entire consumer experience. Furthermore, and as can be expected, Fliptown comes with lots of awesome prizes to win including a Thebe Magugu-designed outfit, tailored especially for the winner[1].

“We are a proudly consumer-centric brand, which means over and above creating great products, we prioritise making our consumers part of the journey. We create such experiences for consumers to have fun with us and our devices while seeing their innovative technology in action and in person. The stage is set and all that’s left is for our consumers to flip their smartphone experience with the impressive new Galaxy Z Flip5,” said Kgomotso Mosiane, Marketing Lead for Mobile eXperience at Samsung South Africa.

Come and unleash your individuality at Fliptown with the more versatile, expressive and pocketable new flip smartphone. Pre-order the Galaxy Z Flip5, available in various natural colours including Mint, Graphite, Cream, and Lavender. Pre-order now and you can double your device’s storage from 256GB to 512GB at no extra cost and also get a fast pass to the front of the queues at Galaxy Fliptown and choose an accessory of your choice[2].

Entrance at Galaxy Fliptown is free.

Samsung proudly supports Busan’s bid for the World Expo 2030.

Disclaimers:

[1] Terms and Conditions Apply.

[2] Terms and Conditions Apply.

The company declared to: democratise QLED 8K technology with the introduction of a full line up of QLED 8K TVs; innovate in the home appliances market with its BESPOKE line-up of customisable refrigerators. These new offerings, plus many others, illustrate Samsung’s continued ambition to enhance its portfolio with bold and disruptive products and services designed for tomorrow.

“Ever since Samsung’s original black and white TV launch nearly 50 years ago, we have been introducing cutting-edge technologies across our consumer electronics, home appliances and mobile businesses,” said Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa. “Samsung will continue to build the legacy of the company and bring life-changing innovations to our customers.”

Benjamin Braun, Chief Marketing Officer and Vice President for Samsung Europe, delivering an opening speech at the IFA 2019 press conference.

Full line up of Visual Display announced with new 55-inch QLED 8K TV

Since the launch of Samsung’s QLED 8K TV last year, total purchases of QLED TVs have increased 200 percent year-on-year. This fast adoption of QLED TVs has led to more than two million units sold across the world in the first half of this year, driving a proven consumer appetite for high-quality large screen TVs. To enhance the line-up even further, the 55-inch QLED 8K will sit alongside the Samsung QLED range of the current 65, 75, 82 and 85-inch versions.

The 55-inch QLED 8K TV will be available globally in September. With this new addition, Samsung is responding to consumers’ demands for greater choice by providing a range of size options to suit different homes. The new 55-inch variant will offer the continued premium benefits of the QLED 8K TV range, including unrivalled picture quality with depth and detail, 100 per cent colour volume and ground-breaking AI upscaling technology. Whether a consumer is watching content through a streaming service, set-top box through HDMI, USB, or even mobile mirroring, the Quantum Processor 8K recognises and upscales lower resolution content to crisp 8K quality.

BESPOKE home appliances for modern consumer lifestyles

As the line between furniture and home appliances continues to blur, Samsung is creating ever-more customisable home living solutions to suit a range of consumers’ needs. To this end, Samsung’s ground-breaking new BESPOKE refrigerators are coming to Europe. Designed as modular units, these refrigerators can seamlessly blend into various spaces, with a wide-variety of sizing options available, ranging from single-door to four-door designs.

For those users who want even more from their kitchen, Samsung today launches its new multi-function Dual Cook Steam Oven. It boasts a modern design that provides outstanding flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface that adds a new level of design intrigue. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other.

Making an impact beyond our everyday lives, Samsung’s kitchen innovations have already helped to reduce the level of waste currently produced in the home. The company has taken this one step further at IFA 2019 by announcing an even deeper partnership with Whisk, a smart food platform developer. Through integration with Samsung’s appliances such as intelligent shopping lists on its Family Hub refrigerators, Samsung and Whisk are enabling a more enjoyable and environmentally-responsible cooking experience for the whole family.

As the average home becomes more compact and more people settle in urban areas, Samsung has focused on offering products that fit with consumers’ existing lifestyles. The AirDresser, which resembles a wardrobe or a vertical mirror, is an appliance for refreshing clothing. In addition, Samsung is launching the Air Purifier AX9500, the world’s first Wind-Free purification system. Its modular design ensures that it can fit into a variety of homes and with a three-layer filtration system, it reduces the presence of harmful gases, dust and allergens from the air in the living environment.

With the new POWERstick Jet cordless stick vacuum cleaner, consumers get to experience 200W of industry-leading suction capability. With its 5-layered HEPA Filtration System and hour-long battery life, it can capture 99.999 percent of dust particles and allergens, keeping them from escaping back into the air through the vacuum exhaust.

Samsung also confirmed that the eagerly anticipated Galaxy Fold will be available in Cosmos Black and Space Silver starting September 18, 2019, in countries including France, Germany, Singapore and the U.K., with the U.S. launch to follow. A 5G-ready option will also be available in select markets, providing consumers with the latest network connectivity to further enhance the new foldable experience. Committed to providing consumers with an exceptional user experience without compromising on quality or size, this past summer has also seen Samsung introduce a slew of other new products.

The Galaxy Note10 and Note10+ provide category-leading power and performance that enable users to work the way they want and showcase their creative spirit, while on-the-go. The new Galaxy Tab S6 comes with the signature S Pen and is the world’s first tablet to feature a dual camera with Ultra Wide Lens and a 10.5-inch super AMOLED display. Designed for high-performing users who do not want to be weighed down by a laptop, the Galaxy Book S combines the mobility and connectivity of a smartphone and the powerful productivity of a PC. Finally, on September 6, Samsung will launch the new Galaxy Watch Active2.

Since 2017, Samsung has exhibited its innovative technologies at Samsung Town, a custom-designed space that showcases its full range for visitors to experience the unique and convenient ways of connected living. This year, Samsung took a new approach by designing spaces for all types of consumers, from work-at-home freelancers to influencers, newlyweds and more. Samsung Town will also demonstrate how life gets simpler with its automotive and Samsung Bots. To find out more about all the Samsung products announced at IFA 2019, visit the Samsung Electronics Booth at Level 2, City Cube Berlin from September 6 to 11.

For more information on Samsung and its product portfolio, please visit www.samsung.com/za.