To assemble its 2021 list, TIME solicited nominations from its editors and correspondents from around the world, evaluating each contender on key factors, including originality, creativity, efficacy, ambition, and impact. Galaxy Z Flip3 5G fits right in thanks to its innovative, compact folding design, enhanced Cover Screen features and competitive pricing.

“We’re honoured to be recognised by the illustrious line-up of experts assembled by Time and are pleased to say that the reaction from consumers has been equally rewarding. With the Galaxy Z Flip3 5G we’re redefining the possibilities with foldable smartphones to empower users with the flexibility and versatility needed for today’s fast-paced world. The Galaxy Z Flip3 5G was designed to unlock new ways to maximise and enjoy every moment and it’s good to know that Time’s panel have recognised the original and creative ways this has been achieved. “said Justin Hume, Director: Integrated Mobility at Samsung South Africa.

In South Africa, the Galaxy Z Flip3 5G is turning heads, wherever it’s been used. As noted by TIME, the “Galaxy Z Flip 5G is as compact as devices from two decades ago, only instead of a tiny display and physical dial pad, you get a vibrant 6.7-in. display – with another screen on the front cover so you can easily read messages or screen calls when it’s closed.” Designed to provide you with more ways to express yourself, it includes a large customisable Cover Screen to let you do more without needing to open the device, incredible camera features and a sleek, compact design.

Available in a sophisticated range of bold colour options, the Galaxy Z Flip3 5G has been designed to allow personalised self-expression without limits, before it seamlessly fits back into your pocket. It also offers Samsung’s most durable, connected, and expansive foldable experiences ever. Building on a legacy of impeccable craftsmanship, they are equipped with water-resistance¹, Corning® Gorilla® Glass Victus, Armour Aluminium, an optimised panel layer, and an improved protective film². You can now make a statement with one of the most stylish and versatile inventions ever created. Find out more about the must-see Galaxy Z Flip3 5G here.

^{1.Galaxy Z Flip3 5G is rated as IPX8. IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.}

^{2.Do not remove the protective film on the Main Screen}

to life like never before

JOHANNESBURG, South Africa – 09 November 2021 – Today Samsung launched Life Unstoppable 2021, which this year takes the virtual experience one step further with a colourful and stylised mini-movie that tours the iconic Samsung ‘house of surprises’.

Our homes have become everything to us in the last 18 months – transforming into schools, offices, gyms and entertainment spaces. Although with so much time spent within our four walls, the home has also become a little too comfortable, with many Europeans in need of a reset. This year’s Life Unstoppable experience seeks to spark inspiration for those seeking to innovate their home experience, with products that enable consumers to once again ‘press play’ on a life of wonder and delight.

Life Unstoppable: ’house of surprises’ follows a family of eclectic characters, on a journey through their vibrant home, demonstrating the ways in which Samsung’s connected ecosystem of devices allows the family to unearth their inner creativity, passion and fuel a Life Unstoppable.

Life Unstoppable: ‘house of surprises’ is the first feature mini-movie of its kind for the brand, bringing technology to life in ways never seen before. The experience tours six different rooms in the ‘house of surprises’, with interactive vignettes each showcasing a collection of truly connected Samsung products, that fuel a much-needed reset of joy and inspiration in the home – from mobile screens that flip and fold, to immersive TVs that take your breath away, and home appliance innovations that bring a new spark to even your least favourite tasks.

“At Samsung, we develop innovations that go beyond what people expect. From folding phones to TVs that show art when switched off and washing machines that get your clothes faster by only using the amount of time, detergent and water actually needed,” said Dudu Mokholo, Chief Marketing Officer at Samsung Africa. “With the Samsung ‘house of surprises’ we are showing how our connected products bring innovations that help customers to live a Life Unstoppable.”

Samsung products and services are spotlighted in the immersive and colourful ‘house of surprises’, through brand spokespeople and the eccentric Unstoppables family: Gym-Buff Dad, Rockstar Mom, Magician Archie, Superstar Chef Evie and former Lucha-Libre Wrestler Gran.

