But with the flagship Samsung Galaxy S25 or Galaxy Z7 Series phones on hand, none of that matters. Why? Because with Galaxy every seat, even in the nosebleeds is never a bad seat. The flagship cameras with the Galaxy’s ProVisual Engine and Artificial Intelligence (“AI”)-powered editing features transform every vantage point into a front-row experience, ensuring you never miss a moment worth capturing.

From the Back to the Spotlight

Think of the last time you were at a massive concert. Maybe you didn’t land front-row tickets because those are hard to get. No stress. With the Galaxy S25 Ultra’s AI-enhanced zoom, you can get closer than ever before. Suddenly, you’ve got the superstar headline performer in big, crisp HD detail on your screen – as if you were right up against the stage.

And when the lights go down? That’s when the advanced Nightography in Samsung’s flagship 2025 devices shines. The lasers, glitter, and swaying phone lights in the crowd are captured in sharp, vivid colour, letting you record, not just a performance, but the entire vibe of the night.

The School Play Parent Hack

We all know the struggle of trying to film your child’s big stage moment from the very back row. With the Galaxy S25 Ultra’s intelligent zoom and AI image processing, your kid’s shining moment comes through sharp, detailed, and unmissable.

And if a stranger’s head or tripod sneaks into the corner of the frame? Generative Edit has you covered. With a few taps, distractions disappear, and your child is restored as the star of the show – exactly as it should be remembered.

Later, long after the curtains were drawn on the concert, you may just want to relive the concert via the videos you captured on your phone. You can use the Audio Eraser feature to remove distracting background sounds from your videos, such as wind, crowd chatter, or general ambient sound, while preserving key audio like speech or music.

Travel Without Limits, with Galaxy by Your Side

Sightseeing often means fighting for the “perfect shot.” At Table Mountain or Kruger National Park lookouts, tourists can crowd in shoulder-to-shoulder, but the Galaxy S25 and Z7 Series’ AI camera smarts help you zoom in on hidden details, frame unique perspectives, and even clear away distractions later.

The flagship Galaxy phones are more than just a smartphone with some powerful cameras. They have Gemini Live which you can use to plan entire itineraries, get real-time tips on the best times to visit attractions, and even receive weather-based outfit suggestions (Cape Town’s four seasons in a day weather doesn’t play). It’s like having a personal tour guide and travel photographer in your pocket.

Everyday Front-Row Moments

Galaxy magic isn’t only for big events. It’s snapping latte art at your favourite Joburg café that would be a hit on Instagram, capturing your child’s soccer goal from across the field, or polishing that group selfie with the Best Face feature so no one looks awkward (because yes, someone always blinks).

Life may not always hand you the “perfect view,” but the Samsung Galaxy S25 Ultra, S25 Plus, S25 Edge, Z Fold7 or Z Flip7 in your pocket range makes sure you never miss the moment. From concerts and school plays to travel adventures and everyday wins, your Samsung Galaxy phone transforms every seat into the best seat in the house.

Samsung Electronics Co., Ltd. has announced Galaxy S25 FE, the newest and attainable addition to the Galaxy S25 line-up. Equipped with One UI 8 — the latest Galaxy AI experiences; Galaxy S25 FE offers a personalised AI companion with multimodal capabilities.

Designed to unlock new levels of creativity, Galaxy S25 FE brings powerful AI editing tools like Generative Edit and Instant Slow-mo while an upgraded 12MP front-facing camera, powered by AI-powered ProVisual Engine – introduces an enhanced selfie experience. A 4,900mAh battery and a more than 10% larger² vapor chamber offer smooth, responsive performance with 45W wired charging³ support ensuring users can stay creative, entertained and connected while on the go.

“Galaxy S25 FE plays an important role as a gateway into the broader Galaxy AI ecosystem, making these experiences more attainable for a wider range of users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With expanded personalised AI experiences and AI-powered photography and editing tools, Galaxy S25 FE empowers more people to bring greater convenience and creativity into their everyday lives.”

Seamless Everyday Experiences, Powered by AI

With Galaxy AI built into Galaxy S25 FE and optimised by One UI 8 and multimodal AI agents, more users will step into a new era of natural and effortless interaction — where voice, touch and visual input combine to simplify and enhance everyday tasks by making them even more intuitive.

