The IFA Innovation Awards are a new global programme debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organised by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as one of the leading global stages for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognised with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a seven (7)-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, with the wash cycle being 20% more efficient than the A-grade standard,^[1] as well as advanced heat pump drying technology that reduces drying time by up to 60%^[2] and energy consumption by up to 75%.^[3]

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces – The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector – The Premiere5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces^[4]. Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech & Portability

The Freestyle+ is the world’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — one of Samsung’s first AI chipsets built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust colour for wall tone – enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users to Create Content & Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences.

As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go. With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionality for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimised Galaxy AI for larger screens, maximising the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honourees

• Bespoke AI Washer – precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,^[5] the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%^[6] Bespoke AI Washer, revealed at IFA 2024.
• Bespoke AI Jet Ultra – featuring a suction power of 400W^[7] while reducing overall weight, it is one of the world’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet-Ultra recognises floor types such as wood, carpet and mats, as well as room structures like corners and walls.
• Bespoke AI Dishwasher – equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analysing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.
• Bespoke AI Refrigerator with Hybrid Cooling – utilises two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognise up to 37 fresh food items and 50 processed foods.^[8] Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.^[9]
• Bespoke AI WindFree – creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyses user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. It also combines comfort and energy savings through its Comfort Drying feature, which precisely controls humidity and temperature. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.^[10]
• Micro RGB – the pioneering display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-colour local dimming. It also achieves 100% of the BT.2020 colour gamut and has earned VDE certification for its Micro RGB precision colour.
• Odyssey 3D – immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects^[11] — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.
• Spatial Display – creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.
• Galaxy S25 FE – a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.
• Galaxy Z Flip7 – comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalised information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.
• Buds3 FE – brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC^[12] reduces ambient noise, creating a more immersive listening experience and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

^[1] Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

^[2] Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.

^[3]Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle.  Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents

^[4] Visuals may vary based on the condition of the room.

^[5] Based on Samsung internal testing. 9kg model energy consumption is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.

^[6] Based on Samsung internal testing. Applicable WF90F series models are 55% more efficient than an energy efficiency class limit requirement under Regulation (EU) No 2019/2014.

^[7] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognized as the most powerful in the world as of the release date of the press release.

^[8] As of April 2025, AI Vision Inside can recognize 37 food items, such as fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

^[9] A Wi-Fi connection and Samsung account are required.

^[10] A Wi-Fi connection and Samsung account are required.

^[11] 3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.

^[12] Active Noise Canceling (ANC)

Comic Con Africa is a festival of self-expression and community, where fandoms and pop culture come to life. From exclusive comics and blockbuster films to world-class gaming and unforgettable food, it’s an event built for passionate fans. For Samsung, a brand that thrives on innovation and trendsetting technology, Comic Con’s tech-savvy, culture-forward audience is the perfect fit.

At this year’s Comic Con, Samsung in partnership with Telkom VS gaming will host an immersive experience zone, a vibrant destination designed for both professional gamers and everyday fans. This includes the Telkom VS gaming Master stand, a Free-To-Play zone, EDISKI Free to play zone, to name a few. These will feature various games as well as a live official tournament, where pro gamers compete head-to-head, giving fans a front-row seat to the excitement of high-level competitive play. The fun won’t be just for the pros as casual players and fans can step into the action themselves. A dedicated experience area will allow visitors to test-drive Samsung’s latest gaming devices, experience world-class visuals, and immerse themselves in gameplay like never before. There will also be Mobile Gaming zone, where Samsung’s newest smartphones, Galaxy Z Fold7 and Z Flip7, along with the Galaxy S25 Ultra, will be on display, showing off their performance as portable gaming powerhouses.

Visitors can get hands-on with Samsung’s most advanced gaming monitors, engineered for speed, clarity, and immersion:

• 27″ G40B Odyssey Gaming Monitor –The brand New Odyssey G4 Gaming monitor with Ultra-fast 240Hz refresh rate for smooth, responsive play.
• 34″ Odyssey G55T UWQHD 165Hz Gaming Monitor – A curved ultra-wide monitor for a cinematic gaming experience.

