Samsung is committed to delivering the most up-to-date mobile experience to as many Galaxy users as possible. That’s why Samsung announced that One UI 4.1, which first debuted alongside the Samsung Galaxy S22 series, will be available on a wide range of Galaxy devices, bringing the latest Galaxy innovations to more users.

Starting with the Galaxy Z Fold3 and Galaxy Z Flip3, the software update will include the Galaxy S21 series,¹ Galaxy A series and Tab S7 FE. The update will extend to even more Galaxy devices, including the S20 series,² Z Fold,³ Z Flip,⁴ Note series,⁵ S10 series,⁶ A series and Tab S series.

Read on to learn more about One UI 4.1 and some of the new features Galaxy users can enjoy.

Collaborate and Connect from Anywhere with Google Duo Live Sharing

No matter where you are in the world, you can stay connected with the Google Duo⁷ app on your Galaxy device. With Google Duo live sharing feature, you can share your screen with friends to view photos in Gallery together and relive your cherished memories, even when you’re far apart.⁸ You can also share your browser screen and collaborate on Samsung Notes while you’re on a video call — great for planning a trip with your friends or for taking productive notes during that important meeting.⁹

Reclaim Control of Your Images with Object Eraser

Sometimes, a great photo can be ruined by background objects, people, shadows or reflections, but you might not realise until after the picture is taken. With the more enhanced Object eraser, you can now easily remove not only distracting objects in the background, but also shadows thrown on the subject or even reflections on the windows. Simply tap the ‘Erase shadows’ or ‘Erase reflections’ button when you want to remove them from a photo, and Object eraser will handle the rest.¹¹

¹ Galaxy S21 5G, S21+ 5G, S21 Ultra 5G and S21 FE 5G.

² Galaxy S20, S20+, S20 Ultra, S20 FE 5G.

³ Galaxy Z Fold2 5G, Fold 5G, Fold.

⁴ Galaxy Z Flip 5G, Z Flip.

⁵ Galaxy Note20, Note20 Ultra, Note10+ 5G, Note10+.

⁶ Galaxy S10e, S10, S10+, S10 5G.

⁷ Google Duo is a trademark of Google LLC. Live sharing host is available to Galaxy S22 series and Galaxy Tab S8 series users at time of launch and will be provided to other Galaxy device users with Android 12 OS at a later date. Participants may need to upgrade to the latest Google Duo app to use live sharing. Google Duo app availability may vary by market. Requires optimal network connection.

⁸ Current sharable apps during Google Duo video calls are Google Arts & Culture, Google Maps, Jamboard, Samsung Notes, Samsung Gallery and YouTube.

⁹ Google Duo supports QHD resolution for up to 4 people connected simultaneously.

¹⁰ Expert RAW app availability is currently limited to S21 Ultra and S22 series. Samsung Members notified Expert RAW will become available on Galaxy Z Fold3 in April 2022 and Galaxy S20 Ultra, Galaxy Note20 Ultra and Galaxy Z Fold2 later in this year.

¹¹ The ‘Erase shadows’ and ‘Erase reflections’ features are only supported on Galaxy S10 series and the newer devices. Even if both shadows and reflections are detected in a photo, only one eraser effect can be applied.

¹² Eligible users can try Grammarly Premium free for 90 days.

Despite the challenging business environment brought on global companies by COVID-19 in 2020, Samsung saw a 2% rise in brand value from USD 61.1 billion in 2019 to USD 62.3 billion this year. Samsung ascended to the global top five in three years after reaching number six in the list of Best Global Brands 2017. The company has been recording consistent growth in terms of brand value since starting in 43^rd place in 2000 when Interbrand began publishing the Best Global Brands. Since entering the top ten with a number nine rank in 2012, Samsung has continued its steady climb, reaching 6^th place in 2017 and 5^th place in 2020. Samsung’s move upwards in Interbrand’s list of 100 most valuable brands in the world was backed by the continuous introduction of innovative products and implementation of broad marketing activities on the global stage.