• Gemini Live⁴ enables real-time visual conversations enhanced with multimodal AI, allowing the device to see what users see and making it easy to ask contextual questions. If you need help deciding what to pack for your next trip, just point your camera at two outfits and ask, “Which outfit is better for the weather in Seoul?” Gemini responds naturally, offering intelligent, conversational guidance that seamlessly supports your everyday life.
• Now Bar⁵ surfaces helpful information at just the right moment, right from the lock screen. It shows relevant updates, and can even be customised to display live notifications, music, modes and routines, and more. Now Brief⁶ provides personalised daily updates including traffic, reminders, calendar events, and fitness summaries.
• With Circle to Search with Google⁷, gaming tips appear exactly when and where you need them. Just circle an item or challenge on screen to access tips and tactics – all in a floating view that keeps your gameplay uninterrupted.
• These intelligent tools are designed to enhance communication, boost productivity and streamline daily interactions – all while adapting to the individual needs of each user. Plus, they’re backed by all-new protections for personalised, AI-powered features.
• Knox Enhanced Encrypted Protection (KEEP)⁸ creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information. KEEP supports Galaxy’s Personal Data Engine (PDE)⁹ to keep user data and preferences entirely on-device and secured by Knox Vault. Together, these solutions ensure fortified security and privacy in a rapidly evolving digital landscape.

Built to Empower Creativity at Every Level

Galaxy S25 FE delivers a premium camera experience thanks to the ProVisual Engine’s latest AI-powered features and an upgraded 12MP front camera¹⁰ that captures captivating selfies with improved clarity. It also elevates Galaxy’s renowned Nightography: Low noise mode boosts the quality of night shots, while Super HDR in video showcases lifelike colours and contrast in every frame. Photo Assist enhances on-device editing with effortless precision, boosting user creativity and seamlessly bringing their visions to life.

• Generative Edit¹¹ automatically detects passers-by in the background of photos and proactively recommends what to remove, eliminating the need to make manual selections and edits, while Portrait Studio¹² allows users to create personalised avatars with more true-to-life facial expressions.
• Instant Slow-mo¹³ lets users relive favourite video moments in a more immersive way, transforming any clip into slow motion with just a single tap.
• Audio Eraser¹⁴offers a convenient way to clean up noise in videos by isolating specific audio elements such as voices, music, wind, ambient nature, crowd noise and background interference — giving users precise control over what to reduce or remove entirely. Auto Trim¹⁵ on Galaxy S25 FE streamlines the video editing process by automatically selecting the best moments from your footage.

Reliable Performance, Refined Design

From routine productivity to creative workflows, Galaxy S25 FE optimises every interaction. Galaxy S25 FE delivers reliable performance whether you’re streaming, multitasking or editing.

• A 4,900mAh battery powers everyday tasks, while 45W wired charging enables extended use and quicker power-ups.¹⁶
• AI processing runs smoothly thanks to a more than 10% larger vapor chamber¹⁷ for efficient thermal management.
• Galaxy S25 FE reflects the signature design of the Galaxy S25 series, with a slim, lightweight build that feels as good as it looks.

• The 6.7-inch¹⁸ Dynamic AMOLED 2X display with a 120Hz refresh rate offers smooth, immersive visuals, while a new enhanced Armor Aluminum frame provides improved durability and a more refined finish.
• Galaxy S25 FE reflects the iconic Galaxy S series form with a touch of playful personality available in a range of bold, expressive colours – Icyblue, Jetblack, Navy, and White.¹⁹
• Seven generations of OS upgrades and seven years of security updates ensures reliable and optimised performance that lasts longer.²⁰

For those looking to combine these visuals with latest high-quality sound, pair Galaxy S25 FE with all-new Galaxy Buds3 FE to enjoy seamless connectivity and Galaxy’s immersive mobile entertainment experience. One UI 8 will also be available on more devices including the full Galaxy S25 series with updates starting this month.²¹

Availability

Galaxy S25 FE will be available starting September 4th in select markets and will include six months of the Google AI Pro plan with higher access to features in Gemini, Flow, NotebookLM and more.²² For more information about Galaxy S25 FE, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specifications²³

^[1] Compared Galaxy S25 FE to Galaxy S24 FE. (10MP front camera)

^[2] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.</span style=”font-size: small;”>

^[3] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

^[4] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

^[5] Compared to Galaxy S25 FE to Galaxy S24 FE

^[6] Galaxy S25 FE supports charging with up to a 45W Power Adapter. 45W Power Adapter sold separately. Use only Samsung-approved chargers and cables.

