Samsung’s much-loved Blue Tag Sale is entering its final stretch, offering its customers an opportunity to secure exceptional savings on select mid and high-tier Galaxy smartphones, tablets and wearables. Running until 8 February 2026, the sale brings premium performance at affordable prices, with savings of up to 40% on some of the brand’s sought-after devices.

This sale is designed for discerning customers who expect more from their tech. Professionals, creators, luxury-leaning lifestyle users and gift buyers alike can still upgrade to powerful Galaxy devices engineered for high performance, advanced features and refined design.

Final Chance to Secure Premium Galaxy Tech

Samsung’s Blue Tag Sale levels up the mobile experience, offering impressive value on devices designed to fit seamlessly into work, entertainment and everyday life. Whether you’re upgrading your smartphone, stepping into a richer tablet experience, or elevating your wearable ecosystem, now is the moment to make your move.

Highlighted deals include:

Galaxy S25 FE – Now R9,999* (Save R4,000)

Bringing premium Galaxy experiences to more users, the Galaxy S25 FE combines powerful performance with a refined design and advanced camera capabilities with up to 50 MP^[2] . From smooth multitasking and immersive entertainment to capturing high-quality photos and videos, it delivers flagship-inspired features at exceptional price.

Galaxy A17 – Now R3,499* (Save R500)

A polished, dependable mid-tier smartphone ideal for users who want crisp visuals, long-lasting battery^[1] life, and smooth everyday performance at a standout price. With a refreshed design and reliable power efficiency, the Galaxy A17 is the ideal upgrade for anyone seeking trustworthy tech that looks good and delivers.

Galaxy Tab S10 Lite – Now R6,999* (Save R2,000)

A versatile tablet built for productivity and entertainment. The Galaxy Tab S10 Lite offers an expansive display with a 10.9-inch large display and a 90 Hz refresh rate for smooth scrolling and responsive motion while you watch, read, or create^[3] . It’s a sleek device at an unmissable value, ideal for professionals, creatives, and casual users.

Galaxy Watch Ultra – Now R8,999* (Save R4,000)

Samsung’s most advanced watch yet, crafted for those who demand ultimate durability, precision health tracking, and a stylish, rugged design. From outdoor adventures to boardroom polish, the Galaxy Watch Ultra blends elite performance with elevated aesthetics.

Galaxy Buds3 – Now R2,399* (Save R1,600)

Designed for immersive sound and all-day comfort, the Galaxy Buds3 deliver rich audio, seamless connectivity and effortless pairing across Galaxy devices. They’re a great finishing touch to any premium mobile setup.

These deals bring top-tier innovation into reach, offering customers a chance to upgrade their Galaxy experience at significantly reduced prices. With a focus on quality design, advanced features and dependable performance, Samsung is reinforcing its commitment to delivering pioneering mobile technology at a great price with the Blue Tag Sale. Don’t miss out! Upgrade your Galaxy and experience the best for less.

^[1] Estimated against the usage profile of an average/typical user Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged and many other factors.

^[2] Resolution improvement is based on comparison with Galaxy S24 FE. Actual image quality may vary depending on lighting conditions and usage environment

^[3] * Model availability may vary depending on country, region or carrier.

** Measured diagonally, Galaxy Tab S10 Lite’s screen size is 10.9”in the full rectangle

* Recommended Resale Price. Prices may vary per participating retailer.

**Terms and Conditions apply.

The IFA Innovation Awards are a new global programme debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organised by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as one of the leading global stages for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognised with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a seven (7)-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, with the wash cycle being 20% more efficient than the A-grade standard,^[1] as well as advanced heat pump drying technology that reduces drying time by up to 60%^[2] and energy consumption by up to 75%.^[3]

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces – The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector – The Premiere5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces^[4]. Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech & Portability

The Freestyle+ is the world’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — one of Samsung’s first AI chipsets built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust colour for wall tone – enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users to Create Content & Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences.