Response to COVID-19, CSR, innovation in lifestyle-related products and continued investment in future growth engines drive brand value

According to Interbrand, major factors that played a critical role in Samsung’s growth were:

• Rapid response to COVID-19 through global activities for corporate social responsibility (CSR) and integrated global campaign
• Company-wide activities dedicated to sustainable development
• Continuous launch of innovative products including Galaxy Fold, The Terrace and BESPOKE refrigerator
• Consistent investment to lead the development of advanced technologies, such as Artificial Intelligence (AI), 5G and Internet of Things (IoT)

In response to COVID-19 repercussions, Samsung Electronics has made multiple donations according to country-specific needs to help communities overcome difficulties. Samsung also successfully ran a global campaign with the message, “Get through this together” on social media channels and outdoor billboards in Times Square in New York, Piccadilly Circus in London, Duomo di Milano in Italy and the Entertainment Building of Hong Kong as part of its endeavours to engage and communicate with consumers in difficult times. Additionally, Samsung garnered positive feedback with a campaign where photos and stories submitted by consumers through social media were collected and made into video ads for outdoor display to cheer up consumers around the world. The COVID-19 campaigns were launched in tandem with ongoing campaigns for Samsung’s CSR vision, Enabling People, and various education programs for future generations, such as Solve for Tomorrow, Smart School and Innovation Campus.

Samsung’s devotion to sustainability in all aspects of business management also contributed to a boost in brand value, as demonstrated by the eco-friendly packaging for Samsung TVs and smartphone cases utilising recycled materials. Above all, unwavering efforts to achieve innovation despite challenges posed by COVID-19 were among the main contributors that drove the company’s growth into the top 5.

Samsung’s Mobile Communications business has solidified its leadership in the 5G smartphone market and resonated with Generation Z with the Galaxy A series and marketing activities such as the Awesome campaign. The company also demonstrated continued innovation by creating a new product category with the introduction of the Galaxy Z Flip. In the network business, Samsung has established its position on 5G, by pioneering new markets and expanding partnerships with businesses in key markets such as the US and Japan.

In the Visual Display business, Samsung has been leading the TV industry by launching of cutting-edge products. Samsung has also continued efforts for sustainability in this sector, introducing products that improve accessibility for the disabled and users with colour vision deficiency, and launching the eco-friendly packaging project. In digital appliances, Samsung continued product innovation to suit changing customers lifestyles with the BESPOKE refrigerator and Grande AI washer and dryer. Its campaigns for customer-relevant topics such as cooking, sports, interior design and pet care contributed to closer communication with customers.

In the Memory business in particular, Samsung announced Vision 2030 as a solid number one in the market. The expansion of work-at-home measures resulting in growing demand for server and cloud services is expected to increase sales of DRAM and NAND flash chips. In system LSI, the company continued technological innovation and investment for Exynos and ISOCELL, and reinforced cooperation with major partners such as Audi.

“We started at number 43 with a brand value of USD 5.2 billion in 2000. This year, we stand among the top five with a brand value of USD 62.3 billion, which is a great accomplishment,” said Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa. “We couldn’t have made the achievement without the support of our customers around the world. To further enhance our global status, we will continue to engage and communicate with consumers.”

Interbrand evaluates the brand value of businesses based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness.

※ Samsung’s growth in brand value

“We are pleased to welcome Nedbank to the Samsung Pay platform. This is a collaboration that will connect even more people to our innovative and secure technology. The momentum is now firmly in favour of the country’s most widely accepted contactless payment system. Samsung Pay will support millions of South Africans need for additional uses of digital systems and their mobile devices. As part of this roll out we have also extended the offering to our mass devices such as the A30s making it available to even more people,” says Justin Hume, Director: Integrated Mobility at Samsung South Africa.

Samsung Pay, a secure and simple digital wallet instantly gives supported Galaxy Phones and Wearables the functionality of bank and loyalty cards, that can be used almost anywhere, you can swipe or tap a card. The Samsung Knox technology built into your device constantly monitors your phone to keep your information safe. Every transaction uses an encrypted digital token for added security, so your actual card number is never used during a transaction and your token information is encrypted in a separate and secure data vault at all times.

“As the world becomes increasingly digitised, consumers’ expectations from banks have changed. Client expect their banking solutions to be as easy and seamless and mirror their experiences on other platforms. Therefore, as a financial services institution that strives to offer seamless, easy and safe payments mechanisms we have made Samsung Pay available to our customers. Through such collaborations, we are able to deliver a convenient banking solution, and share the vision of seeing money differently with every client.” says Chipo Mushwana, Divisional Executive of Emerging Payments at Nedbank.