^[7] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language and device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

^[8] Now Bar features require Samsung Account login and may require a network connection. Service availability may vary by country, language, device model, or apps.

^[9] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronized with the Samsung Health App. The result is for personal reference only and is not intended for medical purposes.

^[10] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language and device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

^[11] Available on Galaxy smartphones and tablets with One UI 8 or later.

^[12] Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off.

^[13] Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

^[14] Audio Eraser results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowds and noise. Compatible with common video/audio formats accessible in Gallery, Samsung Notes, Video Player, Voice Recorder and, Call transcription. Actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

^[15] Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed.

^[16] Compared Galaxy S25 FE to Galaxy S24 FE. (4,700mAh battery and 25W wired charging)

^[17] Compared Galaxy S25 FE to Galaxy S24 FE.

^[18] Measured diagonally, Galaxy S25 FE’s screen is 6.7-inch in the full rectangle and 6.5-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

^[19] Availability of colors may vary by market and network provider.

^[20] Galaxy S25 FE will support seven generations of OS upgrades and seven years of security updates from global launch date.

^[21] Timing of OS upgrades and security updates may vary by device model, network provider and market.

^[22] Google AI Pro is a trademark of Google LLC. Gemini in Google AI Pro and Gemini for Gmail, Docs, and more are only available for ages 18+. Gemini for Gmail, Docs and more is available in select languages. Rate limits may apply.

^[23] Specifications may vary by market. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

“Galaxy S25 Edge is more than a slim smartphone. The superior engineering that brought this revolutionary smartphone to life illustrates a commitment to overcoming barriers that helps Galaxy deliver truly unexpected premium experiences for people around the world,” said TM Roh, President and Acting Head of the Device eXperience (DX) Division at Samsung Electronics. “S25 Edge not only marks a breakthrough for its category, but it also accelerates important innovation across the mobile industry.”

Exceptionally Sleek and Strong Design

With a thin 5.8mm chassis, Galaxy S25 Edge is a remarkable feat of engineering that reimagines nearly every element of smartphone design for an even more compact and convenient experience. Its refined frame bridges form and function at just 163 grams, taking slim smartphones to the next level while staying true to the Galaxy S series’ unified design.

Alongside its streamlined silhouette comes exceptional resilience. The optimally curved edges and sturdy titanium frame offer enduring protection for everyday use. The latest Corning® Gorilla® Glass Ceramic 2 – a new glass ceramic offering that delivers engineered resilience, is used for the front display to yield both vibrancy and strength on Galaxy S25 Edge.

Dynamic Creativity with a Pocketable 200MP Camera

The slim and light design of Galaxy S25 Edge makes it easier than ever for users to capture memorable moments and express their creativity anytime, anywhere. The 200MP wide lens upholds the Galaxy S series’ iconic camera experience while taking Nightography to a new level.

Thanks to its ultra-high resolution, users get sharper photos while maintaining clearer shots with large pixel size — capturing images with over 40% improved brightness¹ in low-light environments. The 12MP ultra-wide sensor features autofocus, which powers crisp, detailed macro photography for even more creative flexibility. Galaxy S25 Edge benefits from the same ProVisual Engine that was optimised for Galaxy S25 with pro-grade enhancements producing sharp details for clothes or plants and natural, true-to-life skin tone in portraits.

Galaxy AI-powered editing features, including fan-favourites like Audio Eraser² and Drawing Assist³ are all brought over from the Galaxy S25 series, pairing advanced creative and editing tools with Samsung’s finest and best, slim form factor.

Peak Performance Expertly Configured in Ultra-Slim Housing

Galaxy S25 Edge is built to deliver premium performance, starting with the Snapdragon 8 ® Elite Mobile Platform for Galaxy, the same processor available in all Galaxy S25 series devices globally. Customised by Qualcomm Technologies, Inc., the chipset powers Galaxy S25 Edge’s on-device AI processing capabilities and offers reliably fast performance all day.

