That’s the next evolution of the Galaxy camera: an end-to-end experience with the brightest Galaxy camera system ever as the foundation.

Mobile cameras are moving beyond capture, as the latest Galaxy AI unifies advanced creative capabilities for capturing, editing and sharing in one intuitive platform. The result is a seamless experience and a more fluid creative process — eliminating the need to switch between apps or navigate complex tools, so creativity feels faster, simpler and more natural.

At the core of this evolution is the belief that creativity should not be limited by technical skill or experience. From shooting to editing, the Galaxy camera has quietly redefined what’s possible. Now anyone can create cinematic videos, track stars across the night sky or capture richly detailed photos, even in low light. And with natural, multimodal input, editing becomes as simple as describing what you have in mind in just a few words.

Stay tuned for the easiest and most user-friendly Galaxy camera experience yet, unveiling next week at Galaxy Unpacked February 2026. 

*This article contains products and features currently in development. The plans, product claims, timelines, and specifications described are subject to change without notice. Their future availability is not guaranteed.

On February 25, Samsung Electronics will host Galaxy Unpacked in San Francisco. Join us as we unveil Samsung’s newest Galaxy innovations – marking a new phase in the era of AI as intelligence becomes truly personal and adaptive. The event will be streamed live on https://www.samsung.com/za/ , Samsung Newsroom, and Samsung’s YouTube channel beginning at 8 p.m. CAT.

Stay tuned and make sure to register at https://www.samsung.com/za/unpacked to get all upcoming teasers, trailers, updates, and access to exclusive benefits ahead of Galaxy Unpacked February 2026.

A few weeks ago, we launched the One UI 7 beta program. It marked the start of a new era with the first AI-integrated operating system, a true AI platform that vastly improves mobile experiences for users through unprecedented personalization.

Galaxy’s approach to AI personalization, from our launch of the first AI phone to our continuous innovation of on-device AI, is to never compromise on privacy. We know you want the benefits of mobile AI that truly understands you. You want a phone, tailored to your lifestyle, that adds to what you can do while removing everyday barriers – all with no risk of personal information being misused.

In anticipation of the next standard-setting Galaxy S series smartphones, we’re giving Galaxy users greater peace of mind alongside greater personalization. That’s why we’ve created the Personal Data Engine, a powerful privacy advancement that ensures on-device, cross-app personal data protection.

Personalized data is stored in a secure space, carefully safeguarded by an encryption key that’s managed by Knox Vault. That’s the same trusted platform used to secure the most sensitive information on your smartphone, such as your biometric data. And as an added layer of protection, post-quantum cryptography future-proofs the security of your data against rising quantum computing threats.

On this fortified foundation of privacy, we’re opening up more possibilities for mobile experiences tailored to your life, only with Galaxy.

* Actual UX/UI may vary.

One defining element of One UI 7 is the Now Bar, which gives personalization a new meaning by seamlessly integrating your everyday actions and most-used apps into your lock screen. It’s where you’ll control your entertainment, time your next personal best workout, get directions to your next meeting, or start communicating in other languages.

The Now Bar will also be an access point for the most comprehensively insightful experiences ever on Galaxy. Now your phone won’t just ping you, it will power your lifestyle.

Imagine you’re packing for a trip from Seoul, Korea, to San Jose, California. While you get ready, your phone offers a prompt to create a folder of your essential apps for quicker access. So you don’t miss your flight, it lets you know when it’s time to leave for the airport. It even provides a curated travel playlist to set the mood for your long flight.

With a single swipe, you can access the weather forecast – no need to search or check various apps. Throughout your trip, your phone captures the magic of each moment, and as each day winds down, it helps you relive the highlights.

Morning and night, Galaxy AI will keep you both informed and inspired with actionable tips and recommendations^[1] uniquely tailored to your life. Game-changing personalization with privacy you can always trust. This is the next evolution of Galaxy AI.

^[1] Some features may require Samsung Account login. Service availability may vary by country, language, device model, apps.

Get ready for Samsung Black Friday 2024, from 01-29 November 2024, coming soon with unbeatable deals across a wide variety of Samsung favourites. Whether you’re looking to upgrade to the latest Galaxy S, Galaxy Z and Galaxy A Series mobile phone, TV, gaming monitor, fridges or washing machine.

