That’s why Galaxy’s next chapter is to provide an experience that seamlessly blends artistry and engineering to elevate everyday interactions.

Squeeze onto a crowded Gautrain station  for your evening commute with the device folded in hand and use voice controls to have AI find you the perfect restaurant and text your dining companion. Finish off that unsent work email during the ride, then use the powerful camera to commemorate your night out. AI-powered tools enable all-day messaging, browsing and gaming on the go, so you can focus on your life — all without weighing you down.

With industry-leading hardware, cutting-edge performance and seamless AI integration optimized for the foldable format, it’s what users have come to expect from Galaxy Ultra.

And when it unfolds, it transforms — into a more immersive entertainment hub, a spacious workspace or a multitasking powerhouse, now enhanced by powerful Galaxy AI features designed specifically for the foldable form.

The Ultra experience is ready to unfold.

Samsung is committed to delivering the most up-to-date mobile experience to as many Galaxy users as possible. That’s why Samsung announced that One UI 4.1, which first debuted alongside the Samsung Galaxy S22 series, will be available on a wide range of Galaxy devices, bringing the latest Galaxy innovations to more users.

Starting with the Galaxy Z Fold3 and Galaxy Z Flip3, the software update will include the Galaxy S21 series,¹ Galaxy A series and Tab S7 FE. The update will extend to even more Galaxy devices, including the S20 series,² Z Fold,³ Z Flip,⁴ Note series,⁵ S10 series,⁶ A series and Tab S series.

Read on to learn more about One UI 4.1 and some of the new features Galaxy users can enjoy.

Collaborate and Connect from Anywhere with Google Duo Live Sharing

No matter where you are in the world, you can stay connected with the Google Duo⁷ app on your Galaxy device. With Google Duo live sharing feature, you can share your screen with friends to view photos in Gallery together and relive your cherished memories, even when you’re far apart.⁸ You can also share your browser screen and collaborate on Samsung Notes while you’re on a video call — great for planning a trip with your friends or for taking productive notes during that important meeting.⁹

Reclaim Control of Your Images with Object Eraser

Sometimes, a great photo can be ruined by background objects, people, shadows or reflections, but you might not realise until after the picture is taken. With the more enhanced Object eraser, you can now easily remove not only distracting objects in the background, but also shadows thrown on the subject or even reflections on the windows. Simply tap the ‘Erase shadows’ or ‘Erase reflections’ button when you want to remove them from a photo, and Object eraser will handle the rest.¹¹

¹ Galaxy S21 5G, S21+ 5G, S21 Ultra 5G and S21 FE 5G.

² Galaxy S20, S20+, S20 Ultra, S20 FE 5G.

³ Galaxy Z Fold2 5G, Fold 5G, Fold.

⁴ Galaxy Z Flip 5G, Z Flip.

⁵ Galaxy Note20, Note20 Ultra, Note10+ 5G, Note10+.

⁶ Galaxy S10e, S10, S10+, S10 5G.

⁷ Google Duo is a trademark of Google LLC. Live sharing host is available to Galaxy S22 series and Galaxy Tab S8 series users at time of launch and will be provided to other Galaxy device users with Android 12 OS at a later date. Participants may need to upgrade to the latest Google Duo app to use live sharing. Google Duo app availability may vary by market. Requires optimal network connection.

⁸ Current sharable apps during Google Duo video calls are Google Arts & Culture, Google Maps, Jamboard, Samsung Notes, Samsung Gallery and YouTube.

⁹ Google Duo supports QHD resolution for up to 4 people connected simultaneously.

¹⁰ Expert RAW app availability is currently limited to S21 Ultra and S22 series. Samsung Members notified Expert RAW will become available on Galaxy Z Fold3 in April 2022 and Galaxy S20 Ultra, Galaxy Note20 Ultra and Galaxy Z Fold2 later in this year.

¹¹ The ‘Erase shadows’ and ‘Erase reflections’ features are only supported on Galaxy S10 series and the newer devices. Even if both shadows and reflections are detected in a photo, only one eraser effect can be applied.

¹² Eligible users can try Grammarly Premium free for 90 days.

Earth Day is globally recognised as a demonstration of support for our environment, and now more than ever, all of us have a responsibility to protect the planet. This year Samsung is building on its Planet-First philosophy with its “Everyday Sustainability” vision” – focused on the products its customers use in their daily lives and how they can be designed to benefit the environment. South African influencers joined Samsung on Earth Day in April, showcasing a world where technology can exist together with people to preserve the planet for future generations.

