at the prestigious Product of the Year Awards

JOHANNESBURG, South Africa – 24 August 2022 – Samsung has yet again made a strong comeback at this year’s prestigious Product of The Year South Africa Awards ceremony held recently. The company has managed to clinch no less than five category accolades at the awards that promote, recognise and celebrate innovation in consumer science.

When the 2022 winners for the most innovative consumer product awards were announced, Samsung’s incredible innovation stood out in five out of the 19 categories, these included:

• Smart TV category: Samsung 65’’ Frame TV – Enjoy the Frame TV as a 4K QLED TV or as an innovative display of your favourite works of art. Its refined design makes it an even more elegantly crafted visual masterpiece

• Cell phone category: Samsung Galaxy S22 Ultra – The best camera, performance, and connectivity ever on a Galaxy smartphone, Galaxy S22 Ultra reimagines the mobile experience by merging the best Galaxy features of the Note and S series

• Tablets category: Samsung Galaxy Tab S8 Ultra – The biggest, boldest, most versatile Galaxy Tablet ever The Galaxy Tab S8 Ultra offers a premium tablet experience unlike any Galaxy Tab before. With its expansive 14.6-inch Super AMOLED display and 120Hz refresh rate, it also boasts Galaxy Tab’s thinnest ever bezels at 6.3mm for a maximum screen-to-body ratio for a truly immersive experience.

• Smartwatches category: Samsung Galaxy Watch 4 – is engineered to be the companion to consumer’s health journeys.¹

• Smart Large TV Category: Samsung Neo QLED 8K TV – boasts an ultra-large screen, stunning 8K resolution and next-level image and sound quality.

Samsung is thrilled to be honoured for its exceptional innovation. It is always gratifying to be recognised for all the hard work, precision and innovation put into developing products that strive to not only meet the needs of consumers but also those that are customised to suit their lifestyles, says Dudu Mokholo, Chief Marketing Officer at Samsung Africa.

Established over 30 years ago in France, the Product of the Year Awards is the largest consumer survey of Product Innovation currently operates in over 40 countries with an effort to guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year is the global standard for innovation and gives brands a compelling argument as to why consumers should be buying their products. Product of the Year South Africa winners demonstrate that they are not just great local innovation, but also that their products deserve respect on a global stage.

Disclaimer:

¹Availability of colours, sizes, models, and bands may vary by country or region.

South African Content Creators Sinqobile Tusani, Mandisa Jakavula, got to enjoy an awesome and unforgettable night out at one of Johannesburg’s premier hotels. From there, they were able to capture the city’s stunning nightlife with their Samsung Galaxy S22 Ultra.

The best things happen after dark, making the Galaxy S22 Ultra an ideal device to capture those memorable moments with a big pixel sensor that pulls in light while the super clear glass dials down lens flares. The Samsung S22 Ultra is the biggest leap in camera technology and, in the hands of Sinqobile and Mandisa, their night out could be showcased without compromising quality but with incredible clarity, demonstrating beautifully what the Galaxy S22 Ultra’s Nightography features can really do when the sun goes down, and the stars come out.

It was a night made brighter with a smartphone that brings you all the best and latest features in the palm of your hands: Sinqobile took a particular liking to the Galaxy S22 Ultra’s Detail Enhancer, allowing her to deliver clear and high-resolution content to her many loyal followers, while Mandisa favoured Director’s View that gave her the option to not only show her followers her chic outfit – but also an incredible perspective of where she is, what she’s doing, and who she’s with. Check out the video below to see these ladies in action

Clearly, inspiration doesn’t wait for optimal lighting, which means that neither do you with the Galaxy S22 Ultra’s pro-grade camera suite. With the Galaxy S22 Ultra, it doesn’t matter if you’re using your camera to capture your day or your night, you’re getting light-defying results. For more information on this device, click here.

Niquita Bento, the industry-disrupting international fashion photographer has built a reputation for capturing images that reflect unique perspectives, considered composition and relatable emotion. She was therefore an instant choice to help create Glamour South Africa’s latest Disruptors issue, shot with the Samsung Galaxy S22 Ultra. Some of the country’s top digital disruptors feature on the cover and in riveting content showcasing the future of digital storytelling, through the use of a pioneering smartphone camera.