Pre-Black Friday Deals

As you wait for Black Friday 2024 to commence, you can continue to enjoy exclusive Samsung deals year-round by visiting our Samsung Deals Page and make sure to sign up to hear about the latest innovative products dropping, and exclusive Black Friday 2024 deals that you’ll love. Stay tuned for incredible savings and offers on all your favourite Samsung electronics and appliances.

What’s in Store for Black Friday 2024 Samsung South Africa?

Black Friday 2024 at Samsung is set to be bigger and better than ever! Get ready to tick off everything on your Samsung wish list. Whether you’re hunting for a Samsung Galaxy S24, Galaxy Z Flip6, Galaxy Z Fold6 mobile phone deal, upgrading your home with the latest Samsung French Door Fridge, or enhancing your entertainment discover the right Samsung TV for you with our range of Gaming TVs , Smart TVs ,  Sports TVs, Soundbars and more! The Black Friday 2024 Sale at Samsung is the best time to grab amazing deals on your favourite tech products.

What and When is Cyber Monday?

Cyber Monday follows right after Black Friday on Monday, 02 December 2024. It’s the perfect online shopping event to secure those last-minute Holiday Season deals. If you missed out on Black Friday, Cyber Monday offers you a second chance to grab incredible discounts on Samsung’s innovative tech.

Why Buy from Samsung?

When you buy directly from Samsung, you benefit from a range of exclusive perks designed to make your shopping experience seamless and rewarding.

• Enjoy Free Delivery on all purchases, allowing you to receive your favourite Samsung products straight to your door without additional costs.
• Take advantage of our Trade-in and Trade-up programs, where you can trade in your old device, and we’ll even remove and recycle your old item responsibly.
• Additionally with Flexible Finance you can spread the cost of your purchase over time with flexible payment options and 0% interest and no hidden fees, making it easier to afford the premium Samsung products you love.

Latest Black Friday Offers:

Smartphone Offers

TV & Soundbar Offers

Home Appliances Offers

Tablet & Wearable Offers

Monitor Offers

Galaxy Tab S8 Ultra joins Samsung’s tablet portfolio offering powerful performance, a truly immersive display, and an open ecosystem of devices and partners to work and play like never before

JOHANNESBURG, South Africa – February 24, 2022 – Samsung has announced its new Galaxy Tab S8 series, the Galaxy Tab S8,S8+, and the first-ever Tab S8 Ultra tablet in the line-up with the biggest, boldest display and most powerful performance Galaxy Tab S has ever offered. Sophisticated hardware, premium productivity features, a PC like experience, and the seamless ecosystem Galaxy users count on are combined in a single portable productivity powerhouse, designed to be your perfect companion in an always-on, video-first world. The Galaxy Tab S8 series offers you the freedom and flexibility you deserve to work and play anywhere like never before.

More than ever, we rely on tablets for work productivity and applications, video calling and streaming. Each Galaxy Tab S8 offers an improved video conferencing experience with ultra-wide front cameras, a three-microphone setup with noise cancellation, and intelligent auto-framing^[1] technology for a truly professional video call experience. It offers revolutionary multitasking capabilities with enhanced Multi-active Windows^[2] and Samsung DeX, safe and easy file sharing with password-protected Quick Share^[3], Fingerprint authentication, and powerful productivity with the new, super-fast 4nm processor, 120Hz display and a smoother than ever S Pen and Keyboard Cover in the box. All this is packed into the thinnest and toughest Armour Aluminium^[4] body for greater portability, and to enhance your mobile experience further, Galaxy Tab S8 series works hand-in-hand with your full ecosystem of Galaxy devices, with features like Second Screen, and Buds Auto Switching^[5].

“As we rely more on videos to stay connected and entertained, we know that a tablet’s most compelling feature is its large screen and portability,” said TM Roh, President & Head of MX Business at Samsung Electronics. “We built on years of innovation in mobile experiences to refine the Galaxy Tab S8 series, and to push the boundaries of what’s possible on a tablet with the first Galaxy Tab S8 Ultra.”

