JOHANNESBURG, South Africa, 28 March 2019 – Samsung announced today the release of two new Q Series soundbars that comprises Samsung Acoustic Beam technology, as well as the new Adaptive Sound feature. As part of a Samsung Audio Lab and Harman Kardon collaboration, the HW-Q70R and HW-Q60R are smarter than ever, offering an immersive surround sound experience for home theatres.

Utilising Adaptive Sound technology, the HW-Q70R and HW-Q60R soundbars can analyse content played on a viewer’s TV and adjust to ideal sound settings for any given scene. Also, the HW-Q70R and HW-Q60R will automatically switch to adaptive sound mode when Samsung 2019 QLED TV is connected and its AI mode is on.

“Through Adaptive Sound, which understands the sound and optimises it according to the scene, listeners can enjoy even more realistic sound for every genre of content,” said Reginald Nxumalo, Director: Consumer Electronics, Samsung South Africa. “The new Q-Series soundbars carry sound quality that has been revitalised by experts and feature designs that offer an appealing home aesthetic to create a better home theatre experience for our customers.”

The HW-Q70R and HW-Q60R also offer Samsung’s proprietary Acoustic Beam technology feature. Acoustic Beam technology uses an array of holes in the speaker to create a more dynamic, panoramic soundscape. These features will fill every corner of the room through a wide soundscape with full sound. For smarter, easier integration into consumers’ lives, the Q-Series soundbars also feature Bluetooth connectivity, allowing users to easily enjoy high-quality music from their smartphones.

In addition, the HW-Q70R soundbar is equipped with Dolby Atmos and DTS:X immersive, 360-degree surround sound technology, which previously was only available in high-end Samsung soundbar models such as the HW-N950 and HW-N850. With the HW-Q70R, consumers can now enjoy an immersive home entertainment experience, with room-filling sound and overhead audio effects. Along with the Dolby Atmos and DTS:X technologies, the HW-Q70R has a slim form factor, with a height of only 2.3 inch (59mm), which provides a better match with the QLED TV.

Samsung’s new soundbars will be available in May. For more information on Samsung soundbars, please visit www.samsung.com.

JOHANNESBURG, South Africa, 18 February 2019 – Samsung announced today that it released two co-branded premium soundbars – the HW-N950 and HW-N850, in collaboration with Harman Kardon, the renowned consumer audio brand. These new soundbars were largely developed by Samsung, with Harman Kardon certifying the audio quality through sophisticated sound quality testing. Available now in South Africa, the HW-N950 and HW-N850 feature both Samsung and Harman Kardon’s logos to represent their new partnership.

Following Samsung’s acquisition of Harman International in March 2017, the two companies have been collaborating on mobile products including the AKG headphones bundled with certain Samsung mobile phones and tablets tuned by AKG, as well as professional solutions for cinemas with the JBL Professional brand. The HW-N950 and HW-N850 soundbars are the first major collaboration between Samsung and Harman Kardon to enter the premium category. With the audio quality certified by Harman Kardon and hands-on direction from the brand’s trained acoustics experts, consumers can enjoy immersive and rich three-dimensional sound thanks to the addition of DTS’ proprietary DTS:X technology as well as Dolby Atmos.

“Our collaboration with Harman Kardon – an audio leader for 65 years – is a major leap forward as we continue to push the boundaries of premium sound and design for our consumers,” said Reginald Nxumalo, Director: Consumer Electronics, Samsung South Africa. “Samsung’s market leading display technology and design paired with premium sound quality of Harman Kardon products is a winning combination for consumers.”

With the HW-N950 and HW-N850, consumers will feel like they are in a theatre without leaving home, thanks to Dolby Atmos and DTS:X technologies, plus up and side-firing speakers that move sound naturally above and around listeners. The HW-N950 especially is equipped with a main unit, four speakers and two wireless surround sound speakers, offering an incredibly immersive sound experience. Also, thanks to its 7.1.4 channels, the largest number of channels currently available in a soundbar, the HW-N950 features a built-in wireless subwoofer and rear wireless speaker kit to round out the premium audio experience. The HW-N850, a more simplified version of the HW-N950, boasts a 5.1.2 channel featuring a main unit speaker and woofer.

Harman Kardon tested and certified the products from both the objective and subjective perspectives. The objective tests have been conducted through an anechoic chamber and mock home environments, while the subjective tests have been carried out by listening to and assessing different audio formats and music genres. The tests are done to ensure that products meet Harman Kardon’s quality and performance standards.

“Samsung is the world leader in soundbars and we are extremely proud that they are enlisting HARMAN to enhance their audio quality and play a key role in growing their premium soundbar business,” said Dave Rogers, President of Consumer Audio at HARMAN. “Partnering with Samsung, one of the most admired brands in the world, will broaden the reach and appeal of Harman Kardon and help us build our business in other consumer and car audio branded solutions. Introducing the new co-branded Samsung Harman Kardon premium soundbars is a win for Samsung, HARMAN and consumers, who now will have the best of video, sound and design altogether in one striking package.”