Armed with Samsung’s most intelligent camera yet, the Galaxy S22 Ultra, Niquita created unmissable and authentic content, with lifestyle content creators and Samsung brand partners, Linda Mtoba, Kay Ngonyama and Nabilah Kariem. You just cannot miss this behind-the-scenes look at the Glamour Magazine Disruptor shoot below.

See Nikita put her wide-ranging skill-set to dynamic use during the shoot, using the incredible array of professional-level camera lenses, Samsung’s biggest pixel sensor yet to break the rules of light, as well as pro-grade editing tools – including access to the editable RAW files professionals use. This put the visionary photographer in full control of every stunning detail.

Niquita expressed her enthusiasm for the Galaxy S22 Ultra in the video. As she says, “When I used the Samsung Galaxy S22 Ultra, what I found most impressive was the fact that I didn’t have to change the lenses like I would with a standard camera, because the phone allowed me to use different focus lenses. One of my favourite features on the phone is definitely the 108 mega pixels, as well as a new feature that Samsung has added, the Detail Enhancer, which pushes the clarity up and makes it look like the perfect glossy picture you want.” Watch Niquita’s reaction to a truly disruptive smartphone camera experience:

Austin Malema is a trailblazing photographer who challenges the status quo through original perspectives and views. With his Samsung Galaxy S22 Ultra he is taking smartphone photography to epic new heights. Watch this dynamic creative in action in the videos below to discover the incredible ways you can transform your own photography skills. Many South Africans would have already seen his masterclasses first-hand, as part of the national roadshow to launch the ground-breaking Galaxy S22 Series. This June Mzansi got to see the unmissable GQ dual cover he shot with a Galaxy S22 Ultra. Breaking the rules of light, this famed photographer’s new smartphone was able to rise to the challenge of harsh and even low lighting to create imagery that will stand the test of time. Watch the videos to see how you can bring your own vision to life with pro-grade cameras, editing suite, as well as the Galaxy Note’s beloved S Pen, now built into a Galaxy S Series for the first time. With Samsung’s fastest processor, 2-day battery* and Galaxy’s most intelligent camera yet, unlimited creativity and productivity is now in your hands. Enjoy a few tips and tricks from the master.

Watch Austin edit photos using Galaxy S22 Ultra’s object eraser that cuts objects out of the photo without cropping, and turn to Photo Remaster which gives you the power to retouch with ease.

Just like Austin, you can use Galaxy S22 Ultra’s full quad camera system, record from multiple angles as well as the Selfie and Rear Cameras, all at once. Here’s how to create your own director’s cut.

Zoom in on the amazing features that can make you and the Galaxy S22 Ultra a formidable duo. Explore the Galaxy S22 Series here

^*Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2021.12.08–12.20 in USA and UK with pre-release versions of SM-S901, SM-S906, SM-S908 under default setting using 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors. The total usage time with fully charged device may vary by usage behaviour.

GQ’s incredible Dual Cover, shot with the Samsung Galaxy S22 Ultra, is a collaboration that commands a second glance. Molife Kumona, GQ’s Editor-in-Chief and celebrated photographer Austin Malema were clearly impressed by this innovative use of Samsung’s latest camera technology in its latest edition. Discover these professionals’ expert views on why the Galaxy S22 Ultra is a scene-stealer, in the exclusive behind-the-scenes videos below.

As the crew set up for close-ups on Springbok Makazole Mapimpi, in a sophisticated low-light indoor scene, Austin took time out to share his insights on using the Galaxy S22 Ultra. He immediately recognised the convenience of having what feels like a photography’s kit in an easy to carry device. The ability to shoot RAW files which he can easily then edit at home held great appeal to him. Watch the video to find out what he would shoot with the Space Zoom feature.