Samsung Pay can be downloaded, for free, from the Google Play store or Galaxy Store depending on your Galaxy device. Once you load your bank cards, paying is always just a quick tap away. It’s convenience and safety on the go.

* Samsung Pay can be used with the following devices: Galaxy Note 10+, Note 10, Note10 Lite, Note 9, Note 8, Galaxy Fold, Galaxy Z Flip, S20 Ultra, S20+, S20, S10+, S10, S10e, S9/S9+, S8/S8+, S7/S7 edge, A71, A51, A9, A80, A8, A70, A7 (2017), A5 (2017), A30s, Galaxy Watch, Galaxy Watch Active 2, Galaxy Watch Active, Gear S3 and Gear Sport Watch.

JOHANNESBURG, South Africa – 20 March 2020 – Growth continues unabated on Samsung Pay, the most widely accepted mobile payment solution in South Africa. Samsung Pay has seen a dramatic uptake in usage reaching the one million transactions mark in August 2019 followed shortly thereafter by the two million transactions milestone in February 2020, clearly indicating its’ growing popularity. The effortlessly simple and secure mobile payment solution has changed the way we pay, with the ability to activate multiple payment cards from our banking partners in one digital wallet. Samsung Pay has partnered with the following major banking institutions including Absa, Standard Bank, FNB, RMB Private Bank, Discovery Bank, Investec and recently Nedbank.

“Samsung Pay has redefined what consumers can expect from a digital wallet,” said Justin Hume, Director: Integrated Mobility at Samsung South Africa. “It has paved the path to mobile payments in the country by providing our customers with a safe and secure service they can use almost anywhere they shop. The impressive growth locally shows that South Africans are joining the other 26 launched countries in proving the value of this intelligent payment solution.”

This secure and simple digital wallet instantly gives Samsung Pay supported Galaxy Phones and Wearables the functionality of bank and loyalty cards, that can be used almost anywhere you can swipe or tap a card. Samsung Knox technology build into your device constantly monitors your phone to keep your information safe. Your card information is encrypted in a separate and secure data vault at all times. Every transaction uses an encrypted digital token for added security, so your actual card number is never used during a transaction. Samsung Pay can be downloaded for free from the Google Play Store or Galaxy Store depending on your Galaxy device. Once you load your bank cards and loyalty cards, paying is always just a quick tap away. It’s convenience on the go.

* Samsung Pay can be used with the following devices: Galaxy Note 10+, Note 10, Note10 Lite, Note 9, Note 8, Galaxy Fold, Galaxy Z Flip, S20 Ultra, S20+, S20, S10+, S10, S10e, S9/S9+, S8/S8+, S7/S7 edge, A71, A51, A9, A80, A8, A70, A7 (2017), A5 (2017), A30s, Galaxy Watch, Galaxy Watch Active 2, Galaxy Watch Active, Gear S3 and Gear Sport Watch.

Over my career at Samsung, I’ve had the pleasure of leading the development of mobile devices with breakthroughs that have come to define the last decade of smartphone innovation, starting with the very first Galaxy S and more recently, the Galaxy Fold. Today, I’m excited to say that we believe we are at the dawn of an inspiring new decade filled with the promise of growth and change. The growth and change for the smartphone industry, and ecosystem as a whole. As a leading player within the mobile industry, we relish our responsibility to lead next decade, empowered by experience innovation, cutting-edge technologies, and most of all, compelling products.

Fifty years ago, Samsung Electronics was founded with a clear purpose: to use the power of technology to create a better world. Driven by our commitment to break down barriers and make what some thought impossible, possible.

In 2011, we recognised that consumers were doing even more on their devices. We responded and introduced a more powerful phone with a larger screen and an S Pen to give consumers ultimate productivity on the go—the Galaxy Note. With every new device, we continued to innovate and pioneer new display, camera, and performance technologies. Last year, we created a new category with a foldable device, the Galaxy Fold.

Now, here at the start of 2020, we are excited about the opportunity to define a new era. An era that is defined not simply for innovation’s sake but to truly enable experiences that are more personal, meaningful, private and secure; that will create more intelligent connections across devices, people, businesses, and communities. This will be enabled by key advancements in the three most important technologies of our time: 5G, AI and the Internet of Things (IoT). As the leading innovator of new mobile experiences, Samsung is proud to drive the convergence of these technologies across various smart devices, including Galaxy phones, wearables and PCs.

