The issue resonated with our current campaign –  themed the next generation of awesome. Collaborating with Kamo as a brand partner for the new Galaxy A Series, marks a new era of awesome brand engagement and cultural resonance. Her influence as a prominent figure in music and entertainment aligns seamlessly with Samsung Galaxy A Series’ “Awesome is for Everyone” campaign, which aims to celebrate individuality and empower users, particularly Gen MZs, through technology. Samsung and Kamo embody the spirit of forward-thinking creativity and technology, making their partnership a compelling example of synergistic collaboration in today’s dynamic world.

As a brand, we believe Kamo Mphela brings with her a unique blend of talent, energy, authenticity, and influence. She is a true disruptor shaping the youth culture and changing the narrative in the music scene and this is why this was such a fitting partnership with Glamour says Kgomotso Mosiane, Marketing Lead for Mobile eXperience at Samsung Electronics South Africa.

Get your copy of the latest copy of Glamour magazine to see how this awesome collaboration not only amplifies Samsung’s reach as a leader in mobile innovation but also highlights Kamo’s role as a disruptor in her field, mirroring Samsung’s own disruptive innovations in the market.