Check out Austin Malema’s behind the scene sit down: 

The enigmatic Molife seems to have wholly embraced the photographic possibilities the Galaxy S series is famous for – having green-lit the use of the Galaxy S21 Ultra on a GQ South Africa cover last year. He was eager to explore the evolutionary new innovations in the Galaxy S22 Ultra including Samsung’ biggest pixel sensor ever. For a shoot that moved from bright sunlight to low-lit interiors, the Galaxy S22 Ultra’s ability to automatically pull in more light and tone down lens flare gave the crew the freedom to adapt and innovate – on the go. This is why he also chose to shoot in Portrait Mode, which brought out colours in infinite clarity, despite changing lighting conditions. Live-editing with the Galaxy S22 Ultra’s built-in S Pen made this editor’s fascinating job even easier. Watch the video below to find out which smartphone colour the man in the know thinks is most on-trend.

Check out Molife Kumona’s behind the scene sit down: 

The unmissable Dual Cover, captured by the Galaxy S22 Ultra is out now.

The influencers were challenged to surprise their moms as well as the women who take on the role, with everything she secretly wants or loves, after the sun goes down. This included movie nights, yoga, ice cream trips and even Samsung photoshoots to reveal the real stars on this night. Tributes were also created for those who have lost their mums. Watch the mix of touching, hilarious and completely captivating #MothersNight influencer posts below.

Clearly still mamma’s “baby girl”, Linda Mtoba enjoyed a cosy night in with many, many helpings of ice-cream

Linda made full use of her Galaxy S22 Ultra’s Night Mode. She captured this heartwarming moment with crystal-clear, bright pics and vivid videos – which she then adjusted to the lighting that best reflected the intimate feel of the moment. Using her device’s pro-grade editing suite was then a breeze, with the help of A.I, so she could return to mamma before the ice-cream melted.

Watch Kera Ramz and his mum strike all the right cords in perfect (and hilarious) harmony

The Samsung Galaxy S22 Ultra is proving to be a breath-taking example of Samsung’s latest innovations at work. Raising the bar for smartphone innovation, its revolutionary camera capabilities also rose to the challenge of harsh outdoor lighting – in the hands of GQ’s trendsetting editorial team and acclaimed photographer, Austin Malema. In GQ’s May/June issue Samsung’s most intelligent camera was used to create dynamic dual covers that capture the imagination, as well as the star power of Springbok star Makazole Mapimpi. With its technology theme in mind, the GQ team effortlessly demonstrated how the pro-grade camera and comprehensive suite of in-camera editing tools can deliver a DSLR-like experience. Named as a device that breaks the rules of light and even space, for GQ, collaborating with Samsung and its headline-grabbing Galaxy S22 Ultra was a seamless editorial decision. It was a showcase for how smartphone photography has taken an evolutionary step forward.

Led by its illustrious Editor-in-Chief, Molife Kumona, GQ confidently converted from the standard industry camera to the prograde smartphone camera technology of the Galaxy S22 Ultra, which comes fully-loaded with innovative enhancements that put this smartphone in a pioneering category. Austin Malema had already successfully demonstrated the brilliance of the Galaxy S21 Ultra by shooting GQ South Africa’s first cover shot on a smartphone last year. The opportunity to explore the enhanced features on the next-level Galaxy S22 Ultra, including Samsung’s biggest pixel sensor ever, was an experience this seasoned photographer relished. The covers were shot in challenging outdoor conditions, which made full use of the Galaxy S22 Ultra’s array of adaptive lenses and intuitive A.I strengths. You could even sense that Makazole was energized and inspired by the GQ team’s professional enthusiasm and confidence in the Galaxy S22 Ultra. From a 12MP ultra wide lens to 100x space zoom, all angles were covered.

“We already experienced the amazing capabilities of the Galaxy S21 Ultra during last year’s cover shoot. While that was a successful indoor shoot, we were looking forward to putting Samsung’s latest technology to the test in an outdoor, midday setting that demands more from any camera. We embraced the opportunity to bring our dual cover concept to life on the Galaxy S22 Ultra, and were immediately impressed at yet another evolutionary step forward in smartphone photography. We shot this month’s cover using Portrait mode, which captures images with stunning clarity resulting in images that pick up the finer details of both the subject and the environment, in innovative new ways” says Molife Kumona.