• 49″ Odyssey OLED G95SC – A showstopper with 0.03ms GTG response time and 240Hz refresh rate for uncompromising performance.

And for the first time in South Africa, Samsung will unveil the Odyssey G4 Monitor, giving fans an exclusive first look at cutting-edge global innovation before it makes its way to our shores. This reinforces Samsung’s position as the world’s top gaming monitor brand for the sixth consecutive year, according to the latest data from the International Data Corporation (IDC)^[1].

In another Comic Con first, Samsung will allow for sales at the stand, giving attendees the chance to purchase their favourite gaming monitors and mobile devices, directly from the expo floor at discounted prices^[2].

For Samsung, this partnership is about more than just screens and specs – it’s about building a culture where technology, creativity, and community collide. Comic Con Africa brings together gamers, content creators, movie lovers, and fans of all things pop culture, and Samsung is committed to serving each of these audiences with products that empower self-expression and innovation.

So whether you’re a pro gamer, a casual player, or a fan looking for your next tech upgrade, Samsung Odyssey Gaming line-up at Comic Con Africa 2025 has something for you. Get ready for live tournaments, hands-on tech experiences, and exclusive firsts that you won’t want to miss.

^[1] IDC Worldwide Gaming Tracker Q4 2024, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount.

^[2] T&Cs apply.

Joburg Day has firmly established itself as a must-attend spectacle on the South African entertainment calendar. Whether you’re a music aficionado, a foodie (even better if you’re both), or simply looking for the perfect spring day out with the family, this is the event to be at.

From Amapiano royalty, hip-hop, to chart-topping pop stars, the 2025 line-up is set to bring the house down. Revellers can expect powerful performances from the acts who bring such a diverse blend of talent, meaning there’ll be something for everyone in attendance. From high-energy sets that’ll have you dancing to soulful sounds perfect for a chilled picnic setup.

Galaxy 947 Joburg Day is designed for everyone. Think wide open lawns, kid-friendly zones, interactive brand activations, and of course, delicious food to satisfy every craving. Whether you’re bringing your partner, your kids, or your besties, there’s fun to be had from sunrise to sunset.

This year, Samsung is adding a whole new dimension of excitement. Festival-goers will get hands-on with the all-new Galaxy Z Fold7, Z Flip7 and Z Flip7 FE, the latest foldables redefining mobile innovation. Pop into the Samsung Zone for live demos, fun content booths, and exclusive giveaways. It’s the perfect chance to fold, flip, and flex your creativity with Galaxy AI on your side.

Tickets are moving fast! Get yours now at primediaplus.com, and secure your spot for a day filled with great music, fantastic entertainment, delicious food, and the best company.

Galaxy 947 Joburg Day is more than just a concert – it’s where Joburg comes to play, unwind, and have good old-fashioned fun.

^[1] *T&Cs apply

Since Galaxy Hangouts were launched in Johannesburg on 25 July in Johannesburg, they have been more than just a Galaxy product showcase – they have been a melting pot where people, culture and tech meet. The Galaxy Hangouts in Cape Town, the city where the bush, berg, beaches, luxury, style and technology meet, are taking the Samsung experience to where people live, work and play.

These brand activations are designed to give people another cool spot to unwind with friends while gratifying their curiosity about Samsung’s latest mobile innovations. At the Galaxy Hangouts visitors can grab a free cup of barista-made coffee while lounging on the café seats with friends. Those who are curious can participate in mini activities that will have them experience the new features on the Samsung Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE, Galaxy Watch8 Ultra, Galaxy Watch8 Classic and Galaxy Watch8 base for a chance to win one of twenty Galaxy devices¹.

At the Galaxy Hangouts, you can see how thin and light the Galaxy Z Fold7 is. It is only 8.9mm thin when unfolded and weighs 215 grams. Is it heavier that your regular cup of coffee? Is it thinner than a pencil? You will know the answer when you hold it in your hands.

