And there was something for everyone – There was a dedicated play area for kids, rugby fans were treated to a fan park with a huge screen¹ to catch the Springboks vs All Blacks [AJP/OCE1] live in action, and food and beverage stalls kept festivalgoers fuelled throughout the day. Brands added to the experience with colourful activations, interactive experiences and plenty of branded goodies, while the main event remained what 947 Joburg Day does best: a packed programme of live music and performances from some of South Africa’s biggest artists.

For Samsung, the day was an opportunity to put Galaxy technology where it belongs: directly in the hands of people creating, capturing and sharing the moments that make live events memorable.

Galaxy Hangout becomes a festival hotspot

One of the busiest attractions throughout the day was the Galaxy Hangout with its bus, which quickly became a hive of activity as festivalgoers queued to step inside and experience Samsung’s latest Galaxy foldables.

Designed as a chilled-out space to hang with friends while enjoying a drink and getting hands-on with the latest Galaxy Z8 Series, the Hangout gave visitors the chance to take a break from the festival rush while discovering what the newest foldable devices can bring to everyday life.

Galaxy fans and the simply curious alike explored the Galaxy Z Fold8 Ultra, Fold8 and Flip8, getting a closer look at the devices and experiencing their different form factors first-hand.

The Galaxy Z Fold8 series brought its expansive-screen experience to the festival, giving visitors a chance to see how a large², immersive display can transform everything from reviewing photos and watching content to editing and creating on the move. Meanwhile, the compact Galaxy Z Flip8 showed off the versatility of a foldable designed to fit effortlessly into the rhythm of a busy festival day.

The queues and constant movement around the Hangout throughout the day reflected the growing curiosity around foldable technology, with festivalgoers keen to see, touch and experience the devices for themselves.

When everyone is a headliner

The Galaxy experience extended beyond the Hangout, with Samsung’s partnership with 947 bringing Galaxy closer to the heart of the festival. Throughout the day, festivalgoers had opportunities to become part of the mainstage experience, blurring the line between fans and performer. In line with Samsung’s “Everyone’s a Headliner” message, every person in the crowd had their own moment worth capturing. And there was certainly no shortage of those moments.

From friends posing for photos against the festival backdrop to fans recording their favourite artists, spontaneous dance moves and unforgettable crowd reactions, Galaxy devices were on hand to capture the day from every angle. The result was a festival experience that did not simply live on the stage. It lived in thousands of camera rolls, group chats, social feeds and personal memories.

A festival day made for Galaxy

From families and sports fans to music lovers, content creators and those simply looking for a good day out, 947 Joburg Day demonstrated exactly why South Africa’s festival culture continues to thrive.

The field became a collage of picnic setups, camp chairs and groups of friends settling in for the day. Some danced through every performance, others took a more laid-back approach, while many moved between both worlds, enjoying the music one moment and catching up with friends over food and drinks the next.

And Galaxy was designed to move with all of them. The Galaxy Z series offered a different way to experience the day, whether that meant using a large screen³ to review and edit content, capturing hands-free group moments or simply folding a device away and getting back into the crowd.

Ultimately, Samsung’s presence at 947 Joburg Day was not about putting technology at the centre of the festival, but about putting it in front of people who use it in their daily lives.

Because the best festival moments are rarely the ones you plan. They are the unexpected ones – the song that suddenly becomes your favourite, the friend you bump into in the crowd, the photo that turns out better than expected, the performance you never intended to watch but cannot pull yourself away from. It was all epic fun and you simply had to be there.

1. Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. ︎
2. Measured diagonally, Galaxy Z Fold8’s Cover Screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. ︎
3. Measured diagonally, Galaxy Z Flip8’s Cover Screen size is 4.1” in the full rectangle and 4.0” accounting for the rounded corners. The Main Screen size is 6.9” in the full rectangle and 6.8” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. ︎

Designed to bring Galaxy innovation to life in a fun, interactive way, the Galaxy Hangout invites visitors to take a quick personality quiz before choosing their Galaxy foldable match. From there, guests can put their chosen device to the test as they journey through a series of hands-on experiences inspired by the things that make Joburg culture tick: music, fashion, sport, creativity and everyday life.

