JOHANNESBURG, South Africa – 02 July, 2019 – Samsung announces the launch of the new Galaxy A80 available for purchase online and in-stores in select markets[1] starting from July. Built for the Era of Live, Galaxy A80 offers meaningful innovations on a safe and secure platform: Samsung’s first rotating triple camera and the immersive New Infinity Display.

“Galaxy A80 is created for the Era of Live – a world where digital natives are capturing, sharing and connecting in the moment,” said Justin Hume, Director: Integrated Mobility at Samsung South Africa. “The latest innovations in the camera, design and performance of Galaxy A80 bring a new mobile experience that fits the needs of today’s generation: always on and always ready.”

Share Your Experiences Live

In a first for Galaxy devices, Galaxy A80 is equipped with Samsung’s revolutionary rotating triple camera which provides the same high-quality lens, front and rear, so you never have to compromise the vividness of your videos and images. The rotating triple camera also lets you record footages continuously, no matter if shot on front or back camera, so your memories can be seen in one video.

Whether you’re hiking up the mountain during the day or enjoying street food at a night market, Galaxy A80 allows you to take clear and bright photos regardless of day or night with its 48MP main camera. Now, with the Ultra-Wide Lens with a 123-degree viewing angle[2], you can be reassured knowing that you can easily photograph or capture and share a live video of everything you see.

Galaxy A80’s 3D Depth Camera allows you to capture your subjects with more depth, letting you create movie-like clips of your favourite moments with features such as Live Focus Video mode. Additionally, Super Steady Video mode reduces bumps or shakes for pro-level action videos.

Immerse in a Cinematic Multimedia Experience

Galaxy A80 features Samsung’s first New Infinity Display, an expansive, edge-to-edge, 6.7-inch FHD+ Super AMOLED screen[3]. With a 20:9 display ratio, the New Infinity Display allows you to fully engage in your favourite multimedia content. Take your audio-visual experience one step further with Dolby Atmos when using earphones or Bluetooth speakers.

Stay Connected Conveniently and Securely

As part of the Galaxy experience, Galaxy A80 also features Samsung Knox, Samsung’s defence-grade security platform designed to protect from chipset to software. In addition, Samsung Pass will allow you to securely and conveniently access apps and websites through fingerprint sensor.

With Galaxy A80’s Intelligent Performance Enhancer, you can expect your Galaxy A80 to work harder, faster and longer whenever you need it. Its AI-powered performance optimisation software maximises the device’s CPU, RAM and battery capacity, tailoring your Galaxy A80’s efficiency to your everyday needs.

Stand Out with Distinctive Designs

Galaxy A80 comes in three colours: Angel Gold, Ghost White and Phantom Black. The Angel Gold and Ghost White options come with hints of pink and blue respectively, letting you express your personal style.

For more information about the Galaxy A80, visit www.news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy

Samsung Galaxy A80 Product Specifications*

[1] Availability varies by market.
[2] Viewing angle adjusted down for selfie mode on Ultra Wide Camera.
[3] Screen measured diagonally as a full rectangle without accounting for the rounded corners.

*Availability, colours and price may vary by market. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.
**Screen measured diagonally as a full rectangle without accounting for the rounded corners
***Viewing angle adjusted down for selfie mode on Ultra Wide Camera.
****Typical value tested under third-party lab condition. Rated (minimum) capacity is less. For more information, please visit https://www.samsung.com/za/.

On August 7, Samsung Electronics will unveil new devices designed to take the Galaxy ecosystem’s connectivity to the next level.

The reveal will take place at the Samsung Galaxy Unpacked event in New York.

Live streaming of the event will be available at

Samsung Newsroom South Africa: www.news.samsung.com/za

Samsung South Africa Website: www.samsung.com/za

As the flagship series celebrates its 10^th anniversary, we want to reflect on just how far we’ve come in our journey of mobile innovation. It’s the perfect opportunity to look ahead at what’s in store for the decade ahead and share how Samsung will continue to test boundaries.