Expand Your World with the First Galaxy Tab S8 Ultra

The Galaxy Tab S8 Ultra offers a premium tablet experience unlike any Galaxy Tab before. With its expansive 14.6-inch Super AMOLED display and 120Hz refresh rate, it also boasts Galaxy Tab’s thinnest ever bezels at 6.3mm for a maximum screen-to-body ratio for a truly immersive experience. Its gorgeous display is housed in the thinnest, lightest, but strongest body yet, protected by an Armour Aluminium frame that is over 30% more scratch-resistant and 40% less prone to bending than the Galaxy Tab S7 series. For the most premium technology that you can take just about anywhere, the Galaxy Tab S8 Ultra is built to fully immerse you in every video, movie, game and more, on-the-move.

Equipped with powerful dual 12MP front cameras, the Galaxy Tab S8 Ultra also transforms your video call experience with professional 4K video quality.^[6] Advanced hardware meets software with Samsung’s auto-framing technology that automatically keeps you in focus during a call, while also zooming in or out to include new participants as they join you in the same room or boardroom. You’ll also sound as clear as you look, thanks to three precision microphones that use advanced noise reduction technology to prevent unwanted background chatter. AKG Quad Speakers with Dolby Atmos®, found on all three Galaxy Tab S8 models, ensure that everything sounds incredible, with lifelike detail and clarity.

Work, Play and Connect Like Never Before

Whether you want to explore your artistic side, be immersed in dynamic, lag-free gaming, or simply multitask with ease, the Galaxy Tab S8 series is the tablet you need for unbeatable performance. Equipped with the fastest processor ever in a Galaxy Tab – a 4nm chip – Galaxy Tab S8 and S8+ also provide 8GB RAM and 256GB storage for any task. If you need more, Galaxy Tab S8 Ultra packs in 12 GB of RAM and 256 GB of storage, and all three models offer expandable storage by up to 1 TB with an optional microSD^[7] card.

The Galaxy Tab S8 series is also the first Samsung tablet to support Wi-Fi 6E^[8], which provides up to double the bandwidth^[9] and maximum speed of Wi-Fi 6, and with optimised network quality you don’t have to stress about weak connections. Alternatively, share content in a flash with hyper fast and secure Galaxy 5G^[10] – whether it’s for dialling in to class remotely or clearing out your inbox while commuting, optimised network quality can alleviate some of the stress of weak connections.

On Galaxy Tab S8 series, you’re always ready for action, fuelled by an intelligent all-day battery^[11] that supports hours of video playback^[12] when you’re in the middle of a movie marathon. It supports 45W Ultra super-fast charging that can get you back to 100% in 80 minutes^[13]. If your other devices need a power boost on-the-go, simply connect your Galaxy Tab S8 to a Galaxy S22 smartphone with a USB-C cable, and the tablet’s incredible fast-charging battery can double as a portable charger^[14].

The Galaxy Tab S8 Ultra and S8+ both come with a new and improved S Pen that uses a prediction algorithm for ultra-low latency^[15] — delivering an incredible writing experience that mimics gliding a pen across paper. And for the first time ever, Samsung’s exclusive partnership with Clip Studio Paint^[16] can turn your smartphone into a digital colour palette, your S Pen into a paintbrush, and Galaxy Tab S8’s expansive screen into your canvas. Customise tools and choose brush options, and even select vivid real-world colours from pictures taken on your synced phone.

Galaxy Tab S8 Ultra’s new 4K recording capabilities now allow you to capture crisp, eye-catching videos with both the rear camera and ultra-wide front camera. Content creators and streamers can capture online tutorials and gameplay effortlessly, using customisable Selfie Videos^[17] that are now embedded within Samsung’s Screen Recorder.

Galaxy Tab S8 Ultra’s expansive screen also makes it easy for you to split the screen into multiple, resizable windows, so you can multitask without having to toggle between apps. Get inspired, search websites, and annotate presentation slides — all in one view.