The experience is built for festivalgoers who want to create, capture and share every moment. Guests can create festival-worthy content at interactive DJ, stage and photo moments, take on quick Galaxy challenges and experiment with the latest Galaxy AI features. Once they have captured their perfect shot, they can head to the Touch-Up Bar for a final glow-up before sharing their content straight to social.

And because every great hangout should come with a few surprises, there will be plenty of opportunities to walk away with Samsung goodies. The first 50 guests every hour will score an instant Samsung giveaway, while those who complete the full Galaxy Hangout experience will receive a Samsung tote bag. Festivalgoers can also share their favourite Galaxy Hangout moment for a chance to win exclusive Joburg Day prizes, with winners to be announced on stage.

After all the action, visitors can take a moment to recharge in the Samsung lounge, enjoy a device-inspired mocktail and kick back with a view of the Joburg Day stage.

But there’s more!

Through Samsung’s partnership with 947, revellers will also have the opportunity to get closer to the main-stage action and watch their favourite artists up close. They will have an exciting chance to become part of the experience, bringing them closer to the artists and the music they came to celebrate.

Picture it: you and your crew dancing along to your favourite track, with your favourite artist performing just a few steps away. That’s the kind of festival memory that deserves to be captured on Galaxy.

With the Galaxy Hangout, Samsung is creating a space where technology meets the energy of 947 Joburg Day, giving festivalgoers more ways to experience the music, express themselves and turn moments into content worth sharing.

Create it. Capture it. Share it. Win it. Only at the Samsung Galaxy Hangout at 947 Joburg Day.

Adding to the magic, Samsung brought innovation to the fore as visitors were treated to hands-on experiences of the all-new Galaxy Z Fold7, Z Flip7, Z Flip7 FE, and Galaxy Watch8 at the Samsung Zone. The interactive space buzzed with activity as festival-goers also participated in the hourly competition, which offered various exciting prizes, including smartphones and accessories. They created fun content, tested Galaxy AI features on the devices, and took home exclusive giveaways – folding, flipping, and flexing their creativity like never before.

The star of the Samsung Zone was the expansive and highly impressive Galaxy Z Fold7, which proudly displayed its talents as the flagship device behind this edition of Joburg Day. The Z Fold7, re-engineered to be Samsung’s most innovative design, and the slimmest and lightest Fold yet, showed just how, with it in your hands, you can unfold ultra performance and experience an event like Joburg Day in a new, refreshing way.

With its 200MP camera powered by the AI ProVisual Engine, the Galaxy Z Fold7 makes sure every beat, every light show, and every memory is captured in jaw-dropping detail. Whether you’re right up front at the stage or vibing further back with friends, the advanced zoom and multi-angle features let you frame the perfect shot without missing a moment. The AI-enhanced Nightography ensures your festival selfies, group shots, and videos look sharp and vibrant even after the sun goes down. And with an all-day battery life, you’ve got the power to capture, share, and stream from the first to the last act without stress.

On the main stage, from amapiano beats to hip-hop anthems and chart-topping pop, the stellar 2025 line-up had something for everyone. Festival-goers danced, picnicked, and sang along to electrifying performances that brought the heart and soul of South African music to life. With wide-open lawns, kid-friendly areas, and an array of food stalls serving up mouth-watering options, the festival was the ultimate spring outing for families, friends, and music lovers alike.

The atmosphere proved why Galaxy 947 Joburg Day is a must on the city’s cultural calendar. With music, technology, food, and laughter filling the air from sunrise to sunset, the event once again lived up to its promise as ‘Joburg’s favourite day out’.