Then explore the new world of multimodal mobile experiences on the new Samsung Galaxy Z7 series. Try out Gemini Live, the AI assistant that you can chat with to search for information and complete tasks – hands-free. Combined with a foldable flexible and expansive screen, this experience becomes even more powerful and immersive.

At the Galaxy Hangout you can ask Gemini to give you fashion tips on the perfect outfit for your next outing. Whether you’re planning a trip, coordinating a perfect outfit from your wardrobe, or juggling business, Gemini understands your style and schedule.

The camera is at the heart of the new Galaxy Z7 series innovations. You can also explore the next-gen cameras including the Galaxy Z Fold7’s new 200MP camera, as you capture your “hangout usies” (group selfies) with the flexmode (no tripods required) and macro photographs (capturing small worlds in big detail) with the enhanced macro photography feature. Then try out Galaxy AI photo and video features like Audi Eraser (that removes unwanted background noise) and Object Eraser (that cleans up your shot with a tap).

Catch the Samsung Galaxy hangouts in the following places between 14 August and 28 September 2025:

• 23-Aug – Bay Padel
• 29 to 31 Aug – V&A Waterfront Pop-Up – Outside area
• 12 – 14 Sep – Canal Walk
• 19 – 21 Sep – Tygervalley Mall
• 25 Sep – Stellenbosch University
• 26 Sep – Stellies Padel
• 26 – 28 Sep – V&A Waterfront Silo District

^[1] Terms and Conditions Apply. The competition is only open to participants who complete the Galaxy Hangout activities and enter Competition closes on 28 September 2025.

This weekend only! Samsung is bringing the buzz of live shopping to your fingertips! Gear up for an exciting Live Shopping Experience on the Samsung Shop App – packed with exclusive offers, live product showcases, and interactive engagement that puts you front and centre of the action.

Whether you’re a loyal Samsung fan or a first-time shopper, this live shopping event is your backstage pass to unlocking premium tech at unbeatable prices, all from the comfort of your couch.

Why you don’t want to miss it

Samsung will go live on the Shop App to give you an immersive shopping experience with:

• 10% off your first purchase
• Exclusive App-Only Deals
• Expert Support

From the latest Galaxy foldable smartphones to smart wearables and cutting-edge appliances, the deals are hot and the savings are real.

If you’re new to the Samsung Shop App, there’s more reason to get excited! First-time buyers instantly get 10% off their first purchase across Mobile Experience and Consumer Electronics products ^[1].

Get ready to grab the future with these just-launched devices — available during the live shopping session:

• Buy the Galaxy Z Fold7, Z Flip7 and Z Flip7 FE – Use code YOURBUDS3 to score FREE Galaxy Buds3 with your purchase.
• Buy the Galaxy Watch8 and Watch8 Classic – Use the YOURBUDSCORE to claim your FREE Galaxy Buds Core.

You get even more by shopping on the Samsung Shop App

The Shop App isn’t just another way to shop, it’s the smarter way to shop Samsung products as you get;

• Free Delivery on all orders
• Earn Samsung Rewards points every time you buy
• Flexible Finance Options to make top-tier tech more accessible than ever

How to join the action:

1. Download the Samsung Shop App on your device
2. Shop the deals this weekend only
3. Tap in, tune in, and tap out with great savings and epic technology

^[1] Terms & Conditions apply. Offer excludes monitors and air conditioners.

Galaxy Z Fold7, Z Flip7 and  Z Flip7 FE: Ultra Thin and Light with Intuitive Intelligence

The Galaxy Z7 Series represent the next leap in smartphone innovation — refined through years of breakthrough engineering and elevated with advanced intelligence. Galaxy Z Fold7, Z Flip7 and Z Flip7 FE are Samsung’s thinnest, lightest and most advanced Z series yet. Powered by cutting-edge performance and seamlessly integrated Galaxy AI¹, they are intelligent, adaptive companions that anticipate and respond to your needs in real time. With expansive, flexible displays, pro-grade cameras and context-aware intelligence, they open up new realms of productivity, creativity and connection.