Captured on a lazy, sunny day at the beach, Seth Shezi, took to Instagram on Earth Day to share his passion for technology created with consideration of both the user and the environment.

Jo-Ann Strauss brought the magnificence of the planet and Africa’s beauty into stunning focus on Instagram, as she demonstrated one of Samsung’s most eco-focused products, Samsung’s Wind-Free Air Conditioner. With its anti-bacterial systems and dust filters¹, it allows you to enjoy fresh and clean air, while effortlessly aiming at saving its users ‘costs on extra maintenance, through electrical efficiency. As a mother, Jo-Ann Strauss has become even more aware of the monumental responsibility that sits on our shoulders to look after our Planet. By choosing eco-friendly appliances, she’s intent on creating an environment conducive to both her family’s comfort as well as the preservation of the Earth.

Dr.Sivu was charged up for Earth Day by showcasing the Galaxy Z series’ intelligent dual-battery and why it’s a device not so much in service to its owner but to the planet. With her stylish Galaxy Z Flip3 seemingly taking a cool dip in the ocean, ready to capture the sunset Koketso Chipane’s Earth Day content on Instagram captured her belief that every little bit helps – to make everyday sustainability a possibility.

Samsung remains committed to forever incorporating sustainability into everything it does – from product design to development, from manufacturing to consumption and recycling. Through eco-consciousness, Samsung continues to spearhead responsible innovation so that the future of our planet can be more sustainable for the coming generations.

¹The Triple-Care system was tested on Samsung AR9500T. The antiviral air filter (Tri-Care Filter) can remove up to 99.9% of the viruses based on Intertek Test. Data has been measured under specific testing conditions and may vary depending on environmental factors and individual use. Bacteria tests conducted on Staphyloccus aureus and Klebsiella pneumonia The Triple-Care system was tested by a Korea test lab for anti-bacteria & virus, Japan test lab for anti-allergy. Data has been measured under specific testing conditions and may vary depending on environmental factors and individual use.

. Data has been measured under specific testing conditions and may vary depending on environmental factors and individual use.

The ultimate aim of the store is to ensure that customers experience an incredible level of comfort, convenience and value. At Samsung Tygervalley the customer decision-making journey is well considered. Here, you can get a hands-on demonstration of multiple Samsung products. See and hear the fully immersive Neo QLED TV and 8K TV technologies, or explore the eye-catching BESPOKE fridge range. This product innovation ushers in an era of customisable home appliances, where you can tailor your fridge configuration by material, colour, and module to match various lifestyles and interior design concepts. The choices to transform your home are enthralling – whether you want to turn your home into a personal art gallery with a Frame TV² or unleash your inner chef with a Samsung 5 Burner Gas Stove. If Earth Day inspired you to introduce sustainable, energy-saving appliances into your home, you can choose a washing machine or air-conditioner to turn this winter into a season of sustainable savings. Maybe you’ll decide to pair the Galaxy Watch4 to the Galaxy Buds2 to take your next exciting steps to wellbeing and personalised fitness journey. Whatever life-enhancing technology you’re looking for, Samsung Tygervalley is a retail store of the future – you can enjoy today.

Customers can choose a hands-on experience with pioneering devices, such as the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, or discover how the ground-breaking Galaxy S22 series is redefining what you can now do with a smartphone. The friendly and highly-trained Tygervalley staff are ready to show you how to make the most of value-adding services such as the Samsung Trade-in Programme³, aimed at making Samsung’s latest devices accessible to more people.

¹The Sunday Times Generation Next Survey 2021 – Samsung was recognised as the Coolest Cell Phone Brand and Coolest Technology Brand in the country. Brand Africa 100® list – Samsung was acknowledged as number one in the electronics/computer category and third Most Admired Brand in Africa, across all categories.

²A subscription to the Samsung Art Store is required

³Terms and conditions apply. The value of the trade-in is based on the condition of the phone traded in and on qualifying phone 

Awarded 71 trophies in nine categories ranging from product designs for TVs, home appliances, smartphones and others to User Experience(UX) design

Samsung received a total of 71 awards, including three Gold Awards, at the International Forum (iF) Design Award 2022, a prestigious German international design competition. Samsung received Gold Awards for its portable screen The Freestyle, mobile phone Galaxy Z Flip3, and wireless vacuum cleaner Bespoke Slim. This year Samsung received the most awards out of 11,000 submissions from 57 countries.