Laying the Foundation

Samsung has never been one to shy away from big ideas. Long before the first smartphone, engineers in Suwon, South Korea were re-imagining every element of the mobile phone, setting in motion the trends that have shaped the mobile technology today.

Right from the beginning, Samsung saw the potential of turning the mobile phone into a multi-functional device. The release of the TV phone in 1999 brought entertainment to the palm of our hands, while the built-in 10-megapixel camera on the Samsung B600 brought high-quality photography and the mobile phone together.

Meanwhile, the desire to expand mobile capabilities led to creative solutions. Years before “smartwatch” would become a household term, innovators at Samsung developed the watch phone in 1999 to enhance productivity on-the-go.

Improving user experience was also a core aspect of Samsung’s innovation DNA in the early years. In 2002, Samsung launched the True Color Phone, introducing the world to the active matrix LCD display, and paving the way for the innovations in mobile display technology that are synonymous with the Galaxy series.

The Arrival of Samsung Galaxy

The lessons learned from the early years positioned Samsung to lead the industry at the start of the smartphone era. Guided by the value of open collaboration, Samsung joined forces with Android to push the frontier of mobile technology – a move which led to the birth of the Galaxy series.

In March 2010, Samsung launched the first Galaxy S series device. Packed with best-in-class technology – including a powerful GPU, a 4-inch Super AMOLED display, and a 5-megapixel camera – the Galaxy S created the blueprint for a mobile experience that enriches and simplifies everyday life. Building on the achievements of Galaxy S, Galaxy SII and Galaxy SIII delivered even more relevant benefits to users, cementing Samsung’s status as a pioneer in the smartphone industry.

Over the years, the Galaxy series continued to break new ground, improving and expanding the smartphone experience with each new device. The Edge Display curved the smartphone screen for the very first time, creating an immersive screen. The Infinity Display pushed bezels to the very edge of the phone, expanding the screen size without needing a larger phone to create the ultimate, uninterrupted viewing experience.

In 2011, the Galaxy Note established an entirely new mobile category — the large screen smartphone and debuted the S Pen. With increased screen real estate, users could watch, multitask and create more. The Note debuted the iconic S Pen, delivering new ways to interact with the smartphone.

Alongside the development of hardware, the Galaxy ecosystem has grown every step of the way to make connected living a reality. A suite of functionalities emerged that came to define the Galaxy—the flagship features that users looked for in every new device: Samsung Knox, Samsung Pay, and countless other services and capabilities that made a Galaxy.

Shaping the Next Ten Years

Samsung has established a rich legacy of innovation and has shaped the smartphone experience for hundreds of millions of consumers around the world. But we’re not resting on our laurels. We’ve set our sights on Galaxy’s future and are focusing on engineering the technologies and breakthroughs that will continue to transform the mobile landscape.

At the 2018 Samsung Developer Conference, Samsung unveiled the Infinity Flex Display, marking the beginning of the era of foldable smartphones. It also introduced its new interface that simplifies and streamlines the user experience and gives consumers a more natural way to use their phones.

Samsung isn’t just changing how smartphones will look. It’s also changing how they’ll connect. We’re working hard to usher in the next generation of connectivity with 5G. Samsung has more 5G patents than any other company and was the first company to receive FCC approval for its 5G network equipment. Our technology brought 5G networking to South Korea, and in partnership with U.S. carriers, we’ve already brought the first wave of 5G to the United States. We’re committed to putting 5G in consumers’ hands with a 5G smartphone in the first half of 2019.

Samsung introduced Galaxy to the world. This landmark innovation opened up a world of possibilities for consumers everywhere and signaled the start of industry-firsts and trailblazing technologies that continue to empower consumers to do what they thought could not be done. The next chapter of the smartphone story will soon begin, and one thing can be said for sure: Samsung will continue to develop meaningful breakthroughs designed to help you do more of what you love.