Tablets also play an important role in keeping you connected to others. Samsung has partnered with Google for even better video calling and live sharing^[18] experiences through Google Duo^[19], so you can co-watch videos with your friends on YouTube, share your browser to help plan your next meetup, or develop creative ideas using Jamboard^[20], Google’s interactive whiteboard.

Life Opens Up with Galaxy

The Galaxy Tab S8 series performs seamlessly with the entire open Galaxy ecosystem. Openness means giving you the flexibility to define your own mobile experience and easily use Galaxy devices together. We’ve ensured that Samsung’s One UI Tab 4 user interface offers you a consistent and intuitive experience, seamless connectivity as well as smart integrations that flow from your Galaxy Tab S8 to smartphone and PC and back again.

When inspiration strikes on the go, use the S Pen to jot down reminders in a new and improved Samsung Notes app on the Galaxy Tab S8 series and pull them up on your smartphone later for easy reference. And with the Galaxy Tab S8 series and Galaxy S22 Ultra, Quick Share enables you to share photos, videos, and files between devices twice as fast^[21] as before. Thanks to Auto Switch, your Galaxy Buds will automatically pair from your Galaxy Tab S8 to your Galaxy S22, so users can move between devices without missing a beat. And for the first time, Samsung Health is available on Galaxy tablets so you can browse fitness videos for workout content and keep track of your health and fitness data from your Galaxy Watch on a larger screen.

You can also turn Galaxy Tab S8 into a portable second monitor^[22] with touchscreen capabilities for Galaxy PCs for side-by-side multitasking. And enhancements to Samsung DeX^[23] – a convenient desktop experience that takes the Galaxy Tab S8 from tablet mode to desktop mode – now allows transparent app windows and DeX mirroring for when you want to share your tablet’s screen on an external display.

A Tablet You Can Trust and Feel Good About

In today’s always-connected world, security is more important than ever, which is why all three Galaxy Tab S8 models are equipped with new features that give the ability to track when your tablet’s camera and microphone are in use and allow you to instantly block all app access to prevent unwanted recording. The Galaxy Tab S8 Series is also protected by Samsung’s ground-breaking Knox Vault platform, which encrypts personal data and keeps stored files and information isolated from the device’s main operating system to safeguard it from attacks. All members of the line-up sport an intuitive fingerprint scanner^[24] that enables single-touch device unlocking.

As part of our commitment to giving users game-changing mobile performance and experience, the Galaxy Tab S8 series will be supported by up to four generations of Android OS upgrades and 5 years of security updates^[25]. Now millions of Galaxy users can increase the lifecycle of their devices even further with the most up-to-date security, productivity and other exciting new features, as Samsung continues to scale this effort across our product line-up and your Galaxy ecosystem.

Standout Sustainable Design

The Galaxy Tab S8 Ultra, S8+ and S8 comes in bold and timeless Graphite colour.^[26] Samsung is also releasing a new Galaxy Tab S8 Ultra Book Cover Keyboard^[27] that takes the Ultra’s functionality even further with wider, backlit keycaps, customisable shortcut settings, and adjustable standing angles. The Book Cover Keyboard features premium, antimicrobial polyurethane leather and a glass-coated touchpad that enables smooth and responsive typing. Plus, Wireless Keyboard Share^[28] can link your connected keyboard to a Galaxy smartphone for easy typing across devices.

You also have plenty of ways to express your personal style with distinctive Galaxy Tab S8 accessories and add-ons, including a transparent Note View Cover that enables handwriting with S Pen, even while the cover protects the screen, and an eye-catching Strap Cover to hold your Tab S8 in the orientation that suits you best.^[29]

Samsung is also proud to help reduce ocean-bound plastic and protect the planet, with the Galaxy Tab S8 partially constructed with plastic components repurposed from discarded fishing nets. Samsung is helping lead the industry by employing this practice. The Galaxy Tab S8 devices also come in Samsung’s slimmest packaging to date, made from sustainably-sourced paper, which enables the company to lower emissions, and produce less waste.