Galaxy Z Fold7 brings Galaxy advancements together and broadens their scope, delivering the Ultra experience in the thinnest, lightest and most advanced foldable yet. It offers immersive, high-octane performance on an expansive screen, empowering you to game, stream, connect and create all at once. Galaxy’s true AI companion experience has also been optimised for the foldable format, enabling fluid interactions across more apps and the larger screen. And with Camera and Screen Sharing with Gemini Live, you can talk naturally to Gemini about what you’re viewing. Simply share a picture of a local delicacy while you’re exploring a new city and ask Gemini where to try it nearby[1]. Plus, Galaxy Z Fold7’s Ultra-grade 200MP high-resolution camera gives you the freedom to shoot at flexible angles, putting professional-quality content creation at your fingertips. Enjoy convenient editing features like Generative Edit, which now automatically detects passerby in the background of photos and proactively recommends what to remove, eliminating the need to make manual selections. With Galaxy Z Fold7, you get familiarity and durability in a head-turning new design that unfolds into something extraordinary.

Galaxy Z Flip7 distills flagship power, intelligence and personality into a compact and iconic form. With its edge-to-edge FlexWindow, you can express yourself, access key features at a glance and stay connected, all without opening the device. Built for dynamic lifestyles, Galaxy Z Flip7 transforms the way you capture and share — from flawless selfies to cinematic video — all with the agility and creativity only the Flip can offer. To help you stay in control of your day, Now Bar delivers helpful information right on Galaxy Z Flip7’s FlexWindow. See what song is playing, view your workout progress or check on the ETA of your rideshare with one quick glance. You can also use Camera Sharing with Gemini Live to share what you see through your camera and chat with Gemini in real time, whether you’re asking for road trip tips while traveling with your dog or you want outfit suggestions based on the day’s weather. Simply share your camera in Flex Mode and converse with Gemini hands-free. And with fun new features like Portrait Studio for Pet, you can instantly transform any snapped or downloaded pet photo into a work of art. Choose from styles like artistic painting, 3D cartoon, fisheye or professional-quality portrait and create a frame-worthy masterpiece with one quick tap. Galaxy Z Flip7 is the perfect balance of style, substance and smart utility — a true AI companion that’s built to last, flip after flip.

Bringing the foldable experience to even more users, Samsung also announced Galaxy Z Flip7 FE. Compact when folded and expansive when opened, Galaxy Z Flip7 FE features a 6.7-inch Main Display for an immersive viewing experience. The 50MP FlexCam enables high-quality selfies and video in Flex Mode, letting users capture content hands-free, without even opening the device. Now Brief surfaces helpful updates – including weather, daily schedules and commute alerts – on the cover screen, in a layout optimised for Galaxy Z Flip7 FE’s compact form. Available in Black and White, it delivers a minimalist look that complements its intelligent, foldable design.

Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE aren’t just next-generation foldables; they are a new class of smartphone designed to fit in your life and elevate it. Familiar yet transformative, they blend power, portability, style and substance, whether you seek a revolutionary Ultra experience or an AI powerhouse that fits in your pocket. As form factors evolve to look and think differently, this generation of foldables represents the next leap in smartphone innovation. Years of breakthrough engineering have led foldables to become flexible canvases for the new AI experience.

Galaxy Watch8 Series: Ultra-Comfort Meets Real-Time Health Motivation

Completing the Galaxy ecosystem, the Galaxy Watch8 series — including Galaxy Watch8 and Galaxy Watch8 Classic — brings the same spirit of re-engineering found in the new phones to the wrist. Galaxy Watch8 features advanced sensor technology and creates an intuitive AI-powered experience to help users fulfill a healthier, more connected life, Its ultra-thin cushion design and Dynamic Lug system flex naturally for all-day comfort and more precise sensor contact. Leveraging Samsung’s BioActive Sensor for continuous health tracking, the watches deliver real-time insights and instant rewards or alerts across sleep, stress, nutrition and activity, turning healthy intentions into immediate, motivating feedback. Plus for the first time, Galaxy Watch8 introduces the Antioxidant Index for the first time in a smartwatch, enabling you to measure carotenoid levels in just five seconds and make informed lifestyle choices for healthy aging.