As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go. With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionality for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimised Galaxy AI for larger screens, maximising the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honourees

• Bespoke AI Washer – precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,^[5] the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%^[6] Bespoke AI Washer, revealed at IFA 2024.
• Bespoke AI Jet Ultra – featuring a suction power of 400W^[7] while reducing overall weight, it is one of the world’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet-Ultra recognises floor types such as wood, carpet and mats, as well as room structures like corners and walls.
• Bespoke AI Dishwasher – equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analysing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.
• Bespoke AI Refrigerator with Hybrid Cooling – utilises two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognise up to 37 fresh food items and 50 processed foods.^[8] Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.^[9]
• Bespoke AI WindFree – creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyses user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. It also combines comfort and energy savings through its Comfort Drying feature, which precisely controls humidity and temperature. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.^[10]
• Micro RGB – the pioneering display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-colour local dimming. It also achieves 100% of the BT.2020 colour gamut and has earned VDE certification for its Micro RGB precision colour.
• Odyssey 3D – immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects^[11] — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.
• Spatial Display – creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.
• Galaxy S25 FE – a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.
• Galaxy Z Flip7 – comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalised information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.
• Buds3 FE – brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC^[12] reduces ambient noise, creating a more immersive listening experience and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

^[1] Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

^[2] Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.

^[3]Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle.  Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents

^[4] Visuals may vary based on the condition of the room.

^[5] Based on Samsung internal testing. 9kg model energy consumption is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.

^[6] Based on Samsung internal testing. Applicable WF90F series models are 55% more efficient than an energy efficiency class limit requirement under Regulation (EU) No 2019/2014.

^[7] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognized as the most powerful in the world as of the release date of the press release.

^[8] As of April 2025, AI Vision Inside can recognize 37 food items, such as fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

^[9] A Wi-Fi connection and Samsung account are required.

^[10] A Wi-Fi connection and Samsung account are required.

^[11] 3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.

^[12] Active Noise Canceling (ANC)

Samsung Electronics Co., Ltd. has announced Galaxy S25 FE, the newest and attainable addition to the Galaxy S25 line-up. Equipped with One UI 8 — the latest Galaxy AI experiences; Galaxy S25 FE offers a personalised AI companion with multimodal capabilities.

Designed to unlock new levels of creativity, Galaxy S25 FE brings powerful AI editing tools like Generative Edit and Instant Slow-mo while an upgraded 12MP front-facing camera, powered by AI-powered ProVisual Engine – introduces an enhanced selfie experience. A 4,900mAh battery and a more than 10% larger² vapor chamber offer smooth, responsive performance with 45W wired charging³ support ensuring users can stay creative, entertained and connected while on the go.

“Galaxy S25 FE plays an important role as a gateway into the broader Galaxy AI ecosystem, making these experiences more attainable for a wider range of users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With expanded personalised AI experiences and AI-powered photography and editing tools, Galaxy S25 FE empowers more people to bring greater convenience and creativity into their everyday lives.”

Seamless Everyday Experiences, Powered by AI

With Galaxy AI built into Galaxy S25 FE and optimised by One UI 8 and multimodal AI agents, more users will step into a new era of natural and effortless interaction — where voice, touch and visual input combine to simplify and enhance everyday tasks by making them even more intuitive.

• Gemini Live⁴ enables real-time visual conversations enhanced with multimodal AI, allowing the device to see what users see and making it easy to ask contextual questions. If you need help deciding what to pack for your next trip, just point your camera at two outfits and ask, “Which outfit is better for the weather in Seoul?” Gemini responds naturally, offering intelligent, conversational guidance that seamlessly supports your everyday life.
• Now Bar⁵ surfaces helpful information at just the right moment, right from the lock screen. It shows relevant updates, and can even be customised to display live notifications, music, modes and routines, and more. Now Brief⁶ provides personalised daily updates including traffic, reminders, calendar events, and fitness summaries.
• With Circle to Search with Google⁷, gaming tips appear exactly when and where you need them. Just circle an item or challenge on screen to access tips and tactics – all in a floating view that keeps your gameplay uninterrupted.
• These intelligent tools are designed to enhance communication, boost productivity and streamline daily interactions – all while adapting to the individual needs of each user. Plus, they’re backed by all-new protections for personalised, AI-powered features.
• Knox Enhanced Encrypted Protection (KEEP)⁸ creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information. KEEP supports Galaxy’s Personal Data Engine (PDE)⁹ to keep user data and preferences entirely on-device and secured by Knox Vault. Together, these solutions ensure fortified security and privacy in a rapidly evolving digital landscape.

Built to Empower Creativity at Every Level

Galaxy S25 FE delivers a premium camera experience thanks to the ProVisual Engine’s latest AI-powered features and an upgraded 12MP front camera¹⁰ that captures captivating selfies with improved clarity. It also elevates Galaxy’s renowned Nightography: Low noise mode boosts the quality of night shots, while Super HDR in video showcases lifelike colours and contrast in every frame. Photo Assist enhances on-device editing with effortless precision, boosting user creativity and seamlessly bringing their visions to life.