Throughout the experience, attendees are immersed in a series of vignettes, each showcasing the full capabilities of Samsung’s 2021 product line-up for inspiring joy in the Unstoppables’ lives:

Space Race

The almost magical modularity of the Bespoke Refrigerator is brought to life when budding chef Evie runs out of room for the evening feast and her magician brother astonishingly adds another module to the unit.

Curious Incident of the Snowing Cake

The Unstoppables put the Samsung Bespoke Jet to the test when Evie’s snowing cake creation causes a wintery mess in the kitchen. Can the Samsung Bespoke Jet handle the heat or lack of?

Step into the Action

The family is transported into the action with The Premiere – Samsung’s lifestyle projector, and Q800 Soundbar at one of the famous Unstoppables’ movie nights, with truly immersive entertainment that creates laughter, tears and everything in between.

Colonel Dad

The Samsung Odyssey Neo G9 Gaming Monitor puts Dad one step ahead of the competition, as he leads his team to victory with a dynamic curved screen that enables him to fully execute his battle plans.

Lost in Music

Mom is immersed in her favourite musical moments on the true-to-life Neo QLED TV and Q950 Soundbar, which join Samsung’s other immersive QLED TV’s, The Frame – with unique personalised bezels – and The Serif, in the ‘house of surprises’, as she indulges in a dance party. But not wanting to rock out on her own, she dials some of her best friends into the fun thanks to Google Duo on her Galaxy Z Flip3.

The second edition in the Life Unstoppable series fuses storytelling and entertainment together in an interactive digital experience, which blends a range of Hollywood and digital techniques to place attendees in the heart of the narrative. Added interactive layers enable guests to engage with the movie in real time, creating a unique and disruptive experience, underpinned with the creative use of technology.

Discover the Unstoppables’ hidden talents and Samsung’s latest ecosystem of products in the colourful and immersive Life Unstoppable: ‘house of surprises’ at https://www.samsung.com/uk/explore/experiences/life-unstoppable-2021/.

What are some of the ways that users can customise this attention-grabbing device to make it their own? How can they take full advantage of the foldable smartphone’s ‘hands-free’ experience? After spending some time with the device, Samsung Newsroom decided to answer those questions and more by putting together this quick user guide for those who want to get 120 percent out of the Galaxy Z Flip3.

[Question 1] What’s new with the trendiest Galaxy Z Flip3 yet?

What stands out the most at first glance is the Galaxy Z Flip3’s Cover Screen. The 1.9-inch Super AMOLED display is about four times larger than the previous version. The model boasts a simple exterior that incorporates the Cover Screen and camera into a single area. The exterior of the smartphone features a simple and soft two-tone look, along with a unique coating that makes the design appear even more sophisticated. The black part is glossy, while the coloured part is matte. When holding the smartphone, the power button can be reached with user’s thumb, making it easy to utilise the Cover Screen and its various features, even when the device is folded.

Samsung went to great lengths to refine the Galaxy Z Flip3’s form. The result is a design that not only looks soft, but feels soft as well. The front, back and sides have all been meticulously polished. The Hideaway Hinge, which allows users to flatten or fold the smartphone at various angles they want, is even slimmer than the previous version. The Galaxy Z Flip3 is designed to protect the hinge against dust and external particles, without compromising its beautiful design.

Various colour options and accessories that are suited to users’ unique tastes add to the Galaxy Z Flip3’s external charm. With a total of seven colors¹ – phantom black, green, lavender, cream, pink, white and grey – users have plenty of options to choose from. For those who enjoy decorating their phones, Samsung Electronics recommend taking a look at the device’s accessory line-up, which was launched in collaboration with various famous brands. Users can add various accessories for the device’s clear case, including a ring phone grip, a strap case, and various palettes.² Users can apply these accessories to decorate their Galaxy Z Flip3 in a way that’s cute and unique.

[Question 2] How can you customise and use the much larger Cover Screen?

The Cover Screen of the Galaxy Z Flip3 has evolved from a means for displaying information like the time and date into a blank slate that can be used to show off user’s unique style. By accessing the Cover Screen’s Options menu under Settings, users can choose from a variety of clock types, wallpapers and colours. They can also select a photo or GIF from their gallery to make their Cover Screen their own.