We’ve already started bringing these new experiences to life. Through open collaboration with industry leaders, such as Google and Microsoft, we are building the robust connected ecosystem in the world. And we are working with major carriers to expand 5G services, so hundreds of millions more consumers around the world can have access to next generation networks.

It’s our responsibility and opportunity to shape the next ten years of mobile innovation, starting right now at Unpacked. No company is better suited to take on this massive challenge than Samsung.

What an exciting time for Samsung, our industry and consumers.

There were some exciting examples of how we’re driving progress, changing the shape of the future and introducing new mobile experiences at Unpacked. I’m excited to flip the industry on its head.

JOHANNESBURG, South Africa – November 27 2019 – Samsung captured the imagination of the world with its recently released category-defining flagship smartphone, the Galaxy Fold. At IFA 2019, visitors had the unique opportunity to experience the Galaxy Fold for the very first time.

For those who were not able to experience this, the video above provides a look at what a hands-on experience of the Galaxy Fold looks like for users.

The Galaxy Fold’s unique design and foldable form factor, providing you with two options for screen size in one device, provides a brand-new user experience. When closed, you can comfortably access all your essential apps with just one hand. But when opened, the 7.3-inch Infinity Flex Display offers a truly immersive viewing experience, allowing you to get lost in videos on a screen that’s so big, you won’t believe you can fit it in a pocket. From the camera to the gallery to the latest gaming apps, users can enjoy next-level experiences with their favourite content on the spacious screen of the main display just by opening up the device.

In order to facilitate maximum productivity and ease of use when switching between the Galaxy Fold’s two displays, Samsung developed two features especially: App Continuity and Multi-Active Window. With App Continuity, you can switch between using an app on the cover display and using it on the main display seamlessly. For example, you can check an email when the device is folded, and then, when you open the device to reply, a version of the email app that is optimised for the expansive screen will open, allowing you to comfortably view the full contents of the email. Following the uninterrupted screen transition, you can then reply to the email using the keyboard, which is optimised for placement near each of your hands.

Multi-Active Window allows you to take advantage of the increased screen real state of the main display, as you can open multiple apps simultaneously and easily use them at the same time thanks to an optimised UX for next-level multitasking. Whilst reading an email, you can easily drag and drop your Calendar as well as Google Maps from the device’s side panel into the Multi-Active Window to work in three windows simultaneously and coordinate a meeting quickly and efficiently. You can also easily adjust the dimensions of each app window so as to see more, or less, as you require.

JOHANNESBURG, South Africa – 04 November, 2019 – Today announced, at the Samsung Developer Conference 2019 (SDC19), new ways its platforms will enable developers to introduce simpler, more powerful experiences to consumers around the world. Samsung shared its vision for the next era of mobile and connected living, offering inspiration to developers, enterprise leaders, and consumers through innovative experiences with the devices they rely on every day.

DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics said, “We are fortunate to work with the world’s best developers and designers. Together, we have built an extensive and secure ecosystem of devices and services. We continue to make progress toward our vision to be the innovator of new mobile experiences that flow seamlessly and continuously wherever we go.”

Creating Opportunities for Developers through Open, Scalable AI and IoT Platforms

To help consumers discover new ways Bixby can work with them to get things done more quickly and easily, Samsung launched Bixby Marketplace earlier this year, creating a way for developers to introduce their Bixby capsules to millions of Bixby users. In the past six months, the size of the Bixby developer community has doubled. And starting in 2020, the Bixby Marketplace will expand gradually, enabling developers to offer their services across more Samsung devices.

To make it easier for developers to create new experiences on its AI platform and ensure consumers have a more intuitive experience, Samsung announced enhanced capabilities in the Bixby Developer Studio at SDC19.

• New Bixby Templates make it easy for developers to create capsules using pre-existing forms so that they don’t have to start from scratch.

• Enhanced Bixby Views enable developers to build capsules with a consistent design even beyond smartphones – to televisions, tablets, smartwatches and refrigerators.

• Developers can now register their capsules under Natural Language Categories. When users ask Bixby for help related to a category

– such as radio, news, or navigation – Bixby suggests a capsule that can help them get what they need more quickly and easily, even without having to call out the exact name of the capsule.

More consumers than ever are seeing how seamlessly connected devices and services can make everyday life easier. Developers can scale their device and service offerings through Samsung’s IoT platform, SmartThings. Already, developers and partners have brought connected experiences to more than 45 million monthly active users and thousands of compatible devices, and the platform is expected to grow further with the Work as a SmartThings Hub (WASH) program, which allows partners like network operators to embed SmartThings Hub software into their devices.