Founded in 1953 as Die Gute Industrieform e.V., the iF Design Award conducts comprehensive evaluations of differentiation and impact, among others, in a total of nine categories – Product, Packaging, Communication, Professional Concept, Interior Architecture, Architecture, Service Design, User Experience (UX), and User Interface (UI).

“It is important for a design to connect the changing values with innovative technologies,” said Jinsoo Kim, Executive Vice President at Corporate Design Centre in Samsung Electronics. “We are committed to offering a meaningful experience that both meets the various demands of customers and improves the quality of our lives.”

Three Gold Award Winning Products Recognized for Designs That Offer Customised Experiences to Different Lifestyles

The Freestyle is a portable screen that can display as large as 254cm in diagonal length depending on the environment where it is used, be it on the wall, the ceiling or the floor as it rotates 180 degrees.

Thanks to its lightweight and minimal design, The Freestyle is highly portable, allowing the user to hold it in one hand, and can be used with ease both indoors and outside such as on camping sites. Depending on each individual lifestyle, it can also be used as a Bluetooth speaker or as an ambient lamp that can glow light in various colours.

The Galaxy Z Flip3 was honoured for its iconic and compact design, that comes with premium features and exclusive foldable experiences, providing a truly personalised smartphone experience. With Galaxy Z Flip3’s unique form factor, users are able to enjoy the full smartphone experience when unfolded and pocketable design when folded in half. Not only is the design refined by providing a large Cover Screen, but it also maximises the usability by allowing users to view notifications and capture a quick photo even when folded.

Total of 71 Awards, From Product to UX design, Including TVs, Home appliances and Smartphones

With its designs being recognised in all categories at the iF Design Award 2022 including Product and User Interface (UI), Samsung Electronics won the most number of awards totalling 71.

In addition to the three Gold Awards, the Neo QLED 8K, the Bespoke Refrigerator, and the Galaxy Buds2 also won awards in the Product category.  The One UI 4, new interface of Galaxy smartphones that enables users to customise their devices, and the Galaxy Upcycling at Home, which allows users to build a smart home by recycling unused Galaxy phones into Home IoT devices were also recognised for the design excellence.

Samsung recently connected with amazing South African women including Melinda Bam, Koketso Chipana and Sarah Langa at The Adidas’ I’m Possible Festival in Johannesburg. Over 1200 women between the ages of 18 and 35, were in attendance at the Adidas event, featuring admired fitness instructors and leading local artists – with the aim to Inspire “her” – with I’m Possible Stories of Women who are seeing new possibilities. Melinda Bam, Sarah Langa and Koketso Chipane were armed with their gravity-defying device Galaxy ZFlip3 5G devices, that effortlessly transform from uber-stylish smartphones to game-changing fitness-focused devices.

“For Adidas, the collaboration with Samsung was a seamless one. Samsung shares our believe in empowering people with the platforms and tools to overcome all limits to be the best version of themselves. The ‘’I’m Possible ‘event is aimed at women who defy the ordinary, a philosophy Samsung continually communicates with their equally inspiring ‘Do what you can’t’ vision, “Sphe Mjadu CMO Adidas

“The collaboration with Adidas was a seamless one. Samsung shares Adidas’s believe in empowering people with the platforms and tools to overcome all limits to be the best version of themselves. The ‘’I’m Possible ‘event is aimed at women who defy the ordinary, a philosophy Samsung continually communicates with our long-held ‘Do what you can’t’ vision, “said Dudu Mokholo, Chief Marketing Officer at Samsung Africa

Sarah, Koketso and Melinda used their Galaxy Z Flip3 5G to great effect as they rose to the challenge of attaining their personal health goals. With the Galaxy Z Flip3 5G’s versatile and immersive screens they were able to make full use of innovations such as Flex Mode which you can use hands free by standing it up on a surface, to record the workouts on the day. The slim, lightweight design of the device gave them the advantage of easily slipping it into their training gear, and even while being active on the day, they could effortlessly check their step count or calories burnt, as all the info is right there on the Galaxy Z Flip3 5G cover screen.