The Cover Screen features all-new features to go with its larger size. Without having to unfold the phone to use the Main Screen, users can enjoy various features using the power button, the volume button, or by simply tapping on the screen. One of the most noticeable features allows users to check their notifications. Users can use the Cover Screen to check their messages and app notifications by pressing the power button and swiping to the right. Tap the screen to view up to eight lines of messages and notifications, and tap on ‘Open Application’ at the bottom if you’d like to use the app on the Main Screen right away.

Users can also customise the frequently used widgets that appear on the Cover Screen. Swiping screen to the left allows users to view various types of widgets, including options for music, the weather, their earphones, voice recordings, and more. By setting up the Galaxy Buds2 widget on the Cover Screen, you can easily activate the earbuds’ Active Noise Cancelling (ANC) or Ambient Sound modes.

The features of the Cover Screen don’t end there. Swipe down and you’ll see a pop-up window that allows you to toggle between sound modes and adjust the brightness of the Cover Screen. Swipe up to see a list of cards you’ve registered with Samsung Pay. You also have the option to make payments offline right away using the power button’s fingerprint recognition function.³

The Quick Shot feature comes in handy when you have no time to unfold the smartphone and open up the camera. Quickly press on the volume button twice to trigger the shutter. You can also adjust the angle using the Cover Screen. Simply show your palm to the camera or press the volume button to take photos.

[Question 3] The foldable advantage: What’s so convenient about folding?

With its built-in hinge, the Galaxy Z Flip3 provides a foldable experience that doesn’t come with typical smartphones. Users can use their hands freely when the device is folded, without a stand, so they can truly enjoy a hands-free experience. The Galaxy Z Flip3’s Flex mode, in particular, offers users an even more convenient foldable experience.

Flex mode splits the screen when the phone is folded at certain angles. For example, Flex mode enables users to perform various other tasks while video calling using apps like Google Duo, or when watching clips on YouTube. Even if an application does not support Flex mode, users can manually set it to be used in split screen by going to Settings → Advanced Features → Labs and accessing the Flex mode panel.

With the Galaxy Z Flip3, you no longer have to worry about your hands shaking when you’re taking a selfie. Simply open the camera and fold the phone to easily take photos and videos. The Auto framing feature, which can be activated with a tap of the button in the bottom-right corner, is particularly handy when taking videos. Auto framing adjusts the format for taking photos and videos automatically according to the location and the number of people or objects in frame. If both the user and the subject of the photo want to view a preview of the video at the same time, all the user needs to do is tap the Dual Preview button at the top right hand corner of the screen.

[Question 4] What’s multitasking like with the Galaxy Z Flip3?

Say you’re watching a video and you find yourself wanting to look up something from the video and also reply to your friends’ messages. Multitasking support has become a must for smartphones, and this is where the Galaxy Z Flip3’s Multi-Active Window feature truly shines. With the Galaxy Z Flip3, users can take part in up to three different activities at the same time using the device’s Drag & Split function. While using an application, simply activate the Edge Panel on the right-hand side and drag the two other apps that you need to use. You can adjust the size of the apps’ windows using the divider.

If you have a certain combination of apps that you frequently use, use the App Pair feature to launch them faster. All you need to do is tap the three dots in the middle of the app divider, and then tap the icon on the right. Tapping on the app combinations you’ve saved in the Edge Panel will instantly activate the exact same split screen. If an application does not support multiple windows, you can activate it yourself by going to Settings → Advanced Features → Labs.

The annoying lag that users used to experience when quickly switching between screens has also been reduced. Furthermore, you can enjoy an adaptive refresh rate up to 120Hz by going to Settings → Display → Motion Smoothness, and selecting the ‘Adaptive’ option. Selecting ‘Standard’ will fix the refresh rate at 60Hz, which can help preserve battery life.

[Question 5] Is the Galaxy Z Flip3 safe to use when you’re out and about, or when caught in unexpected weather?

Durability is a must when it comes to comfortably using smartphones regardless of location or weather. While the exterior of the Galaxy Z Flip3 is thinner and lighter than the previous version, it is much more durable when it comes to external shocks. This is because the materials that were used to cover the smartphone, including Armor Aluminium and the tempered Corning^® Gorilla^® Glass Victus, are not easily damaged. This makes the smartphone less susceptible to damage, including bends and dents, which allows users to comfortably use their device without worrying about what would happen if they accidentally dropped it.