To help developers build on and integrate existing devices with the SmartThings platform, Samsung announced new capabilities for developers:

• The new Rules API brings to life more automated smart home experiences to reflect individual daily routines across a broad range of SmartThings devices.

• Samsung is launching the SmartThings Device SDK Beta program in early 2020 to enable more third-party manufacturers to create SmartThings-compatible devices.

Samsung continues to invite developers to actively participate in its ecosystem and supports the developer community with several incentive programs—including the Best of Galaxy Store Award, the Samsung Mobile Design Competition, Bixby DevJam and the Samsung Mobile Security Reward program.

Inspiring Developers with New Experiences Across Devices

Samsung continued to refine the mobile experience to allow users to focus on what matters most to them. One UI 2 includes new features that declutter the user interface – making it easier for people to interact naturally, while also making it easier on their eyes. And now, to make both the developer and the user experiences consistent across devices, Samsung is expanding the use of One UI 2 beyond smartphones to tablets, wearables, and new form factors, including foldables.

With the launch of Galaxy Fold, Samsung designed a first-of-its-kind mobile experience that is much more than a foldable device. Samsung, alongside hundreds of developers and partners, created an entire foldable ecosystem that continues to grow and opens up new possibilities to the mobile experience. As promised at SDC last year, Samsung will continue to explore a range of new form factors in the foldable category. And at SDC19, Samsung invited developers and users alike to join the exploration of exciting new use cases and user experiences.

To deliver the best possible TV viewing experience, Samsung is also investing in 8K technologies. With AI ScaleNet, Samsung has made it possible to stream high-quality 8K videos on networks with lower bandwidth capabilities. Samsung has also announced new tools that make it easier for developers to bring new experiences across the nearly 100 million Smart TVs that are powered by Tizen.

• Wits automatically uploads a code edit to the TV, so developers can see their update almost immediately, significantly trimming development time.

• EasyST makes testing content playback much easier because developers don’t need to build their own test app to make sure their content is streaming as intended

• TIFA (Tizen Identifier for Advertising) gives consumers the option to limit ad tracking or opt-out of targeted advertising

• Samsung is making Tizen TV OS available to third-party TV makers for the first time.

End-to-End Security Built-in Every Solution and Experience

Emerging technologies, such as IoT, AI and 5G, are bringing new capabilities and opportunities to the developer landscape. For Samsung, it means providing the community with the tools and programs necessary to deliver secure and reliable solutions.

Secure Development Lifecycle delivers systematic reviews at every phase of the development, supply chain, and manufacturing process. To give both developers and users peace of mind, Samsung offers the Knox SDK, allowing partners and app developers to integrate advanced security solutions to their apps and services. In addition, Samsung has been working with German government agencies, especially BSI, and industry partners on developing a mobile-enabled eID for digital services to support customers and governments by developing a solid foundation for trusted identity services.

Samsung invites developers and partners on its journey to bring new and secure experiences to life. For more information about working with Samsung and the Samsung Developer Conference 2019, please visit sdc.developer.samsung.com. Further information can also be found on Twitter (@samsung_dev) and using the hashtag #SDC19.

* All services and programs mentioned above may vary by region.

JOHANNESBURG, South Africa – 1 November 2019 – The pre-order sales of the Galaxy Fold have been unprecedented; with high demand from consumers across Africa. The highly anticipated Galaxy Fold, a new foldable device creating a new mobile category, is an obvious favourite. In response to the demand, Samsung South Africa is pleased to announce the release of another batch. After selling out the pre-order batch and then a second limited batch, Samsung decided to release a third limited pre-launch batch of devices. Customers who missed out on the first two exciting deals will be delighted that they have the opportunity to take advantage of the latest fantastic *limited pre-launch offer.

“The response to the Galaxy Fold is incredible and we are so proud of the innovations that have gone into creating a device that is already proving to be exceptionally popular. Samsung has seen the same highly positive response to pre-launch orders in various markets,” says Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa.

Customers who wish to purchase the Galaxy Fold on this limited pre-launch offer can order from:

• Samsung Brand Stores: Gateway Shopping Centre, Canal Walk Shopping Centre and Sandton City Shopping Centre

• Vodaworld

• Vodacom stores

• MTN Summit Rd, Morningside

• Online on the Samsung website

Note: For this batch, Vodacom is running a special price of R41,999.00 on the Galaxy Fold vs the normal retail price of R43,999.00.