Galaxy S25 Edge also keeps its cool under sustained use thanks to a reconfigured vapor chamber that is thin yet broader for steady heat dissipation. Matching the Galaxy S series’ renowned performance standards, Galaxy S25 Edge features advanced, efficient AI image processing with ProScaler,⁴ which delivers a 40% improvement⁵ in display image scaling quality, while incorporating Samsung’s customised mobile Digital Natural Image engine (mDNIe).

A Trusted Companion with Galaxy AI

Integrating Galaxy AI at nearly every touchpoint, Galaxy S25 Edge offers our most natural and context-aware mobile AI experiences. Users get personalised, multimodal AI capabilities with peace of mind that their personal data is always safe. Mirroring the broader Galaxy S25 series, Galaxy S25 Edge integrates AI agents that work seamlessly across multiple apps, helping as a true AI companion to get things done more easily.

Galaxy AI also gets better at integrating with daily routines. Now Brief and Now Bar⁶ include third-party app integrations for greater convenience and helpful reminders during everyday commuting, dining and more. Thanks to Galaxy’s deep integration with Google, Galaxy S25 Edge brings Gemini’s latest advancements to more users.

For example, with Gemini Live’s⁷ new camera and screen sharing abilities, users can show Gemini Live what they see on their screen or in the world around them while simultaneously interacting with it in a live conversation. Experiences powered by Galaxy AI on Galaxy S25 Edge aren’t just convenient—they’re designed with privacy at the core.

On-device AI processing ensures data is kept secure by Samsung Knox Vault, continuing Samsung’s unwavering commitment to ensure hyper-personalised mobile experiences never sacrifice privacy. Rooted in craftsmanship and driven by performance, Galaxy S25 Edge delivers pro-level photography, personalised AI experiences and more. It goes beyond a slim form factor to challenge expectations for what a smartphone can be.

Availability & Pricing

The Galaxy S25 Edge is now available locally in Titanium Jetblack at a recommended retail price of R24,999⁸ cash or with post-paid deals starting from R999pm x36m. Plus if you buy the Galaxy S25 Edge on contract between 01 and 30 September 2025, you can also get the Galaxy Tab S10 FE 5G for R299pm x36m or Galaxy Watch8 Classic LTE for R129pm x36m9. This also comes with six free months of Google AI Pro (valued at over R2500). This slim, category-defining smartphone is available through Vodacom, Cell C, Incredible Connection, FNB, Takealot, and Samsung’s brand and online stores: samsung.com/za.

SPECIFICATION TABLE

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

^[1] Compared to Galaxy S25.

^[2] Results may vary per video depending on sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

^[3] Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

^[4]ProScaler feature is supported on Galaxy S25+, Edge & Ultra-models. Image quality can be enhanced up to QHD+, depending on screen resolution setting of device.

^{[5] Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.}

^[6] Now Brief and Now Bar features require Samsung Account login and may require a network connection. Service availability may vary by country, language, device model, or apps.

^[7] Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and to users 18+.

^[8] Recommended retail price. Available at participating stores: Takealot, Samsung Brand Stores and Samsung.com.

^[9] Ts and Cs apply. Promotion valid between 01 and 30 September 2025. Available through Vodacom, Cell C, Incredible Connection, FNB

Join us on September 4 to discover a more seamless mobile experience across a wider range of devices – from premium AI tablets to the newest member of the Galaxy S25 family.

Be part of the reveal online and see how the next evolution of Galaxy sets a new standard for effortless productivity through multimodal capabilities. The event will be streamed live on Samsung.com and Samsung’s YouTube channel beginning at 11:30AM SAST, September 4^th.

What You Can Do with Try Galaxy

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Explore the All-New Galaxy S25 Series – Get hands-on with the sleek and powerful Galaxy S25 Ultra, S25+, and S25. Get a peek on how they look (virtually), explore the refined design, and get a taste of the Galaxy AI power and camera upgrades these devices offer.

Test the Galaxy Ring – Intrigued by the Galaxy Ring? Try Galaxy lets you virtually explore this new piece of wearable tech and even helps you determine your ring size – so you’re one step closer to wearable wellness tech that fits your lifestyle.

Virtually Try on Galaxy Watches – Thinking of upgrading your wrist game? Use the app’s try-on feature to see how the latest Galaxy Watch models would look on you – available styles, sizes, and customisations included.