Users can enjoy peace of mind when using the Galaxy Z Flip3 even during unexpected weather. This is because the Galaxy Z Flip3 comes with an IPX8 rating for protection against liquid damage, which means that it can withstand being submerged in up to 1.5 meters of water for up to 30 minutes. This allows users to do things like take selfies in water and watch videos even when they’re caught in the rain.

The Galaxy Z Flip3 checks every box in terms of delivering key smartphone features, while serving as a fashion accessory at the same time. This makes the Galaxy Z Flip3 the optimal choice for users who want to make their lives more vibrant or add a splash of colour and convenience to their lives.

Reference images for article: https://news.samsung.com/global/user-guide-a-perfect-balance-of-form-and-function-how-to-express-yourself-with-your-galaxy-z-flip3-5g

¹ Available colours may vary by region

² Available accessories may vary by region

the magic of the Galaxy Z Fold3 5G and the Galaxy Z Flip3 5G

JOHANNESBURG, South Africa – 20 October 2021 – Over five captivating weeks nine of South Africa’s most dynamic influencers will demonstrate why the future is foldable. Samsung South Africa has launched The Friends of Fold & Flip Instagram Challenge to showcase the ground-breaking features of the Galaxy Z Fold3 5G and the Galaxy Z Flip3 5G. The campaign, which began in September, has the influencers taking turns to highlight the features they enjoy about the devices and then challenge another influencer to highlight their favourite feature.

Their followers are invited to comment on the posts, mentioning what they love most, to stand a chance to win their share of R250 000 worth^* of Samsung prizes.

The influencers include Sarah Langa, Kendall Aberdeen, Kiara Kittner, Koketso Chipane, Dr Sivuyile Madikana, Melinda Bam, Grant Hinds, Ulrich Jansen van Vuuren and Seth Shezi. Each of these much-loved influencers and experts will bring to life the incredible features that have made the Galaxy Z foldable series instant hits with those who see these devices as an expression of their own revolutionary and expressive thinking.

The Galaxy Z Series includes the Galaxy Z Fold3 5G which feels like having a smartphone, tablet and PC all in one. It’s designed to make multitasking easy and seamless –  at work, home and everywhere in between. This versatile device is also built with a sleek, light and durable design for even better portability. For those who want style that comes with function, Galaxy Z Flip3 5G is the ideal device with its sleek, compact, and pocketable design and enhanced camera and selfie features. If you want to turn heads, this is the phone for you. Designed to provide you with more ways to express yourself on the go, it includes a large, customisable Cover Screen to let you do more without needing to open the device.

Those entering the competition should tag @samsungmobilesa and use the following hashtags:

#GalaxyZFold3 / #GalaxyZFlip3

#FriendsOfFold / #FriendsOfFlip

Check out the links below to see The Friends of Fold & Flip Instagram Challenge unfold:

Sarah Langa – https://www.instagram.com/p/CUKLitaFGK6/

Ulrich Janse Van Vuuren – https://www.instagram.com/p/CUVNW2Zj-CK/?utm_source=ig_web_copy_link

Kiara Kittner – https://www.instagram.com/reel/CUVIGL8Dvmw/?utm_source=ig_web_copy_link

Seth Shezi – https://www.instagram.com/reel/CUxiXG8qS2I/?utm_source=ig_web_copy_link

Behind the scenes – https://www.youtube.com/playlist?list=PLzFKFNb_pFVZ1rpDZI3hgVuTNgBgqV6AE

^*Terms and conditions apply

Featuring a chic, stylish design, Galaxy Z Flip3 5G is a device that is perfect for those who want to stand out from the crowd and express their individuality. From its unique colour options to its refined finish, every aspect of the smartphone is crafted to match the taste of fashion-forward users. Together with a redesigned Cover Screen that’s both sleek looking and offers more usability, Galaxy Z Flip3 5G gives everyone multiple ways to create a mobile experience that’s truly their own.