Packed with new AI supported features like Portrait Mode, the Galaxy S22 Ultra is built to make every photo worthy of the finest professionals’ standards. The GQ team and Austin were able to use the Galaxy S22 Ultra just like a DSLR camera as you can brighten or darken your photos with ISO settings and shutter speed, adjust white balance to make your photo warmer or cool. You can also manually focus on your desired subject to get your images looking exactly the way you want.

¹Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2021.12.08–12.20 in USA and UK with pre-release versions of SM-S901, SM-S906, SM-S908 under default setting using 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps 

Linda Mtoba, the multi-award winning South African actress, fashion and digital content creator has #SwitchedToGalaxy and officially joins as a Samsung South Africa brand partner for 2022. Samsung proudly welcomed the trend-setting fashionista, who was selected for her unique and innovative approach to lifestyle content creation. Samsung’s many Galaxy fans share the brands admiration for the way Linda has forged a meaningful connection with her followers while inspiring them to embrace life in liberating new ways.

Linda Mtoba says she is looking forward to working with Samsung and innovative products that capture her imagination and designer eye, such as the Galaxy S22 Ultra. She says, “It’s like it’s made for content creators like me. Along with Samsung’s home products that allow me to personalise my space and express my creative flair, I feel an immediate synergy with the brand and am ready to take this collaboration to epic levels.”

“We are excited to have Linda Mtoba join the Samsung family. We believe her reach and audience will allow us to share our product ethos with more people and deliver higher engagement for the brand. Linda comes as a unique model of both celebrity and a relatable person who has adopted to the content requirements of the ever evolving social media landscape. We are looking forward to see the positive results of this collaboration with her,” Dudu Mokholo, Chief Marketing Officer at Samsung Africa.

Linda and Samsung are setting the stage for showcase authentic feature stories across Samsung’s pioneering range of mobile and consumer electronics

JOHANNESBURG, South Africa – 09 February 2022 – Samsung has unveiled Galaxy S22 Ultra, merging the best of two smartphone legacies – the unrivalled power of the Note series and the pro-grade camera and performance of the S series – to set a new standard for premium smartphones. Featuring a built-in S Pen, advanced Nightography and video capabilities, and battery life that lasts over a day¹⁰, Galaxy S22 Ultra is the most powerful Ultra device Samsung has ever created.

“At Samsung, we constantly push ourselves to raise the bar on our most premium devices,” said TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business. “Galaxy S22 Ultra takes the beloved functionality of the Galaxy Note and the most celebrated aspects of the S Series and merges them for a truly unique mobile experience. This is a leap forward for mobile technology, setting a new standard for what a smartphone can be.”

From creative capabilities and productivity, to power and performance, the Galaxy S22 Ultra brings everything you love about the Note experience — including its signature S Pen, plus new added features for the best of the S and Note series^[1].

Samsung’s Most Powerful S Series Phone Yet

For the first time ever, Note users’ favourite built-in S Pen is coming to an S series device — and it’s the fastest, most responsive S Pen we’ve ever made. With 70% lower latency^[2] you can write and draw more naturally on your S22 Ultra’s expansive screen, and explore apps in new ways.

With S Pen, the S22 Ultra becomes more than a phone. It embraces the legacy of the Note while opening up new ways to be creative and get things done. The result is a mobile experience unlike any before.

With seamlessly integrated camera lenses and a sleek metal frame that creates a mirrored effect, Galaxy S22 Ultra represents Samsung’s most premium look and feel. Luxurious glass and haze finishing adds an elegant touch to S22 Ultra’s reimagined linear, floating layout – complete with Galaxy Note’s iconic sharp angles – all encased in a streamlined design. As durable as it is striking, Galaxy S22 Ultra comes in four nature-inspired colour options, including Phantom Black, Phantom White, Green, and, new on S22 Ultra, Burgundy^[3].