Fold Experience – See the Future, Unfolded – Curious about Samsung’s foldable phones? Get a feel for the Fold Experience, virtually flipping open a Galaxy Z Fold and navigating multitasking features that redefine how you use a phone.

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Dive Into One UI 7 – Smarter, Smoother, More Personal

Morning Brief – Start your day smarter. The Morning Brief gives you a personalised rundown of the day -calendar events, weather updates, to-do lists – all on your lock screen or home screen in an easy-to-read card format.

Seamless Actions Across Apps – Enjoy uninterrupted multitasking with smooth transitions between apps as you move through your day with fluidity. Drag and drop, or switch between apps, reply to messages while watching videos, or take notes while browsing – all without slowing down. Imagine watching a recipe tutorial while jotting ingredients in Samsung Notes, with split-screen multitasking keeping both apps open and usable at once – smooth and lag-free.

Audio Eraser – Tired of background noise ruining your videos? With Audio Eraser, you can remove ambient distractions and keep the focus on your voice or subject – perfect for content creators or casual users alike.

Portrait Filters – Take your selfies up a notch with Portrait Filters that subtly enhance lighting, blur backgrounds, and add mood – all in real time.

Try It. Love It. No Strings Attached.

What makes Try Galaxy truly amazing is that you can explore all of these without ever switching phones. It’s a no-risk, no-commitment way to test drive the Galaxy experience, including the latest devices and One UI 7 features, right from your current device.No pressure. Just an easy, immersive way to see if the future of mobile innovation fits you.

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Ready for your aha moment? Download Try Galaxy today and virtually step into the Galaxy world.

As per tradition, the event was powered by the collaboration between Samsung and Kfm 94.5, uniting two industry leaders to offer a seamless blend of music and technology. The partnership aimed to create a fully immersive experience, where attendees could enjoy world-class performances while engaging with innovative Samsung mobile technology.

Samsung showcased the Galaxy S25 Series, offering concert-goers an exclusive opportunity to experience the latest in AI-powered features that make it a true AI companion. These groundbreaking features, including its advanced Nightography capabilities powered by the new 50MP Ultra-wide camera, enhanced the concert videography experience, enabling fans to capture stunning, high-quality videos even in low-light environments and at more ranges and angles – a true game-changer for concert lovers. Plus, with up to 31 hours of video playback, users can enjoy extended entertainment without worrying about battery life, ensuring they never miss a moment of the action.

The festival brought together some of South Africa’s most celebrated artists, including the iconic Nasty C, the legendary DJ Kent, the dynamic Youngsta CPT, the ever-popular Mi Casa, and more, delivering unforgettable live performances that resonated deeply with the crowd. The line-up of diverse talent celebrated the rich cultural tapestry of South Africa, offering a unique experience that transcended music.

“Galaxy KDay represents more than just a concert; it’s a celebration of creativity, culture, and cutting-edge technology. Our partnership with Kfm 94.5 allows us to create an event that pushes boundaries and brings people together to experience the best of both worlds – live music and the latest in mobile tech innovation,” said Kgomotso Mannya, Head of Marketing for Mobile eXperience at Samsung Electronics South Africa.

The cultural vibrancy of Galaxy KDay was evident in every aspect of the event, from the awesome music to the good food and interactive experiences that showcased South Africa’s diverse heritage. The fusion of these elements resulted in an immersive atmosphere, enhancing the overall enjoyment of the day for everyone in attendance.

With an impressive line-up, innovative technology, and a sense of cultural unity, Galaxy KDay 2025 has once again delivered on its promise of premium entertainment and undoubtedly set a new standard for music and tech festivals in South Africa.

Galaxy Studio offers an exciting, hands-on platform where visitors can discover how Samsung’s cutting-edge mobile devices and AI advancements are designed to seamlessly integrate into daily life. With features that allow you to “Do Less and Live More,” Galaxy Studio provides a unique opportunity to interact with the future of mobile technology.

“At Samsung, we’re passionate about empowering consumers with innovative technology that simplifies and enhances their lives. Galaxy Studio gives our customers a chance to see first-hand how mobile AI can transform everyday moments, open up new creative possibilities, and elevate productivity. From live demos to personalised experiences, this is the perfect opportunity to explore everything the Galaxy S25 Series and our mobile ecosystem can do for you,” said Kgomotso Mannya, Head of Marketing for Mobile eXperience at Samsung Electronics.