Check out the video below to learn more about Galaxy Z Flip3 5G’s amazing design.

https://youtu.be/v79gMYytvSY

peace of mind for everyday wear and tear including a special launch offer

JOHANNESBURG, South Africa – 15 October 2021 – Samsung’s new game-changing Galaxy Z Fold3 5G and Galaxy Z Flip3 5G foldable devices have clearly excited those wanting to unfold the future with these one-of-a-kind devices. Adding to the ground-breaking innovation, Samsung has incorporated some of its most durable technology and materials to ensure these devices hold their pristine design in any lifestyle – at work or play. For additional peace of mind, Samsung South Africa has included free Samsung Care+, Samsung’s renowned worry-free, accidental damage protection plan^1, in its launch offer. When you pre-order or purchase during the 1 September to 20 October 2021², you will receive a complimentary gift, that includes the new Galaxy Buds2, the must-have Galaxy Smart Tag and 1 year FREE Samsung Care + screen protection – all valued at R5 200.

Designed to last – Samsung has introduced intelligently-crafted durability solutions to its foldable range including:

• The world’s first IPX8 rating³ in foldable smartphones– The Galaxy Z Fold3 5G and Galaxy Flip3 5G are the world’s first water-resistant foldable smartphones, and include the same level of water resistance as Samsung’s Galaxy S series devices. This makes it easy to take your device anywhere. What separates these devices from other water-resistant devices is the new technology applied to the hinge. On foldables, there are many moving parts designed to fold and unfold the device, and inevitably there should be a gap between. Samsung needed to start from scratch to make the impossible, possible. While keeping the tiny gaps between body and hinge, Samsung covered key electronic components with a rubber sealant, so it can be protected from the water entering the gap. When caught in a rain shower, you can now stay connected to friends and family, while keeping your device safe. Since the hinge is inevitably exposed to water, Samsung applied an anti-corrosion solution, and a lubricant that provides strong water protection so that the hinge wouldn’t rust even in conditions where it can get wet.
• The strongest Aluminum on a smartphone yet – The new Armor Aluminum frames are 10% stronger⁴ than past Samsung aluminum frames on smartphones to provide more durable device. One of the key benefits of Armor Aluminum is its reliability against external impact and any force or drop of your device. It is applied on the body frame and hinge cover to ensure long-lasting quality however you use the device. You will feel more secure if you accidently drop your device.
• Samsung’s toughest glass now on Galaxy Z series – The new Galaxy Z series devices feature Corning® Gorilla® Glass Victus, which provides twice the scratch resistance and is 50% less breakable than the previous glass, Gorilla Glass 6. It is applied on the Cover Screen and Rear Glass, perfect for keeping your displays in their original condition.
• More scratch-resistant protective film and optimised panel layer – The Galaxy Z series incorporates a new protective film on its display and optimized panel layer, which is 80% more durable than previous models⁴ It has stretchable PET⁵ (Plastic), instead of TPU (Urethane), which was previously used in the Z Fold2. This makes everyday use more comfortable when folding and unfolding the device.
• Hideaway Hinge, Sweeper technology, and Folding Tests – Samsung continues its foldable device manufacturing leadership with refined operations and time-tested processes to create devices that remain reliable after years of use. Both devices are built on core foundational elements created over Samsung’s three iterations of foldable devices and enable proven foldable technology for long-term usage. The revolutionary Hideaway Hinge, first introduced on Galaxy Z Fold2, enables the devices to stay in place at any angle for innovative user experiences with Flex mode. And thanks to enhanced Sweeper technology, the bristles inside the Hinge are now shorter, helping to repel dust and other particles and maintain the devices’ durability and seamless user experiences. Galaxy Z Fold3 5G and Galaxy Z Flip3 5G were also put through strenuous durability tests, resulting in a design that can be unfolded and folded over 200,000 times⁶. These results were backed by Bureau Veritas, the world leader in testing, inspection and certification services.

The integration of these incredible features clearly demonstrate the devices’ amazing durability, tailored for a new form factor.  The one year free Samsung Care+ plan available at launch simply adds to the peace of mind new Galaxy Z owners will enjoy. The complimentary Samsung Care+ plan will provide for a repair in case of accidental screen and/or back cover damage, and will include a battery replacement. You can upgrade to the Samsung Care+ Premium plan at an affordable cost, for additional cover, which includes liquid, motherboard and external casing damage.