Capture Stunning Photos and Videos, Day or Night

With Galaxy S22 Ultra, you can capture footage that’s instantly post-worthy – in any lighting conditions. Advanced Nightography features available on the entire S22 family of devices allow you to snag crisp, clear videos on both the front and back cameras, whether you’re recording during the day or night. S22 Ultra is built with a 2.4um pixel sensor – Samsung’s largest pixel sensor ever^[4], enabling its camera lenses to capture more light and data, optimising the lighting and detail of your video clips. Plus, S22 Ultra’s advanced Super Clear Glass lens helps you take smoother and clearer night-time videos without flares. Meanwhile, video Auto Framing ensures your camera always captures exactly who you want, whether that’s one person or ten^[5].

With zooming capabilities that will get you 100x closer to the action^[6], Galaxy S22 Ultra isn’t just Samsung’s most powerful camera, it’s also the smartest. Packed with new AI supported features like Portrait mode, Galaxy S22 Ultra is built to make every photo look professional. With S22 Ultra’s robust intelligent camera capabilities, your phone does the heavy lifting, so you always capture stunning photos and video in any lighting.

Whether you’re an amateur or a professional photographer, Galaxy S22 Ultra gives you all the tools you need to snap a beautiful shot every time. Like Galaxy S22 and S22+, Galaxy S22 Ultra offers exclusive access to the Expert RAW app^[7], which features a comprehensive suite of in-camera editing tools that deliver a DSLR-like experience and let you enjoy more creative control. With the ability to save photos in RAW format up to 16bit, you can take more control over your edits with more of your images’ data. And just like a DSLR camera, you can brighten or darken your photos with ISO settings and shutter speed, adjust white balance to make your photo warmer or cool, and manually focus on your desired subject to get your images looking exactly the way you want.

Unbridled Power and Performance

Galaxy S22 Ultra is built for the most productive workdays. S22 Ultra is part of the first Galaxy S series to be equipped with the latest 4nm processor, which powers Samsung’s most advanced AI and ML processing. It also features Wi-Fi 6E, up to twice as fast as Wi-Fi 6^[8]. That means you can enjoy unrivalled performance on all your most-used apps, whether you’re gaming, streaming, or working^[9]. All that power runs on Galaxy S22 Ultra’s powerful battery, which gives you more than a full day of use in a single full charge ^[10]. S22 Ultra also supports 45W super-fast charging, so you can record more than 50 minutes of video – after a 10-minute charge^[11].  Work, play games, watch videos, and more, with power that always keeps you connected.

Whether you’re viewing content or creating your own, Galaxy S22 Ultra’s immersive 6.8-inch^[12], Dynamic AMOLED 2X adaptive display brings everything to life in stunning detail and brighter than ever with a peak brightness of 1,750nit. Plus, Vision Booster technology enables Galaxy S22 Ultra’s screen to intelligently adjust brightness throughout the day, making sure you get an incredible view of your content even in bright sunlight.

As part of our commitment to giving users the best possible mobile performance and experience, the entire Galaxy S22 series will be supported by up to four generations of Android OS upgrades^[13]. Now millions of Galaxy users can take advantage of the latest security, productivity and other exciting new features, for longer.  Samsung will scale this effort across our product line-up to ensure you’re fully supported across your Galaxy ecosystem.

Security You Can Trust

The Galaxy S22 series is secured by Samsung’s powerful Knox Vault security platform, which includes a secure processor and memory that completely isolates sensitive data like your passwords, biometrics or Blockchain keys from the phone’s main operating system. One UI’s privacy dashboard and Indicator make it easy to see which apps are accessing your data and camera, so you can decide whether to grant or deny permission to each app. The Galaxy S22 series also introduces several new security features, including the ARM micro architecture, which helps prevent cyberattacks that target your operating system and memory.

Plus, the Galaxy S22 series brings you Samsung Wallet^[14] – a seamless, convenient and secure experience to make everyday life easier. Samsung Wallet combines digital payment, ID, keys and asset management into one tool to simplify your routines, from showing your student ID to compiling travel documents before a flight.