Availability

The Galaxy Tab S8 series will be available for pre-order beginning 10 February 2022, and will officially launch on 11 March 2022. Optimised for your work, creativity, entertainment, streaming and online learning needs, Samsung’s Galaxy Tab S8 is here to help you make the most out of every activity you do. This is why when you order this impressive tablet during the pre-order and launch period (10 Feb 2022 – 31 Mar 2022)³⁰ you will receive FREE premium gifts valued at R10 000 including Galaxy Buds Live, a 65W Trio charger, Keyboard Cover and S Pen and the option to get the benefits of Samsung Care+ for a R499 once-off payment³⁰.

Samsung Care+, a dedicated product support service covering accidental damages, repairs and more, will be available for the Galaxy Tab S8 in select markets.^[30]For more information, visit news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy.

Specifications

* Specifications may vary by market.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Currently available on Samsung Camera, BlueJeans, Google Duo, Meta Messenger, Google Meet, New Knox Meeting, Microsoft Teams, Cisco Webex Meet, Zoom. Auto-framing only available on ultra-wide front camera. Auto-framing only recognises people and may not support certain resolutions and ratios. Certain functions may not be available when Auto-framing is on.

[2] Certain applications may not support Multi-active Windows.

[3] Quick Share available on Galaxy smartphones and tablets with Android OS version 10.0(Q) and One UI 2.1 or later. Bluetooth Low Energy and Wi-Fi connection are required for Quick Share use. Certain applications may not support Quick Share.

[4] Armour Aluminium is cased on all metal components, excluding the display, side keys, and the SIM tray.

[5] Auto Switch feature available on Galaxy smartphones and tablets with One UI 3.1 or later. Certain devices and applications may not support Auto Switch. Galaxy devices must be logged in to Samsung Account to enable Auto Switch.

[6] Certain resolutions and ratios may not be supported. Certain functions may not be available when Auto-framing is on.

[7] MicroSD card sold separately. Availability of detailed features (such as Memory and Processor) may vary by market and carrier.

[8] Wi-Fi 6E network availability may vary by market, network provider and user environment. Requires optimal connection. Will require a Wi-Fi 6E router.

[9] Double speed for Wi-Fi 6E measured for devices while using Quick Share. Compared to speed on Galaxy Tab S7 (Wi-Fi 6). Actual bandwidth and speed may vary by market, carrier, and user environment. Available on devices running One UI 2.1 or later including Galaxy Tab S8, Tab S8+, Tab S8 Ultra, S22, S21 Ultra, and Z Fold3.

[10] Requires optimal 5G connection. Actual speed may vary depending on market, carrier and user environment.

[11] Actual battery life may vary depending on network environment, usage patterns and other factors.

[12] 15 hours of video playback for Tab S8, 13 hours of video playback for Tab S8+ and 14 hours of video playback for Tab S8 Ultra. Based on results from internal lab tests for local video playback time conducted by Samsung. Test results are estimated values of the battery sample from a pre-release version tested under default settings (audio volume and brightness levels) without connection to Wi-Fi or mobile network. Battery life varies significantly with settings, usage, and other factors.

[13] 80 minutes to fully charge Tab S8 and Tab S8+. 90 minutes to fully charge Galaxy Tab S8 Ultra. Actual charging speed may also vary depending on the actual usage, charging conditions, and other factors. Chargers are sold separately.

[14] 15W fast charging supported when Tab S8 Ultra display is turned off and connected to select Galaxy smartphones including Galaxy S22, using a USB Type-C cable. Cables may be sold separately depending on market. Not compatible with wireless charging. Charging speed may vary depending on charging conditions and other factors.

[15] Compared to Galaxy Tab S7. Latency speed of 2.8ms measured for Tab S8 Ultra (14.6’’) and Tab S8+(12.4’’) models when using Samsung Notes.

[16] Clip Studio Paint EX 6-month free trial for first-time users on Galaxy devices. PRO and EX versions of Clip Studio Paint are both available. Preload supported in select markets. Clip Studio Paint for Galaxy can be downloaded from the Galaxy Store. Supported languages for the software settings: English, French, German, Japanese, Korean, Spanish, and Traditional Chinese. For text input, Arabic, Hebrew, Urdu are not yet supported. Remote controller feature “Companion Mode” supported on Galaxy tablets and smartphones with Android 9 or above. For “Companion Mode,” both host and remote controller devices have to be connected to the same Wi-Fi network. Connectivity may vary depending on Wi-Fi. Terms of service may vary by market.