At Galaxy Studio, you can speak to Samsung specialists who will showcase the impressive capabilities of Galaxy devices, answer your questions, and guide you through the features. Whether you’re looking for a phone upgrade or just curious about what the future of mobile looks like, Galaxy Studio has something for you.

Visitors who purchase a Galaxy S25 Series phone will receive a complimentary 45W Travel Adapter at the activation stand. There’s more! Visitors also stand a chance to win their share of R100,000 in the Audio Eraser challenge. Participants who successfully complete the challenge will go into a draw from which three lucky winners will each get R50,000, R30,000 and R20,000.

Galaxy Studio Details:

• Locations and Dates:
  • Somerset Mall (Woolworths Court), Somerset West (1 – 6 April 2025)
  • V&A Waterfront (Centre Court), Cape Town (08 – 20 April 2025)
  • Tyger Valley Shopping Centre (Arena), Bellville Park (29 April – 11 May 2025)
• Time: 09:00 – 19:00 daily
• Admission: Free

Don’t miss out on this chance to experience Samsung’s most advanced technology up close at Galaxy Studio and maybe walk away with exciting prizes.

For more information and updates, follow Samsung South Africa on social media – @SamsunfmobileSA on X and Instagram, Samsung South Africa on Facebook

This Galaxy S25 series is the most context-aware AI phone yet. Now you can experience effortless convenience with intuitive AI that understands you better than you thought possible. With human-like, multimodal AI agents and actionable searches, the extraordinary capabilities of Galaxy S25 series will allow you to have seamless and natural interaction by understanding text, speech, images and gestures – transforming how you interact with your device and the world.

With One UI 7^[1], Samsung has taken a huge leap forward with multimodal capabilities. From searching, to barrier-free communication for calls, messaging and more, Galaxy has set itself apart from the rest. The Multimodal AI agents are able to change the way you interact with your phone and your world. You can now converse with Galaxy AI to perform complex tasks in fewer steps simply by speaking or typing as usual.

Galaxy AI can now not only do what you say but also respond meaningfully. It understands long-form sentences, intentions and even emotions. In essence, what Galaxy AI on the Galaxy S25 series is capable of doing is to harness the power of AI agents to comprehend your requests and deliver the most relevant responses in a seamless fashion.

And from more contextual search capabilities, to intuitive actions across apps – Samsung has created an experience where every interaction feels natural, intuitive and tailored for the user’s specific situation and context. You can now save time and streamline your tasks and make your day flow effortlessly with just one ask. For instance, when you have too many checklists for picking a dinner spot and have absolutely no time to make plans, this innovative feature is able to automatically find you a list of restaurants you asked for, based on your needs.

In an effort to make your life much easier, the Galaxy S25 Ultra with Google Gemini^[2] becomes the true AI companion that you need and is always here to help in different scenarios. So, even in instances where you need to capture key points from a video – YouTube and Notes will instantly organise them for you, while you watch the clip. How it works is that it pulls relevant information from your video and saves it into Notes.

And if you are a big sports fan, you will be able to use search and calendar features to easily save your team’s schedule. In addition, the upgrades to Google’s Circle to Search^[3] are now making searching your phone screen more helpful, fast and contextual. Circle to Search is now able to quickly recognise phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.

The Circle to Search and AI Select features combined are now able to perform actionable searches with context-sensitive suggestions for next steps. One way this comes to life is through multimodal search. Your phone can now understand the context of everything on your screen – from voice, images, text and more – to anticipate your needs and prompt next-step suggestions, like with enhanced Circle to Search.

Epic search is here and allows you to find a song playing at that present moment without leaving the app. Also, if you are curious about an image, you can just circle it and then get AI overviews as well as search results from the web. It doesn’t end there though, if you happen to find or come across a word you don’t recognise, you can now simply circle and tap it. It is also easy to translate anywhere, into the language you choose. So, when you want to translate your entire screen, you can now effortlessly turn everything into your preferred language.