Stay Connected with the Galaxy Ecosystem

Alongside the new S22 series, Samsung is introducing an all new line of tablets and a pack of updated features for Galaxy Watch4 so that Galaxy users can stay connected in every aspect of their lives. Built for a new era of connectivity, Galaxy Tab S8 series ­– including Tab S8, Tab S8+ and Tab S8 Ultra – is Samsung’s most versatile line of tablets ever, built and designed to meet the ever-changing needs of those who work, study, play and create.

Local Availability

Pre-order opens on the 10 February 2022 with the device available as of 11 March 2022. Samsung considered local market conditions, and in the spirit of breaking barriers have retained a pricing model similar to the Galaxy S21 Series, which means you experience more technology for the same price. If you pre-order the Galaxy S22 Ultra between 10 February – 10 March 2022, you will receive Galaxy Buds Pro plus the option to get the benefits of Samsung Care+ for a once-off payment of R799.00.

All of the above gifts are subject to stock availability and the offer is valid until 31 March 2022. Terms & Conditions apply. Samsung Care+^[15], a dedicated product support service covering accidental damages, repairs and more, will be available for the Galaxy S22 series.

Galaxy S22 Ultra is available in Phantom Black, Phantom White, Green, and Burgundy in 256GB and 12GB RAM.

For more information about Galaxy S22 Ultra, please visit: http://www.samsungmobilepress.com, news.samsung.com/galaxy or [Link Insert].

^{[1] S pen support is available on Galaxy S22 Ultra. S Pen support is not available on Galaxy S22 and Galaxy S22+}

^{[2] Compared with Galaxy S21 Ultra.}

^{[3] Availability may vary by market.}

^{[4] Same 2.4um pixel sensor size as in Galaxy S21 Ultra.}

^{[5] Auto Framing only available in Video mode. Auto Framing must be enabled before recording. Certain resolutions and ratios may not be supported. Certain functions may not be available when Auto Framing is on. Only people can be recognised, and there is a limit to how many people may be recognised. Available on Samsung Camera, BlueJeans, Google Duo, Meta Messenger, Google Meet, Microsoft Teams, Cisco Webex Meet and Zoom. Auto-framing available on select lenses.}

^{[6] 100X Space Zoom includes 10x Optical Zoom and 10x digital zoom with AI Super Resolution technology. Zooming in past 10x may cause some image deterioration.}

^{[7] Expert RAW must be downloaded separately from the Galaxy Store, for free, before use.}

^{[8] Requires optimal connection. Actual speed may vary depending on country, carrier and user environment.}

^{[9] Wi-Fi 6E network availability may vary by market, network provider and user environment. Requires optimal connection. Will require a Wi-Fi 6E router.}

^{[10] Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2021.12.08–12.20 in USA and UK with pre-release versions of SM-S901, SM-S906, SM-S908 under default setting using 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors. The total usage time with fully charged device may vary by usage behaviour.}

^{[11] Based on Super-Fast Charging results from internal Samsung lab tests, conducted with 45W Travel Adapter while it has 0% of power remaining, with all the services, features and screen turned off. Actual charging speed may vary depending on the actual usage, charging conditions and other factors. 45W Travel Adapter sold separately. Use only Samsung-approved chargers and cables.}

^{[12] Display measurements are diagonal; the actual viewable area is smaller due to rounded corners and camera hole.}

^{[13] Availability and timing of Android OS upgrades and features may vary by device model and market. Devices eligible for four generations of Android OS upgrades currently include Galaxy S22 series (S22/S22+/S22 Ultra), S21 series (S21/S21+/S21 Ultra/S21 FE), Z Fold3, Z Flip3, and Tab S8 series (Tab S8/Tab S8+/Tab S8 Ultra).}

^{[14] Samsung Wallet will be supported across all Galaxy S22 series. The Digital ID feature will be available later this year and the boarding pass and access ticket feature will debut in South Korea first after the product release.}

^{[15] T’s & C’s apply. Care+ to be activated within 30 days of purchase.}