Ultimately, the Galaxy Z Flip3 5G is a premium, versatile smartphone, that looks at home on the red carpet just as it does at the finish line. Watch Melinda, Sarah and Koketso in action at the event:

Inspiringly, all proceeds from the festival ticket sales will go to Blossom Care Solutions, to jointly tackle period poverty by providing increased access to sanitary pads in township schools and rural communities.

JOHANNESBURG, South Africa – 21 January 2022 – Samsung has announced the latest development in its ongoing partnership with streaming giant, Netflix, to herald the release of the second season of its hit-show, Emily in Paris, produced by MTV Entertainment Studios. The Emmy-nominated show, renowned for its 21^st century celebration of iconic Parisian style, has collaborated with Samsung to showcase world-class premium technology to fans of the series.

In the first season, the beautiful setting and quintessentially Parisian characters gave viewers an insight into French style and culture and are some of the driving forces behind the show’s success. This sense of escapism was created and elevated by the global cast, including the iconic character of Sylvie Grateau. Played by Samsung ambassador Philippine Leroy-Beaulieu, Sylvie acts as lead protagonist Emily’s boss, and the CMO of luxury marketing agency Savoir. Sylvie’s character embodies true stylish authority; great at her job, powerful, commanding and effortlessly chic, she became one of the most widely recognised and loved characters from the show’s debut season. In season two, to make sure she keeps on top of her personal and professional life, Sylvie has chosen the stylish and snappy Samsung Galaxy Z Flip 5G to keep Emily and the rest of the agency on their toes.

But Sylvie is not the only one to benefit from the style and glamour of the Galaxy Z Flip 5G. To launch the second season, Samsung and Netflix will bring iconic style and innovative technology to fans of Emily in Paris through an integrated campaign; featuring offline ads, social and influencer content, and a TikTok filter that provides a new way for fans to enjoy the show, through the lens of the iconic Galaxy Z Flip 5G. The filter will allow fans to “flip the script” and become the lead character in their own Emily in Paris animated poster. The stunning Galaxy Z Flip 5G will unfold in front of the user, putting them front and centre before the iconic Eiffel Tower.

Samsung’s latest line of premium products are set to push the boundaries of innovation for fans of Emily in Paris, showcasing the brands’ ability for combining style with flagship innovation and craftsmanship. Some of the Samsung products include:

• The Galaxy Z Flip 5G: A premium and innovative foldable phone developed for trend-setters and multi-taskers who want to easily flip between capturing the perfect selfie and sending out a series of emails, or catch-up on the latest episode on-the-go.

• The Galaxy Watch3: A fashionable and functional wearable that enables you to track all your wellness metrics with a flip of your wrist, turning your daily walk into a dazzling catwalk.
• The Serif: A one-of-a-kind television that blends iconic design and startling picture to transform every show or film into the ultimate viewing experience, as if you’re walking through the Musée D’Orsay yourself.

Emily in Paris season 2 is available to watch on Netflix.

About Netflix, Inc.
Netflix is the world’s leading streaming entertainment service with over 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Kendall Aberdeen, known for her minimalistic style and love of beautiful finishes, describes the Galaxy Z Flip as a phone made for her. She was taken by its fashionable design and chose mirror purple as it not only compliments her style but with the front cover display she can tap, and swipe to control her her phone, even whilst shut, without disrupting her flow on set. The compact size of the phone was a big appeal to her as it fits both comfortably in one hand and in her purse. She enjoys its many innovative features and versatility, including the ability to take quick selfies whether in flex mode or not

Student, Fashion and lifestyle influencer, Sarah Langa pairs her Galaxy Z Fold2 with her Galaxy Buds Pro to flow effortlessly into the myriad of tasks in her day, another benefit of being seamlessly connected to the Galaxy ecosystem. The Galaxy Z Fold2 matches her lifestyle by striking the perfect balance between enhanced productivity and content creation tools. Whether Sarah is in meditating sessions, meetings, class or capturing content on the go this device rises to the challenges of her every day.

JOHANNESBURG, South Africa – 12 February 2021 – It’s the month of love and a good time to make choices that reflect who you are, what you want, and when it comes to a smartphone – how you want to live life. The Galaxy Z Flip offers a new spin on love –industry defining technology that has captured the heart of millions around the world. Those who use it are clearly enchanted by it. From taking selfies to video chatting with friends hands-free, the Galaxy Z Flip offers an entirely new kind of smartphone experience, and it’s all possible because of the one-of-a-kind Hideaway Hinge. Front, to back, top to bottom, open to closed, this is destiny, designed to fit seamlessly into your life, and even your pocket or purse. You could say its love at the first flip.