[17] Selfie Video within Screen Recorder supports full HD video recording and playback.

[18] Current sharable apps during Google Duo video calls are Google Arts & Culture, Google Maps, Jamboard, Samsung Notes, Samsung Gallery, and YouTube.

[19] Google Duo is a trademark of Google LLC.  Live sharing host is available to Galaxy S22 series and Galaxy Tab S8 series users at time of launch and will be provided to other Galaxy device users with Android 12 at a later date. Participants may need to upgrade to the latest Google Duo app to use live sharing. Google Duo app availability may vary by market. Requires optimal network connection.

[20] Jamboard needs to be downloaded separately. Additional functions may require purchase.

[21] Compared to speed on Galaxy Tab S7 (Wi-Fi 6). Double speed requires both devices to have Quick Share and Wi-Fi 6E and to be connected to a Wi-Fi 6E router. Quick Share available on Galaxy smartphones and tablets with Android OS version 10.0(Q) and One UI 2.1 or later. Quick Share requires Bluetooth Low Energy and Wi-Fi connection. Certain applications may not support Quick Share.

[22] Second Screen feature supported for Galaxy Book Windows PC and Galaxy Tab S7/7+ or later models. (2021 Jan update required for Galaxy Tab S7/S7+) Wireless display-capable Windows 10 PC models and Windows 10 v.2004 or later version are required. (Windows update: Sep 2020 or later)

[23] Samsung DeX supported on select Galaxy smartphones and tablets. Additional features available on compatible devices only including Galaxy S22, Galaxy Tab S8 and devices running One UI 4.1 or later. Compatible apps may vary and not all apps may be resizable on Samsung DeX. Accessories for external screen connection sold separately.

[24] Galaxy Tab S8+ and Tab S8 Ultra have on-screen fingerprint scanners. Galaxy Tab S8 has a side-mounted fingerprint scanner.

[25] Availability and timing of Android OS upgrades and features may vary by device model and market. Devices eligible for four generations of Android OS upgrades and 5 years of security updates currently include Galaxy S22 Series (S22/S22+/S22 Ultra), S21 Series (S21/S21+/S21 Ultra/S21 FE), Z Fold3, Z Flip3, and Tab S8 series (Tab S8/Tab S8+/Tab S8 Ultra).

[26] Availability of detailed features (such as Memory, Color, and Processor) may vary by market and carrier

[27] Book Cover Keyboard included in box. Book Cover Keyboard product design may vary by model. Availability may vary by market and carrier.

[28] Wireless Keyboard Sharing is available on Galaxy Tab S8/S8+/S8 Ultra and select Galaxy smartphones, running One UI 4 or later. The smartphone should support Bluetooth HID profile. Both devices must be logged into the same Samsung account. Performance may vary depending on user network environment.

[29] Availability of covers and accessories may vary by device model and market. Covers and accessories are sold separately.

[30] Terms & Conditions apply. Gifts subjects to product availability. Care+ must be activated within 30 days of device purchase.

Packed with Samsung’s latest AI technology and new Nightography features, the Galaxy S22 and S22+ support next-level camera experiences, ensuring that content remains crisp and clear, day or night. The smartphones’ lightning-fast 4nm processor powers users through even the busiest of days, while their sleek and durable Armor Aluminium design is built to last. The Galaxy S22 Ultra, meanwhile, combines the unrivalled power of the Note series with the S series’ pro-grade camera and performance, and is the first S series device to feature a built-in S Pen – Samsung’s fastest and most responsive yet.

Click on the videos below for the design and hands-on look at Samsung’s newest flagships.

[1] S Pen support is available on Galaxy S22 Ultra only. Specifications of each S22, S22+ and S22 Ultra devices may vary.

From touch-based controls to voice commands, Galaxy’s UX has continuously reinvented the way we interact with mobile devices. Building on a legacy of cutting-edge innovations, Samsung’s One UI promises to make the smartphone experience more flexible and responsive to our needs than ever before.

Take a look at the infographic below to learn more about the evolution of Galaxy’s UX.