AI Select is now here for contextual search, complementing the benefits of the upgraded Circle to Search feature. This incredible feature will assist by suggesting solutions, next actions and useful information based on what’s on your screen, all without you having to manually activate relevant apps.

Availability

For those looking for a true AI companion and the most human-like interactions yet, the Galaxy S25 series is for you and it’s now available for official retail sale in South Africa. Local consumers can purchase the Galaxy S25 series through Samsung’s official online store, Samsung Shop App as well as participating retailers and network operators.

Galaxy S25 Ultra comes in the following epic colours^[4]: Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. The Galaxy S25 and Galaxy S25+ is available in Navy, Silver Shadow, Icyblue and Mint.

^[1]The official One UI 7 release will commence with the upcoming Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.

^[2]Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
^[3]Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

^[4]Colours may vary by market and network provider.

Samsung Galaxy S25 series has now set the standard for what an AI-enabled phone can do as a true AI companion. Galaxy AI capabilities are now able to integrate AI agents allowing businesses to perform complex tasks across apps, services and even devices.

Together with Google, Samsung is reshaping the future of Android and evolving it into the revolutionary AI-integrated OS¹. This integrated collaboration is able to unlock powerful AI experiences that integrate diverse AI agents, such as Bixby, Gauss, Gemini, Chat GPT and Co-pilot. Samsung worked closely with Google to provide this latest, most cutting-edge AI innovations on Galaxy S25 series through One UI 7².

This partnership, which started from a very early development stage, introduces native integration of Gemini on Galaxy devices for the first time and transforms the Galaxy AI experience to be more intuitive through multimodal capabilities. Businesses can now look forward to Gemini – an innovative feature that performs seamless actions across multiple apps, so every task takes fewer steps.

To top this off – Intuitive, personalised AI is redefining how Samsung interacts with the world with the most natural, context-aware and personalised experiences. The Galaxy S25 series now also comes with up to six-months free access to Gemini Advanced. The direct business benefit of Gemini Advanced feature is that it comes with Samsung’s most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic and Deep Research, which acts as your personal AI research assistant.

It is very clear from these ground-breaking business features that Samsung aims to deliver an optimised AI experience by leveraging a variety of these incredible AI agents effectively. The Galaxy AI platform introduced with Galaxy S25 series has now been optimised for AI from the framework level, allowing various AI agents to effortlessly control multiple apps. These AI agents are able to work seamlessly in the background to perform tasks tailored to the user’s needs, simplifying complex business tasks.

Many of these innovative Gemini features included in Galaxy S25 were developed to ensure an optimised user experience – thanks to the incredible collaboration that was formed with Google from the early stages. Bixby, Samsung’s voice-based AI agent specialised in device control, will now also play a pivotal role in advancing Home AI by enabling more intuitive and effortless control of Galaxy devices, as well as seamless connectivity and management of Samsung products like TVs and home appliances.

But, it does not end there. Samsung knows just how important data privacy and safety is to businesses. That is why it has also built a broader AI ecosystems with AI-integrated OS. The cloud-based AI security features, enhanced in collaboration with Google, uphold the highest standards of data privacy and give you the choice to enable or opt out of Google Gemini.

Users can now choose whether to enable Google Gemini or opt out based on their preferences. This cloud-based AI security feature now ensures that user input data is immediately deleted as soon as the output is created. No personal information is accessed without authorisation.

And then there’s the remarkably seamless actions across apps/Gemini Live feature that is able to achieve the most cutting-edge AI experiences on Galaxy S25 series. In this case as well, Samsung has worked closely with partners that include both Google and Qualcomm to enhance AI capabilities and boost device performance. Together, these partners have been able to bring Gemini and Gemini Live to Galaxy S25 series, making it simpler for businesses to not only perform complex tasks, but also be context-aware.

Now, there’s also the Multimodal Search – a new mobile search experience based on Galaxy S25 series’ capacity to interpret text, voice, images, video and even gestures. Businesses can now stop searching and instead be able to start finding more of what they want. The all-enhanced Circle³ to Search feature now understands the context of everything on your screen to anticipate your needs. It transforms the way we use devices with a new conversational, multimodal user interface, now introduced on Galaxy S25 series.