On the go, it keeps up with you

The Galaxy Z Flip not only helps you stay connected but also unleashes experiences to enhance your creativity, productivity and meet every moment. The Galaxy Z Flip’s Flex Mode unlocks all-new ways to capture, share and experience content. From video calls to selfies at all-new angles, Galaxy Z Flip is flexible enough to capture every second. The innovative Hideaway Hinge makes all the difference. When you hear the word hinge, you probably think of the simple component that lets a door open and close. The Hideaway Hinge on the Galaxy Z Flip is so much more than that. It’s an innovation marvel and the backbone of the device – it quite literally holds the entire smartphone. And because the hinge is tested to withstand 200,000 folds you can Flip away!

Because of this intelligent technology, you can take hands-free selfies and capture amazing experiences, like a romantic picnic or a big day out with friends, in a whole new way. And using split-screen with Flex Mode makes it easy to scroll through your favourite music, while you use the selfie camera to put on make-up, change or prep for work.

Video chatting is also made effortless. The intuitive technology allows you to focus on the conversation and enjoy chatting with friends and family, while your hands free to do other things, like cooking or toasting to a special moment.

When you’re out and about, Galaxy Z Flip literally stands on its own so that you can capture more, on-the-go, from timed group shots to vivid night-time content. You can even create unique content for your social media feeds from the best angle, hands-free – no tripod needed. Capture stunning Night Hyperlapse videos or vivid low light shots with Night mode – no flash needed. Just open your device and place it on a table. When closed, quickly capture one-handed high-quality selfies using the rear camera without unfolding. You can also enjoy seamless video recording with a 16:9 ratio that’s perfect for uploads to social media platforms.

Its technology, that feels like a personal assistant

From celebrities to CEO’s, to the many of us spending more time at home, we’ve recently had to blend our work and personal life. The Galaxy Z Flip helps you stay flexible, so you can effortlessly navigate what life brings these days. It’s all about getting the balance right. Galaxy Z Flip’s larger screen size opens up a world of opportunities to multi-task. You can do it all at once. You can level up your app game by having two open at once. Multitasking is even better on the massive 6.7″ screen with Multi-Active Window. It feels like you have a laptop hidden in a smartphone. You can even watch a meeting on the top half of the screen while taking notes on the bottom half. Those are just a couple of the many ways it helps make life more enjoyable. What’s not to love about that.

Created to fit into your life and pocket

Designed for ultimate portability, Galaxy Z Flip folds into the size of a wallet, so you can easily fit it in your pocket or bag. When closed, it is a stylish, compact palm-sized device. When opened, its screen size nearly doubles to reveal a stunning 6.7-inch display. With its stylish colour palette, sleek rounded corners and forward fold that closes with a satisfying snap, Galaxy Z Flip is sure to turn heads.

As a Galaxy device, Galaxy Z Flip also brings the Galaxy ecosystem into its brand-new foldable experience. It boasts flagship-level performance and features across its camera, display, battery and security. Made by Samsung it’s also ready to make the most of innovations such as Samsung Pay, which means this fashionable device is ready to shop safely and simply. Who needs a purse or wallet when the stylish Galaxy Z Flip is better suited to your pocket.

Clearly, when you use this device, you will feel like you are using something special – carefully considered design brought to life with technology that defies the laws of physics. It draws you in. So in the month of love why not open your heart to the heart of innovation – with the Galaxy Z Flip.

Protecting what you love is made easier with Samsung’s 24-hour Concierge

Galaxy Z Flip customers benefit from our specialised customer care services, designed to offer our best possible experience to our valued customers. Samsung consultants will be available 24/7 to assist customers with your enquiries

Screen Repair

Samsung Care+ for Galaxy Z Flip entitles customers to a one-time screen replacement within 1 year from the device purchase date*.

Door-to-Door Delivery

Samsung staff will pick up and deliver the Galaxy Z Flip for repair at customers’ convenience.

You can also enjoy other complimentary customer service benefit such as dedicated and priority service on the Premier Service Line 0860 726 7864.