Enjoy peace of mind with Samsung Care+. You’ll stay protected beyond the standard device warranty, with over 100 Samsung certified repair centers to choose from.  Whatever happens, our Galaxy experts will help to get your device back on track with Samsung genuine parts replacements. Registration for Samsung Care Plus is easy with immediate cover. Find out more about Samsung Care+ terms and conditions and sign up here.

¹Users that pre-order the Galaxy Z Fold3 or Z Flip3 will get a year of Samsung Care+ protection.

Samsung Care+ for Z Fold3 and Z Flip3 requires a free registration within 30 days from the phone’s purchase date through Samsung Members or the Samsung care plus page. A R 999 repair fee will be charged per incident for the

Samsung Care+ protection on the Z Fold3 | Z Flip3. Protection coverage and availability may vary by market. Full information on Samsung Care+ is available at https://www.samsung.com/za/offer/samsung-care-plus/

Style meets function in Galaxy Z Flip3 5G, with a larger, more customisable Cover Screen so that you can match your phone to your personal style. For productivity, Galaxy Z Fold3 5G gets a big boost with optimisations for its Main Screen, including an improved Multi-Active Window and new Taskbar that makes managing your day a breeze.

Check out the video below to learn more about how Samsung is evolving the foldable experience with Galaxy Z Fold3 5G and Galaxy Z Flip3 5G.

(360) [Galaxy Z Series Tech Talk] ④ Galaxy Foldable DNA: What we’ve done for foldable experience – YouTube

A mesmerizing part of the Galaxy Z Flip3 5G colour palette is its irresistible green option. First appearing in Spring in Europe, the green colour trend started making an appearance everywhere from Fashion Week to your Instagram feed and breaking up the beiges, blacks, and whites of any given fashionista’s closet. You just have to look to local influencers such as Kiara Kittner, Sarah Langa and Koketso Chipane, who love rocking these eye-catching colours.

Of course, the Galaxy Z Flip3 5G transcends and then compliments its expressive colour palette by offering a device for those who want style that comes with function – a sleek, compact, and pocketable design, enhanced camera features, and a larger Cover Screen built for quick use on the go. Galaxy Z Flip3 5G empowers users to express themselves with expansive colour options, a sleek design, and premium features. With the choice of four trendy colours – Cream, Green, Lavender, and Phantom Black, plus new stylish ring grips and strap cases² that make it even easier to hold and fold the phone, Galaxy Z Flip3 is a device for true self-expression. Not only future proof in design, the Galaxy Z Flip3 5G’s colour options will continue to be on-trend as PPG has announced that a highly adaptable grey-green colour as the palette of next year. These softer hues blend seamlessly with the device’s lavender option, another soft feel that discovers a boldness on this iconic device. The Phantom Black option will of course transcend any era as effortlessly as that elegant black dress or suit that has a pride of place in any designer wardrobe.

With this cutting-edge device forms also meets function. The redesigned Cover Screen is now four times larger³ and makes it easier to view notifications and messages without having to open Galaxy Z Flip3 5G. Users can keep up with their schedule, check the weather, and monitor their daily step count with new Cover Screen widgets or coordinate the Cover Screen wallpaper with their new Galaxy Watch4 or Galaxy Watch4 Classic for a matching look. And with Samsung Pay built directly into the Cover Screen, it’s never been easier to check out on-the-go at the local coffee shop. The Galaxy Z Flip3 5G is also crafted to give users the best capability for capturing and sharing memories. Packed with some of our latest flagship camera features, users can take even more stunning selfies hands-free with Flex mode. Or you can keep the device folded and capture a quick photo – and now, even video – right from the Cover Screen using enhanced Quick Shot by double-clicking Galaxy Z Flip3 5G’s power key. Plus, scrolling and sharing are super smooth, thanks to its new 120Hz adaptive refresh rate⁴. On the Galaxy Z Flip3 5G style meets substance in an immersive and entertaining way, as it’s great for relaxing and watching a YouTube vlog or a TV show hands-free. Thanks to its new, upgraded Stereo Speakers with Dolby Atmos®, you get immersive sound with incredible clarity, depth and spatial effects, no matter what you’re watching or listening to. And the new Flex Mode Panel feature makes apps look better and easier to use. When the device is partially folded, Flex Mode Panel gives you new ways to interact with Galaxy Z Flip3 5G, offering a more convenient viewing experience by moving the video to the top half of the screen and the show’s controls, like brightness and volume, to the bottom half.