Hands-On With the Galaxy Z Series and the Watch8 Series at Galaxy Hangouts

Samsung is currently hosting Galaxy Hangouts pop-up café experience in major cities across the country. At Hangouts, Galaxy fans and the curious can relax with a complimentary coffee, connect with friends, and get hands-on with the ground-breaking new Galaxy Z7 series, and Galaxy Watch8 Series devices. To find a Galaxy Hangout near you, click here.

Now available

Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Flip7 FE, Galaxy Watch8, and Galaxy Watch8 Classic are available for purchase at Samsung.com and in stores starting August 01. Galaxy Z Fold7 is offered in Blue Shadow, Silver Shadow, Jetblack² Galaxy Z Flip7 comes in Jetblack, Blue Shadow, Coralred³. Galaxy Z Flip7 FE, which brings the foldable experience to a wider audience, is available in Black or White.

Galaxy Watch8 is available in two sizes — 44 mm and 40 mm — and comes in Graphite or Silver. Galaxy Watch8 Classic comes in 46 mm with Black or White options, while the new Galaxy Watch Ultra is offered in four titanium finishes, including the new Titanium Blue.

The Galaxy Z Fold7 is available at these recommended retail prices⁴:

• Galaxy Z Fold7 1TB – R49,999
• Galaxy Z Fold7 512GB – R45,999
• Galaxy Z Fold7 256GB – R42,999

The Galaxy Z Flip7 is available at these recommended retail prices⁵:

• Galaxy Z Flip7 512GB – R27,499
• Galaxy Z Flip7 256GB – R24,999
• Galaxy Z Flip7 FE 256GB – R21,499
• Galaxy Z Flip7 FE 128GB – R18,499

We have an exciting launch offer for both devices, where customers can double their storage and get 512GB for the price of 256GB. This limited offer is valid until from 01 August 31 August 2025. Terms and Conditions apply.

Get expanded access to Google AI Pro23 and 2TB of cloud storage for 6 months at no cost with Galaxy Z Flip7 and Galaxy Z Flip7 FE.

The Galaxy Watch8 is available at these recommended retail prices⁶:

• Galaxy Watch8 40mm – R6,999
• Galaxy Watch8 44mm – R7,499
• Galaxy Watch8 Classic – R9,999
• Galaxy Watch Ultra (2025) – R12,999

For greater peace of mind with your new Galaxy device, Samsung Care+ offers comprehensive coverage for accidental damage, repairs and replacements. Get a discount on the once-off cover rates for the Galaxy Z Fold7, Z Flip7 and Z Flip7 FE. Click here for more details.

For more information about the Galaxy Z series and Galaxy Watch8 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

^[1]Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

^[2]Colour availability may vary depending on market, country or carrier.

^[3]Colour availability may vary depending on market, country or carrier.

^[4]Recommended retail prices only. Prices may vary per retailer.

^[5]Recommended retail prices only. Prices may vary per retailer.

^[6]Recommended retail prices only. Prices may vary per retailer.

Ever since Samsung created the foldable category by unveiling the first foldable smartphone in 2019, Samsung has pursued one goal: to give users large-screens in a pocket-friendly device. Years and thousands of design and engineering advancements later, Galaxy foldable devices have again not only exceeded that goal but set a new standard for mobile foldable innovation

The Galaxy Z Fold7 and Z Flip7 are Samsung’s thinnest, lightest and most advanced foldables to date.

Pocket-friendly Proportions

Galaxy Z Flip7 slides into pocket at just 6.5 mm thin when open and 13.7 mm when closed.  An ultra-high-density circuit board makes sure there is no wasted space internally and Samsung enhanced the battery’s energy density, boosting its capacity by 300 mAh while reducing its thickness.