Galaxy AI is now integrated naturally into every touch point of the interface and with One UI 7, Samsung has created an experience where every interaction feels effortless. Also, complemented by AI Select that is built mainly for contextual search – it now suggests solutions, next actions and useful information based on what’s on your screen – all of this without having to manually activate relevant apps.

And furthermore, the barrier-breaking communication capability that is able to record and analyse calls with on-device transcript and AI summary for calls + on-device transcript and AI summary – allows businesses to communicate freely across countries with increased language support. And with the introduction of Samsung’s innovative Galaxy AI – this comprehensive artificial system is now able to not only enhance but elevate individual and business experiences across their Galaxy devices.

Importantly, Samsung’s Galaxy AI vision remains. The global electronics giant seeks to democratise the benefits of mobile AI innovation so that its business users can enjoy barrier-free communication, maximise their productivity, unleash creativity and better track their health in their daily lives.

Availability

The Galaxy S25 series is now available for official retail sale in South Africa. The Galaxy S25 Ultra comes in the following colours⁴ in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ will be available in Navy, Silver Shadow, Icyblue and Mint.

South African customers can pre-order the Galaxy S25 series through Samsung’s official online store, Samsung Shop App and participating retail partners.

^[1]The official One UI 7 release will commence with the upcoming Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.

^[2]Galaxy S25 series will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.

^[3]Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

^[4]Colours may vary by market and network provider.

From 04 March  to 16 May 2025, Samsung will be hosting a series of interactive activations in 14 malls across South Africa’s major cities. The activations will be up for a limited time (between one to two weeks), so consumers are encouraged to visit before it’s too late. The campaign aims to showcase how Samsung’s cutting-edge mobile AI technology elevates users’ daily lives by enhancing communication, entertainment, productivity and creativity. Through these activations, visitors will gain a deeper understanding of how the Galaxy S25 Series with its innovative AI-driven features, can make their lives more personalised and efficient.

Engaging Experiences at the Galaxy S25 Activations

At the activation stands, visitors will be treated to an exciting journey into the world of Galaxy AI. They’ll have the opportunity to explore the advanced features, colours and accessories of the Galaxy S25 Series while discovering how everyday tasks can be seamlessly enhanced.

For instance, guests can discover how the Galaxy S25’s Seamless Actions Across Apps feature makes the ordinary extraordinary by allowing smooth transitions between apps and activities. They can also learn how Galaxy AI helps ‘Plan the Perfect Day’ with smart calendar scheduling, image and music searches and more, at the Multimodal Action Zone.

Exciting Prizes and Challenges Await

In addition to exploring the new Galaxy S25, consumers will have the chance to win exciting prizes. Visitors who purchase a Galaxy S25 Series phone can collect their 45W Travel Adapter from the activation stands. But the excitement doesn’t stop there – guests stand a chance to win their share of R100,000.00 in the Audio Eraser challenge. From the participants who successfully complete the challenge, a draw will be conducted to get three winners. The first winner drawn will get R50,000, the second winner will get R30,000 and the third, R20,000.

How to Participate in the Audio Eraser Challenge

Participants must bring their phone to any of the activation stands to compete. The Audio Eraser challenge invites visitors to pit their own phones against the Galaxy S25 Series the Audio Eraser challenge. Each participant will take a video using their own mobile device; edit the video by removing the background noise without the use of any third-party applications. They will then complete the exact same process using the Samsung Galaxy S25 device and upon completion, their device’s video will be compared with the Galaxy S25’s for the best-edited video.

Join the Fun & Discover the Future of Mobile AI

The Samsung Galaxy S25 activations promise an exciting, immersive experience for all who attend. Whether you’re looking to explore the latest in mobile technology, win amazing prizes, or simply see how AI can revolutionise the way you connect and perform your everyday tasks, this is an event you won’t want to miss! For a limited time (between one to two weeks), you can visit any of the below participating malls04 March to 16 May 2025 and be part of the future of mobile technology with Samsung.

Gauteng

• Johannesburg: Fourways Mall, Clearwater, Cresta and Eastgate
• Tshwane: Kolonnade Shopping Centre, Brooklyn Mall and Mall of Africa

Western Cape

• Cape Town: V&A Waterfront and  Tyger Valley
• Somerset West:  Somerset Mall

Kwa-Zulu-Natal

• Westville:  The Pavillion
• Pietermaritzburg: Liberty Midlands Mall