• Generative Edit¹¹ automatically detects passers-by in the background of photos and proactively recommends what to remove, eliminating the need to make manual selections and edits, while Portrait Studio¹² allows users to create personalised avatars with more true-to-life facial expressions.
• Instant Slow-mo¹³ lets users relive favourite video moments in a more immersive way, transforming any clip into slow motion with just a single tap.
• Audio Eraser¹⁴offers a convenient way to clean up noise in videos by isolating specific audio elements such as voices, music, wind, ambient nature, crowd noise and background interference — giving users precise control over what to reduce or remove entirely. Auto Trim¹⁵ on Galaxy S25 FE streamlines the video editing process by automatically selecting the best moments from your footage.

Reliable Performance, Refined Design

From routine productivity to creative workflows, Galaxy S25 FE optimises every interaction. Galaxy S25 FE delivers reliable performance whether you’re streaming, multitasking or editing.

• A 4,900mAh battery powers everyday tasks, while 45W wired charging enables extended use and quicker power-ups.¹⁶
• AI processing runs smoothly thanks to a more than 10% larger vapor chamber¹⁷ for efficient thermal management.
• Galaxy S25 FE reflects the signature design of the Galaxy S25 series, with a slim, lightweight build that feels as good as it looks.

• The 6.7-inch¹⁸ Dynamic AMOLED 2X display with a 120Hz refresh rate offers smooth, immersive visuals, while a new enhanced Armor Aluminum frame provides improved durability and a more refined finish.
• Galaxy S25 FE reflects the iconic Galaxy S series form with a touch of playful personality available in a range of bold, expressive colours – Icyblue, Jetblack, Navy, and White.¹⁹
• Seven generations of OS upgrades and seven years of security updates ensures reliable and optimised performance that lasts longer.²⁰

For those looking to combine these visuals with latest high-quality sound, pair Galaxy S25 FE with all-new Galaxy Buds3 FE to enjoy seamless connectivity and Galaxy’s immersive mobile entertainment experience. One UI 8 will also be available on more devices including the full Galaxy S25 series with updates starting this month.²¹

Availability

Galaxy S25 FE will be available starting September 4th in select markets and will include six months of the Google AI Pro plan with higher access to features in Gemini, Flow, NotebookLM and more.²² For more information about Galaxy S25 FE, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specifications²³

^[1] Compared Galaxy S25 FE to Galaxy S24 FE. (10MP front camera)

^[2] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.</span style=”font-size: small;”>

^[3] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

^[4] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

^[5] Compared to Galaxy S25 FE to Galaxy S24 FE

^[6] Galaxy S25 FE supports charging with up to a 45W Power Adapter. 45W Power Adapter sold separately. Use only Samsung-approved chargers and cables.

^[7] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language and device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

^[8] Now Bar features require Samsung Account login and may require a network connection. Service availability may vary by country, language, device model, or apps.

^[9] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronized with the Samsung Health App. The result is for personal reference only and is not intended for medical purposes.

^[10] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language and device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

^[11] Available on Galaxy smartphones and tablets with One UI 8 or later.

^[12] Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off.

^[13] Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

^[14] Audio Eraser results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowds and noise. Compatible with common video/audio formats accessible in Gallery, Samsung Notes, Video Player, Voice Recorder and, Call transcription. Actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

^[15] Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed.

^[16] Compared Galaxy S25 FE to Galaxy S24 FE. (4,700mAh battery and 25W wired charging)

^[17] Compared Galaxy S25 FE to Galaxy S24 FE.

^[18] Measured diagonally, Galaxy S25 FE’s screen is 6.7-inch in the full rectangle and 6.5-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

^[19] Availability of colors may vary by market and network provider.

^[20] Galaxy S25 FE will support seven generations of OS upgrades and seven years of security updates from global launch date.

^[21] Timing of OS upgrades and security updates may vary by device model, network provider and market.

^[22] Google AI Pro is a trademark of Google LLC. Gemini in Google AI Pro and Gemini for Gmail, Docs, and more are only available for ages 18+. Gemini for Gmail, Docs and more is available in select languages. Rate limits may apply.

^[23] Specifications may vary by market. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.