Meanwhile, Galaxy Z Fold7 is nearly half the thickness of the original Fold, measuring just 8.9 mm folded and 4.2 mm unfolded. This 48% reduction combined with a wider, brighter screen and a new 21:9 bar-phone aspect ratio, delivers a foldable device that is both portable and intuitive to use.

Stronger, Slimmer Hinges

Galaxy Z Fold7 introduces a third-generation Armor FlexHinge that is 27% thinner and 43% lighter than its predecessor. Key upgrades include:

• Thinner critical rotating and supporting elements, resulting in a hinge that is smaller in size while maintaining strength.
• New alloy components that increase yield strength by over 14% allow the hinge to better withstand repeated folding.
• Separate supporting and rotating functions add structural stability and greater design flexibility.
• A wingplate that opens wider delivers a flatter and cleaner screen for a more premium viewing experience.

Galaxy Z Flip7 features Samsung’s thinnest FlexHinge yet. It’s 29% slimmer than the hinge on Galaxy Z Flip6 yet still supports full FlexMode and day-to-day toughness.

Thinner, Stronger Displays

The display is a cornerstone of Galaxy Z Fold7’s hardware innovations, with a focus on greater durability while ensuring the device is lighter and thinner:

• Reduced display thickness by more than 39% by completely reoptimizing the panel structure and introducing advanced materials.
• Titanium-based lattice replaces carbon fiber for 64% improved durability and better resistance.
• Achieved a slimmer profile by redesigning the panel layer to better absorb external stress and ensure consistent rigidity.
• Ultra Thin Glass (UTG) is 50% thicker than the UTG on Galaxy Z Fold6 for a smoother, less-visible crease and improved performance.

With Galaxy Z Flip7, Samsung maintains the Z Flip series’ iconic design but packs more power in a smaller package:

• A new edge-to-edge Infinity Cover Display removes the black notch to provide more content and cleaner visuals.
• The HID camera is precisely corner-mounted, keeping visuals clean and symmetrical.
• The display bezel shrinks from 3.94 mm to 1.25 mm, a 68% reduction that makes Galaxy Z Flip7 the world’s thinnest display bezel on a foldable.

Pro Cameras, Optimized for Potability

Galaxy Z Fold7 delivers an ultra-level camera experience, providing flagship technology in a sleek and light design.

• First 200 MP wide-angle camera in a foldable that’s made possible by a new thin Actuator and a complete structural redesign.
• The camera module shrunk by 18% and ran nearly 30,000 simulations, culminating in the thinnest 200 MP camera on a foldable device that doesn’t sacrifice image quality.

Tougher Materials, Lighter Feel

Samsung reinforced Galaxy Z Fold7’s thin profile with stronger, more advanced materials. The cover screen now features Corning® Gorilla® Glass Ceramic 2¹, making it 30% stronger^2] in material strength than the previous generation. Additionally, the frame and hinge cover have been upgraded to Advanced Armor Aluminum³, a material that is 10% tougher[4] than the Armor Aluminum previous used in Galaxy Z Fold6.

The Bottom Line

Every hinge, display layer and camera component inside Galaxy Z Fold7 and Z Flip7 was redesigned for one purpose: give consumers a refined foldable that feels as effortless as any premium smartphone.

Welcome to the new era of pocket-ready power.

^[1]Corning® Gorilla® Glass Ceramic 2 is applied to the front of the device and Corning® Gorilla® Glass Victus® 2 is applied to the rear.

^[2]Based on Corning internal lab testing. Comparison is at the material level between Gorilla® Glass Ceramic 2 and Gorilla® Glass Victus® 2, as used on Galaxy Z Fold6.

^[3]Advanced Armor Aluminum frame does not include volume and side keys, SIM tray or camera lens barrel.

^[4]Based on Samsung internal testing of Advanced Armor Aluminum versus Armor Aluminum used in Galaxy Z Fold6. Improvement measured at the material level and may not reflect overall device durability.