About the Galaxy Fold

Galaxy Fold features the world’s first 7.3-inch Infinity Flex Display, which folds into a compact device with a cover display. It offers a powerful new way to multitask, watch videos, play games, and more – bringing to life new experiences and possibilities years in the making.

A Smartphone. A Tablet. Folded into One.

Galaxy Fold is in a category of its own. It delivers a new kind of mobile experience allowing users to do things they couldn’t do with an ordinary smartphone. Users now have the best of both worlds; a compact device that unfolds to reveal Samsung’s largest-ever smartphone display. Galaxy Fold brings together material, engineering and display innovations, developed over eight years following the debut of Samsung’s first flexible display prototype in 2011.

For more information about Galaxy Fold, please visit https://www.samsung.com/za/

Disclaimer

*This new batch of devices will be available while stocks last.

JOHANNESBURG, South Africa – 31 October 2019 – Samsung announced today that it has maintained the number six rank in Interbrand’s “Best Global Brands 2019” list with a brand value of R901.8 billion ($61.1 billion) – achieving a two percent increase in brand value.

Major factors that played a critical role in Samsung’s growth were:

• Continuous launches of innovative products that suit consumers’ new lifestyle, trends, and needs including the BESPOKE refrigerator, Sero TV, and Galaxy Fold

• Strong growth potential based on future innovation technologies including 5G, AI, IoT and the automotive business

• Global number one position in the semiconductor memory market and technology leadership in the industry

Samsung’s mobile business has kept up with successful launches in the Galaxy series. The company led the industry in the foldable smartphones category by launching Galaxy Fold, and continued its effort in resonating with consumers with Samsung’s brand story “Do What You Can’t”. Its visual display business, a market leader for 13 consecutive years, not only provided new viewing experiences for consumers through QLED 8K and MicroLED displays, but also further reflected consumers’ lifestyles by introducing The Sero, The Frame and The Serif. In digital appliances, Samsung has maintained its premium market leadership position in both refrigerators and washing machines and went on to release innovative new products with differentiated consumer benefits such as BESPOKE.

Spearheading advanced 5G technology, Samsung launched its first 5G smartphone. Its 5G technology also assumes a significant role in making AI and IoT more tangible and realisable. It has also accelerated the autonomous vehicle era with its incomparable speed. Samsung’s semiconductor memory business reinforced its market presence this year by beginning mass production of the industry’s first 12-gigabit (Gb) LPDDR5 mobile DRAM and its sixth-generation V-NAND which features the industry’s first 100+ layer single-stack design. Furthermore, Samsung has been continuously investing in R&D and expanding production facilities in the system semiconductor field. Samsung’s market leadership and investment in innovation also contributed to this year’s successful evaluation. The company’s investments were not limited to in-house R&D, but also included efforts to expand its product ecosystem through strategic partnerships, as well as investment in start-ups that have cultivated new business opportunities in a variety of fields, including the automotive industry.

“We are excited that our constant efforts to provide meaningful innovations that delight consumers and help them live better lives have been well received,” said Cambridge Mokanyana, Chief Marketing Officer at Samsung South Africa. “To further enhance our brand, we will continue to listen and learn from our consumers as well as lead changes in society through innovation, so that we can all thrive together. We are also pleased to be ranked as South Africa’s Favourite Overall Brand, in the Sunday Times Top Brand survey”

Following this year’s announcement of Interbrand’s Best Global Brands, the Best Global Brands summit was held in New York City on October 23.

Samsung Electronics’ Growth in Brand Value

“We didn’t just build new category-defining hardware, we worked with major partners to design and deliver a brand-new mobile experience and foster an ecosystem that gives users access to the best applications and services,” said Justin Hume, Director: Integrated Mobility at Samsung South Africa. “This is software innovation that incorporates both an immersive UX and a new UI perspective to provide a seamless experience.”

Since the introduction of the Infinity Flex Display at SDC 2018, Samsung and Google set up test labs in cities across the globe – from Seoul to Mountain View to Beijing – to work with and encourage partners and developers to test and verify that their apps and services are optimised for the Galaxy Fold and the Android ecosystem. Alongside this effort, Google introduced changes in Android 10 to offer improved resisable activity, multi-resume functionality and an updated Android Emulator to help support multiple-display type switching – opening the door to future foldable device optimisation. Now, select applications that Android users know and love have been updated to deliver an immersive, foldable experience on the Galaxy Fold.