No matter which colour you choose for your Galaxy Z Flip3 5G, it will always make an entrance. It’s the colour of seamless style. Discover more here

¹https://www.ppgpaints.com/color/color-collections/2021-paint-color-trends/paint-color-palette-of-the-year

²Accessories sold separately.

³Compared to Galaxy Z Fold2.

⁴According to internal tests and measured by display panel basis. Compared to Galaxy Z Fold2.

In 2019, Samsung introduced its first foldable smartphone, the Galaxy Fold and the world stood still. It instantly made headlines across the world. In 2020, the company released two further category-defining devices designed to defy the barriers of smartphone design, including the Galaxy Z Fold2, a device that provided users with even more versatile mobile experiences that its predecessor. At the same time Samsung also launched the gravity-defying Galaxy Flip. Since then, foldable form factors have been redefining what you can expect out of smartphones, inspiring us to communicate in entirely new ways. You can see this in the approach to each of the latest devices, that have undoubtedly captured the imagination of the world once more.

While both Galaxy Z Fold3 5G and Galaxy Z Flip3 5G are foldable phones, the direction Samsung took with their designs differs. Both devices exhibit an even more refined style, armed with more durable, stronger materials. Whereas Galaxy Z Fold3 5G features a screen as wide as two smartphones when unfolded, Galaxy Z Flip3 5G is as compact as half the size of a smartphone when folded. Differences aside, both feature unique form factors that come together under the umbrella concept of the Galaxy Z series. Elements that could interfere with the user’s field of view have been smartly arranged to allow for visual symmetry and balance in both devices, and the refined designs of both Galaxy Z Fold3 5G and Galaxy Z Flip3 5G are singular yet leave the same powerful impression that characterises the Galaxy Z’s unique identity.

With the previous iterations of these devices users began to see that you can do more with foldables. Galaxy Z Fold2 users loved their phone’s tablet-sized screen and used their Galaxy Z Fold2 to join video calls hands-free, read e-books and game on its 7.6-inch screen, work more productively with emails and documents. Galaxy Z Flip users said they loved their phone’s sleek, fashionable design and having a full-sized smartphone that folds to fit in the palm of their hand. The iconic design and compact form factor were the top reasons why they chose Galaxy Z Flip, including its unique Flex mode to capture photos and videos in new ways.

Samsung took all the feedback on on-board to create the incredible third iteration of its category-defining invention. When closed, you have a 6.2” screen to use on the go and when opened it reveals a stunning 7.6” screen experience. Additionally, Samsung’s Under display camera technology on the Galaxy Z Fold3 5G lets you fully immerse yourself into your favourite games and movies with no distractions on the Main Screen. But that’s not all. For the first time ever on a foldable smartphone, you have the capability to write down your idea or draw sketches with the S Pen¹, with users having the option to use a S Pen Foldable Edition or S Pen Pro. Galaxy Z Fold3 5G provides everything you need to stay productive and let your creativity run wild. The ideal balance between style, function and fun, Galaxy Z Flip3 5G has been designed to provide everyone with more ways to express themselves with bold colour options, a sleek, compact rectangular design that fits effortlessly in your pocket, and trendy new accessories. With a larger cover screen to let you do more without needing to open the device, studio-quality camera features and a sleek, compact design, Galaxy Z Flip3 5G is more than a folding phone, its designed for trendsetters.

And now, whether you flip or fold, both new Galaxy Z devices also offer Samsung’s most durable, connected, and expansive foldable experiences ever. Building on a legacy of impeccable craftsmanship, they are equipped with water-resistance², Corning® Gorilla® Glass Victus, Armor Aluminium, an optimised panel layer, and an improved protective film. The evolution of these devices is truly pioneering in every way.

Click here for more information about the Galaxy Z Fold3 and the Galaxy Z Flip3.