As the flagship series celebrates its 10^th anniversary, we want to reflect on just how far we’ve come in our journey of mobile innovation. It’s the perfect opportunity to look ahead at what’s in store for the decade ahead and share how Samsung will continue to test boundaries.

Laying the Foundation

Samsung has never been one to shy away from big ideas. Long before the first smartphone, engineers in Suwon, South Korea were re-imagining every element of the mobile phone, setting in motion the trends that have shaped the mobile technology today.

Right from the beginning, Samsung saw the potential of turning the mobile phone into a multi-functional device. The release of the TV phone in 1999 brought entertainment to the palm of our hands, while the built-in 10-megapixel camera on the Samsung B600 brought high-quality photography and the mobile phone together.

Meanwhile, the desire to expand mobile capabilities led to creative solutions. Years before “smartwatch” would become a household term, innovators at Samsung developed the watch phone in 1999 to enhance productivity on-the-go.

Improving user experience was also a core aspect of Samsung’s innovation DNA in the early years. In 2002, Samsung launched the True Color Phone, introducing the world to the active matrix LCD display, and paving the way for the innovations in mobile display technology that are synonymous with the Galaxy series.

The Arrival of Samsung Galaxy

The lessons learned from the early years positioned Samsung to lead the industry at the start of the smartphone era. Guided by the value of open collaboration, Samsung joined forces with Android to push the frontier of mobile technology – a move which led to the birth of the Galaxy series.

In March 2010, Samsung launched the first Galaxy S series device. Packed with best-in-class technology – including a powerful GPU, a 4-inch Super AMOLED display, and a 5-megapixel camera – the Galaxy S created the blueprint for a mobile experience that enriches and simplifies everyday life. Building on the achievements of Galaxy S, Galaxy SII and Galaxy SIII delivered even more relevant benefits to users, cementing Samsung’s status as a pioneer in the smartphone industry.

Over the years, the Galaxy series continued to break new ground, improving and expanding the smartphone experience with each new device. The Edge Display curved the smartphone screen for the very first time, creating an immersive screen. The Infinity Display pushed bezels to the very edge of the phone, expanding the screen size without needing a larger phone to create the ultimate, uninterrupted viewing experience.

In 2011, the Galaxy Note established an entirely new mobile category — the large screen smartphone and debuted the S Pen. With increased screen real estate, users could watch, multitask and create more. The Note debuted the iconic S Pen, delivering new ways to interact with the smartphone.

Alongside the development of hardware, the Galaxy ecosystem has grown every step of the way to make connected living a reality. A suite of functionalities emerged that came to define the Galaxy—the flagship features that users looked for in every new device: Samsung Knox, Samsung Pay, and countless other services and capabilities that made a Galaxy.

Shaping the Next Ten Years

Samsung has established a rich legacy of innovation and has shaped the smartphone experience for hundreds of millions of consumers around the world. But we’re not resting on our laurels. We’ve set our sights on Galaxy’s future and are focusing on engineering the technologies and breakthroughs that will continue to transform the mobile landscape.

At the 2018 Samsung Developer Conference, Samsung unveiled the Infinity Flex Display, marking the beginning of the era of foldable smartphones. It also introduced its new interface that simplifies and streamlines the user experience and gives consumers a more natural way to use their phones.

Samsung isn’t just changing how smartphones will look. It’s also changing how they’ll connect. We’re working hard to usher in the next generation of connectivity with 5G. Samsung has more 5G patents than any other company and was the first company to receive FCC approval for its 5G network equipment. Our technology brought 5G networking to South Korea, and in partnership with U.S. carriers, we’ve already brought the first wave of 5G to the United States. We’re committed to putting 5G in consumers’ hands with a 5G smartphone in the first half of 2019.

Samsung introduced Galaxy to the world. This landmark innovation opened up a world of possibilities for consumers everywhere and signaled the start of industry-firsts and trailblazing technologies that continue to empower consumers to do what they thought could not be done. The next chapter of the smartphone story will soon begin, and one thing can be said for sure: Samsung will continue to develop meaningful breakthroughs designed to help you do more of what you love.