“Together with ecosystem partners like Samsung, we have the opportunity to deliver an entirely new user experience that could transform the way we use our smartphones. We enjoyed working closely with the Samsung team and the Android developer community to ensure the users of the Galaxy Fold have the best experiences with their favourite apps and services,” said Sagar Kamdar, Director of Product Management for Android at Google.

Hundreds of apps have been optimised for the Galaxy Fold, including services from leading partners like Amazon Prime Video, App in the Air, Facebook, iHeartMedia, Microsoft, Spotify, Twitter, VSCO and more*.

“We are excited to work with Samsung to bring Prime members their favourite shows, movies and live sports on the Galaxy Fold,” said BA Winston, Global Head of Digital Video Playback and Technology at Amazon Prime Video. “Bringing the Prime Video app to the Galaxy Fold will give customers a new way to experience Amazon Originals like Tom Clancy’s Jack Ryan and The Marvelous Mrs Maisel with Multi Window and Multi Resume.”

“App in the Air makes the travel process seamless and efficient, and by partnering with the Samsung Galaxy Fold we are demonstrating our commitment to expanding this technology through cutting-edge mediums, reaching our shared audiences of innovators, creators, and entrepreneurs,” said Bayram Annakov, CEO, App in the Air. “Our collaboration with Samsung is helping to build a more expansive ecosystem of services for our dedicated users – and we’re thrilled to begin this partnership with such an esteemed brand.”

“We’re excited to expand our long-standing partnership with Samsung by supporting their work to develop innovative experiences for consumers,” said Marc Shedroff, Vice President, Business Development, Facebook. “The new Samsung Galaxy Fold has the potential to usher in a new era of design, and it will be exciting to see what new use cases a foldable experience will unlock for users.”

“As the latest example of our continued commitment to joint-innovation with Samsung, we are excited to be a Galaxy Fold launch partner,” said Michele Laven, President of Strategic Partnerships Group for iHeartMedia. “With the multi-active window feature, iHeartRadio users will now be able to seamlessly navigate through their listening experience without having to ever switch between apps. This also aligns with our goal of providing a frictionless audio playback experience for your favourite live radio stations, podcasts and custom Artist Radio stations.”

“Office 365 is built to help people maximise their time while creating their best work – no matter where they are or which device they’re using,” said Jon Tinter, CVP of Business Development, Microsoft. “We’re excited to extend the Office experience to the Samsung Galaxy Fold, and help people transform their personal productivity.”

“We are proud to continue our Samsung partnership with the new Galaxy Fold,” said Sten Garmark,
VP of Consumer Products, Spotify. “The Fold will take mobile productivity to new heights and enable a more seamless Spotify listening experience for our users. Simply open the preloaded Spotify app to connect and listen across the Samsung ecosystem. Finding your favourite Spotify playlist favourites like Discover Weekly, or Podcasts such as Jemele Hill’s Unbothered, just got even easier!”

“We are excited to continue our partnership with Samsung and expand the Twitter experience to the Samsung Galaxy Fold. We are looking forward to seeing how people on Twitter engage with this foldable experience and its evolution over time,” said Brent Horowitz, Vice President, Global Product Partnerships at Twitter.

“Our mission at VSCO is to help everyone fall in love with their own creativity and to build tools and spaces to help achieve this. We’re excited to continue our collaboration with Samsung to build deeper, more expansive experiences for creators everywhere,” said Bryan Mason, Chief Business Officer at VSCO.

With features like seamless App Continuity and Multi-Active Window, you can browse, watch, connect and multitask like never before. With Galaxy Fold, you can switch seamlessly from the cover display to the main display and you can run multiple apps simultaneously, on the Galaxy Fold’s 7.3-inch main display, revolutionising the way you work and play on the go. These top applications and services and many more are now available in the Android ecosystem for the Galaxy Fold in the Google Play Store and Galaxy Store.

For more information about Galaxy Fold, please visit news.samsung.com/za/galaxy,  www.samsungmobilepress.com/za or  www.samsung.com/za/smartphones/galaxy-fold.

*Applications availability is region and country dependent.