For more information on the Galaxy Z Flip, visit https://www.samsung.com/za/support/galaxy-z-premier-service/

 A service fee of R1, 999 is applicable for the repair. For the usual price payable for screen replacement or repair not covered under the Galaxy Z Flip Premier Service, please refer to www.samsung.com/za/support/screen-replacements  for more information screen repair.

Despite the challenging business environment brought on global companies by COVID-19 in 2020, Samsung saw a 2% rise in brand value from USD 61.1 billion in 2019 to USD 62.3 billion this year. Samsung ascended to the global top five in three years after reaching number six in the list of Best Global Brands 2017. The company has been recording consistent growth in terms of brand value since starting in 43^rd place in 2000 when Interbrand began publishing the Best Global Brands. Since entering the top ten with a number nine rank in 2012, Samsung has continued its steady climb, reaching 6^th place in 2017 and 5^th place in 2020. Samsung’s move upwards in Interbrand’s list of 100 most valuable brands in the world was backed by the continuous introduction of innovative products and implementation of broad marketing activities on the global stage.

Response to COVID-19, CSR, innovation in lifestyle-related products and continued investment in future growth engines drive brand value

According to Interbrand, major factors that played a critical role in Samsung’s growth were:

• Rapid response to COVID-19 through global activities for corporate social responsibility (CSR) and integrated global campaign
• Company-wide activities dedicated to sustainable development
• Continuous launch of innovative products including Galaxy Fold, The Terrace and BESPOKE refrigerator
• Consistent investment to lead the development of advanced technologies, such as Artificial Intelligence (AI), 5G and Internet of Things (IoT)

In response to COVID-19 repercussions, Samsung Electronics has made multiple donations according to country-specific needs to help communities overcome difficulties. Samsung also successfully ran a global campaign with the message, “Get through this together” on social media channels and outdoor billboards in Times Square in New York, Piccadilly Circus in London, Duomo di Milano in Italy and the Entertainment Building of Hong Kong as part of its endeavours to engage and communicate with consumers in difficult times. Additionally, Samsung garnered positive feedback with a campaign where photos and stories submitted by consumers through social media were collected and made into video ads for outdoor display to cheer up consumers around the world. The COVID-19 campaigns were launched in tandem with ongoing campaigns for Samsung’s CSR vision, Enabling People, and various education programs for future generations, such as Solve for Tomorrow, Smart School and Innovation Campus.

Samsung’s devotion to sustainability in all aspects of business management also contributed to a boost in brand value, as demonstrated by the eco-friendly packaging for Samsung TVs and smartphone cases utilising recycled materials. Above all, unwavering efforts to achieve innovation despite challenges posed by COVID-19 were among the main contributors that drove the company’s growth into the top 5.

Samsung’s Mobile Communications business has solidified its leadership in the 5G smartphone market and resonated with Generation Z with the Galaxy A series and marketing activities such as the Awesome campaign. The company also demonstrated continued innovation by creating a new product category with the introduction of the Galaxy Z Flip. In the network business, Samsung has established its position on 5G, by pioneering new markets and expanding partnerships with businesses in key markets such as the US and Japan.

In the Visual Display business, Samsung has been leading the TV industry by launching of cutting-edge products. Samsung has also continued efforts for sustainability in this sector, introducing products that improve accessibility for the disabled and users with colour vision deficiency, and launching the eco-friendly packaging project. In digital appliances, Samsung continued product innovation to suit changing customers lifestyles with the BESPOKE refrigerator and Grande AI washer and dryer. Its campaigns for customer-relevant topics such as cooking, sports, interior design and pet care contributed to closer communication with customers.

In the Memory business in particular, Samsung announced Vision 2030 as a solid number one in the market. The expansion of work-at-home measures resulting in growing demand for server and cloud services is expected to increase sales of DRAM and NAND flash chips. In system LSI, the company continued technological innovation and investment for Exynos and ISOCELL, and reinforced cooperation with major partners such as Audi.

“We started at number 43 with a brand value of USD 5.2 billion in 2000. This year, we stand among the top five with a brand value of USD 62.3 billion, which is a great accomplishment,” said Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa. “We couldn’t have made the achievement without the support of our customers around the world. To further enhance our global status, we will continue to engage and communicate with consumers.”

Interbrand evaluates the brand value of businesses based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness.

※ Samsung’s growth in brand value